AMA Iowa: Your Social Media Toolbox

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This presentation was given to the American Marketing Association Iowa Chapter on 3/26/2009. The purpose was to provide a tactical overview of specific social media tools that marketers and individuals can harness.

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AMA Iowa: Your Social Media Toolbox

  1. YOUR SOCIAL MEDIA TOOLBOX Nathan T. Wright & Hillary Brown / Lava Row
  2. JOIN THE CONVERSATION ON TWITTER Post your thoughts & questions: Hashtag: #AMAiowa @nathantwright @hillabean
  3. Photo Credit: (CC) Brian Solis.  www.briansolis.com GEEK CRED = Knowing the hashtag gang sign
  4.  
  5. Source: BrianSolis.com
  6. Source: Gapingvoid.com
  7. The people who truly deface our neighborhoods are the companies that scrawl giant slogans across buildings and buses … They expect to be able to shout their message in your face from every available surface but you’re never allowed to answer back. Well, they started the fight and the wall is the weapon of choice to hit them back. - Banksy
  8. Let’s keep this conversation focused and simple.
  9. Nevermind.
  10. TAKE ADVANTAGE OF… QUESTIONS & ANSWERS / GROUPS RECOMMENDATIONS / INTRODUCTIONS
  11. 140 million+ active users Social networking website. Half of users are out of college; 25+ is fastest growing demographic. Top photo sharing site with 4.1 billion uploaded photos. TAKE ADVANTAGE OF… YOUR INDIVIDUAL PROFILE BRANDED PROFILE PAGES MICROTARGETED ADVERTISEMENTS CAUSES
  12. What the heck is Twitter? A microblogging social network with 5 million+ users. Updates (“tweets”) are 140 characters or less. Tweets can be sent and received via text (SMS).
  13. An example of the 140-character limit:
  14. Explaining Twitter with boring bullet points: <ul><li>Your consciousness, syndicated. </li></ul><ul><li>An online, 24/7 cocktail party. </li></ul><ul><li>Powerful in hyperlocal geographic pockets. </li></ul><ul><li>Twitter users gather in real life – “ tweetups .” </li></ul><ul><li>Great way to connect w/ local & nat’l media. </li></ul><ul><li>Best focus group ever! </li></ul><ul><li>Efficient communication. </li></ul>
  15. How businesses are using Twitter (the right way): <ul><li>Listening / business intelligence </li></ul><ul><li>Conversations </li></ul><ul><li>Customer service </li></ul><ul><li>News & announcements </li></ul><ul><li>Specials & discounts </li></ul><ul><li>Public relations / marketing / brand-building </li></ul><ul><li>Opportunities to push readers to blog / web content </li></ul>
  16. Use Twitter Search to listen for brand mentions & keywords:
  17. @ComcastCares
  18.  
  19. @MarsCafe
  20.  
  21. Use SlideShare to showcase your knowledge base & expertise
  22. Aggregate all your social media activity in one place
  23. Add social commenting to your online videos
  24. Organize your bookmarks in the cloud, not your browser
  25. Keep your eyes on location-based social networks
  26. LOOKING AHEAD. “ What’s next?”
  27. QR codes
  28. Mobile tech / Augmented reality
  29. [email_address] [email_address] lavarow.com twitter: @nathantwright twitter: @hillabean 515.554.0502

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