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Social Media: Activating Supporters and Engaging Donors Online

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The third session in our Social Media training series will look at how nonprofits have social networks and other online tools to activate donors and supporters. This look at innovative tools and ...

The third session in our Social Media training series will look at how nonprofits have social networks and other online tools to activate donors and supporters. This look at innovative tools and successful case studies will give you new ways and ideas to garner support during these difficult times.
Facilitator: Jason Falls, VP, Interactive and Online Communications, Doe-Anderson

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Social Media: Activating Supporters and Engaging Donors Online Social Media: Activating Supporters and Engaging Donors Online Presentation Transcript

  • Social Media & Fund Raising
    National Safe Place Webinar
    Presented by The Social Media Club Louisville
    July 21, 2009| National Safe Place
  • Agenda
    • Promote Your Cause – Fund Raising Tools
    • Increase Outreach – Platforms For Messages
    • Enhance Productivity – Tools To Work Smarter
    • Technology?
    • Computer software and tools
    • Blogs, Widgets, Wikis, Podcasts, Social Networks, Micro-blogging, Streaming Video, Tagging
    • Most no more complicated than your email software
    • Many if not most are FREE!
    3
    What is Social Media?
    • Way To Communicate
    • Those tools are an avenue to your audience
    • Consumers aren’t consuming media as much
    • They’re relying on each other for referrals, including causes to support and where to donate
    • Social Media is a one-to-one communications channel between you and them
    • It’s also an observation deck for conversations
    4
    What is Social Media?
    • Effective Way To Promote Your Cause
    • Increases Outreach To Your Audience
    • Enhance Your Productivity
    5
    Why Should We Care?
  • Promote The Cause
    Increase Outreach
    • Listen to Conversations
    • Participate in Conversations
    • Become an Expert Advocate On-line
    • Raise Awareness & Develop Resources
    • Search
    • Alerts
    • Twitter Search
    • RSS
    7
    Listen To Conversations
  • 8
    Participate In Conversations
    • Comment on relevant blogs
    • Participate on relevant forums & message boards
    • Join conversations on Twitter
    • Participate in Facebook groups
  • 9
    Become An Expert Advocate
    • Start A Blog
    • Push your message
    • Makes you a go-to resource
    • Twitter to share content/ideas
    • Engage on Social Networks
  • Develop Resources
    • Fund-Raising (501c3)
    • First Giving
    • Changing The Present
    • Change.org
    • SixDegrees.org
    • JustGive.org
    • BringLight.org
    • GiveMeaning.org
    • LinkedIn
    • Fund-Raising (PayPal)
    • Fundable
    • ChipIn
    • DropCash
    • Others
    • Kiva
    • MyCause.org
    http://www.slideshare.net/peterdeitz/group-fundraising-101-from-benchmarks-to-success-stories
  • What Works
    • Have A Compelling Story
    • Make A Specific Ask Or Goal To Reach
    • Make It Easy To Give
    http://jenlemen.com/blog/?p=368
  • Enhance Your Productivity
    • Surf The Web Faster and Smarter
    • Distribute Information Faster To More People
    • Other Tools To Make Your Life Easier
  • 13
    Surf the Web Faster & Smarter
  • 14
    Surf the Web Faster & Smarter
  • 15
    Distribute Information Faster & Wider
    1,200 Visitors/Month
    325+ RSS Subscribers
    1,600 Visitors Last Month
    52% of traffic fromreferring sites
    Front page of Kirtsy.com, frequentactivity from StumbleUpon & Twitter
  • Other Tools
  • Let’s Connect
    Jason Falls
    Principal
    Social Media Explorer
    Email: jason@jasonfalls.com
    Twitter: @JasonFalls
    Phone: 502.815.3257
    Web: socialmediaexplorer.com