The Information Super-Highway Is it paved with gold…? Roger Greenhalgh National Rural K E Is it paved with gold…? Roger Gr...
(Humble beginnings in 1976)
You’d like your first website business to run like a well oiled machine…
In reality, your first website will be a bit like your first car.  A good workhorse… yet something to learn on…
You can get started with something pretty humble… You can get started with something pretty humble…
You may choose to start  with  something mass- produced  and boringly reliable…
You may get a techie friend to hew something custom, from the wood…
Something designed to be changed or updated on the go…
… or something that looks great…
…despite the build  quality .
In time, you’ll find some features just don’t scale…
… and nailing on new upgrades and   features isn’t always easy…
and eventually, you’ll start again…
But that’s OK…  <ul><li>The  beauty of  the technology   mostly  isn’t important . </li></ul><ul><li>The  business idea is...
You may have a fantastic product <ul><li>You can use the web  to make it visible  across the globe </li></ul>
You may have some specialist knowledge or skill <ul><li>You can use the web  to share it with people worldwide </li></ul>
Maybe the internet lets you connect new things in new ways…
Maybe the internet lets you connect new things in new ways…
Suggestion 1 <ul><li>Be effective…  </li></ul><ul><li>(it just has to work… ) </li></ul>
It just  HAS  to work: <ul><li>The Ebay  no-frills approach… </li></ul>February 23 rd  2000
And it still does… <ul><li>exactly what it </li></ul><ul><li>said on the tin… </li></ul>November 17 th  2009
Simple ideas… <ul><li>Craig Newmark’s  no-frills approach… </li></ul>February 28 th  2000
Simple ideas… <ul><li>are  </li></ul><ul><li>timeless… </li></ul>November 17 th  2009
(They just get bigger…) <ul><li>East </li></ul><ul><li>Midlands… </li></ul>November 17 th  2009
As of 2009, Craigslist operates with a staff of 28 people Its sole source of revenue is paid job ads in select cities – $7...
What’s it worth? annual revenue estimates: $10 million in 2004,  $20 million in 2005,  $25 million in 2006  $150 million i...
<ul><li>Traffic? </li></ul><ul><li>The site serves over twenty billion page views per month, to over fifty million unique ...
Suggestion 2 <ul><li>Be first… (if you want to be newsworthy) </li></ul>
Alex Tew just got there  FIRST : <ul><li>The million-dollar homepage… </li></ul>The website of Alex Tew, a 21-year-old ent...
Suggestion 3 <ul><li>Be findable… (if you want to be found…) </li></ul>
477,000 pages are  One Click away : <ul><li>How do you become obvious on search engines…? </li></ul>This listing costs not...
Suggestion 4 <ul><li>Be everywhere…   yet </li></ul><ul><li>Be local… (how wide is your niche…?) </li></ul>
On your doorstep, and just  One Click away : <ul><li>A global service …? </li></ul><ul><li>A local service …? </li></ul>Gr...
Grindr. It’s a guy thing. Whether he’s Mr. Right or Mr. Tonight, your man is hanging out on Grindr, a killer location-base...
Suggestion 5 <ul><li>Be different…   (if it’s all part of getting noticed…?) </li></ul>
Joel Veitch  and the  Spong  Monkeys : <ul><li>An internet ‘meme’…? </li></ul><ul><li>www.rathergood.com  </li></ul>meme: ...
Suggestion 6 <ul><li>Be wise…   (even wisdom has a price…) </li></ul>
You only need to  ask : <ul><li>Knowhow has </li></ul><ul><li>£££  value… </li></ul>“ AskJennie” The ultimate on-line enqu...
You only need to  tell : <ul><li>Knowhow has </li></ul><ul><li>£££  value… </li></ul>
Suggestion 7 <ul><li>Be fun…   (it sort of helps if you enjoy it…) </li></ul>
My seven rules ? <ul><li>Being effective…  it just has to work…  Craig’s list… Ebay… </li></ul><ul><li>Being first…    1,0...
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Is the Information Super Highway Paved With Gold ?

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An introductory presentation given to the Harper Adams Student Enterprise Society in November 2009. www.moneyinmud.co.uk

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Is the Information Super Highway Paved With Gold ?

  1. 1. The Information Super-Highway Is it paved with gold…? Roger Greenhalgh National Rural K E Is it paved with gold…? Roger Greenhalgh National Rural K E November 2009
  2. 2. (Humble beginnings in 1976)
  3. 3. You’d like your first website business to run like a well oiled machine…
  4. 4. In reality, your first website will be a bit like your first car. A good workhorse… yet something to learn on…
  5. 5. You can get started with something pretty humble… You can get started with something pretty humble…
  6. 6. You may choose to start with something mass- produced and boringly reliable…
  7. 7. You may get a techie friend to hew something custom, from the wood…
  8. 8. Something designed to be changed or updated on the go…
  9. 9. … or something that looks great…
  10. 10. …despite the build quality .
  11. 11. In time, you’ll find some features just don’t scale…
  12. 12. … and nailing on new upgrades and features isn’t always easy…
  13. 13. and eventually, you’ll start again…
  14. 14. But that’s OK… <ul><li>The beauty of the technology mostly isn’t important . </li></ul><ul><li>The business idea is important . </li></ul>
  15. 15. You may have a fantastic product <ul><li>You can use the web to make it visible across the globe </li></ul>
  16. 16. You may have some specialist knowledge or skill <ul><li>You can use the web to share it with people worldwide </li></ul>
  17. 17. Maybe the internet lets you connect new things in new ways…
  18. 18. Maybe the internet lets you connect new things in new ways…
  19. 19. Suggestion 1 <ul><li>Be effective… </li></ul><ul><li>(it just has to work… ) </li></ul>
  20. 20. It just HAS to work: <ul><li>The Ebay no-frills approach… </li></ul>February 23 rd 2000
  21. 21. And it still does… <ul><li>exactly what it </li></ul><ul><li>said on the tin… </li></ul>November 17 th 2009
  22. 22. Simple ideas… <ul><li>Craig Newmark’s no-frills approach… </li></ul>February 28 th 2000
  23. 23. Simple ideas… <ul><li>are </li></ul><ul><li>timeless… </li></ul>November 17 th 2009
  24. 24. (They just get bigger…) <ul><li>East </li></ul><ul><li>Midlands… </li></ul>November 17 th 2009
  25. 25. As of 2009, Craigslist operates with a staff of 28 people Its sole source of revenue is paid job ads in select cities – $75 per ad for the San Francisco Bay Area; $25 per ad for New York, Los Angeles, San Diego, Boston, Seattle, Washington D.C., Chicago, and Portland, Oregon – and paid broker apartment listings in New York City ($10 per ad).
  26. 26. What’s it worth? annual revenue estimates: $10 million in 2004, $20 million in 2005, $25 million in 2006 $150 million in 2007 Wikipedia
  27. 27. <ul><li>Traffic? </li></ul><ul><li>The site serves over twenty billion page views per month, to over fifty million unique monthly visitors in the United States alone. </li></ul><ul><li>30 th place overall among web sites worldwide </li></ul><ul><li>8 th place overall among web sites in the USA </li></ul>
  28. 28. Suggestion 2 <ul><li>Be first… (if you want to be newsworthy) </li></ul>
  29. 29. Alex Tew just got there FIRST : <ul><li>The million-dollar homepage… </li></ul>The website of Alex Tew, a 21-year-old entrepreneur, who hoped to pay his way through university by selling 1 million pixels of internet ad space for $1 ...
  30. 30. Suggestion 3 <ul><li>Be findable… (if you want to be found…) </li></ul>
  31. 31. 477,000 pages are One Click away : <ul><li>How do you become obvious on search engines…? </li></ul>This listing costs nothing… …except some thought and effort
  32. 32. Suggestion 4 <ul><li>Be everywhere… yet </li></ul><ul><li>Be local… (how wide is your niche…?) </li></ul>
  33. 33. On your doorstep, and just One Click away : <ul><li>A global service …? </li></ul><ul><li>A local service …? </li></ul>Grindr. It’s a guy thing. Whether he’s Mr. Right or Mr. Tonight, your man is hanging out on Grindr, a killer location-based social networking tool for the iPhone or iPod Touch.
  34. 34. Grindr. It’s a guy thing. Whether he’s Mr. Right or Mr. Tonight, your man is hanging out on Grindr, a killer location-based social networking tool for the iPhone or iPod Touch.
  35. 35. Suggestion 5 <ul><li>Be different… (if it’s all part of getting noticed…?) </li></ul>
  36. 36. Joel Veitch and the Spong Monkeys : <ul><li>An internet ‘meme’…? </li></ul><ul><li>www.rathergood.com </li></ul>meme: catchphrase or concept that spreads quickly from person to person via the Internet … brilliant, fun, and so out of the ordinary that they made you sit up and take notice. And “SubWay” rolls did do...
  37. 37. Suggestion 6 <ul><li>Be wise… (even wisdom has a price…) </li></ul>
  38. 38. You only need to ask : <ul><li>Knowhow has </li></ul><ul><li>£££ value… </li></ul>“ AskJennie” The ultimate on-line enquiry point for municipal waste management matters....
  39. 39. You only need to tell : <ul><li>Knowhow has </li></ul><ul><li>£££ value… </li></ul>
  40. 40. Suggestion 7 <ul><li>Be fun… (it sort of helps if you enjoy it…) </li></ul>
  41. 41. My seven rules ? <ul><li>Being effective… it just has to work… Craig’s list… Ebay… </li></ul><ul><li>Being first… 1,000,000 pixel page </li></ul><ul><li>Being found… on Google </li></ul><ul><li>Being everywhere and local… “ Grindr” </li></ul><ul><li>Being different… rathergood.com </li></ul><ul><li>Being wise… using the wisdom of crowds… Wikipedia / AskJennie… </li></ul><ul><li>Being fun…. ([insert <your website> here!]) </li></ul>

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