This presentation was given to the American Marketing Association Iowa Chapter on 3/26/2009. The purpose was to provide a tactical overview of specific social media tools that marketers and individuals can harness.
The people who truly deface our neighborhoods are the companies that scrawl giant slogans across buildings and buses … They expect to be able to shout their message in your face from every available surface but you’re never allowed to answer back. Well, they started the fight and the wall is the weapon of choice to hit them back. - Banksy
Let’s keep this conversation focused and simple.
TAKE ADVANTAGE OF… QUESTIONS & ANSWERS / GROUPS RECOMMENDATIONS / INTRODUCTIONS
140 million+ active users Social networking website. Half of users are out of college; 25+ is fastest growing demographic. Top photo sharing site with 4.1 billion uploaded photos. TAKE ADVANTAGE OF… YOUR INDIVIDUAL PROFILE BRANDED PROFILE PAGES MICROTARGETED ADVERTISEMENTS CAUSES
What the heck is Twitter? A microblogging social network with 5 million+ users. Updates (“tweets”) are 140 characters or less. Tweets can be sent and received via text (SMS).
Explaining Twitter with boring bullet points: <ul><li>Your consciousness, syndicated. </li></ul><ul><li>An online, 24/7 cocktail party. </li></ul><ul><li>Powerful in hyperlocal geographic pockets. </li></ul><ul><li>Twitter users gather in real life – “ tweetups .” </li></ul><ul><li>Great way to connect w/ local & nat’l media. </li></ul><ul><li>Best focus group ever! </li></ul><ul><li>Efficient communication. </li></ul>
How businesses are using Twitter (the right way): <ul><li>Listening / business intelligence </li></ul><ul><li>Conversations </li></ul><ul><li>Customer service </li></ul><ul><li>News & announcements </li></ul><ul><li>Specials & discounts </li></ul><ul><li>Public relations / marketing / brand-building </li></ul><ul><li>Opportunities to push readers to blog / web content </li></ul>
Use Twitter Search to listen for brand mentions & keywords: