Getting Your Startup Noticed Online

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Presentation given by Nathan Burke at the first meeting of the Boston-area Startup Marketing Meetup Group on June 16, 2009.

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Getting Your Startup Noticed Online

  1. 1. Boston-Area Startup Marketing Meetup #1 Getting Your Startup Noticed Online Nathan Burke
  2. 2. Who is this guy? Hi.
  3. 3. What I Do • Marketing Manager at Aprigo • Blogger
  4. 4. My Blogs
  5. 5. My Column
  6. 6. </shameless self promotion>
  7. 7. Tell Them What You’re Gonna Tell Them. • Let’s imagine it is day one • You just came up with your business idea • Everything is ready.....you just need people to find you
  8. 8. How Did We Get Here? Objectives Buyer Company Personas Persona Content Keywords PPC Plan Getting Noticed Online (SEO + Promotion)
  9. 9. Step One:Submit To Directories
  10. 10. Now In Human Readable Form.... • Google • Vator.tv • Yahoo • SimpleSpark • Go2Web20.net • TradeVibes • Crunchbase • KillerStartups.com
  11. 11. Step Two: Land Grab
  12. 12. Your Accounts
  13. 13. Again For Humans • Twitter • YouTube • Flickr • FriendFeed • StumbleUpon • Delicious • Mixx • Diigo • Vimeo • Ustream • Facebook
  14. 14. Step Three: Find Your Audience Hi.
  15. 15. Where are they?
  16. 16. Step Four: Create Some Content
  17. 17. Content Creation Tips • Talk to your prospective user’s problems • You’re not Billy Mays • Talk Like a human • Imagine your content is sponsored by your company • Write content your company would want to sponsor
  18. 18. Step 5: Promote Your Content
  19. 19. Step 6: Reach Out To Bloggers • TechCrunch • HackerNews • Mashable • Blog.GuyKawasaki.com • VentureBeat • OnStartups • XConomy • BlogString • CenterNetworks • StartupMeme • ReadWriteWeb • MarketingStartups
  20. 20. Tell Them What You Told Them • These are just some examples to get you started. • It’s a basic workflow to help you get noticed. • It’s not one-size-fits-all, but it’s close.
  21. 21. Thank Them. Thanks.
  22. 22. My Contact Info • nathan@aprigo.com • twitter.com/nathanwburke • blogstring.com • marketingstartups.com • blog.aprigo.com

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