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AMA Iowa: Your Social Media Toolbox

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Nathan Wright
Nathan Wright

This presentation was given to the American Marketing Association Iowa Chapter on 3/26/2009. The purpose was to provide a tactical overview of specific social media tools that marketers and individuals can harness.

Technology
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YOUR SOCIAL MEDIA TOOLBOX Nathan T. Wright & Hillary Brown / Lava Row
JOIN THE CONVERSATION ON TWITTER Post your thoughts & questions: Hashtag: #AMAiowa @nathantwright @hillabean
Photo Credit: (CC) Brian Solis.  www.briansolis.com GEEK CRED = Knowing the hashtag gang sign
 
Source: BrianSolis.com
Source: Gapingvoid.com
The people who truly deface our neighborhoods are the companies that scrawl giant slogans across buildings and buses … They expect to be able to shout their message in your face from every available surface but you’re never allowed to answer back. Well, they started the fight and the wall is the weapon of choice to hit them back. - Banksy
Let’s keep this conversation focused and simple.
Nevermind.
TAKE ADVANTAGE OF… QUESTIONS & ANSWERS / GROUPS RECOMMENDATIONS / INTRODUCTIONS
140 million+ active users Social networking website. Half of users are out of college; 25+ is fastest growing demographic. Top photo sharing site with 4.1 billion uploaded photos. TAKE ADVANTAGE OF… YOUR INDIVIDUAL PROFILE BRANDED PROFILE PAGES MICROTARGETED ADVERTISEMENTS CAUSES
What the heck is Twitter? A microblogging social network with 5 million+ users. Updates (“tweets”) are 140 characters or less. Tweets can be sent and received via text (SMS).
An example of the 140-character limit:
Explaining Twitter with boring bullet points: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How businesses are using Twitter (the right way): ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Use Twitter Search to listen for brand mentions & keywords:
@ComcastCares
 
@MarsCafe
 
Use SlideShare to showcase your knowledge base & expertise
Aggregate all your social media activity in one place
Add social commenting to your online videos
Organize your bookmarks in the cloud, not your browser
Keep your eyes on location-based social networks
LOOKING AHEAD. “ What’s next?”
QR codes
Mobile tech / Augmented reality
[email_address] [email_address] lavarow.com twitter: @nathantwright twitter: @hillabean 515.554.0502

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