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How to Blog and Use Social Media
 

How to Blog and Use Social Media

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Re-launch of slides about how to blog and to use social media. Features stuff from Geek Alabama and social media accounts from Nathan Young!

Re-launch of slides about how to blog and to use social media. Features stuff from Geek Alabama and social media accounts from Nathan Young!

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    How to Blog and Use Social Media How to Blog and Use Social Media Presentation Transcript

    • How To Blog And Use Social Media By: Nathan Young @nvyoung
    • Ask This Question?
    • Do you think you can create the next big blog/website in a short amount of time?
    • Do you have the next big idea that could help you go viral on the World Wide Web?
    • Are you needing to prove someone wrong, and that your idea is going to work?
    • Guess What?
    • Don’t expect to become well-known Overnight!
    • It takes time for any blog/website to build traffic and become well-known on the web.
    • Blogging Facts  There are 181 million blogs on the internet! More than doubled from 2006.  Of the 181 million blogs mentioned above, approximately 54.7 million or nearly a third are WordPress blogs that 330 million people view – at a total of over 2.5 billion pages – each month.  31 million bloggers in the United States!  60% of blogs are run by men, 40% of women.  80% of people trust blogs for information.  61% of people made a purchase based on information from a blog.  Most people reads blogs during the morning before 10AM.  Most people read around 5-10 blogs a day.  The number one blog in the world? The Huffington Post.
    • What happens in 60 seconds on the internet.
    • 81% of people from USA trust advice and information from blogs/websites
    • 53% of people 21-35 (Millennials) Blogs
    • The Brain Of A Blogger, is this you?.
    • B.L.O.G.G.E.R. B: Be Yourself L: Learn From Others O: Organize Approach G: Gather Tools G: Garner Attention E: Evoke Emotion R: Repackage Content
    • Important things needed on a Blog! Header Menu –Search Bar Post Title
    • Important things needed on a Blog! Copyright Popular Posts Recent Posts Social Media Icons
    • Geek Alabama Front Post Sidebar
    • About Geek Alabama  Started in April 2012 by Nathan Young  Geek Alabama talks about the culture and events in Alabama, Georgia, and the Southeast.  Geek Alabama also talks about and covers events in NE Alabama, NW Georgia, and the Southeast.  Geek Alabama also talks about current topics and topics that carries a geeky/technology tone to it.  Geek Alabama averages 1000-1500 views every day!  Geek Alabama regularly gets social media contacts or e-mails wanting promotion of shows, projects, products, or events from around the country!
    • Geek Alabama Popular Posts
    • Post Headers / Geek Alabama Searchable on Google Images and Bing Images
    • Geek Alabama Google Image Search
    • Geek Alabama Bing Image Search
    • 10 Tips Before Starting A Blog  Find your niche  Add value / be original  Be interesting  Be yourself  Be honest  Find your voice  Research / transparency  Social media  Name of blog  Live your life
    • 3 Reasons NOT To Blog  Money: Do not start a blog to make money. It will not happen at first! If your primary objective is to replace your full-time income by blogging, forget about it.  Notoriety: Don’t plan on getting “Internet famous” right away. It will take you and your site time to grow in traffic and website rankings. It takes you and your site a little luck and a lot of hard work to grow.  Traffic: It will take time for your site to gain traffic. It takes sites years to gain good traffic. Unless your site is promoted on National TV or by a celebrity, do not expect to see good traffic after you start a blog.
    • Blog Providers
    • Tumblr.com: Free and easy to use. Good for photo/video blogs. Typepad.com: Comes with themes/hosting. But has monthly cost! Blogger.com: Free and easy to use. Not many themes, Google could close service. Squarespace.com: Create website/blog. But comes with monthly cost!
    • Traffic Light Pixels (trafficlightpixels.com) is run off of the Tumblr platform.
    • There is only one king!
    • The WordPress Platform!
    • There are two versions of WordPress .COM .ORG
    • WordPress.com •It’s free for up to 3GB of space. After that you will have to pay for space. •They make regular backups of your site. •They have a great community so you can learn to run a website and get advice. •You don’t have to worry about plugins or spam. •It’s easy to set up and get running. •You don’t have to worry about the hassle of finding a host for your blog. •Plenty of free themes you can choose from.
    • WordPress.org •It’s free and super easy to use. •You own your data. You are in full control. Your site will NOT be turned off because someone decides that it is against their terms of service (as long as you are not doing something illegal). You are in control. •You can upload and use plugins. •You can upload custom themes. Modify theme files (not just styles) if needed. •You can make money from it by using your own ads, and doing things your way. •Custom Analytics and Tracking
    • Which WordPress Version To Use? Use WordPress.com if you are only wanting to blog a few times a week or want to blog for fun. If you are unfamiliar with running a blog. You can start with WordPress.com and migrate your website to WordPress.org later when you are ready. If you are low on funds, use WordPress.com Use WordPress.org if you plan on blogging heavy and often. Or if you want to turn your blog/website into a business. If you want to run a blog/website where you can make any change you want or install any plugin you want, WordPress.org is for you! The costs of running a WordPress.org site is not high!
    • No matter what, go with WordPress!
    • Tips For A Successful Blog  Use a clean, simple design for your blog.  Have ways to allow people to subscribe through e-mail, RSS Feed, and Social Media.  Encourage interaction on your posts. Include ways to allow people to share posts through social media.  Keep posts around 500 words and less. Include photos and videos in your post!  Include an about section on your blog. Make your blog personal.  Spell-check and proof-read before hitting the submit button!  Build relationships by commenting and interacting with other bloggers!  Write a convincing headline! And include tags in a post!  Use related articles links. One great app is Zemanta.  Use a regular posting schedule on your blog. (Editorial Calendar)  Share your posts on your social media accounts.
    • Rebelmouse.com/nvyoung Gplus.to/nvyoung Twitter.com/nvyoung Facebook.com/nvyoung Linkedin.com/in/nvyoung Pinterest.com/nvyoung Instagram.com/nvyoung44 Keek.com/nvyoung Social media networks I am currently on
    • Free Advertising!
    • Facebook  Facebook.com/nvyoung  The most popular social media platform  One out of every seven minutes spent online is on Facebook
    • Twitter  Twitter.com/nvyoung @nvyoung  340 million tweets are sent each and every day.
    • Google Plus  Gplus.to/nvyoung  Google+ is predominately used by men.
    • Pinterest  Pinterest.com/nvyoung  Pinterest is predominately used by women.
    • LinkedIn  Linkedin.com/in/nvyoung  61 percent of LinkedIn members use it as their primary professional networking site
    • Instagram  Instagram.com/nvyoung44  Over 300 million pictures uploaded every day!
    • Rebel Mouse  Rebelmouse.com/nvyoung  Brings together all of your social media to one page.
    • Keek  Keek.com/nvyoung  Upload videos up to 36 seconds long.
    • Social Media Statistics (2012)
    • Social Media Statistics (2012)
    • Social Media Statistics (2012)
    • Social Media Tips  Check and reply to all comments sent.  Facebook: Like comments from fans, and even share them!  Twitter: Re-tweet or favorite comments from fans.  Google +: Share and reply to fans comments.  Pinterest: Re-pin photos from fans.  Offer deals and specials through social media. Upload a photo of a coupon.  Create a ad on Facebook and Twitter. Promote your post on Facebook.  Use hashtags on Twitter , Google +, Facebook, and Instagram. For example, for Alabama weather use #alwx.  Thank new followers!  Upload photos and videos; generate interest.
    • My #1 rule for running social media? What?
    • The James Spann Rule
    • James Spann follows mostly anyone back on his social media accounts, unless it’s spam
    • People on social media appreciates you following them back!
    • Do not create another social media account just for the sake of it.
    • If you don’t have time, don’t do it!
    • But it does not take all day long to manage your social media accounts!
    • Buffer App  Bufferapp.com  Schedule your Facebook, Twitter, Google +,LinkedIn posts for the day. Free for up to three accounts. (10 posts a day)  Awesome plan / $10 month. Connect up to 12 social media accounts and unlimited posts! Two team members are allowed.
    • Social Media Notifications I use Google Chrome. And when someone leaves a notification on social media, a icon/bug pops up on the bottom of the screen. I also have a smartphone, and when someone leaves a notification on social media, I get a sound alert!
    • See, you don’t have to spend all day in front of your social media accounts!
    •  It takes time to build traffic to a blog. Don’t expect to see high traffic overnight! In other words, don’t push the panic button after seeing low traffic counts after you start your blog!
    • GeekAlabama.com Facebook.com/GeekAlabama @GeekAlabama Plus.Google.Com/+GeekAlabama Presentation Brought To You By: Infographic Created By: Nathan Young SlideShare.net/NathanYoung Facebook.com/nvyoung Twitter.com/nvyoung Gplus.to/nvyoung Pinterest.com/nvyoung About.me/nvyoung RebelMouse.com/nvyoung Linkedin.com/in/nvyoung Instagram.com/nvyoung44 Keek.com/nvyoung 256-452-1565 NathanYoung@GeekAlabama.com GeekAlabama.com Facebook.com/GeekAlabama @GeekAlabama Plus.Google.Com/+GeekAlabama Presentation Brought To You By: Presentation Created By: Nathan Young SlideShare.net/NathanYoung Facebook.com/nvyoung Twitter.com/nvyoung Gplus.to/nvyoung Pinterest.com/nvyoung About.me/nvyoung RebelMouse.com/nvyoung Linkedin.com/in/nvyoung Instagram.com/nvyoung44 Keek.com/nvyoung Youtube.com/barcncpt44 NathanYoung@GeekAlabama.com
    • About Nathan Young Thanks for checking me out; Nathan Young is an experienced writer, blogger, photographer, and videographer who blogs at Geek Alabama. Nathan is a big Road, Weather, and News Junkie Geek and is a great person to be around who is funny and informative. Nathan is an accomplished media person who regularly covers topics on Geek Alabama and gets numerous requests to cover things from businesses, products, TV shows, movies, books, games, food, events, conventions, concerts, and other reviews. He is open to speaking, covering products or events, and representing your brand. The most interesting fact about me, I draw roads! #Aspie proud! #ASD
    • View this presentation, other presentations, infographics, and other great stuff from Nathan Young at: Slideshare.net/NathanYoung Enjoy other awesome presentations!