1	
  
NCL	
  Vaccine	
  Study	
  
November	
  21,	
  2013	
  
©	
  Harris	
  Interac7ve	
  
• Background	
  and	
  Objec7ves	
  
• Methodology	
  
• Execu7ve	
  Summary	
  
• Detailed	
  Findings	
  
–  General	
  ...
• This	
  survey	
  was	
  designed	
  to	
  explore	
  the	
  aZtudes	
  and	
  behaviors	
  of	
  the	
  general	
  publ...
A/B Indicates significantly higher percentages at 95% confidence level
between All Adults and All Parents.
C/D Indicates s...
Execu2ve	
  Summary	
  
©	
  Harris	
  Interac7ve	
   5	
  
Knowledge	
  is	
  an	
  important	
  first	
  step	
  to	
  enhancing	
  understanding	
  of	
  the	
  importance	
  of	
 ...
Over	
  a	
  third	
  of	
  adults	
  rate	
  the	
  flu	
  highly	
  on	
  severity.	
  Nearly	
  three-­‐quarters	
  of	
...
–  When	
  those	
  who	
  have	
  never	
  received	
  the	
  flu	
  were	
  asked	
  why	
  they	
  have	
  never	
  rece...
While	
  many	
  Parents	
  report	
  they	
  are	
  concerned	
  about	
  their	
  child	
  geQng	
  the	
  flu,	
  fewer	...
The	
  majority	
  of	
  adults	
  agree	
  vaccina2ons	
  help	
  reduce	
  health	
  care	
  costs.	
  Most	
  adults	
 ...
Nearly	
  a	
  third	
  of	
  Adults	
  agree	
  that	
  vaccina2ons	
  can	
  cause	
  au2sm.	
  However,	
  out	
  of	
 ...
General	
  Thoughts	
  on	
  Vaccina2ons	
  
©	
  Harris	
  Interac7ve	
   12	
  
•  Nearly	
  a	
  third	
  of	
  Adults	
  (31%)	
  say	
  they	
  are	
  extremely	
  or	
  very	
  knowledgeable	
  abou...
•  The	
  most	
  commonly	
  reported	
  reasons	
  Adults	
  would	
  get	
  a	
  vaccine	
  are	
  personal	
  protec7o...
•  Though,	
  on	
  average,	
  meningi7s	
  is	
  rated	
  highest	
  on	
  severity	
  (8.5	
  on	
  a	
  scale	
  of	
 ...
©	
  Harris	
  Interac7ve	
  
Importance	
  of	
  Vaccina7ons	
  for	
  Adults	
  and	
  Children	
  
Both	
  Adults	
  an...
©	
  Harris	
  Interac7ve	
  
Level	
  of	
  Vaccina7on	
  Knowledge	
  
Parents	
  are	
  significantly	
  more	
  likely	...
©	
  Harris	
  Interac7ve	
   18	
  
Reasons	
  to	
  Vaccinate	
  
	
  
All	
  Adults	
   All	
  Parents	
  
Personal	
  ...
©	
  Harris	
  Interac7ve	
   19	
  
Reasons	
  to	
  Vaccinate	
  
	
  
All	
  Adults	
   Extremely/	
  Very	
  Knowledge...
©	
  Harris	
  Interac7ve	
   20	
  
Reasons	
  	
  Not	
  to	
  Vaccinate	
  
	
  
All	
  Adults	
   All	
  Parents	
  
S...
37%	
  
24%	
  
22%	
  
8%	
  
10%	
  
13%	
  
9%	
  
8%	
  
9%	
  
5%	
  
3%	
  
43%G	
  
Reasons	
  	
  Not	
  to	
  Vac...
©	
  Harris	
  Interac7ve	
   22	
  
Severity	
  of	
  Diseases	
  
Both	
  All	
  Adults	
  and	
  Parents	
  share	
  si...
©	
  Harris	
  Interac7ve	
   23	
  
Severity	
  of	
  Diseases	
  
	
  Regardless	
  of	
  the	
  age	
  of	
  their	
  c...
©	
  Harris	
  Interac7ve	
   24	
  
All	
  Adults	
   All	
  Parents	
  
Vaccinated:	
   Fully	
   Par2ally	
   Not	
  at...
©	
  Harris	
  Interac7ve	
   25	
  
Top	
  2	
  Box	
  	
  
(Strongly/Somewhat	
  Agree)	
  
	
  
All	
  Adults	
   All	
...
©	
  Harris	
  Interac7ve	
   26	
  
Top	
  2	
  Box	
  	
  
(Strongly/Somewhat	
  Agree)	
  
	
  
GeZng	
  vaccinated	
  ...
©	
  Harris	
  Interac7ve	
   27	
  
Top	
  2	
  Box	
  	
  
(Strongly/Somewhat	
  Agree)	
  
	
  
I	
  respect	
  the	
  ...
The	
  Flu	
  Vaccine	
  
©	
  Harris	
  Interac7ve	
   28	
  
•  Nearly	
  three-­‐quarters	
  (74%)	
  of	
  Adults	
  report	
  that	
  they	
  have	
  ever	
  received	
  the	
  flu	...
©	
  Harris	
  Interac7ve	
   30	
  
BASE:	
  ALL	
  QUALIFIED	
  RESPONDENTS	
  ;	
  All	
  Adults	
  (n=1002);	
  All	
 ...
©	
  Harris	
  Interac7ve	
   31	
  
Place	
  of	
  Flu	
  Vaccina2on	
  
All	
  Adults	
   All	
  Parents	
  
Health	
  c...
©	
  Harris	
  Interac7ve	
   32	
  
Reasons	
  Not	
  to	
  Vaccinate	
  Against	
  Flu	
  
	
  
All	
  Adults	
   All	
 ...
Reasons	
  Not	
  to	
  Vaccinate	
  Against	
  Flu	
   All	
  Adults	
   All	
  Parents	
  
I	
  am	
  healthy	
  
Side	
...
Children	
  and	
  Vaccines	
  
©	
  Harris	
  Interac7ve	
   34	
  
•  When	
  asked	
  to	
  rate	
  how	
  concerned	
  they	
  are	
  about	
  their	
  child	
  becoming	
  infected	
  wi...
©	
  Harris	
  Interac7ve	
   36	
  
Top	
  2	
  Box	
  	
  
(Very/Somewhat	
  Concerned)	
  
	
  
All	
  Parents	
   Pare...
©	
  Harris	
  Interac7ve	
   37	
  
Vaccines	
  Child	
  Has	
  Received	
  
Parents	
  are	
  most	
  likely	
  to	
  sa...
©	
  Harris	
  Interac7ve	
   38	
  
Reasons	
  to	
  Vaccinate	
  Their	
  Child	
  
Though	
  iden7cal	
  in	
  top	
  r...
©	
  Harris	
  Interac7ve	
   39	
  
All	
  Parents	
   Parent	
  with	
  Child	
  0-­‐6	
   Parents	
  with	
  Child	
  7...
©	
  Harris	
  Interac7ve	
   40	
  
Reasons	
  	
  Not	
  to	
  Vaccinate	
  
	
  
All	
  Parents	
   Parents	
  with	
  ...
Reasons	
  	
  Not	
  to	
  Vaccinate	
  Against	
  HPV	
  
	
   Parents	
  with	
  Child	
  11-­‐17	
  
I	
  believe	
  m...
©	
  Harris	
  Interac7ve	
  
Missed	
  Scheduled	
  Vaccine	
  Doses	
  
Roughly	
  1-­‐in-­‐10	
  Parents	
  report	
  m...
9%	
   8%	
   9%	
  
3%	
   4%	
   2%	
  
15%	
   12%	
   16%	
  
74%	
   76%	
   72%	
  
All	
  Parents	
   Parents	
  wi...
Health	
  Care,	
  Delivery,	
  and	
  Access	
  
©	
  Harris	
  Interac7ve	
   44	
  
•  The	
  majority	
  of	
  Adults	
  (84%)	
  agree	
  that	
  they	
  have	
  all	
  the	
  informa7on	
  they	
  need	
...
©	
  Harris	
  Interac7ve	
  
Concern	
  Over	
  Personal	
  Health	
  	
  
All	
  Adults	
  and	
  Parents	
  maintain	
 ...
©	
  Harris	
  Interac7ve	
   47	
  
Health	
  Insurance	
  	
  
	
  
All	
  Adults	
   All	
  Parents	
  
Health	
  insur...
©	
  Harris	
  Interac7ve	
   48	
  
Covered	
  
All	
  Parents	
   Parents	
  with	
  	
  
Child	
  0-­‐6	
  
Parents	
  ...
©	
  Harris	
  Interac7ve	
   49	
  
Poor	
  
1%	
  
Fair	
  
11%	
  
Good	
  
31%	
  
Very	
  good	
  
43%	
  
Excellent	...
©	
  Harris	
  Interac7ve	
   50	
  
Decision-­‐Maker	
  
All	
  Adults	
   All	
  Parents	
  
Myself	
  
My	
  Spouse	
  ...
©	
  Harris	
  Interac7ve	
   51	
  
6%B	
  
3%	
  
10%	
   10%	
  
50%	
  
44%	
  
35%	
  
43%A	
  
All	
  Adults	
   All...
©	
  Harris	
  Interac7ve	
   52	
  
6%	
   6%	
   9%	
  
10%	
   6%	
  
12%	
  
50%	
  
27%	
  
61%	
  
35%	
  
61%	
  
1...
©	
  Harris	
  Interac7ve	
   53	
  
Sources	
   All	
  Adults	
   All	
  Parents	
  
Health	
  care	
  providers	
  
Web	...
©	
  Harris	
  Interac7ve	
   54	
  
Top	
  2	
  Box	
  	
  
(Completely/Trust	
  a	
  lot)	
  
All	
  Adults	
   All	
  P...
©	
  Harris	
  Interac7ve	
   55	
  
Top	
  2	
  Box	
  	
  
(Completely/Trust	
  a	
  lot)	
  
Physicians	
  on	
  TV	
  ...
©	
  Harris	
  Interac7ve	
   56	
  
Loca2ons	
  
	
  
All	
  Adults	
   All	
  Parents	
  
A	
  drug	
  store	
  
An	
  u...
©	
  Harris	
  Interac7ve	
   57	
  
Loca2ons	
  
	
  
All	
  Adults	
   All	
  Parents	
  
Health	
  care	
  provider's	
...
Vaccina2on	
  Policy	
  
©	
  Harris	
  Interac7ve	
   58	
  
•  The	
  majority	
  of	
  Adults	
  (87%)	
  support	
  mandatory	
  vaccina7ons	
  for	
  school	
  aged	
  children.	
...
4%	
   6%	
  
9%	
  
13%A	
  
30%	
  
36%A	
  
56%B	
  
45%	
  
All	
  Adults	
   All	
  Parents	
  
Very	
  much	
  suppo...
©	
  Harris	
  Interac7ve	
   61	
  
All	
  Adults	
   All	
  Parents	
  
PERSONAL	
  CHOICE/BELIEF	
  (NET)	
   44%	
   4...
©	
  Harris	
  Interac7ve	
   62	
  
BASE:	
  OPPOSE	
  MANDATORY	
  VACCINATIONS	
  ;	
  All	
  Adults	
  (n=83);	
  All	...
National Consumers League 2013 Vaccine Study
National Consumers League 2013 Vaccine Study
National Consumers League 2013 Vaccine Study
National Consumers League 2013 Vaccine Study
National Consumers League 2013 Vaccine Study
National Consumers League 2013 Vaccine Study
National Consumers League 2013 Vaccine Study
National Consumers League 2013 Vaccine Study
National Consumers League 2013 Vaccine Study
National Consumers League 2013 Vaccine Study
National Consumers League 2013 Vaccine Study
National Consumers League 2013 Vaccine Study
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National Consumers League 2013 Vaccine Study

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Despite scientific studies clarifying that vaccines are not linked to autism in children, 33 percent of parents of children under the age of 18 and 29 percent of all adults continue to believe “vaccinations can cause autism.” According to public health experts, the failure to vaccinate children has recently led to outbreaks of highly contagious, preventable, and sometimes deadly diseases, like whooping cough.

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National Consumers League 2013 Vaccine Study

  1. 1. 1   NCL  Vaccine  Study   November  21,  2013   ©  Harris  Interac7ve  
  2. 2. • Background  and  Objec7ves   • Methodology   • Execu7ve  Summary   • Detailed  Findings   –  General  Thoughts  on  Vaccina7ons   –  The  Flu  Vaccine   –  Children  and  Vaccines   –  Health  Care,  Delivery,  and  Access   –  Vaccina7on  Policy   –  Au7sm   –  Respondent  Profile   ©  Harris  Interac7ve   Table  of  Contents   2   3   4   5   12   28   34   44   58   66   73  
  3. 3. • This  survey  was  designed  to  explore  the  aZtudes  and  behaviors  of  the  general  public   about  vaccines.  Specifically,  it  was  designed  to  measure  awareness  of,  concerns  about,   and  explore  myths  and  misconcep7ons  surrounding  vaccines.       –  Given  the  importance  of  vaccines  among  children,  especially  young  children,  the  data  has   been  analyzed  to  highlight  the  thoughts  of  Parents.   • The  results  of  the  survey  will  be  released  publicly  to  order  to  help  draw  a]en7on  to  the   topic  of  vaccines  possibly  as  part  of  a  public  educa7on  campaign.         ©  Harris  Interac7ve   3   Background  and  Objec7ves  
  4. 4. A/B Indicates significantly higher percentages at 95% confidence level between All Adults and All Parents. C/D Indicates significantly higher percentages at 95% confidence level among Parents answering about their 0-6 year old child and Parents answering about their 7-17 year old child. F/G Indicates significantly higher percentages at 95% confidence level among adults who are extremely or very knowledgeable and adults who are somewhat or not at all knowledgeable about how vaccines work. H/I Indicates significantly higher percentages at 95% confidence level among adults who know someone with autism and adults who do not know someone with autism. •  1,756  interviews  were  conducted  on  behalf  of  the  Na7onal  Consumers  League  by  Harris  Interac7ve   to  gain  further  understanding  on  vaccina7on  rates  and  opinions  among  the  general  U.S.   popula7on  with  addi7onal  emphasis  on  parents  with  children  between  the  ages  of  0-­‐17.     •  Online  interviews  were  conducted  between  August  22nd  –  September  9th,  2013.     •  The  HPOL  sample  consisted  of  two  groups:       –  1,002  respondents  from  the  general  popula7on  including  239  parents   –  An  addi7onal  754  interviews  among  parents  for  a  total  of  993  parents   •  465  parents  with  children  ages  0-­‐6   •  528  parents  with  children  ages  7-­‐17   •  The  length  of  interview  averaged  16  minutes.     •  Results  are  weighted  to  be  representa7ve  of  the  general  U.S.  popula7on  using  targets  for  gender,   age,  ethnicity,  educa7on,  income,  and  region  based  on  the  U.S.  Census’s  Current  Popula7on   Survey.     ©  Harris  Interac7ve   Methodology   4  
  5. 5. Execu2ve  Summary   ©  Harris  Interac7ve   5  
  6. 6. Knowledge  is  an  important  first  step  to  enhancing  understanding  of  the  importance  of   vaccina2ons  for  Adults  and  children.   –  Nearly  three-­‐quarters  of  Adults  (71%)  and  79%  of  Parents  say  they  are  extremely  or  very   knowledgeable  about  how  vaccines  work.   –  Adults  are  more  likely  to  say  that  they  think  it  is  important  for  children  to  receive   recommended  vaccina7ons  than  Adults  (78%  vs.  52%).   –  Those  who  say  they  are  more  knowledgeable  about  how  vaccines  work  are  more  likely  than   those  who  say  they  are  less  knowledgeable  to  say  they  think  it  is  important  for  adults  (69%   vs.  35%,  repor7ng  extremely/very  important)  and  children  (90%  vs.  69%)  to  receive   recommended  vaccina7ons.   –  In  addi7on,  they  are  more  likely  to  cite  to  help  eliminate  disease  (54%  vs.  37%)  and  to   protect  their  local  community  (43%  vs.  27%)  as  reasons  to  get  a  vaccina7on.   –  Furthermore,  Adults  who  are  more  knowledgeable  are  less  likely  that  those  who  are  less   knowledgeable  to  cite  distrust  of  pharmaceu7cal  companies  (8%  vs.  21%)  and  fear  of   geZng  the  disease  from  the  vaccine  (10%  vs.  20%)  as  reasons  why  they  would  not  get  a   vaccine.       ©  Harris  Interac7ve   6   Execu7ve  Summary    
  7. 7. Over  a  third  of  adults  rate  the  flu  highly  on  severity.  Nearly  three-­‐quarters  of  adults   report  that  they  have  received  the  flu  vaccine.  However,  nearly  a  third  of  those  who   have  received  a  flu  vaccine  received  it  over  a  year  ago.  Further,  the  most  common   reasons  for  not  receiving  a  flu  vaccine  were  ‘I  am  healthy’  and  concerns  about  side   effects  and  the  ineffec2veness  of  the  vaccine.  A  sizeable  minority  said  they  did  not   consider  the  flu  to  be  a  serious  illness.   –  Thirty-­‐six  percent  (36%)  of  adults  rated  the  flu  as  an  8,  9,  or  10  on  a  scale  from  1  to  10   where  0  means  "not  at  all  severe"  and  10  means  "extremely  severe”.     –  Women  are  more  likely  than  men  to  rate  the  flu  as  an  8,  9,  or  10  for  severity  (27%  vs.  17%).   –  While  nearly  three-­‐quarters  of  adults  (74%)  say  they  have  received  the  flu  vaccine;   however,  32%  of  those  say  the  last  7me  received  the  flu  vaccine  was  a  year  ago  or  more.   –  Adults  who  say  they  are  extremely  or  very  knowledgeable  about  how  vaccines  work  were   more  likely  than  those  who  said  they  were  somewhat  or  not  at  all  knowledgeable  to  report   they  have  received  a  flu  vaccine  (82%  vs.  68%).   –  When  those  who  have  not  received  the  flu  vaccine  in  the  past  3  years  were  asked  why  they   have  not  received  it  recently,  the  most  common  responses  were  ‘I  am  healthy’  (30%),   ‘Ineffec7veness  of  the  vaccine’  (23%),  and  ‘Side  effects’  (23%).  Seventeen  percent  (17%)   said  they  did  not  consider  the  flu  to  be  a  serious  illness.     ©  Harris  Interac7ve   7   Execu7ve  Summary    
  8. 8. –  When  those  who  have  never  received  the  flu  were  asked  why  they  have  never  received  it,   the  top  reasons  were  the  same  as  the  reasons  given  by  those  who  had  not  received  the  flu   vaccine  recently;  nearly  half  said  ‘I  am  healthy’  (45%),  ‘Side  effects’  (29%),  and   ‘Ineffec7veness  of  the  vaccine’  (24%).  One  in  five  (21%)  said  the  reason  they  have  not   received  the  flu  vaccine  is  because  they  do  not  believe  the  flu  is  a  serious  illness.  One  in  five   (20%)  say  they  fear  of  geZng  the  disease  from  the  vaccina7on  is  a  reason  they  have  not   received  the  flu  vaccine.   –   The  most  common  place  adults  report  receiving  the  flu  vaccine  is  in  a  healthcare  provider’s   office.  Nearly  one  in  five  (18%)  have  received  the  shot  at  their  workplace  and  the  same   percentage  say  they  have  received  the  vaccine  at  retail  clinic.       ©  Harris  Interac7ve   8   Execu7ve  Summary    
  9. 9. While  many  Parents  report  they  are  concerned  about  their  child  geQng  the  flu,  fewer   than  half  have  been  vaccinated,  or  have  had  their  child  vaccinated  for  the  flu.   –  When  asked  to  say  how  concerned  they  are  about  their  child  becoming  infected  with  a   disease,  there  was  not  a  lot  of  variability  between  the  sixteen  diseases  listed.  Parents  were   most  concerned  about  their  children  becoming  infected  with  meningi7s  (34%),  the  flu   (33%),  and  swine  flu  (32%).   –  Even  though  the  flu  was  near  the  top  of  the  list,  only  40%  of  Parents  say  they  have  received   the  flu  vaccine  within  the  past  year.   •  Parents  are  more  likely  than  the  general  popula7on  to  avoid  vaccina7ons  due  to  fears   of  disease  contrac7on  as  a  result  of  the  vaccina7on  (29%  vs.  20%).   –  A  minority  of  Parents  (44%)  say  their  child  has  received  the  flu  vaccine.     ©  Harris  Interac7ve   9   Execu7ve  Summary    
  10. 10. The  majority  of  adults  agree  vaccina2ons  help  reduce  health  care  costs.  Most  adults   support  mandatory  vaccina2ons  for  school  age  children  but  believe  that  parents  should   have  the  final  say  on  whether  or  not  a  child  should  be  vaccinated.  Though  many  adults   support  reasons  for  refusing  mandatory  vaccina2ons,  nearly  three-­‐quarters  of  adults   say  they  are  concerned  about  the  drop  in  vaccina2on  rates  in  the  U.S.   –  Over  4  in  5  (82%)  Adults  agree  that  vaccina7ons  help  reduce  health  care  costs   –  The  majority  of  Adults  (87%)  support  mandatory  vaccina7ons  for  school  aged  children.   –  Nearly  9  in  10  (89%)  of  Adults  report  they  support  medical  reasons  for  refusing  mandatory   vaccina7ons.  Adults  are  far  less  likely  to  say  they  support  religious  (44%)  or  philosophical   objec7ons  (33%).   –  Nearly  two-­‐thirds  (64%)  of  Adults  say  they  think  parents  or  guardians  should  have  the  final   say  about  whether  or  not  children  should  be  vaccinated.   –  Nearly  three-­‐quarters  (72%)  of  Adults  are  concerned  about  the  drop  in  vaccina7on  rates  in   the  U.S.   •  However,  over  half  of  Adults  (60%)  say  they  respect  the  decision  of  Parents  when  choosing   whether  or  not  to  vaccinate  their  children.       ©  Harris  Interac7ve   10   Execu7ve  Summary    
  11. 11. Nearly  a  third  of  Adults  agree  that  vaccina2ons  can  cause  au2sm.  However,  out  of  the   Adults  who  know  someone  with  au2sm;  only  one  in  ten  believe  vaccina2ons  played  a   role  in  that  individual’s  development  of  au2sm.    While  more  than  two  in  five  Adults  are   aware  of  the  research  study  linking  au2sm  with  childhood  vaccina2ons,  few  than  half  of   them  are  aware  that  the  study  has  been  discredited.   –  A  third  of  Parents  (33%)  and  a  similar  propor7on  of  Adults  (29%)  agree  with  the  statement   ‘Vaccina(ons  can  cause  au(sm.’   –  Over  a  third  of  Adults  (35%)  know  someone  with  au7sm.   •  Over  ten  percent  (11%)  of  Adults  and  Parents  (11%)  who  say  they  know  someone  with   au7sm  believe  vaccina7ons  played  a  role  in  their  development  of  au7sm.   –  Over  two  in  five  Adults  (44%)  and  half  of  Parents  (50%)  are  aware  of  the  research  study  that   linked  the  onset  of  au7sm  to  receiving  childhood  vaccina7ons.   –  Only  45%  of  Adults  who  are  aware  of  the  research  study  say  they  are  aware  that  the  study   has  been  discredited.     •  Similarly,  50%  of  Parents  who  are  aware  of  the  research  study  say  they  are  aware  that   the  study  has  been  discredited.     ©  Harris  Interac7ve   11   Execu7ve  Summary    
  12. 12. General  Thoughts  on  Vaccina2ons   ©  Harris  Interac7ve   12  
  13. 13. •  Nearly  a  third  of  Adults  (31%)  say  they  are  extremely  or  very  knowledgeable  about  how   vaccina7ons  work.  A  similar  propor7on  of  Adults  (29%)  say  they  are  somewhat  or  not  at  all   knowledgeable.   –  Nearly  two  in  five  (39%)  Parents  say  they  are  extremely  or  very  knowledgeable  about  how   vaccina7ons  work.  Fewer  (21%)  say  they  are  somewhat  or  not  at  all  knowledgeable.     •  Adults  are  more  likely  to  say  that  they  think  it  is  important  for  children  to  receive  recommended   vaccina7ons  than  for  Adults  to  receive  the  vaccina7ons  (78%  vs.  52%).   –  Parents  (77%)  are  no  more  likely  than  Adults  who  are  not  Parents  (74%)  to  say  they  think  it   is  important  for  children  to  receive  recommended  vaccina7ons.     –  Adults  with  greater  than  a  high  school  educa7on  are  more  likely  than  those  who  have  high   school  diploma  or  less  to  say  they  think  it  is  important  for  Adults  (55%  vs.  42%,  repor7ng   extremely/very  important)  and  children  (81%  vs.  71%)  to  receive  recommended   vaccina7ons.     –  Those  Adults  who  say  they  are  knowledgeable  about  vaccines  are  more  likely  than  those   who  say  they  are  not  knowledgeable  to  say  they  think  it  is  important  for  both  Adults  (69%   vs.  35%,  repor7ng  extremely/very  important)  and  children  (90%  vs.  69%)  to  receive   recommended  vaccina7ons.   –  Further,  Parents  who  say  they  are  knowledgeable  about  vaccines  are  more  likely  than  those   who  say  they  are  not  knowledgeable  to  say  they  think  it  is  important  for  both  Adults  (62%   vs.  30%,    repor7ng  extremely/very  important)  and  children  (81%  vs.  63%)  to  receive   recommended  vaccina7ons.    ©  Harris  Interac7ve   13   General  Thoughts  on  Vaccina7ons  Summary    
  14. 14. •  The  most  commonly  reported  reasons  Adults  would  get  a  vaccine  are  personal  protec7on  from   disease  (75%),  to  protect  their  family  from  disease  (56%),  and  to  help  eliminate  disease  (49%).   •  Similarly,  among  Parents,  protec7on  from  diseases  (79%),  to  protect  their  family  from  disease   (67%),  and  to  help  eliminate  disease  (56%)  are  the  top  reasons  they  give  for  having  their  child   vaccinated.   •  Those  Adults  who  say  they  are  more  knowledgeable  about  how  vaccines  work  are  more  likely  than   those  who  are  not  knowledgeable  to  cite  to  help  eliminate  disease  (54%  vs.  37%)  and  to  protect   their  local  community  (43%  vs.  27%)  as  reasons  to  get  a  vaccina7on.   •  Side  effects  (41%)  and  ineffec7veness  (27%)  top  the  list  of  reasons  why  Adults  would  not  want  to   get  a  vaccina7on.   –  Those  who  are  more  knowledgeable  are  less  likely  than  those  who  are  less  knowledgeable   to  cite  distrust  of  pharmaceu7cal  companies  (8%  vs.  21%)  and  fear  of  geZng  the  disease   from  the  vaccine  (10%  vs.  20%)  as  reasons  why  they  would  not  get  a  vaccine.   –  Addi7onally,  those  Adults  who  are  less  knowledgeable  are  more  likely  to  agree  with  the   statements  ‘I  am  concerned  about  the  possible  side  effects  of  vaccines’  (65%  vs.  50%)  and  ‘I   have  doubts  about  the  effec(veness  of  vaccines’  (43%  vs.  28%).     ©  Harris  Interac7ve   14   General  Thoughts  on  Vaccina7ons  Summary    
  15. 15. •  Though,  on  average,  meningi7s  is  rated  highest  on  severity  (8.5  on  a  scale  of  1  to  10  where  1   means  "not  at  all  severe"  and  10  means  "extremely  severe")  followed  by  polio  (8.4),  and  Hepa77s   B  (8.3).   –  Measles  (6.9),  Mumps  (6.9),  the  flu  (6.4),  and  chicken  pox  (6.4)  round  out  the  bo]om  of  the   list.     –  Even  though  a  majority  (71%)  of  Adults  rate  meningi7s’  severity  as  a  8,  9,  or  10,  28%  have   never  received  the  meningococcal  vaccine.     –  Although  measles  and  mumps  are  rated  lower  than  most  other  diseases  for  severity  by   Adults,  54%  of  Adults  report  they  have  been  fully  vaccinated  with  the  MMR  vaccine,  the   vaccine  that  prevents  measles  and  mumps.   –  Parents  are  more  likely  than  Adults  without  children  to  rate  pertussis  higher  for  severity   (7.6  vs.  7.0).     ©  Harris  Interac7ve   15   General  Thoughts  on  Vaccina7ons  Summary    
  16. 16. ©  Harris  Interac7ve   Importance  of  Vaccina7ons  for  Adults  and  Children   Both  Adults  and  Parents  see  a  no7ceably  more  pressing  need  to  vaccinate  children  versus  adults,  scoring  children   16  and  17  points  higher,  respec7vely,  in  importance.    Furthermore,  Adults  and  Parents  are  more  likely  to  say  it  is   extremely  important  for  children  receive  recommended  vaccina7ons  than  they  are  to  say  it  is  extremely  important   for  adults  to  receive  recommended  vaccina7ons.   16   BASE:  ALL  QUALIFIED  RESPONDENTS ;  All  Adults  (n=1002);  All  Parents  (n=993)     Q715    How  important  do  you  think  it  is  for  adults  to  receive  recommended  vaccina7ons?   Q716    How  important  do  you  think  it  is  for  children  to  receive  recommended  vaccina7ons?   6%   2%   6%   3%   19%   7%   22%   7%   23%   13%   25%   13%   24%   27%   24%   27%   28%   52%   24%   50%   Adults   Children   Adults   Children   Extremely  important   Very  important   Important   Somewhat  important   Not  at  all  important   All  Adults   All  Parents   91%   75%   73%   90%  
  17. 17. ©  Harris  Interac7ve   Level  of  Vaccina7on  Knowledge   Parents  are  significantly  more  likely  to  say  they  are  knowledgeable  about  how  vaccines  work,  with  2  in  5   considering  themselves  at  least  ‘very  knowledgeable’  on  the  subject  ma]er.   17   BASE:  ALL  QUALIFIED  RESPONDENTS  ;  All  Adults  (n=1002);  All  Parents  (n=993)     Q717    How  knowledgeable  are  you  about  how  vaccines  work?   4%   3%   25%B   18%   40%   40%   23%   27%   9%   12%A   All  Adults   All  Parents   Extremely  knowledgeable   Very  knowledgeable   Fairly  knowledgeable   Somewhat  knowledgeable   Not  at  all  knowledgeable   71%   79%B  
  18. 18. ©  Harris  Interac7ve   18   Reasons  to  Vaccinate     All  Adults   All  Parents   Personal  protec7on  from  diseases   To  protect  my  family  from  disease   To  help  eliminate  disease   To  protect  my  local  community  from  disease   Desire  to  travel   Personal  health  care  cost  savings   I  have  an  illness  that  compromises  my  immune  system   It  is  recommended  by  the  government   Other   None  of  the  above   75%B   56%   49%   37%   33%   21%   13%   12%   3%   9%   67%   71%A   47%   37%   30%   22%   16%   9%   2%   6%   Reasons  to  Get  a  Vaccina7on  Myself   Personal  protec7on  from  diseases  is  the  primary  reasoning  for  All  Adults  and  protec7on  of  one’s  family  is  the  most   common  ra7onale  for  Parents.     BASE:  ALL  QUALIFIED  RESPONDENTS  ;  All  Adults  (n=1002);  All  Parents  (n=993)     Q725    Which  of  the  following  are  reasons  why  you  personally  would  get  a  vaccina7on?  
  19. 19. ©  Harris  Interac7ve   19   Reasons  to  Vaccinate     All  Adults   Extremely/  Very  Knowledgeable   (F)   Somewhat/Not  at  all  Knowledgeable   (G)   Personal  protec7on  from  diseases   To  protect  my  family  from  disease   To  help  eliminate  disease   To  protect  my  local  community  from  disease   Desire  to  travel   Personal  health  care  cost  savings   I  have  an  illness  that  compromises  my  immune   system   It  is  recommended  by  the  government   Other   None  of  the  above   75%B   56%   49%   37%   33%   21%   13%   12%   3%   9%   79%   71%   54%G   43%G   37%   21%   10%   17%G   5%   5%   Reasons  to  Get  a  Vaccina7on  Myself  by  Level  of  Knowledge   Those  who  say  they  are  more  knowledgeable  about  how  vaccines  work  are  more  likely  than  those  who  are  less   knowledgeable    to  cite  to  help  eliminate  disease  and  to  protect  their  local  community  as  reasons  to  get  a   vaccina7on.   BASE:  ALL  QUALIFIED  RESPONDENTS  ;  All  Adults  (n=1002);  Extremely/Very  Knowledgeable  (n=334);  Somewhat/Not  at  all  Knowledgeable      (n=286)   Q725    Which  of  the  following  are  reasons  why  you  personally  would  get  a  vaccina7on?   74%   71%A   37%   27%   25%   21%   17%   7%   2%   13%F  
  20. 20. ©  Harris  Interac7ve   20   Reasons    Not  to  Vaccinate     All  Adults   All  Parents   Side  effects   Ineffec7veness  of  the  vaccine   Expense  or  lack  of  health  care  coverage   Distrust  of  pharmaceu7cal  companies   Fear  of  geZng  the  disease  from  the  vaccina7on   Vaccines  contain  poisons  and  other  chemicals   Vaccines  can  cause  chronic  disease   Risks  of  aluminum  exposure   Fear  of  au7sm   Religious  beliefs   Other   None  of  the  above   41%   27%   18%   15%   14%   14%   9%   8%   6%   2%   5%   37%   42%   25%   19%   15%   16%   15%   12%   10%   9%   5%A   3%   32%   Reasons  to  Not  Get  a  Vaccina7on  Myself   All  Adults  and  Parents  appear  balanced  in  their  reasoning  in  foregoing  vaccina7ons,  sigh7ng  the  side  effects  and  the   possible  ineffec(veness  as  their  top  reasons  for  failing  to  receive  vaccina7ons.     BASE:  ALL  QUALIFIED  RESPONDENTS  ;  All  Adults  (n=1002);  All  Parents  (n=993)     Q730    Which  of  the  following  are  reasons  why  you  personally  would  not  get  a  vaccina7on?  
  21. 21. 37%   24%   22%   8%   10%   13%   9%   8%   9%   5%   3%   43%G   Reasons    Not  to  Vaccinate     All  Adults   Extremely/  Very     Knowledgeable  (F)   Somewhat/Not  at  all   Knowledgeable  (G)   Side  effects   Ineffec7veness  of  the  vaccine   Expense  or  lack  of  health  care  coverage   Distrust  of  pharmaceu7cal  companies   Fear  of  geZng  the  disease  from  the  vaccina7on   Vaccines  contain  poisons  and  other  chemicals   Vaccines  can  cause  chronic  disease   Risks  of  aluminum  exposure   Fear  of  au7sm   Religious  beliefs   Other   None  of  the  above   47%   32%   21%   21%F   20%F   20%   11%   8%   4%   5%   5%   29%   ©  Harris  Interac7ve   21   41%   27%   18%   15%   14%   14%   9%   8%   6%   2%   5%   37%   Reasons  to  Not  Get  a  Vaccina7on  Myself  by  Level  of  Knowledge   Those  who  are  less  knowledgeable  are  more  likely  than  those  who  are  more  knowledgeable    to  agree  that  they  are   concerned  about  the  possible  side  effects  of  vaccines  and  they  have  doubts  about  the  effec(veness  of  vaccines.     BASE:  ALL  QUALIFIED  RESPONDENTS  ;  All  Adults  (n=1002);  Extremely/Very  Knowledgeable  (n=334);  Somewhat/Not  at  all  Knowledgeable      (n=286)   Q730    Which  of  the  following  are  reasons  why  you  personally  would  not  get  a  vaccina7on?  
  22. 22. ©  Harris  Interac7ve   22   Severity  of  Diseases   Both  All  Adults  and  Parents  share  similar  opinions  on  the  rela7ve  severity  of  the  diseases  measured.  All  Adults   respondents,  however,  find  Hepa77s  B,  Tetanus  and  Chicken  Pox  to  be  significantly  more  severe  than  Parents.     BASE:  ALL  QUALIFIED  RESPONDENTS  ;  All  Adults  (n=1002);  All  Parents  (n=993)     Q785    On  a  scale  of  1  to  10  where  1  means  "not  at  all  severe"  and  10  means  "extremely  severe"  how  would  you  rate  the  following  diseases?   Diseases:    Mean  Ra2ng     All  Adults   All  Parents   Meningi7s   Polio   Hepa77s  B   Hepa77s  A   Pneumonia   Tetanus   Diphtheria   Swine  flu  (H1N1)   Human  papillomavirus  (HPV)   Pertussis  (Whooping  Cough)   Rotavirus   Rubella   Measles   Mumps   The  flu   Chicken  pox   8.5   8.4   8.3B   8.1B   8   7.9B   7.7   7.7   7.7   7.5   7.4   7.3   6.9   6.9   6.4B   6.4   8.4   8.3   8.1   7.9   7.7   7.6   7.7   7.6   7.5   7.6   7.4   7.4   7.1   6.9   6.4   6.1  
  23. 23. ©  Harris  Interac7ve   23   Severity  of  Diseases    Regardless  of  the  age  of  their  child,  Parents  are  rate  meningi7s,  polio,  and  Hepa77s  B  as  most  severe  and  mumps,   the  flu,  and  chicken  pox  as  the  least  severe.   BASE:  ALL  QUALIFIED  RESPONDENTS  :  All  Parents  (n=993),  Parents  with  Children  0-­‐6  (n=465),  Parents  with  Children  7-­‐17  (n=528)   Q785    On  a  scale  of  1  to  10  where  1  means  "not  at  all  severe"  and  10  means  "extremely  severe"  how  would  you  rate  the  following  diseases?   Diseases:    Mean  Ra2ng     All  Parents   Parents  with     Child  0-­‐6   Parents  with     Child  7-­‐17   Meningi7s   Polio   Hepa77s  B   Hepa77s  A   Pneumonia   Tetanus   Diphtheria   Swine  flu  (H1N1)   Human  papillomavirus  (HPV)   Pertussis  (Whooping  Cough)   Rotavirus   Rubella   Measles   Mumps   The  flu   Chicken  pox   8.4   8.3   8.1   7.9   7.7   7.6   7.7   7.6   7.5   7.6   7.4   7.4   7.1   6.9   6.4   6.1   8.4   8.2   7.9   7.7   7.6   7.5   7.7   7.6   7.5   7.6   7.4   7.5   7   6.8   6.2   5.8   8.5   8.3   8.2   8   7.7   7.6   7.8   7.6   7.5   7.7   7.4   7.4   7.1   7   6.5   6.3  
  24. 24. ©  Harris  Interac7ve   24   All  Adults   All  Parents   Vaccinated:   Fully   Par2ally   Not  at  all   Not  sure   Fully   Par2ally   Not  at  all   Not  sure   Tetanus-­‐diphtheria  toxoids  (Td)     61%   10%   7%   23%B     67%A     9%   7%   17%   Measles-­‐mumps-­‐rubella  (MMR)     54%   11%B     11%B     24%B     70%A     7%   6%   17%   DTaP  –  Diphtheria,  Tetanus,  and   Pertussis  (Whooping  Cough)     53%   12%   9%   27%B     64%A     11%   7%   19%   PCV  -­‐  Pneumococcal  vaccine   (pneumonia  vaccine)     36%   4%   30%   29%   40%   6%   28%   26%   Hepa77s  B     35%   7%   24%B     34%B     51%A     6%   17%   26%   Hepa77s  A     32%   4%   27%B     38%B     46%A     5%   18%   30%   Meningococcal  vaccine  (meningi7s   vaccine)     26%   3%   28%B     43%B     39%A     4%   21%   36%   BASE:  ALL  QUALIFIED  RESPONDENTS  ;  All  Adults  (n=1002);  All  Parents  (n=993)     Q745    Here  are  some  vaccines  that  many  adults  have  had.  Looking  at  the  list  below,  to  the  best  of  your  recollec7on  have  you  been  vaccinated..   Level  of  Vaccina7on  Received   Parents  are  significantly  more  likely  to  say  they  have  been    fully  vaccinated  for  six  of  the  seven  diseases  measured.   All  Adults  respondents’  are  more  likely  than  Parents  to  lack  of  knowledge  of  their  previous  vaccine  history   regarding  the  same  diseases.  
  25. 25. ©  Harris  Interac7ve   25   Top  2  Box     (Strongly/Somewhat  Agree)     All  Adults   All  Parents   GeZng  vaccinated  is  important  for  the  health  of  my  family.   GeZng  vaccinated  is  essen7al  for  the  preven7on  of  disease.   GeZng  vaccinated  is  important  for  the  health  of  my  community.   Vaccina7ons  reduce  health  care  costs.   I  am  concerned  about  the  drop  in  vaccina7on  rates  in  the  US.   More  research  is  needed  on  the  safety  of  vaccina7ons  and  the  risks  they  pose.   Pharmaceu7cal  companies  minimize  vaccine  risks.   I  respect  the  decisions  of  individual  Parents  when  choosing  whether  or  not  to   vaccinate  their  children.   I  am  concerned  about  possible  side  effects  of  vaccina7ons.   The  na7onal  media  minimizes  vaccine  risks.   I  have  doubts  about  the  effec7veness  of  vaccines.   Vaccines  are  just  a  way  for  pharmaceu7cal  companies  to  make  money.   Vaccina7ons  can  cause  au7sm.   Vaccina7ng  children  or  teens  against  HPV  will  make  them  more  likely  to   engage  in  sexual  ac7vity.   89%B   88%   87%   82%B   72%B   71%   65%   60%   59%   49%   38%   33%   29%   24%   85%   86%   85%   74%   64%   76%   61%   68%A   67%A   45%   43%   45%A   33%   27%   AZtudes  Toward  Vaccina7ons   Parents  show  significantly  more  support  to  the  statement  ‘I  respect  decisions  of  Parents  when  choosing  (to   vaccinate)’.  Interes7ngly,  All  Adults  respondents  show  a  significantly  higher  level  of  agreement  towards  the   statement  ‘geZng  vaccinated  is  important  for  the  health  of  my  family’  than  Parents.     BASE:  ALL  QUALIFIED  RESPONDENTS  ;  All  Adults  (n=1002);  All  Parents  (n=993)     Q1035    How  much  do  you  agree  or  disagree  with  the  following  statements?            
  26. 26. ©  Harris  Interac7ve   26   Top  2  Box     (Strongly/Somewhat  Agree)     GeZng  vaccinated  is  important  for  the  health  of  my  family.   GeZng  vaccinated  is  essen7al  for  the  preven7on  of  disease.   GeZng  vaccinated  is  important  for  the  health  of  my  community.   Vaccina7ons  reduce  health  care  costs.   I  am  concerned  about  the  drop  in  vaccina7on  rates  in  the  US.   More  research  is  needed  on  the  safety  of  vaccina7ons  and  the  risks  they  pose.   Pharmaceu7cal  companies  minimize  vaccine  risks.   89%   88%   87%   82%   72%   71%   65%   91%   92%   91%   83%   76%   62%   65%   84%   80%   80%   76%   66%   75%   66%   All  Adults   Extremely/Very   Knowledgeable   Somewhat/Not  at  all   Knowledgeable   AZtudes  Toward  Vaccina7ons  by  Knowledge   Adults  who  say  they  are  more  knowledgeable  about  how  vaccines  work  are  more  likely  than  those  with  less   knowledge  to  say  they  think  geZng  vaccinated  is  essen7al  for  the  preven7on  of  disease  and  the  health  of  their   community.     BASE:  ALL  QUALIFIED  RESPONDENTS  ;  All  Adults  (n=1002);  Extremely/Very  knowledgeable(n=334);  Somewhat/Not  at  all  knowledgeable(n=  286)     Q1035    How  much  do  you  agree  or  disagree  with  the  following  statements?             G   G   F  
  27. 27. ©  Harris  Interac7ve   27   Top  2  Box     (Strongly/Somewhat  Agree)     I  respect  the  decisions  of  individual  Parents  when  choosing  whether  or   not  to  vaccinate  their  children.   I  am  concerned  about  possible  side  effects  of  vaccina7ons.   The  na7onal  media  minimizes  vaccine  risks.   I  have  doubts  about  the  effec7veness  of  vaccines.   Vaccines  are  just  a  way  for  pharmaceu7cal  companies  to  make  money.   Vaccina7ons  can  cause  au7sm.   Vaccina7ng  children  or  teens  against  HPV  will  make  them  more  likely  to   engage  in  sexual  ac7vity.   AZtudes  Toward  Vaccina7ons  by  Knowledge  (Con7nued)     Adults  who  say  they  are  less  knowledgeable  about  how  vaccines  work  are  more  likely  to  say  they  are  concerned   about  possible  side  effects,  have  doubts  about  the  effec7veness  of  vaccines,  and  that  they  think  vaccines  are  just  a   way  for  pharmaceu7cal  companies  to  make  money.     BASE:  ALL  QUALIFIED  RESPONDENTS  ;  All  Adults  (n=1002);  Extremely/Very  knowledgeable(n=334);  Somewhat/Not  at  all  knowledgeable(n=  286)     Q1035    How  much  do  you  agree  or  disagree  with  the  following  statements?               60%   59%   49%   38%   33%   29%   24%   56%   50%   48%   28%   26%   33%   20%   66%   65%   50%   43%   39%   30%   25%   All  Adults   Extremely/Very   Knowledgeable   Somewhat/Not  at   all  Knowledgeable   F   F   F  
  28. 28. The  Flu  Vaccine   ©  Harris  Interac7ve   28  
  29. 29. •  Nearly  three-­‐quarters  (74%)  of  Adults  report  that  they  have  ever  received  the  flu  vaccine.   However,  only  68%  of  those  who  have  ever  received  it  have  received  it  within  the  past  year.   –  Adults  who  have  never  received  a  flu  vaccine  most  commonly  cite  their  good  health  (45%),   side  effects  (29%),  and  ineffec7veness  of  the  vaccine  (24%)  as  reasons  for  not  geZng  a  flu   shot.   •  Fewer  (21%)  report  that  their  reason  was  that  the  flu  is  not  a  serious  illness.   –  Parents,  however,  are  more  likely  than  Adults  to  avoid  the  flu  vaccina7on  due  to  fears  of   disease  contrac7on  as  a  result  of  the  vaccina7on  (29%  vs.  20%).     •  Around  two  in  five  (39%)  of  Adults  have  received  a  flu  shot  in  their  doctors  office.     –  Nearly  1  in  5  (18%)  have  received  a  flu  shot  in  a  retail  health  clinic.     ©  Harris  Interac7ve   29   The  Flu  Vaccine  Summary    
  30. 30. ©  Harris  Interac7ve   30   BASE:  ALL  QUALIFIED  RESPONDENTS  ;  All  Adults  (n=1002);  All  Parents  (n=993)     Q747    Have  you  ever  had  the  flu  vaccine?   BASE:    RECEIVED  FLU  VACCINE  ;  All  Adults  (n=688);  All  Parents  (n=728)     Q800    You  men7oned  you  have  received  the  flu  vaccine.    When  was  the  last  7me  you  received  the  vaccine?   Yes   74%   No   22%   Not   sure   3%   All  Adults   All  Parents   1%   9%   58%B   14%   8%   10%   Less  than  3  months  ago   3-­‐6  months   7-­‐11  months   1-­‐2  years   3-­‐4  years   5  +years     2%   8%   44%   20%A   13%A   14%   Less  than  3  months  ago   3-­‐6  months   7-­‐11  months   1-­‐2  years   3-­‐4  years   5  +years    Yes   76%   No   22%   Not   sure   2%   Received  last  flu  vaccine…..   Flu  Vaccina7ons   Though  they  are  similarly  likely  to  say  they  have  ever  received  the  vaccine,  All  Adults  are  more  likely  than  Parents   to  say  they  have  received  the  vaccine  within  the  last  year  with  roughly  7-­‐in-­‐10  having  been  vaccinated  within  the   last  year,  compared  to  only  5-­‐in-­‐10    among  Parents.   Ever  received  a  flu  vaccine…..  
  31. 31. ©  Harris  Interac7ve   31   Place  of  Flu  Vaccina2on   All  Adults   All  Parents   Health  care  provider's  office   Your  work  place   A  retail  clinic  (located  in  large  retail  seZngs  such  as   drug  stores,  grocery  stores  or  big  box  stores)   Health  clinic   Mobile  medical  clinic  (i.e.,  Oven  on  a  bus  and  seen  at   health  fairs)   Hospital   Urgent  care   Emergency  room   Other   39%   18%   18%   11%   6%B   4%   0%   0%   4%   Place  Received  Flu  Vaccina7on   Health  care  offices  are  the  go-­‐to  loca7on  for  seasonal  flu  vaccina7ons  for  both  the  All  Adults  and  Parents  alike.   Parents  are  significantly  more  likely  to  take  advantage  of  employer  vaccina7on  offerings  at  work.   BASE:  RECEIVED  FLU  VACCINE  ;  All  Adults  (n=688);  All  Parents  (n=728)     Q805    Where  were  you  when  you  received  the  flu  vaccine?  If  you  have  received  it  more  than  one  7me,  please  think  only  of  the  most  recent  7me  you  received  the  vaccina7on.   39%   24%A   13%   12%   2%   6%   2%A   0%   2%  
  32. 32. ©  Harris  Interac7ve   32   Reasons  Not  to  Vaccinate  Against  Flu     All  Adults   All  Parents   I  am  healthy   Ineffec7veness  of  the  vaccine   Side  effects   The  flu  is  not  a  serious  illness   Expense  or  lack  of  health  care  coverage   I  forgot   Fear  of  geZng  the  disease  from  the  vaccina7on   Distrust  of  pharmaceu7cal  companies   Vaccines  contain  poisons  and  other  chemicals   Vaccines  can  cause  chronic  disease   Risks  of  aluminum  exposure   Religious  or  moral  beliefs   Shortage  of  the  vaccine   Fear  of  au7sm   Other   None  of  the  above   30%   23%   23%   17%   14%   14%   10%   7%   7%   6%   3%   2%   2%   2%   12%   11%   23%   31%   29%   16%   19%   12%   20%A   6%   9%   8%   7%   5%   5%   1%   12%   6%   Reasons  for  Not  GeZng  Flu  Vaccine  Recently     All  Adults  and  Parents  show  similar  ra7onale  for  choosing  to  avoid  seasonal  flu  vaccina7on,  with  current  health,   vaccine  ineffec7veness  and  vaccine  side  effects  as  their  top  reasons  for  steering  clear.  Parents,  however,  are   significantly  more  likely  avoid  vaccina7ons  due  to  fears  of  disease  contrac7on  as  a  result  of  the  vaccina7on.     BASE:  RECEIVED  FLU  VACCINE  BUT  HAS  NOT  RECEIVED  IT  RECENTLY  ;  All  Adults  (n=155);  All  Parents  (n=162)     Q810    You  men7oned  you  have  not  received  the  flu  vaccine  within  the  last  year.    Which  of  the  following  are  reasons  why  you  have  not  go]en  the  vaccine?  
  33. 33. Reasons  Not  to  Vaccinate  Against  Flu   All  Adults   All  Parents   I  am  healthy   Side  effects   Ineffec7veness  of  the  vaccine   The  flu  is  not  a  serious  illness   Fear  of  geZng  the  disease  from  the  vaccina7on   Distrust  of  pharmaceu7cal  companies   Vaccines  contain  poisons  and  other  chemicals   Expense  or  lack  of  health  care  coverage   Vaccines  can  cause  chronic  disease   Shortage  of  the  vaccine   I  forgot   Risks  of  aluminum  exposure   Fear  of  au7sm   Religious  or  moral  beliefs   Other   None  of  the  above   ©  Harris  Interac7ve   33   45%B   29%   24%   21%   20%   13%   13%   10%   5%   5%   4%   2%   1%   2%   12%   16%   34%   30%   23%   31%A   29%A   15%   9%   9%   5%   2%   6%   4%   3%   3%   16%   9%   Reasons  For  Not  GeZng  Flu  Vaccine     Though  All  Adults  scored  significantly  higher,  both  All  Adults  and  Parents  cite  their  current  status  of  their  health  as   the  primary  reason  to  not  get  their  seasonal  flu  shots.  Parents  are  more  likely  to  cite  that  they  think  the  flu  is  not  a   serious  illness  and  a  fear  of  geZng  the  flu  from  the  vaccina7on.   BASE:  DID  NOT  RECEIVETHE  FLU  VACCINE  ;  All  Adults  (n=314);  All  Parents  (n=265)     Q815    Earlier  you  men7oned  that  you  have  not  received  the  flu  vaccine.    Which  of  the  following  are  reasons  why  you  have  not  go]en  the  vaccine?  
  34. 34. Children  and  Vaccines   ©  Harris  Interac7ve   34  
  35. 35. •  When  asked  to  rate  how  concerned  they  are  about  their  child  becoming  infected  with  a  disease,   there  was  not  a  lot  of  variability  between  the  sixteen  diseases  listed.     –  Parents  were  most  concerned  about  their  children  becoming  infected  with  meningi7s   (34%),  the  flu  (33%),  and  Swine  flu  (32%).   •  Parents  are  most  likely  to  say  their  children  have  had  the  MMR  vaccine  (64%),  DTap  (59%),  and   Polio  vaccines  (56%).   •  The  top  two  reasons  Parents  say  they  vaccinate  their  children  are  protec7on  from  diseases  (79%)   and  to  protect  their  family  from  disease  (67%).   –  Parents  with  a  younger  child  are  more  likely  than  those  with  an  older  child  to  say  protec7on   from  disease  s  (84%  vs.  75%).   •  Though  vaccina7on  rates  are  high,  12%  of  Parents  say  that  their  child  has  missed  a  series  of  shots   or  “boosters”.   –  The  most  common  reason  Parents  who  say  their  child  has  missed  a  series  of  shots  or   “boosters”  cite  is  scheduling  issues  (24%).   •  Nearly  a  third  of  Parents  with  children  age  7-­‐17  (30%)  say  they  have  vaccinated  their  child  with  the   HPV  vaccine.     –  When  Parents  with  children  7-­‐  17  years  of  age  were  asked  why  they  have  not  had  their  child   vaccinated,  the  top  reason  was  that  they  believe  their  child  was  too  young  (20%)  and  the   vaccine  has  not  been  on  the  market  long  enough  for  me  to  feel  safe  about  it  (18%).     ©  Harris  Interac7ve   35   Children  and  Vaccines  Summary    
  36. 36. ©  Harris  Interac7ve   36   Top  2  Box     (Very/Somewhat  Concerned)     All  Parents   Parents  with     Child  0-­‐6   Parents  with     Child  7-­‐17   Meningi7s   The  flu   Swine  flu   Pneumonia   Hepa77s  B   Pertussis  (Whooping  Cough)   Human  papillomavirus  (HPV)   Tetanus   Rubella   Measles   Hepa77s  A   Polio   Diphtheria   Rotavirus   Mumps   Chicken  pox   34%   33%   32%   31%   29%   29%   29%   28%   28%   28%   28%   27%   27%   26%   26%   26%   33%   34%   35%   33%   30%   30%   29%   29%   31%   29%   28%   28%   27%   28%   27%   27%   Concern  About  Child  Being  Infected  with  Diseases   Parents  are  most  concerned  about  Meningi7s,  the  flu,  Swine  flu,  and  Pneumonia.  There  are  not  many  differences   between  Parents  of  younger  children  and  Parents  of  older  children.     BASE:  HAS  AT  LEAST  ONE  CHILD  UNDER  18  ;    All  Parents  (n=993),  Parents  with  Children  0-­‐6  (n=465),  Parents  with  Children  7-­‐17  (n=528)   Q790    Please  rate  how  concerned  you  are  about  your  child  being  infected  with  the  following  diseases.   34%   33%   30%   30%   29%   28%   29%   28%   26%   27%   27%   27%   26%   25%   25%   24%  
  37. 37. ©  Harris  Interac7ve   37   Vaccines  Child  Has  Received   Parents  are  most  likely  to  say  their  child  has  received  the  MMR,  DTap,  and  Polio  vaccines.  Parents  of  older  children   are  more  likely  to  say  their  child  has  received  the  polio,  Td,  and  the  HPV  vaccine.  Parents  of  younger  children  report   significantly  higher  vaccina7on  rates  for  Rotavirus,  in  par7cular  most  likely  because  it  is  a  rela7vely  new  vaccine.   BASE:  HAS  AT  LEAST  ONE  CHILD  UNDER  18  ;    All  Parents  (n=993),  Parents  with  Children  0-­‐6  (n=465),  Parents  with  Children  7-­‐17  (n=528)   Q775    Which  of  the  following  vaccines  has  your  [son/daughter]  received?  Feel  free  to  consult  your  health  records.   Vaccines  Received     All  Parents   Parents  with     Child  0-­‐6   Parents  with     Child  7-­‐17   Measles-­‐mumps-­‐rubella  (MMR)   DTaP  -­‐  Diphtheria,  Tetanus,  and  Pertussis  (Whooping  Cough)   Polio  -­‐  Inac7vated  polio  virus  vaccine   Tetanus-­‐diphtheria  toxoids  (Td)   Varicella  vaccine  (chicken  pox  vaccine)   Hepa77s  B   Influenza  (the  flu  vaccine)   Hepa77s  A   Meningococcal  vaccine  (meningi7s  vaccine)   Hib  -­‐  Haemophilus  influenzae  type  b  (Hib  Meningi7s)   RV  -­‐  Rotavirus   PCV  -­‐  Pneumococcal  vaccine  (pneumonia  vaccine)   Human  papillomavirus  (HPV)*   Swine  flu   Other   I  do  not  know   None  of  the  above   64%   59%   56%   52%   50%   47%   44%   40%   35%   34%   27%   25%   30%   15%   1%   21%   3%   59%   54%   50%   37%   43%   51%   40%   40%   31%   31%   36%D   27%   12%   1%   23%   2%   67%   62%   60%C   62%C   54%C   44%   47%   41%   38%   36%   21%   25%   30%C   17%   1%   19%   3%   N/A   *Note:  Data  for  Parents  with  a  child  7-­‐17.  
  38. 38. ©  Harris  Interac7ve   38   Reasons  to  Vaccinate  Their  Child   Though  iden7cal  in  top  responses,  Parents  of  younger  children  were  significantly  more  likely  to  cite  protec(on  from   diseases  as  their  top  reason  for  vaccina7ng  their  child  when  compared  to  Parents  of  older  children.     BASE:  HAS  AT  LEAST  ONE  CHILD  UNDER  18  ;    All  Parents  (n=993),  Parents  with  Children  0-­‐6  (n=465),  Parents  with  Children  7-­‐17  (n=528)   Q772    Which  of  the  following  are  reasons  why  you  would  have  your  child  vaccinated?   Reasons  to  Vaccinate   All  Parents   Parents  with     Child  0-­‐6   Parents  with     Child  7-­‐17   Protec7on  from  diseases   To  protect  my  family  from  disease   To  help  eliminate  disease   To  protect  my  local  community  from  disease   Desire  to  travel   Personal  health  care  cost  savings   It  is  recommended  by  government   My  child  has  an  illness  that  compromises  my   immune  system   Other   None  of  the  above   79%   67%   56%   38%   20%   19%   17%   12%   7%   3%   84%D   68%   58%   38%   18%   19%   22%D   11%   7%   2%   75%   67%   55%   37%   22%   19%   14%   13%   7%   3%  
  39. 39. ©  Harris  Interac7ve   39   All  Parents   Parent  with  Child  0-­‐6   Parents  with  Child  7-­‐17   SAFETY/SIDE  EFFECTS  (NET)   37%   34%   38%      Cause  side  effects/health  issues  (Unspec.)   25%   32%   21%      Risk  of  au7sm   16%   21%   14%      Vaccina7ons  are  not  safe   8%   21%   -­‐      Other  safety/side  effects  men7ons   11%   23%   4%   PERSONAL  CHOICE/BELIEF  (NET)   36%   36%   37%      Should  be  Parents/family  decision   15%   -­‐   24%      Support  a  few  vaccina7ons,  not  all   8%   -­‐   13%      Religious  beliefs   8%   21%   -­‐      Will  discuss  with  Doctor/medical  professional   6%   15%   -­‐   USAGE  (NET)   22%   36%   13%      Child  is  too  young   12%   33%   -­‐      Support  a  few  vaccina7ons/not  all   8%   -­‐   13%      Not  needed   1%   3%   -­‐   VACCINATION  COMPONENTS  (NET)   13%   10%   15%      They  contain  poison/toxins   12%   7%   15%      Other  vaccina7on  components  men7ons   1%   2%   -­‐   MISCELLANEOUS  (NET)   10%   25%   2%      Ineffec7ve/Do  not  work   7%   17%   2%      Cost   3%   8%   -­‐      Do  not  trust  pharmaceu7cal  company/medical   field   1%   2%   -­‐   None   17%   19%   15%   Declined  to  answer   11%   -­‐   17%   Note: Due to small n sizes, the results are directional only and should not be included in a release.   BASE:  LEAST  ONE  CHILD  UNDER  18  ;  HAS  NOT  VACCINATED  ;    All  Parents  (n=28),  Parents  with  Children  0-­‐6  (n=15),  Parents  with  Children  7-­‐17  (n=13)   Q778    You  men7oned  that  your  child  has  not  received  any  vaccina7ons.  Why  have  you  chosen  not  to  vaccinate  your  [son/daughter]?     Unaided  Reasons  for  Not  Vaccina7ng  Child   Safety/side  Effects  and  personal  choice/beliefs  serve  as  the  main  deterrents  toward  vaccina7ons  for  Parents  of   both  younger  and  older  children.         Note: Due to small n sizes, the results are directional only and should not be included in a release.
  40. 40. ©  Harris  Interac7ve   40   Reasons    Not  to  Vaccinate     All  Parents   Parents  with     Child  0-­‐6   Parents  with     Child  7-­‐17   Vaccines  contain  poisons  and  other  chemicals   Distrust  of  pharmaceu7cal  companies   Side  effects   Vaccines  can  cause  chronic  disease   Ineffec7veness  of  the  vaccine   Risks  of  aluminum  exposure   Fear  of  au7sm   Fear  of  geZng  the  disease  from  the  vaccina7on   Expense  or  lack  of  health  care  coverage   I  am  wai7ng  un7l  they  are  older   Religious  beliefs   Other   None  of  the  above   42%   34%   32%   32%   27%   23%   23%   20%   18%   16%   10%   17%   18%   48%   37%   37%   37%   21%   13%   11%   11%   8%   15%   21%   31%   21%   Aided  Reasons  for  Not  Vaccina7ng  Child   When  probed,  Parents  of  both  younger  and  older  children  cited  the  chemical  makeup  and  distrust  of  big   pharmaceu7cals  as  their  main  reasons  for  shying  away  from  recommended  vaccina7ons.     Note:  Due  to  small  n  sizes,  the  results  are  direc=onal  only  and  should  not  be  included  in  a  release.   BASE:  LEAST  ONE  CHILD  UNDER  18  ;  HAS  NOT  VACCINATED  ;    All  Parents  (n=28),  Parents  with  Children  0-­‐6  (n=15),  Parents  with  Children  7-­‐17  (n=13) Q780    You  men7oned  that  your  child  has  not  received  any  vaccina7ons.  Why  have  you  chosen  not  to  vaccinate  your  [son/daughter]?     38%   33%   30%   30%   30%   29%   29%   25%   24%   17%   4%   9%   17%   Note: Due to small n sizes, the results are directional only and should not be included in a release.
  41. 41. Reasons    Not  to  Vaccinate  Against  HPV     Parents  with  Child  11-­‐17   I  believe  my  child  is  too  young  to  receive  this  vaccine   The  vaccine  has  not  been  on  the  market  long  enough  for  me  to  feel  safe  about  it   Side  effects   Fear  of  geZng  the  disease  from  the  vaccina7on   I  think  the  vaccine  will  encourage  sexual  ac7vity   Risk  that  vaccines  can  cause  chronic  disease   Risk  of  exposure  to  poisons  and  other  chemicals   Distrust  of  pharmaceu7cal  companies   Religious  beliefs   The  vaccine  is  only  meant  for  girls   Fear  of  au7sm   Expense  or  lack  of  health  care  coverage   Ineffec7veness  of  the  vaccine   It  was  not  indicated  for  children  when  they  were  under  18   My  child  refused  to  get  the  vaccine   Risks  of  aluminum  exposure   I  do  not  want  to  discuss  sex  with  my  child   Other   None  of  the  above   ©  Harris  Interac7ve   41   Reasons  For  Not  Vaccina7ng  Child  Against  HPV   One-­‐in-­‐five  Parents  with  children  age  11-­‐17  believe  their  child  is  ‘too  young’  to  receive  the  HPV  vaccine.  Other  top   reasons  were  concerns  about  the  amount  of  7me  the  vaccine  has  been  on  the  market  and  side  effects.   BASE:  CHILD  IS  11  OR  OLDER  AND  HAS  NOT  RECEIVED  HPV  VACCINE;  Parents  with  Children  7-­‐17  (n=237)   Q820    The  HPV  vaccine  prevents  the  spread  of  the  virus  that  can  cause  genital  warts  or  cervical  cancer.  You  men7oned  that  your  [son/daughter]  has  not  received  the  HPV   vaccine.  Why  has  your  child  not  been  vaccinated?   Q825    Do  you  plan  on  having  your  child  vaccinated  with  the  HPV  vaccine  in  the  next  12  months?   BASE:  ALL  QUALIFIED  RESPONDENTS  ;  All  Adults  (n=1002);  All  Parents  (n=993)     Q1035    How  much  do  you  agree  or  disagree  with  the  following  statements?   20%   18%   15%   9%   9%   8%   6%   6%   6%   5%   4%   4%   4%   3%   2%   1%   1%   18%   32%   Plan  to  vaccinate  within  next  12  months   21%   27%  of  All  Parents   agree  with  the   statement   ‘Vaccina7ng   children  or  teens   against  HPV  will   make  them  more   likely  to  engage  in   sexual  ac7vity.’  
  42. 42. ©  Harris  Interac7ve   Missed  Scheduled  Vaccine  Doses   Roughly  1-­‐in-­‐10  Parents  report  missing  scheduled  vaccina7ons.  Of  those  missing  their  vaccina7on,  one-­‐in-­‐four  s7ll   chose  not  to  re-­‐schedule  at  a  later  date.       42   BASE:  CHILD  UNDER  18  AND  HAS  RECEIVED  AT  LEAST  ONE  VACCINE;    All  Parents  (n=796),  Parents  with  Children  0-­‐6  (n=356),  Parents  with  Children  7-­‐17  (n=440)   Q795    Some  vaccina7ons  require  more  than  one  shot  or  dose.  Has  your  child  ever  missed  a  series  of  shots  or  “boosters”?     BASE:  HAS  AT  LEAST  ONE  CHILD  UNDER  18  AND  MISSED  A  DOSE;  All  Parents  (n=78),  Parents  with  Children  0-­‐6  (n=30*),  Parents  with  Children  7-­‐17  (n=48*)   *Note: Due to small n sizes, the results are directional only and should not be included in a release.   Q797    Why  did  your  child  miss  the  scheduled  dose?  Q796    You  men7oned  your  child  missed  a  scheduled  vaccina7on  dose.  Did  they  take  it  at  a  later  date?   Yes   12%   No   82%   Not   sure   6%   All  Parents   24%   18%   10%   10%   2%   36%   Scheduling  issues   Forgot  to  get  the  next  dose   Worried  about  side  effects   Did  not  think  it  was  necessary   Child  refused   Other   Reasons  for  missing  dose   Yes   9%   No   86%   Not   sure   6%   Yes   14%   No   80%   Not   sure   6%   Parents  with   Child  0-­‐6   Parents  with   Child  7-­‐17   26%   20%   5%   13%   1%   35%   Scheduling  issues   Forgot  to  get  the  next  dose   Worried  about  side  effects   Did  not  think  it  was  necessary   Child  refused   Other   20%   12%   24%   1%   5%   38%   Scheduling  issues   Forgot  to  get  the  next  dose   Worried  about  side  effects   Did  not  think  it  was  necessary   Child  refused   Other   76%  took  the  dose  at   a  later  date.   67%  took  the  dose  at   a  later  date.   80%  took  the  dose  at   a  later  date.   Ever  missed  boosters…  
  43. 43. 9%   8%   9%   3%   4%   2%   15%   12%   16%   74%   76%   72%   All  Parents   Parents  with  Child  0-­‐6   Parents  with  Child  7-­‐17   Very  comfortable   Somewhat  comfortable   Somewhat  uncomfortable   Very  uncomfortable   ©  Harris  Interac7ve   43   Comfort  with  Talking  about  Child’s  Health  with  HCPs   Parents  appear  equally  as  comfortable,  regardless  of  the  age  of  their  child,  asking  their  health  care  provider   ques7ons  concerning  their  child’s  health.     BASE:      HAS  AT  LEAST  ONE  CHILD  UNDER  18 ;    All  Parents  (n=993),  Parents  with  Children  0-­‐6  (n=465),  Parents  with  Children  7-­‐17  (n=528)   Q771    How  comfortable  do  you  feel  asking  your  health  care  provider  ques7ons  concerning  your  child’s  health?   89%   88%   88%  
  44. 44. Health  Care,  Delivery,  and  Access   ©  Harris  Interac7ve   44  
  45. 45. •  The  majority  of  Adults  (84%)  agree  that  they  have  all  the  informa7on  they  need  to  make  good   decisions  about  immunizing  their  child.   •  Health  care  providers  (70%)  top  the  list  of  sources  of  trusted  informa7on  about  vaccines  followed   by  web-­‐based  sources  (42%).   –  Parents  are  more  likely  than  Adults  in  general  to  report  going  to  health  care  providers  for   trusted  informa7on  on  vaccines  (81%  vs.  70%).   –  One  in  ten  (10%)  of  Parents  report  they  go  to  their  child’s  school  for  trusted  informa7on   about  vaccines   –  Over  one-­‐quarter  (27%)  of  Adults  report  they  completely  trust  or  trust  Physicians  on  TV   (e.g.,  Dr.  Oz,  Dr.  Gupta,  the  physicians  on  'The  Doctors')  a  lot.  Over  a  third  of  Adults  (36%)   say  they  trust  Physicians  on  TV  a  li]le  or  not  at  all.     •  The  majority  of  Adults  (71%)  report  they  would  prefer  to  receive  a  vaccine  in  a  doctor’s  office.   –  Fewer  (15%)  say  they  would  prefer  to  receive  a  vaccine  in  a  retail  clinic  (located  in  large   retail  seZngs  such  as  drug  stores,  grocery  stores  or  big  box  stores).   •  One  in  five  (21%)  Adults  report  they  have  received  a  vaccine  in  a  drug  store.  Very  few  (3%)  have   received  a  vaccine  in  a  big  box  store.     ©  Harris  Interac7ve   45   Health  Care,  Delivery,  and  Access  Summary    
  46. 46. ©  Harris  Interac7ve   Concern  Over  Personal  Health     All  Adults  and  Parents  maintain  similar  views  regarding  both  their  concern  and  current  status  of  personal  health.   While  about  two  in  five  consider  themselves  to  be  in  ‘very  good/excellent’  health,  about  half  are  also  concerned   about  their  health     46   BASE:  ALL  QUALIFIED  RESPONDENTS;  All  Adults  (n=1002);  All  Parents  (n=993)     Q700    How  concerned  are  you  about  your  own  personal  health?   Q705    In  general,  would  you  say  your  health  is…?     14%   13%   39%   37%   23%   23%   15%   15%   8%   11%   Not  at  all  concerned   Somewhat  concerned   Concerned   Very  concerned   Extremely  concerned   Poor   2%   Fair   18%   Good   41%   Very  good   28%   Excellent   11%B     Poor   2%   Fair   16%   Good   42%   Very  good   33%   Excellent   7%   All  Adults   All  Parents   Concern  regarding  Personal  Health  Current  Level  of  Health   46%   49%  
  47. 47. ©  Harris  Interac7ve   47   Health  Insurance       All  Adults   All  Parents   Health  insurance  provided  by  current  or  former  employer   Medicare   Health  insurance  provided  by  family  member's  employer   Individual  insurance  policy  bought  by  myself/my  family   Medicaid   Veterans  Affairs   Tricare   Other   Health  insurance  provided  to  students   None;  do  not  have  health  insurance   32%   18%B   17%   11%   4%   3%   1%   1%   0%   13%   38%A   5%   24%A   9%   8%A   2%   0   0%   0%   14%   Status  of  Health  Insurance     Parents  are  significantly  more  likely  to  indicate  that  they  have  health  insurance  through  either  their  current  or   former  employer  or  a  family  member’s  employer  than  the  All  Adults.  In  addi7on,  the  All  Adults  were  significantly   more  likely  to  u7lize  government  assisted  health  programs  than  Parents.   BASE:  ALL  QUALIFIED  RESPONDENTS;  All  Adults  (n=1002);  All  Parents  (n=993)     Q1001    What  is  your  health  insurance  status?  
  48. 48. ©  Harris  Interac7ve   48   Covered   All  Parents   Parents  with     Child  0-­‐6   Parents  with     Child  7-­‐17   Yes   No,  they  are  covered  by  another  policy   No,  my  child  does  not  have  health  insurance   71%   25%   4%   69%   28%   3%   Health  Insurance  Coverage  for  Child   Children  are  predominantly  covered  by  their  Parents’  current  health  insurance  plans.  Only  4%  of  Parents  surveyed   currently  do  not  have  coverage  for  their  child.     BASE:  HAS  AT  LEAST  ONE  CHILD  UNDER  18;    All  Parents  (n=993),  Parents  with  Children  0-­‐6  (n=465),  Parents  with  Children  7-­‐17  (n=528)   Q1002    Is  your  child  covered  under  your  insurance?    If  you  have  more  than  one  child,  please  think  of  the  child  whose  birthday  was  most  recent.   73%   23%   4%  
  49. 49. ©  Harris  Interac7ve   49   Poor   1%   Fair   11%   Good   31%   Very  good   43%   Excellent   13%   Poor   1%   Fair   10%   Good   36%  Very  good   39%   Excellent   14%   All  Adults   All  Parents   Ra7ng  of  Health  Care  Received  from  Providers   Both  All  Adults  and  Parents  hold  their  family  health  care  providers  in  high  esteem,  with  the  vast  majority  ra7ng  the   level  of  services  ‘good’  or  be]er.    Both  groups  also  seem  at  ease  in  discussing  their  health  with  their  medical   providers  with  the  majority  of  respondents  being  ‘very  comfortable’  talking  with  a  health  care  professional.   BASE:  ALL  QUALIFIED  RESPONDENTS ;  All  Adults  (n=1002);  All  Parents  (n=993)     Q710    Overall,  how  would  you  rate  the  health  care  that  you  and  your  family  personally  receive  from  health  care  providers  including  doctors,  hospitals,  etc.?   Q711    How  comfortable  do  you  feel  asking  your  health  care  provider  ques7ons  concerning  your  health?   Very  uncomfortable   Somewhat  uncomfortable   Very  uncomfortable  Somewhat  comfortable   32%   30%   54%   56%   8%   9%   5%   6%   86%   86%  
  50. 50. ©  Harris  Interac7ve   50   Decision-­‐Maker   All  Adults   All  Parents   Myself   My  Spouse  or  partner   Myself  and  my  spouse  or  partner  make  them   together   Someone  else   51%   3%   39%   7%B   48%   7%   44%A   1%   Health  Care  Decision-­‐Maker  in  Home   Parents  are  significantly  more  likely  to  make  decisions  with  their  partner  regarding  health  care  than  All  Adults.  In   addi7on,  the  All  Adults  were  significantly  more  likely  to  rely  on  outside  sources  to  determine  health  care-­‐based   decisions.     BASE:  ALL  QUALIFIED  RESPONDENTS  ;  All  Adults  (n=1002);  All  Parents  (n=993)     Q712    In  general,  who  makes  health  care  decisions  in  your  household?  
  51. 51. ©  Harris  Interac7ve   51   6%B   3%   10%   10%   50%   44%   35%   43%A   All  Adults   All  Parents   Strongly  agree   Somewhat  agree   Somewhat  disagree   Strongly  disagree   AZtude  toward  Access  to  Immuniza7on  Informa7on     Though  roughly  even  in  regards  to  overall  agreement,  a  significantly  larger  por7on  of  Parents  ‘strongly  agree’  to   having  access  to  all  the  informa7on  necessary  to  make  informed  decisions  regarding  immuniza7ons  when   compared  to  the  All  Adults  sample.       BASE:  ALL  QUALIFIED  RESPONDENTS  ;  All  Adults  (n=1002);  All  Parents  (n=993)     Q901    How  much  do  you  agree  or  disagree  with  the  following  statement?   “I  have  access  to  all  the  informa2on  I  need  to  make  good   decisions  about  immuniza2ons/immunizing  my  child.”   84%   87%  
  52. 52. ©  Harris  Interac7ve   52   6%   6%   9%   10%   6%   12%   50%   27%   61%   35%   61%   18%   All  Adults   Extremely/Very   Knowledgeable   Somewhat/Not  at   all  Knowledgeable   Strongly  agree   Somewhat  agree   Somewhat  disagree   Strongly  disagree   AZtude  toward  Access  to  Immuniza7on  Informa7on  by  Knowledge   Adults  who  say  the  are  more  knowledgeable  about  how  vaccines  work  are  more  likely  to  say  they  have  access  to  all   of  the  informa7on  they  need  to  make  good  decisions  about  immuniza7ons/immunizing  their  child.   BASE:  ALL  QUALIFIED  RESPONDENTS  ;  All  Adults  (n=1002);  Extremely/Very  knowledgeable(n=334);  Somewhat/Not  at  all  knowledgeable(n=  286)     Q901    How  much  do  you  agree  or  disagree  with  the  following  statement?   “I  have  access  to  all  the  informa2on  I  need  to  make  good   decisions  about  immuniza2ons/immunizing  my  child.”   84%   88%   79%   G   F  
  53. 53. ©  Harris  Interac7ve   53   Sources   All  Adults   All  Parents   Health  care  providers   Web  based  sources   The  Centers  for  Disease  Control  and  Preven7on's  (CDC)  website  or  publica7ons   Family   Pamphlets   Friends   Television/Talk  shows   Social  Media  sites  (Facebook,  Twi]er,  Blogs/Support  groups)   My  child's/children's  school   Publica7ons  (i.e.  magazines,  books,  ar7cles,  newspaper)   I  do  not  look  for  health-­‐related  informa7on   70%   42%   31%   19%   16%   13%   8%   4%   1%   0%   11%   81%A   37%   32%   22%   20%A   13%   5%   4%   10%A   1%   5%   BASE:  ALL  QUALIFIED  RESPONDENTS  ;  All  Adults  (n=1002);  All  Parents  (n=993)     Q900    Where  do  you  go  for  trusted  informa7on  about  vaccines?   Trusted  Sources  of  Vaccine  Informa7on     Parents  are  significantly  more  trus7ng  of  health  care  providers  in  dissemina7ng  informa7on  regarding  vaccines   than  their  All  Adults  counterparts.  They  are  also  significantly  more  likely  to  say  they  trust  pamphlets  and  their   child’s  school.  
  54. 54. ©  Harris  Interac7ve   54   Top  2  Box     (Completely/Trust  a  lot)   All  Adults   All  Parents   Physicians  on  TV  (e.g.,  Dr.  Oz,  Dr.  Gupta,  the   physicians  on  'The  Doctors')   Morning  television  programming  (e.g.,  the  Today   Show,  Good  Morning  America,  This  Morning,  etc.)   Talk  show  hosts  (e.g.,  hosts  from  The  View,  The  Talk,   etc.)   27%   12%   5%   23%   11%   7%   BASE:  ALL  QUALIFIED  RESPONDENTS  ;  All  Adults  (n=1002);  All  Parents  (n=993)     Q903    There  is  a  lot  of  medical  informa7on  discussed  on  TV.  How  much  do  you  trust  the  following  TV  shows  or  personali7es  when  it  comes  to  medical  informa7on?   Level  of  Trust  in  TV  Shows  or  Personali7es  for  Medical  Informa7on     Both  All  Adults  and  Parents  show  li]le  trust  in  television  personali7es  in  relaying  medical  informa7on  to  the  public,   including  legi7mate,  prac7cing  physicians  like  Dr.  Oz  or  Dr.  Gupta.  
  55. 55. ©  Harris  Interac7ve   55   Top  2  Box     (Completely/Trust  a  lot)   Physicians  on  TV  (e.g.,  Dr.  Oz,  Dr.  Gupta,  the  physicians  on  'The   Doctors')   Morning  television  programming  (e.g.,  the  Today  Show,  Good   Morning  America,  This  Morning,  etc.)   Talk  show  hosts  (e.g.,  hosts  from  The  View,  The  Talk,  etc.)   27%   12%   5%   29%   13%   8%   37%   14%   4%   All  Adults   Extremely/Very   Knowledgeable   Somewhat/Not  at  all   Knowledgeable   BASE: ALL QUALIFIED RESPONDENTS  ;  All  Adults  (n=1002);  Extremely/Very  knowledgeable(n=334);  Somewhat/Not  at  all  knowledgeable(n=  286)   Q903    There  is  a  lot  of  medical  informa7on  discussed  on  TV.  How  much  do  you  trust  the  following  TV  shows  or  personali7es  when  it  comes  to  medical  informa7on?   Level  of  Trust  in  TV  Shows  or  Personali7es  for  Medical  Informa7on     There  are  no  significant  differences  in  level  of  trust  in  TV  show  or  personali7es  for  medical  informa7on  when   comparing  those  who  have  more  knowledge  compared  to  those  who  have  less  knowledge  about  how  vaccines   work.  
  56. 56. ©  Harris  Interac7ve   56   Loca2ons     All  Adults   All  Parents   A  drug  store   An  urgent  care  clinic   A  grocery  store   A  big  box  store   I  have  not  received  a  vaccina7on  at  any  of  these   loca7ons   Not  sure   21%B   10%   8%   3%   65%   4%   16%   14%A   7%   3%   67%   3%   BASE:  ALL  QUALIFIED  RESPONDENTS  ;  All  Adults  (n=1002);  All  Parents  (n=993)     Q905    Have  you  ever  received  a  vaccina7on  from  any  of  the  loca7ons  below?   Loca7ons  Received  a  Vaccina7on   About  two-­‐thirds  of  both  All  Adults  and  Parents    have  yet  to  receive  vaccina7ons  from  non-­‐tradi7onal  loca7ons.   Among  those  non-­‐tradi7onal  loca7ons,  drug  stores  are  the  most  common.     31%   30%  
  57. 57. ©  Harris  Interac7ve   57   Loca2ons     All  Adults   All  Parents   Health  care  provider's  office   Health  clinic   Hospital   A  retail  clinic  (located  in  large  retail  seZngs  such  as   drug  stores,  grocery  stores  or  big  box  stores)   Your  work  place   Urgent  care   Mobile  medical  clinic  (i.e.,  Oven  on  a  bus  and  seen   at  health  fairs)   Emergency  room   Other   71%   32%   22%   15%B   13%   8%   8%   6%   4%   73%   30%   22%   11%   17%   12%A   8%   7%   3%   BASE:  ALL  QUALIFIED  RESPONDENTS  ;  All  Adults  (n=1002);  All  Parents  (n=993)     Q910    Where  would  you  prefer  to  receive  a  vaccine?   Preferred  Loca7ons  to  Receive  a  Vaccina7on   Health  care  offices  remain  the  loca7on  of  choice  to  receive  vaccina7ons  for  both  All  Adults  and  Parents.  All  Adults   respondents  are,  however,  significantly  more  likely  to  be  accep7ng  of  receiving  vaccina7ons  at  retail  clinics.    
  58. 58. Vaccina2on  Policy   ©  Harris  Interac7ve   58  
  59. 59. •  The  majority  of  Adults  (87%)  support  mandatory  vaccina7ons  for  school  aged  children.   –  Curiously,  Parents  are  direc7onally  less  likely  to  support  mandatory  vaccina7ons  for  school   aged  children  (81%).   –  Nearly  three  in  ten  (29%)  of  Parents  who  do  not  support  mandatory  vaccina7ons  for  school   aged  children  say  the  reason  they  do  not  support  mandatory  vaccina7ons  is  because  they   think  it  should  be  the  Parents/family  decision.   •  Nearly  9  in  10  (89%)  of  Adults  report  they  support  medical  reasons  for  refusing  mandatory   vaccina7ons.  Adults  are  far  less  likely  to  say  they  support  religious  (44%)  or  philosophical   objec7ons  (33%).   •  Nearly  two-­‐thirds  (64%)  of  Adults  say  they  think  Parents  or  guardians  should  have  the  final  say   about  whether  or  not  children  should  be  vaccinated.   –  Similarly  and  in  greater  percentages,  over  three-­‐quarters  (76%)  of  Parents  say  they  think   Parents  or  guardians  should  have  the  final  say  about  whether  or  not  children  should  be   vaccinated;  few  report  that  they  think  the  government  (5%)  or  school  districts  (3%)  should   have  the  final  say.   •  Nearly  three-­‐quarters  (72%)  of  Adults  are  concerned  about  the  drop  in  vaccina7on  rates  in  the   U.S.;  however,  over  half  of  Adults  (60%)  say  they  respect  the  decision  of  Parents  when  choosing   whether  or  not  to  vaccinate  their  children.   •  Over  4  in  5  (82%)  Adults  agree  that  vaccina7ons  help  reduce  health  care  costs.     ©  Harris  Interac7ve   59   Vaccina7on  Policy  Summary    
  60. 60. 4%   6%   9%   13%A   30%   36%A   56%B   45%   All  Adults   All  Parents   Very  much  support   Somewhat  support   Somewhat  oppose   Very  much  oppose   ©  Harris  Interac7ve   60   Mandatory  Vaccina7ons  for  School  Aged  Children   The  All  Adults  show  significantly  more  support  than  Parents  for  mandatory  vaccina7ons  for  school  aged  children.  In   addi7on,  their  intensity  of  support  is  also  greater,  scoring  11  points  higher  for  ‘very  much  support’.   BASE:  ALL  QUALIFIED  RESPONDENTS  ;  All  Adults  (n=1002);  All  Parents  (n=993)     Q1020    Do  you  support  or  oppose  mandatory  vaccina7ons  for  school  aged  children?   87%B   81%   19%A   13%  
  61. 61. ©  Harris  Interac7ve   61   All  Adults   All  Parents   PERSONAL  CHOICE/BELIEF  (NET)   44%   40%      Should  be  Parents/family  decision   30%   29%      Religious  beliefs   8%   6%      Personal  belief/It's  the  way  I  feel   5%   4%      Support  a  few  vaccina7ons,  not  all   4%   1%      School  system  should  not  make  this  decision   1%   3%      Will  discuss  with  Doctor/medical  professional   1%   2%      Other  personal  choice/belief  men7ons   1%   1%   GOVERNMENT  INVOLVEMENT  (NET)   29%   29%      Should  not  be  mandated   15%   25%      Too  much  government  involvement   10%   5%      Do  not  trust  the  government   5%   *      Other  government  involvement  men7ons   1%   -­‐     SAFETY/SIDE  EFFECTS  (NET)   20%   18%      Cause  side  effects/health  issues  (Unspec.)   10%   12%      Vaccina7ons  are  not  safe   5%   4%      Allergic  reac7on  to  vaccina7on   5%   *      Risk  of  au7sm   2%   2%      Not  enough  research/studies/long-­‐term  effects   1%   2%      Other  safety/side  effects  men7ons   4%   2%   Reasons  Oppose  Mandatory  Vaccina7ons  for  School  Aged  Children   About  two-­‐in-­‐five  All  Adults  and  Parent  oppose  mandatory  vaccina7ons  based  on  ‘personal  choice/beliefs’.    All   Adults  respondents  cited  this  ra7onale  more  oven  than  the  Parent  sample  when  asked.     BASE:  OPPOSE  MANDATORY  VACCINATIONS  ;  All  Adults  (n=83);  All  Parents  (n=162)     Q1022    You  men7oned  that  you  oppose  mandatory  vaccina7ons  for  school  aged  children.  Why  do  you  oppose  mandatory  vaccina7ons  for  school  aged  children?  
  62. 62. ©  Harris  Interac7ve   62   BASE:  OPPOSE  MANDATORY  VACCINATIONS  ;  All  Adults  (n=83);  All  Parents  (n=162)     Q1022    You  men7oned  that  you  oppose  mandatory  vaccina7ons  for  school  aged  children.  Why  do  you  oppose  mandatory  vaccina7ons  for  school  aged  children?   All  Adults   All  Parents   MISCELLANEOUS  (NET)   10%   13%      Ineffec7ve/Do  not  work   5%   5%      Do  not  trust  pharmaceu7cal  company/medical  field   3%   *      Parents/public  should  be  educated   *   4%      Marke7ng  ploy/for  profit   2%   *      Cost   *   1%      Other   2%   4%   VACCINATION  COMPONENTS  (NET)   5%   11%      They  contain  poison/toxins   3%   6%      Don't  know  what  is  in  the  vaccina7on   2%   4%      Other  vaccina7on  components  men7ons   1%   2%   USAGE  (NET)   3%   6%      Not  needed   1%   1%      Support  a  few  vaccina7ons/not  all   *   2%      Children  from  other  coun7es  should  be  vaccinated   -­‐     1%      Child  is  too  young   *   1%      Other  usage  men7ons   1%   *   None   1%   1%   Don't  know   *   2%   Declined  to  answer   12%   6%   Reasons  Oppose  Mandatory  Vaccina7ons  for  School  Aged  Children   (Con7nued)  

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