Social Media & Fund RaisingNational Safe Place WebinarPresented by The Social Media Club LouisvilleJuly 21, 2009| National Safe Place

AgendaPromote Your Cause – Fund Raising ToolsIncrease Outreach – Platforms For MessagesEnhance Productivity – Tools To Work Smarter

Promote Your Cause – Fund Raising Tools

Increase Outreach – Platforms For Messages

Enhance Productivity – Tools To Work Smarter

Technology?Computer software and toolsBlogs, Widgets, Wikis, Podcasts, Social Networks, Micro-blogging, Streaming Video, TaggingMost no more complicated than your email softwareMany if not most are FREE!3What is Social Media?

Technology?

Computer software and tools

Blogs, Widgets, Wikis, Podcasts, Social Networks, Micro-blogging, Streaming Video, Tagging

Most no more complicated than your email software

Many if not most are FREE!

Way To CommunicateThose tools are an avenue to your audienceConsumers aren’t consuming media as muchThey’re relying on each other for referrals, including causes to support and where to donateSocial Media is a one-to-one communications channel between you and themIt’s also an observation deck for conversations4What is Social Media?

Way To Communicate

Those tools are an avenue to your audience

Consumers aren’t consuming media as much

They’re relying on each other for referrals, including causes to support and where to donate

Social Media is a one-to-one communications channel between you and them

It’s also an observation deck for conversations

Effective Way To Promote Your CauseIncreases Outreach To Your AudienceEnhance Your Productivity5Why Should We Care?

Effective Way To Promote Your Cause

Increases Outreach To Your Audience

Enhance Your Productivity

Promote The CauseIncrease OutreachListen to ConversationsParticipate in ConversationsBecome an Expert Advocate On-lineRaise Awareness & Develop Resources

Listen to Conversations

Participate in Conversations

Become an Expert Advocate On-line

Raise Awareness & Develop Resources

SearchAlertsTwitter SearchRSS7Listen To Conversations

Search

Alerts

Twitter Search

RSS

8Participate In ConversationsComment on relevant blogsParticipate on relevant forums & message boardsJoin conversations on TwitterParticipate in Facebook groups

Comment on relevant blogs

Participate on relevant forums & message boards

Join conversations on Twitter

Participate in Facebook groups

9Become An Expert AdvocateStart A BlogPush your messageMakes you a go-to resourceTwitter to share content/ideasEngage on Social Networks

Start A Blog

Push your message

Makes you a go-to resource

Twitter to share content/ideas

Engage on Social Networks

Develop ResourcesFund-Raising (501c3)First GivingChanging The PresentChange.orgSixDegrees.orgJustGive.orgBringLight.orgGiveMeaning.orgLinkedInFund-Raising (PayPal)FundableChipInDropCashOthersKivaMyCause.orghttp://www.slideshare.net/peterdeitz/group-fundraising-101-from-benchmarks-to-success-stories

Fund-Raising (501c3)

First Giving

Changing The Present

Change.org

SixDegrees.org

JustGive.org

BringLight.org

GiveMeaning.org

LinkedIn

Fund-Raising (PayPal)

Fundable

ChipIn

DropCash

Others

Kiva

MyCause.org

What WorksHave A Compelling StoryMake A Specific Ask Or Goal To ReachMake It Easy To Givehttp://jenlemen.com/blog/?p=368

Have A Compelling Story

Make A Specific Ask Or Goal To Reach

Make It Easy To Give

Enhance Your ProductivitySurf The Web Faster and SmarterDistribute Information Faster To More PeopleOther Tools To Make Your Life Easier

Surf The Web Faster and Smarter

Distribute Information Faster To More People

Other Tools To Make Your Life Easier

13Surf the Web Faster & Smarter

14Surf the Web Faster & Smarter

15Distribute Information Faster & Wider1,200 Visitors/Month325+ RSS Subscribers1,600 Visitors Last Month52% of traffic fromreferring sitesFront page of Kirtsy.com, frequentactivity from StumbleUpon & Twitter

Other Tools

Let’s ConnectJason FallsPrincipalSocial Media ExplorerEmail: jason@jasonfalls.comTwitter: @JasonFallsPhone: 502.815.3257Web: socialmediaexplorer.com