0
Social Media & Fund Raising
National Safe Place Webinar
Presented by The Social Media Club Louisville
July 21, 2009| Natio...
Agenda
•Promote Your Cause – Fund Raising Tools
•Increase Outreach – Platforms For Messages
•Enhance Productivity – Tools ...
 Technology?
 Computer software and tools
 Blogs, Widgets, Wikis, Podcasts, Social Networks,
Micro-blogging, Streaming ...
 Way To Communicate
 Those tools are an avenue to your audience
 Consumers aren’t consuming media as much
 They’re rel...
 Effective Way To Promote Your Cause
 Increases Outreach To Your Audience
 Enhance Your Productivity
5
Why Should We Ca...
Listen to Conversations
Participate in Conversations
Become an Expert Advocate On-line
Raise Awareness & Develop Resou...
 Search
 Alerts
 Twitter Search
 RSS
7
Listen To Conversations
8
 Comment on relevant blogs
 Participate on relevant forums & message boards
 Join conversations on Twitter
 Particip...
9
 Start A Blog
 Push your message
 Makes you a go-to resource
 Twitter to share content/ideas
 Engage on Social Netw...
 Fund-Raising (501c3)
 First Giving
 Changing The Present
 Change.org
 SixDegrees.org
 JustGive.org
 BringLight.org...
 Have A Compelling
Story
 Make A Specific Ask
Or Goal To Reach
 Make It Easy To Give
What Works
http://jenlemen.com/blo...
Surf The Web Faster and Smarter
Distribute Information Faster To More People
Other Tools To Make Your Life Easier
Enhan...
13
Surf the Web
Faster & Smarter
14
Surf the Web
Faster & Smarter
15
 1,200 Visitors/Month
 325+ RSS Subscribers
 1,600 Visitors
Last Month
 52% of traffic from
referring sites
 Front...
Other Tools
Jason Falls
Principal
Social Media Explorer
Email: jason@jasonfalls.com
Twitter: @JasonFalls
Phone: 502.815.3257
Web: soci...
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Social Media: Activating Supporters and Engaging Donors Online

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The third session in our Social Media training series will look at how nonprofits have social networks and other online tools to activate donors and supporters. This look at innovative tools and successful case studies will give you new ways and ideas to garner support during these difficult times.
Facilitator: Jason Falls, VP, Interactive and Online Communications, Doe-Anderson

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  • Define RSS
  • Tweet4good isn’t necessarily ready for primetime
    Donation - processing questions
    Refer them to idealware report donation processing www.idealware.org
    And also to this one
    http://beth.typepad.com/beths_blog/2007/09/group-fundraisi.html
  • Transcript of "Social Media: Activating Supporters and Engaging Donors Online"

    1. 1. Social Media & Fund Raising National Safe Place Webinar Presented by The Social Media Club Louisville July 21, 2009| National Safe Place
    2. 2. Agenda •Promote Your Cause – Fund Raising Tools •Increase Outreach – Platforms For Messages •Enhance Productivity – Tools To Work Smarter
    3. 3.  Technology?  Computer software and tools  Blogs, Widgets, Wikis, Podcasts, Social Networks, Micro-blogging, Streaming Video, Tagging  Most no more complicated than your email software  Many if not most are FREE! 3 What is Social Media?
    4. 4.  Way To Communicate  Those tools are an avenue to your audience  Consumers aren’t consuming media as much  They’re relying on each other for referrals, including causes to support and where to donate  Social Media is a one-to-one communications channel between you and them  It’s also an observation deck for conversations 4 What is Social Media?
    5. 5.  Effective Way To Promote Your Cause  Increases Outreach To Your Audience  Enhance Your Productivity 5 Why Should We Care?
    6. 6. Listen to Conversations Participate in Conversations Become an Expert Advocate On-line Raise Awareness & Develop Resources Promote The Cause Increase Outreach
    7. 7.  Search  Alerts  Twitter Search  RSS 7 Listen To Conversations
    8. 8. 8  Comment on relevant blogs  Participate on relevant forums & message boards  Join conversations on Twitter  Participate in Facebook groups Participate In Conversations
    9. 9. 9  Start A Blog  Push your message  Makes you a go-to resource  Twitter to share content/ideas  Engage on Social Networks Become An Expert Advocate
    10. 10.  Fund-Raising (501c3)  First Giving  Changing The Present  Change.org  SixDegrees.org  JustGive.org  BringLight.org  GiveMeaning.org  LinkedIn Develop Resources  Fund-Raising (PayPal)  Fundable  ChipIn  DropCash  Others  Kiva  MyCause.org http://www.slideshare.net/peterdeitz/group-fundraising-101-from-benchmarks-to-success-stories
    11. 11.  Have A Compelling Story  Make A Specific Ask Or Goal To Reach  Make It Easy To Give What Works http://jenlemen.com/blog/?p=368
    12. 12. Surf The Web Faster and Smarter Distribute Information Faster To More People Other Tools To Make Your Life Easier Enhance Your Productivity
    13. 13. 13 Surf the Web Faster & Smarter
    14. 14. 14 Surf the Web Faster & Smarter
    15. 15. 15  1,200 Visitors/Month  325+ RSS Subscribers  1,600 Visitors Last Month  52% of traffic from referring sites  Front page of Kirtsy.com, frequent activity from StumbleUpon & Twitter Distribute Information Faster & Wider
    16. 16. Other Tools
    17. 17. Jason Falls Principal Social Media Explorer Email: jason@jasonfalls.com Twitter: @JasonFalls Phone: 502.815.3257 Web: socialmediaexplorer.com Let’s Connect
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