0
Comments on
―Viewing American class
divisions through
Facebook and MySpace‖
The article written
A typical Facebook page (2007)
A typical MySpace page (2007)
• Overload of graphics
• Animated graphics
• Glitter
• Too many colours
• Bright colors (pin...
A typical MySpace page
Examples from MySpace layout generators
Sexy Love
The Queen
Burning Pink Lips
Glow Skulls
Grooviness
The article written
digital migration
Facebook kids vs MySpace kids
• Value education
• From educated families
• Mostly white
• ‗Good kids‘: good students,
athl...
• MySpace allows a lot of design customization which negatively affects the
overall impression of the site
• Design custom...
MySpace =―digital ghetto‖ (boyd)
How teenagers see their
online space
(from the dissertation of Danah Boyd [2])
Teens usually don‘t see virtual spaces as d...
‗Alternative‘ kids on MySpace
Goths,
emos,
‗art freaks‘
Queers
To kids and teenagers (regardless of their class)
MySpace is attractive for its functionality
• Kids see their virtual spa...
Opinions
―If you‘re on MySpace now, you‘re a [expletive] cretin.
And you‘re not only a [expletive] cretin, but you‘re poor...
Facebook  Myspace
“The boldest Facebook
makeover” in its history
• Now (2012), when *all* people
are on Facebook, not jus...
Facebook cover collections
as extension of Myspace layout generators
http://www.myfbcovers.com
Graffiti on the face of Facebook
MySpace  Facebook
2010 – redesign
MySpace decided to get rid of the status of ‗digital ghetto‘
Design was generally clean...
The borders between MySpace and
Facebook designs are blurred now
Question 1
“Everyone is on Facebook now.”
Considering the increased audience of Facebook and
the latest developments in Fa...
Viewing class difference through
*real-life* design choices
Viewing class difference through
*real-life* design choices
Viewing class difference through
*real-life* design choices
Money do not guarantee good taste
(or ‗class‘)
Viewing lass difference through *real-
life* design choices
Comparison of websites
Women‘s social sites
Femina.byGalya.ru
Blog platforms
LivejournalBlogs.mail.ru
News sites
Business ...
Question 2
Think of other pairs of sites where the
visual solutions reflect the target
audience.
References
1. ―MySpace Now a ‗Digital Ghetto‘.‖ ―MySpace Now a ‗Digital Ghetto‘.‖
Inquisitr.com. Web. 6 Jun. 2012.
<http:/...
Used sources
• boyd, danah m. ―Responding to Responses to: ‗Viewing American Class Divisions Through Facebook
and MySpace‘...
Fb and ms
Fb and ms
Fb and ms
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Fb and ms

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Transcript of "Fb and ms"

  1. 1. Comments on ―Viewing American class divisions through Facebook and MySpace‖
  2. 2. The article written
  3. 3. A typical Facebook page (2007)
  4. 4. A typical MySpace page (2007) • Overload of graphics • Animated graphics • Glitter • Too many colours • Bright colors (pink) or high-contrast colour combinations (red on black) • Or ‗transparent‘ text blocks (text on a photo) • Background: a large photo or bright and/or animated picture
  5. 5. A typical MySpace page Examples from MySpace layout generators Sexy Love The Queen Burning Pink Lips Glow Skulls Grooviness
  6. 6. The article written digital migration
  7. 7. Facebook kids vs MySpace kids • Value education • From educated families • Mostly white • ‗Good kids‘: good students, athletes, socially active, have goals, maintain a ‗right‘ circle of friends • Do not plan to go to university • Usually from proletarian background • Many immigrants, latinos • ‗Burnouts‘ or alternative kids: punks, emos, goths, gangstas, queers, etc Aware of MySpace, but usually despise it and its members Either not aware of Facebook or find it boring and useless, as many activities of the ‗good kids‘
  8. 8. • MySpace allows a lot of design customization which negatively affects the overall impression of the site • Design customization on Facebook is very limited. It guarantees that the profile pages look good MySpace vs Facebook • Most MySpace profiles are ―so ugly and inconsistent‖ [1] • Facebook design is consistent and ―clean‖ The key differences • MySpace looks very unprofessionally done (in the meaning of ‗Vernacular web‘) • Facebook has a professional minimalistic look • Elements of ‗vernacular web‘ (glitters, animated gifs, flash) and ―screaming‖ media (such as autoplay video/audio or HUGE pictures) and very encouraged on MySpace • Facebook has no tolerance to mentioned elements. No animated gifs!
  9. 9. MySpace =―digital ghetto‖ (boyd)
  10. 10. How teenagers see their online space (from the dissertation of Danah Boyd [2]) Teens usually don‘t see virtual spaces as different from the ‗real life‘. Social networks for them is just another space to ‗hang out‘ with there friends. Therefore, social network and their circle there is a reflection of their ―true‖ life. When teens are socializing, online and offline are not separate worlds—they are simply different places to gather with friends and peers.
  11. 11. ‗Alternative‘ kids on MySpace Goths, emos, ‗art freaks‘ Queers
  12. 12. To kids and teenagers (regardless of their class) MySpace is attractive for its functionality • Kids see their virtual space as an extension of their room • Kids have a need to decorate their room is a specific manner • MySpace allows a complete ―redesign‖ How about adults, then?
  13. 13. Opinions ―If you‘re on MySpace now, you‘re a [expletive] cretin. And you‘re not only a [expletive] cretin, but you‘re poor. Nobody who has beyond an 8th grade level of education is on MySpace. It is for backwards people.‖ Michael Wolff (american journalist) in an interview with BusinessWeek, 2008 ―BTW, MySpace just LOOKS ugly enough to be a ghetto or run- down shanty town. Facebook, by comparison, looks like the suburbs. You might prefer one or the other, but the design echos the people it attracts, in a lot of ways.‖ Article commenter, [3] I hardly ever get on either anymore, but I'd agree with the assessment that Facebook has more the taiste the "upper class" kids would be looking for: boring, pretentious, fake, and lacking in new, interesting ideas. Article commenter, [3]
  14. 14. Facebook  Myspace “The boldest Facebook makeover” in its history • Now (2012), when *all* people are on Facebook, not just education-oriented, Facebook provides more space for self- expression • A huge eye-catching banner on top of the Timeline • The first step to blend the difference between Myspace and Facebook • Are flashing, glittery backgrounds or ad banners the next step?
  15. 15. Facebook cover collections as extension of Myspace layout generators http://www.myfbcovers.com
  16. 16. Graffiti on the face of Facebook
  17. 17. MySpace  Facebook 2010 – redesign MySpace decided to get rid of the status of ‗digital ghetto‘ Design was generally cleaned up Old profiles were reset to a default design Design by default is ‗plain and boring‘, but strick. Explore
  18. 18. The borders between MySpace and Facebook designs are blurred now
  19. 19. Question 1 “Everyone is on Facebook now.” Considering the increased audience of Facebook and the latest developments in Facebook design, what do you think the trend is? Is Facebook at risk of becoming a new MySpace? Do FB users need a space for self-expression (in terms of gifs and customizable profile layouts)? If yes, what is the chance that Facebook will satisfy this need?
  20. 20. Viewing class difference through *real-life* design choices
  21. 21. Viewing class difference through *real-life* design choices
  22. 22. Viewing class difference through *real-life* design choices
  23. 23. Money do not guarantee good taste (or ‗class‘)
  24. 24. Viewing lass difference through *real- life* design choices
  25. 25. Comparison of websites Women‘s social sites Femina.byGalya.ru Blog platforms LivejournalBlogs.mail.ru News sites Business news‗Yellow‘ news
  26. 26. Question 2 Think of other pairs of sites where the visual solutions reflect the target audience.
  27. 27. References 1. ―MySpace Now a ‗Digital Ghetto‘.‖ ―MySpace Now a ‗Digital Ghetto‘.‖ Inquisitr.com. Web. 6 Jun. 2012. <http://www.inquisitr.com/27998/myspace-now-a-digital-ghetto/>. 2. Boyd, Danah Michele, University of California, Berkeley. Taken Out of Context: American Teen Sociality in Networked Publics. ProQuest, 2008. Print. 3. ―Facebook, MySpace: a Race/Class Divide? | Technically Incorrect - CNET News.‖ ―Facebook, MySpace: a Race/Class Divide? | Technically Incorrect - CNET News.‖ News.Cnet.com. Web. 30 Apr. 2012. <http://news.cnet.com/8301-17852_3-10283447-71.html>.
  28. 28. Used sources • boyd, danah m. ―Responding to Responses to: ‗Viewing American Class Divisions Through Facebook and MySpace‘.‖ Danah.org. Web. 6 Jun. 2012. <http://www.danah.org/papers/essays/ResponseToClassDivisions.html>. • boyd, danah m. ―Viewing American Class Divisions Through Facebook and MySpace.‖ Danah.org 24 Jun. 2007. Web. 29 Apr. 2012. <http://www.danah.org/papers/essays/ClassDivisions.html>. • Boyd, Danah Michele, University of California, Berkeley. Taken Out of Context: American Teen Sociality in Networked Publics. ProQuest, 2008. Print. • Lialina, Olia. ―Vernacular Web 2.‖ Contemporary-Home-Computing.org 12 Jul. 2010. Web. 29 Apr. 2012. <http://contemporary-home-computing.org/vernacular-web-2/>. • ―Facebook vs MySpace - the Technology eZine.‖ ―Facebook vs MySpace - the Technology eZine.‖ Technology.Lilithezine.com. Web. 30 Apr. 2012. <http://technology.lilithezine.com/Facebook-Vs- MySpace.html>. • ―Facebook, MySpace: a Race/Class Divide? | Technically Incorrect - CNET News.‖ ―Facebook, MySpace: a Race/Class Divide? | Technically Incorrect - CNET News.‖ News.Cnet.com. Web. 30 Apr. 2012. <http://news.cnet.com/8301-17852_3-10283447-71.html>. • ―Make Facebook Look More Like MySpace with Timeline Cover Photos From FBCovers | TechCrunch.‖ ―Make Facebook Look More Like MySpace with Timeline Cover Photos From FBCovers | TechCrunch.‖ Techcrunch.com. Web. 30 Apr. 2012. <http://techcrunch.com/2011/09/28/fbcovers-helps-facebook-look- more-like-myspace/>. • ―MySpace Now a ‗Digital Ghetto‘.‖ ―MySpace Now a ‗Digital Ghetto‘.‖ Inquisitr.com. Web. 6 Jun. 2012. <http://www.inquisitr.com/27998/myspace-now-a-digital-ghetto/>. • ―MySpace.com: Is It Really a ‗Digital Ghetto‘? - Yahoo! Voices - Voices.Yahoo.com.‖ ―MySpace.com: Is It Really a ‗Digital Ghetto‘? - Yahoo! Voices - Voices.Yahoo.com.‖ Voices.Yahoo.com. Web. 6 Jun. 2012. <http://voices.yahoo.com/myspacecom-really-digital-ghetto-3794802.html?cat=7>. • ―The MySpace vs. Facebook Debate - Starpulse.com.‖ ―The MySpace vs. Facebook Debate - Starpulse.com.‖ Starpulse.com. Web. 30 Apr. 2012. <http://www.starpulse.com/news/index.php/2008/05/13/the_myspace_vs_facebook_debate>.
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