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National Safe Place: Understanding Social Media

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Introduction to Social Media. A look at the tools available including, Facebook, YouTube, Twitter and others to better build relationships with clients and your community and raise awareness and ...

Introduction to Social Media. A look at the tools available including, Facebook, YouTube, Twitter and others to better build relationships with clients and your community and raise awareness and dollars for your efforts. Beginning of a training series that caters to beginnners just learning about social media and those more experienced.

Faciliated by David Finch, Social Media Manager, Doe Anderson

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National Safe Place: Understanding Social Media National Safe Place: Understanding Social Media Presentation Transcript

  • Understanding Social Media National Safe Place Webinar Series April 15, 2009
  • What is it?
    • What is social media?
    • Who is doing it and how are they different?
    • What are they doing and where?
      • Social media is people sharing stuff online. (Any type of content, opinions, insights, experiences, perspectives, media videos, images)
      • At its core: Word-of-Mouth Marketing.
      • Just think of it as recommending things to your friends
    A Definition
  • What is it, really?
    • Personal Communications
    • Blogs
    • Microblogs
    • Podcasts (Audio & Video)
    • Social Networking
    • Social Bookmarking
    • Media Sharing
    • Virtual Worlds
    • Collaborative Tools
  • Why Does It Matter?
      • INTERNET
      • 1.17 billion users
      • 69% of Americans
      • Social Media up 668%
      • BLOGGING
      • 12 million American bloggers
      • 57 million American readers
      • SOCIAL NETWORKING
      • If MySpace were a country, it would be the 8 th Largest in the world (Todd And)
    Why Does It Matter?
  • Why Does It Matter To Non-Profits?
    • Goals of Online Marketing
      • Expose your message to key audiences
      • Increase website traffic
      • Exposure to donors
      • Grow awareness
      • Promote positive brand association
      • Business development & networking
    • Social Media Payoff
      • Supports branding and mindshare goals
      • Drives traffic from multiple sources
      • Bolsters search engine marketing optimization
      • More traffic can means more exposure and more donors
      • Creates conversation
    • Email
    • Instant Messaging
    • Text Messaging
    Personal Communications
  • Blogs
    • Personal Journals
    • Thought Leadership
    • Commentary
    • Straight News
    • A Beautiful Blend
  • Microblogging
    • Not Just Quick Statements
    • Mirrors Real Conversations
    • Dialogue or Multi-logue
    • Quickly Instigate A Firestorm
  • Postcasts & Web-TV
    • Offer Traditional Media Opportunity
    • Dynamic and Engaging
    • Loyal Audiences
    • Web TV – A Top Trend for 2009
  • Social Networking Sites
    • MySpace
    • Facebook
    • Niche & Industry
    • Micro Communities
  • Social Bookmarking
    • News Sites
      • Digg
      • StumbleUpon
      • Reddit
    • Bookmarking Sites
      • del.icio.us
  • File Sharing & Collaboration
    • YouTube
    • Flickr
    • Wikipedia
    • Yahoo! Answers
    • Yelp
  • Principles of Karmic Communication
      • Participate and Learn
      • Make friends with community elders
      • Understand and respect community mores
      • Lead with altruism, come bearing gifts
      • Discover a community need
      • Learn the linguistics
      • Value and cultivate relationships
      • Leverage appropriately … over time
      • (Source: Rob Key, Converseon)
  • What Do I Do Now?
    • Participate
      • Sign up
      • Sign in
      • Grow your network (I’ll be your friend)
      • Become one of our influencers
    • It’s all about
    • CREDIBILITY
  • Participate Meaningfully >> Credibility >> Influence What Do I Do Now?
  • David Finch Social Media Manager Doe-Anderson Louisville, KY Twitter: @davidfinch www.davidsfinch.com www.smclouisville.org www.socialmediaexplorer.com Let’s Connect