YOUR SOCIAL MEDIA TOOLBOX Nathan T. Wright & Hillary Brown / Lava Row

JOIN THE CONVERSATION ON TWITTER Post your thoughts & questions: Hashtag: #AMAiowa @nathantwright @hillabean

Photo Credit: (CC) Brian Solis. www.briansolis.com GEEK CRED = Knowing the hashtag gang sign

Source: BrianSolis.com

Source: Gapingvoid.com

The people who truly deface our neighborhoods are the companies that scrawl giant slogans across buildings and buses … They expect to be able to shout their message in your face from every available surface but you’re never allowed to answer back. Well, they started the fight and the wall is the weapon of choice to hit them back. - Banksy

Let’s keep this conversation focused and simple.

Nevermind.

TAKE ADVANTAGE OF… QUESTIONS & ANSWERS / GROUPS RECOMMENDATIONS / INTRODUCTIONS

140 million+ active users Social networking website. Half of users are out of college; 25+ is fastest growing demographic. Top photo sharing site with 4.1 billion uploaded photos. TAKE ADVANTAGE OF… YOUR INDIVIDUAL PROFILE BRANDED PROFILE PAGES MICROTARGETED ADVERTISEMENTS CAUSES

What the heck is Twitter? A microblogging social network with 5 million+ users. Updates (“tweets”) are 140 characters or less. Tweets can be sent and received via text (SMS).

An example of the 140-character limit:

Explaining Twitter with boring bullet points: Your consciousness, syndicated. An online, 24/7 cocktail party. Powerful in hyperlocal geographic pockets. Twitter users gather in real life – “ tweetups .” Great way to connect w/ local & nat’l media. Best focus group ever! Efficient communication.

Your consciousness, syndicated.

An online, 24/7 cocktail party.

Powerful in hyperlocal geographic pockets.

Twitter users gather in real life – “ tweetups .”

Great way to connect w/ local & nat’l media.

Best focus group ever!

Efficient communication.

How businesses are using Twitter (the right way): Listening / business intelligence Conversations Customer service News & announcements Specials & discounts Public relations / marketing / brand-building Opportunities to push readers to blog / web content

Listening / business intelligence

Conversations

Customer service

News & announcements

Specials & discounts

Public relations / marketing / brand-building

Opportunities to push readers to blog / web content

Use Twitter Search to listen for brand mentions & keywords:

@ComcastCares

@MarsCafe

Use SlideShare to showcase your knowledge base & expertise

Aggregate all your social media activity in one place

Add social commenting to your online videos

Organize your bookmarks in the cloud, not your browser

Keep your eyes on location-based social networks

LOOKING AHEAD. “ What’s next?”

QR codes

Mobile tech / Augmented reality

[email_address] [email_address] lavarow.com twitter: @nathantwright twitter: @hillabean 515.554.0502