About Born and raised in the country, came to Sao Paulo (where currently lives) to study Social Communications at Universidade de Sao Paulo (USP). Lived abroad in 2000 as an exchange student in Australia and in 2006-2007 to study photography in Spain.
Having been a photography producer at the biggest brazilian publisher, entered the digital advertising field in late 2007, working at Wunderman (WPP) as an Information Architect and UX Strategist.
Currently works in AgênciaClick Isobar’s planning team and was responsible for developing and implementing SociaLab’s method for social media research and monitoring. Works with clients such as Sony Ericsson, NIVEA, Philips, TIM and Fiat.