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How to manage your Linkedin Account in 10 minutes a day!  Nov 2011
 

How to manage your Linkedin Account in 10 minutes a day! Nov 2011

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A short presentation on how you can manage your Linkedin account in just 10 minutes a day. ...

A short presentation on how you can manage your Linkedin account in just 10 minutes a day.

Presented at Business In Focus Social Media Event Nov 2011

For those of you who'd like to attend a full 3 hour practical workshop - please visit my website:

www.natreynolds.co.uk

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  • Everyone will use Linkedin for different reasons – you need to understand how you can use it How will it fit into your current marketing, communications & business development Otherwise you will spend all day talking on Linkedin – getting involved in groups & discussions, updating your status – but not achieve the goals you set out with to start Are you HUNTING for new business or FARMING?
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  • What if people are looking for referral partners – what information would they need to see? Potential customers? Make sure you’ve got plenty of keywords for what people will be searching for? And when they find you, make sure your summary is punchy and sums you up You’ve got 3 opportunities here to tailor your weblinks Secure your public profile or vanity URL – great to go on business cards and email footers!
  • Don’t play the numbers games with connections Once you’ve developed those relationships with your 1 st degree networks, focus on how you could potentially get the those 2 nd degree connections Using the advanced search will allow you to look for your ideal client - Linkedin will show you how to get to that person – it may be a simple introduction through a trusted contact – lets just hope they havent played the numbers game either!
  • If you are going to connect with people that may not remember you – avoid the standard message ‘Id like to add you to my professional network’ What this translates into is – can you be number 483 of my connections! Your just a number to me!
  • Don’t just let your trusted connections go to waster
  • If people adapted the same way in which they use Facebook into a business context onto Linkedin then you’d see a lot more activity, sharing and connections being made
  • If people adapted the same way in which they use Facebook into a business context onto Linkedin then you’d see a lot more activity, sharing and connections being made
  • Don’t leave the relationships online as we all like to business with people

How to manage your Linkedin Account in 10 minutes a day!  Nov 2011 How to manage your Linkedin Account in 10 minutes a day! Nov 2011 Presentation Transcript