Creating a vision for mobile service delivery

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  • http://www.flickr.com/photos/elysepatten/6092120910/

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  • 1. What do we doabout mobile?Sarah SchindelerJuly 2012
  • 2. 79% of all mobile phones shipped to Australia are The smartphones smartphones 65% are winning of Australian smartphone owners use them to access the Internet every day 98% use them to access the Internet from home, in spite of desktop accessGoogle 2012 Country Report (Australia) http://www.thinkwithgoogle.com/mobileplanet/en/downloads/
  • 3. 75% Use them while they are on the toilet11Mark IT in the Toilet study 2012 http://www.11mark.com/IT-in-the-Toilet
  • 4. 51% of Australian smartphone owners search every day Increasingly sophisticated 49% on-device use them to stay informed – news, blogs, message information boards seeking 41% of Americans use their phones to look up info for work, study and healthGoogle 2012 Country Report (Australia / ) http://www.thinkwithgoogle.com/mobileplanet/en/downloads/
  • 5. Mobile Services survey : summary findings
  • 6. What do staff think? Used under Creative Commons Attribute licence: http://www.flickr.com/photos/visual_dichotomy/3623619145/
  • 7. Followingthrough onlessonslearned
  • 8. To ensure equal access to ourresources and services for allAustralians Used under Creative Commons Attribute licence: http://www.flickr.com/photos/elysepatten/6092120910/
  • 9. Questions?