the SOCIAL MEDIA landscape as performed by your friends at Lava Row :)

WHO are we? a social media education and consulting firm based in Des Moines, THE GREATEST CITY IN THE WORLD.

we are NOT experts gurus authorities

“ We can’t master anything that evolves faster than our ability to garner intelligence from each experience.” - BRIAN SOLIS said this.

FOUNDER @ LAVA ROW ad agency hack for seven yrs FIRED SELF IN 2007 6’2” / male MGMT monocles TWEETUPS sandwiches WHISKEY rc cola CRYPTOZOOLOGY new media NATHAN T. WRIGHT

STRATEGIST @ LAVA ROW escaped Los Angeles in 2008 PASSION PIT beagles GUMMI BEARS vintage clothing LIVE MUSIC hulu.com DANCE PARTIES barbeques HILLARY BROWN

we work with these companies

SHOW of HANDS who in the room uses these networks?

SO ⋅ CIAL ME ⋅ D ⋅ IA DEFINITION: people having conversations online

it’s an EVOLUTION of how we communicate (photo via misserion / flickr.com) the first form of social media

who uses SOCIAL MEDIA? everyone.

(photo via victoriapeckham / flickr.com) Twitter’s largest age population: 35-49 year olds (42%) Facebook’s fastest-growing demo: Women over 55 years old

Consumers are the NEW MEDIA and they know it. - ELIZABETH ROSS, TRIBAL DDB / ADAGE APRIL 8 TH , 2008

their EYEBALLS are shifting… (photo via zappowbang / flickr.com)

Source: BrianSolis.com

Source: Gapingvoid.com

The people who truly deface our neighborhoods are the companies that scrawl giant slogans across buildings and buses … They expect to be able to shout their message in your face from every available surface but you’re never allowed to answer back. - Banksy, UK graffiti artist

now, let’s get PRACTICAL and TACTICAL (Hey, that rhymes!)

four simple things to remember: 1.) Listen. 2.) Engage. 3.) Respond. 4.) Create & share.

a quick tutorial on listening Use an RSS reader to track mentions of company name, competitors, relevant topics. Listening leads to customer insight, reputation mgmt. and opportunities to join conversations.

Use an RSS reader to track

mentions of company name,

competitors, relevant topics.

Listening leads to customer

insight, reputation mgmt. and

opportunities to join

conversations.

Add value. Be transparent, candid, honest and human. Develop rules of engagement. No screaming. No astroturfing. ready to join the CONVERSATION?

Comcast has a customer support team LISTENING on Twitter Result: Shows care for customers in public medium. Positive branding.

Templeton Rye joins the conversation Result: Corrects rumor & misinformation.

Templeton Rye ENGAGES customers through their blog Result: Makes it about the customers, not the product.

Motrin angers moms with ad campaign, took almost 3 days to respond Result: Loss of goodwill with core consumer base.

BE READY TO RESPOND: Twitter has broken the news cycle down to seconds @usairwaysgirl

The Downtown Des Moines Farmers Market ENGAGES patrons via Facebook Result: Gained 5,000+ fans over a few weeks.

Embria Health Sciences proactively CREATES content through their blog Result: Blog is #1 in Google search for balanced immune health .

Panchero’s ENGAGES customers via Twitter Result: Connecting with customers led to new in-store ideas.

SmartyPig ENGAGES users with digital scavenger hunt Result: SmartyPig users were able to connect and meet IRL.

What’s next?

SmartPhones are everywhere. Apple’s exclusivity contract with AT&T ends in 2010. Participation among social networks is no longer restricted to the laptop or desktop. Next arrived yesterday.

Social technology will be all around us. Wearable: In cars and planes:

[email_address] [email_address] lavarow.com twitter: @nathantwright twitter: @hillabean 515.554.0502 Find this preso at: slideshare.net/nathantwright