SlideShare a Scribd company logo
1 of 43
Download to read offline
WHAT’S NEXT? EMERGING TRENDS IN SOCIAL & NEW MEDIA as performed by Nathan T. Wright & Hillary Brown of Lava Row :)
A social media education, strategy and consulting firm based in Des Moines, THE GREATEST CITY IN THE WORLD. @nathantwright @hillabean
Tonight’s hashtag: #LAVACAMP (photo via  Brian Solis  / flickr.com)
cheers! (photo via  Dan4th  / flickr.com)
SOCIAL MEDIA
Where do YOU think all this stuff is going?
The last 210 years of information (+10 years) (A.K.A. 220 years of marketers trying to connect businesses with publics) Source: http://www.baekdal.com/articles/Management/market-of-information/
3 out of 4 Americans use social technology. - FORRESTER, THE GROWTH OF SOCIAL TECHNOLOGY ADOPTION, 2008
93% of social media users believe a company should have a presence in social media. - CONE, BUSINESS IN SOCIAL MEDIA, SEPTEMBER 2008 photo via  victoriapeckham flickr.com
Social networking is the 4 TH  most popular form of online activity, ahead of personal email. - NIELSEN, GLOBAL FACES AND NETWORKED PLACES, 2009
On tap for tonight: Twitter’s future. (Is there one?) How Facebook will own you. The social network you use every day, but don’t realize it. Location-based social networks & augmented reality. (A.K.A. kick-ass  Minority Report  stuff.) Your insights.
 
[object Object],[object Object],[object Object],[object Object],[object Object],Who is using it?
Do we really want teens on Twitter? (Updates from an anonymous Chaska Minnesota teenager.)
 
(photo via  altemark  / flickr.com)
ZOMG!!! Twitter Lists!!
(photo via  BotheredByBees  / flickr.com)
Curate your own lists:
 
Lists are integrated w/ Twitter API:
 
300 million+ users and growing. 5 billion minutes spent on Facebook each day. 4 th -largest country if it had land mass. Women over 55 are the fastest-growing demo. Your mom will join this year. (www.myparentsjoinedfacebook.com) Facebook stats:
 
(photo via  qole  / flickr.com) R.I.P.:  Separate usernames & passwords for every website.
 
[email_address]
Get more fans w/ SMS  feature TRY IT! Text “fan lavarow” to 32665 (FBOOK)
 
Expect Facebook to monetize in these areas: Social CRM. Ticketing & payment engines. Permission-based marketing features. Data & analytics.
Guess the next social network… ?
Guess the next social network…
Google Social Search
“ The impacts are far reaching, now every web page on the Internet is social and can have consumer opinion – both positive and negative.” - Jeremiah Owyang
Your website is now social, whether you like it or not. Your SideWiki entries will be tied to your Google Profile (real name) to prevent anonymous commenting & trolls. Entries can be voted  helpful  or  non-helpful by the community. Barriers to entry may prevent mainstream adoption. Expect Facebook to make a similar play here.
location-based social networks
(photo via  moriza  / flickr.com)
Contextual offers/coupons based on your current location (GPS) and number of previous visits.
AUGMENTED REALITY DEFINITION: a live direct or indirect view of a physical real-world environment whose elements are merged with (or  augmented  by) virtual computer-generated imagery - creating a mixed reality ( THE COOL KIDS CALL IT “AR” )
 
 
 
[email_address] [email_address] lavarow.com twitter: @nathantwright twitter: @hillabean 515.554.0502

More Related Content

What's hot

Social network analysis and audience segmentation, presented by Jason Baldridge
Social network analysis and audience segmentation, presented by Jason BaldridgeSocial network analysis and audience segmentation, presented by Jason Baldridge
Social network analysis and audience segmentation, presented by Jason BaldridgeSocialMedia.org
 
Flipbook- Taryn Cates
Flipbook- Taryn CatesFlipbook- Taryn Cates
Flipbook- Taryn CatesTaryn Cates
 
MBN Social Media Presentation
MBN Social Media PresentationMBN Social Media Presentation
MBN Social Media PresentationJam Media Group
 
Break the Fake: Using Technology Against Disinformation
Break the Fake: Using Technology Against DisinformationBreak the Fake: Using Technology Against Disinformation
Break the Fake: Using Technology Against DisinformationGab Billones
 
Social Brand Strategy
Social Brand StrategySocial Brand Strategy
Social Brand Strategyoldfashioned
 
The Rise of Social Bots
The Rise of Social BotsThe Rise of Social Bots
The Rise of Social BotsGoodbuzz Inc.
 
Social Media: Corporate Reputation at Risk
Social Media: Corporate Reputation at RiskSocial Media: Corporate Reputation at Risk
Social Media: Corporate Reputation at RiskAlex Schaerer
 
Big Data in Politics: How Did We Get Here & Where Are We Going?
Big Data in Politics: How Did We Get Here & Where Are We Going?Big Data in Politics: How Did We Get Here & Where Are We Going?
Big Data in Politics: How Did We Get Here & Where Are We Going?Epolitics.com
 
Cambridge analytica facebook
Cambridge analytica facebookCambridge analytica facebook
Cambridge analytica facebookRohan Hirani
 
Media Trust: Ready, Steady, Digital Strategy by Dean Russell, Fleishman-Hillard
Media Trust: Ready, Steady, Digital Strategy by Dean Russell, Fleishman-HillardMedia Trust: Ready, Steady, Digital Strategy by Dean Russell, Fleishman-Hillard
Media Trust: Ready, Steady, Digital Strategy by Dean Russell, Fleishman-HillardFleishman-Hillard
 
Digital media flipbook
Digital media flipbookDigital media flipbook
Digital media flipbookdanderson688
 
Platform failure! YouTube, Facebook & Co. go rogue
Platform failure! YouTube, Facebook & Co. go roguePlatform failure! YouTube, Facebook & Co. go rogue
Platform failure! YouTube, Facebook & Co. go rogueBertram Gugel
 
Pinterest Facts, a starter deck from Factbrowser
Pinterest Facts, a starter deck from FactbrowserPinterest Facts, a starter deck from Factbrowser
Pinterest Facts, a starter deck from FactbrowserFactbrowser2012
 
Tara, Fact Check Muna! (A Discussion on Information Pandemic and Fake News)
Tara, Fact Check Muna! (A Discussion on Information Pandemic and Fake News)Tara, Fact Check Muna! (A Discussion on Information Pandemic and Fake News)
Tara, Fact Check Muna! (A Discussion on Information Pandemic and Fake News)Gab Billones
 
Mildura social mediaengageextended
Mildura social mediaengageextendedMildura social mediaengageextended
Mildura social mediaengageextendedSymphony3
 
Tips, techniques, and tools for measuring what works in social, presented by ...
Tips, techniques, and tools for measuring what works in social, presented by ...Tips, techniques, and tools for measuring what works in social, presented by ...
Tips, techniques, and tools for measuring what works in social, presented by ...SocialMedia.org
 

What's hot (20)

Flipbook
FlipbookFlipbook
Flipbook
 
Social network analysis and audience segmentation, presented by Jason Baldridge
Social network analysis and audience segmentation, presented by Jason BaldridgeSocial network analysis and audience segmentation, presented by Jason Baldridge
Social network analysis and audience segmentation, presented by Jason Baldridge
 
Flipbook- Taryn Cates
Flipbook- Taryn CatesFlipbook- Taryn Cates
Flipbook- Taryn Cates
 
MBN Social Media Presentation
MBN Social Media PresentationMBN Social Media Presentation
MBN Social Media Presentation
 
Break the Fake: Using Technology Against Disinformation
Break the Fake: Using Technology Against DisinformationBreak the Fake: Using Technology Against Disinformation
Break the Fake: Using Technology Against Disinformation
 
What's Next: The Future of Digital Marketing
What's Next: The Future of Digital MarketingWhat's Next: The Future of Digital Marketing
What's Next: The Future of Digital Marketing
 
Delay, Deny and Deflect: How Facebook’s Leaders Fought Through Crisis
Delay, Deny and Deflect: How Facebook’s Leaders Fought Through CrisisDelay, Deny and Deflect: How Facebook’s Leaders Fought Through Crisis
Delay, Deny and Deflect: How Facebook’s Leaders Fought Through Crisis
 
Sex Sells
Sex SellsSex Sells
Sex Sells
 
Social Brand Strategy
Social Brand StrategySocial Brand Strategy
Social Brand Strategy
 
The Rise of Social Bots
The Rise of Social BotsThe Rise of Social Bots
The Rise of Social Bots
 
Social Media: Corporate Reputation at Risk
Social Media: Corporate Reputation at RiskSocial Media: Corporate Reputation at Risk
Social Media: Corporate Reputation at Risk
 
Big Data in Politics: How Did We Get Here & Where Are We Going?
Big Data in Politics: How Did We Get Here & Where Are We Going?Big Data in Politics: How Did We Get Here & Where Are We Going?
Big Data in Politics: How Did We Get Here & Where Are We Going?
 
Cambridge analytica facebook
Cambridge analytica facebookCambridge analytica facebook
Cambridge analytica facebook
 
Media Trust: Ready, Steady, Digital Strategy by Dean Russell, Fleishman-Hillard
Media Trust: Ready, Steady, Digital Strategy by Dean Russell, Fleishman-HillardMedia Trust: Ready, Steady, Digital Strategy by Dean Russell, Fleishman-Hillard
Media Trust: Ready, Steady, Digital Strategy by Dean Russell, Fleishman-Hillard
 
Digital media flipbook
Digital media flipbookDigital media flipbook
Digital media flipbook
 
Platform failure! YouTube, Facebook & Co. go rogue
Platform failure! YouTube, Facebook & Co. go roguePlatform failure! YouTube, Facebook & Co. go rogue
Platform failure! YouTube, Facebook & Co. go rogue
 
Pinterest Facts, a starter deck from Factbrowser
Pinterest Facts, a starter deck from FactbrowserPinterest Facts, a starter deck from Factbrowser
Pinterest Facts, a starter deck from Factbrowser
 
Tara, Fact Check Muna! (A Discussion on Information Pandemic and Fake News)
Tara, Fact Check Muna! (A Discussion on Information Pandemic and Fake News)Tara, Fact Check Muna! (A Discussion on Information Pandemic and Fake News)
Tara, Fact Check Muna! (A Discussion on Information Pandemic and Fake News)
 
Mildura social mediaengageextended
Mildura social mediaengageextendedMildura social mediaengageextended
Mildura social mediaengageextended
 
Tips, techniques, and tools for measuring what works in social, presented by ...
Tips, techniques, and tools for measuring what works in social, presented by ...Tips, techniques, and tools for measuring what works in social, presented by ...
Tips, techniques, and tools for measuring what works in social, presented by ...
 

Viewers also liked

Iowa Non-profit Summit: Social media 2012 readiness
Iowa Non-profit Summit: Social media 2012 readinessIowa Non-profit Summit: Social media 2012 readiness
Iowa Non-profit Summit: Social media 2012 readinessNathan Wright
 
MIMA Summit Social Marketing 101 presentation
MIMA Summit Social Marketing 101 presentationMIMA Summit Social Marketing 101 presentation
MIMA Summit Social Marketing 101 presentationNathan Wright
 
Fostering Community With Social Media - Midwest Newspaper Summit 2010
Fostering Community With Social Media - Midwest Newspaper Summit 2010Fostering Community With Social Media - Midwest Newspaper Summit 2010
Fostering Community With Social Media - Midwest Newspaper Summit 2010Nathan Wright
 
Delvinia Emerging Media Presentation
Delvinia Emerging Media PresentationDelvinia Emerging Media Presentation
Delvinia Emerging Media PresentationSteve Mast
 
Emerging Media as a Mind Amplifier
Emerging Media as a Mind AmplifierEmerging Media as a Mind Amplifier
Emerging Media as a Mind AmplifierCynthia Calongne
 
Louise assignment (film producer) completed
Louise assignment (film producer) completedLouise assignment (film producer) completed
Louise assignment (film producer) completedLouise Reed
 
Media Conglomerate in Pakistan
Media Conglomerate in PakistanMedia Conglomerate in Pakistan
Media Conglomerate in PakistanNur Hazwani Hasnan
 
Censorship and YA
Censorship and YACensorship and YA
Censorship and YAjmachiela
 
Media Conglomerates
Media ConglomeratesMedia Conglomerates
Media ConglomeratesSelene
 
by keren B. oguis
by keren B. oguisby keren B. oguis
by keren B. oguiskeren oguis
 
MEDIA CONGLOMERATES
MEDIA CONGLOMERATESMEDIA CONGLOMERATES
MEDIA CONGLOMERATESprisid
 
Conglomerate presentation & cnn
Conglomerate presentation & cnnConglomerate presentation & cnn
Conglomerate presentation & cnnDara Corporates
 
Emerging Media, the Effect they Have on your Customer Behaviours and your Mar...
Emerging Media, the Effect they Have on your Customer Behaviours and your Mar...Emerging Media, the Effect they Have on your Customer Behaviours and your Mar...
Emerging Media, the Effect they Have on your Customer Behaviours and your Mar...guest0d2e39
 

Viewers also liked (20)

Iowa Non-profit Summit: Social media 2012 readiness
Iowa Non-profit Summit: Social media 2012 readinessIowa Non-profit Summit: Social media 2012 readiness
Iowa Non-profit Summit: Social media 2012 readiness
 
MIMA Summit Social Marketing 101 presentation
MIMA Summit Social Marketing 101 presentationMIMA Summit Social Marketing 101 presentation
MIMA Summit Social Marketing 101 presentation
 
Fostering Community With Social Media - Midwest Newspaper Summit 2010
Fostering Community With Social Media - Midwest Newspaper Summit 2010Fostering Community With Social Media - Midwest Newspaper Summit 2010
Fostering Community With Social Media - Midwest Newspaper Summit 2010
 
Banned books 2013
Banned books 2013Banned books 2013
Banned books 2013
 
Delvinia Emerging Media Presentation
Delvinia Emerging Media PresentationDelvinia Emerging Media Presentation
Delvinia Emerging Media Presentation
 
Emerging Media as a Mind Amplifier
Emerging Media as a Mind AmplifierEmerging Media as a Mind Amplifier
Emerging Media as a Mind Amplifier
 
Louise assignment (film producer) completed
Louise assignment (film producer) completedLouise assignment (film producer) completed
Louise assignment (film producer) completed
 
VR Fusion
VR FusionVR Fusion
VR Fusion
 
Media Conglomerate in Pakistan
Media Conglomerate in PakistanMedia Conglomerate in Pakistan
Media Conglomerate in Pakistan
 
Censorship and YA
Censorship and YACensorship and YA
Censorship and YA
 
Media Conglomerates
Media ConglomeratesMedia Conglomerates
Media Conglomerates
 
by keren B. oguis
by keren B. oguisby keren B. oguis
by keren B. oguis
 
Emerging Media
Emerging MediaEmerging Media
Emerging Media
 
Blog 3
Blog 3Blog 3
Blog 3
 
MEDIA CONGLOMERATES
MEDIA CONGLOMERATESMEDIA CONGLOMERATES
MEDIA CONGLOMERATES
 
Viacom
ViacomViacom
Viacom
 
Conglomerate presentation & cnn
Conglomerate presentation & cnnConglomerate presentation & cnn
Conglomerate presentation & cnn
 
Book Censorship
Book CensorshipBook Censorship
Book Censorship
 
Emerging Media, the Effect they Have on your Customer Behaviours and your Mar...
Emerging Media, the Effect they Have on your Customer Behaviours and your Mar...Emerging Media, the Effect they Have on your Customer Behaviours and your Mar...
Emerging Media, the Effect they Have on your Customer Behaviours and your Mar...
 
Viacom powerpoint
Viacom powerpointViacom powerpoint
Viacom powerpoint
 

Similar to Lava Row Camp: What's next: Emerging trends in social and new media

Content And Community
Content And CommunityContent And Community
Content And CommunityNeil Perkin
 
Social Media for Public Safety Telecommunicators
Social Media for Public Safety TelecommunicatorsSocial Media for Public Safety Telecommunicators
Social Media for Public Safety Telecommunicatorsglarsen911
 
What is Social Media? Social Media Marketing
What is Social Media? Social Media Marketing What is Social Media? Social Media Marketing
What is Social Media? Social Media Marketing Adan Shaw
 
Liaison AGM powerpoint presenation on social media
Liaison AGM powerpoint presenation on social mediaLiaison AGM powerpoint presenation on social media
Liaison AGM powerpoint presenation on social mediaMelissa Cheater
 
Rise of the machines: Social media meets Artificial intelligence
Rise of the machines: Social media meets Artificial intelligenceRise of the machines: Social media meets Artificial intelligence
Rise of the machines: Social media meets Artificial intelligenceArmend Ukshini
 
Follow the money: Innovativ bruk av sosiale medier i den amerikanske valgkampen
Follow the money: Innovativ bruk av sosiale medier i den amerikanske valgkampenFollow the money: Innovativ bruk av sosiale medier i den amerikanske valgkampen
Follow the money: Innovativ bruk av sosiale medier i den amerikanske valgkampenBente Kalsnes
 
UGA Marketing 3000 slides - no videos
UGA Marketing 3000 slides - no videosUGA Marketing 3000 slides - no videos
UGA Marketing 3000 slides - no videosJamil "Jim" Elayan
 
Getting Social With Social Media
Getting Social With Social MediaGetting Social With Social Media
Getting Social With Social MediaHela Communications
 
Intro to Social Media
Intro to Social MediaIntro to Social Media
Intro to Social MediaAmit Klein
 
Intro to Social Media
Intro to Social MediaIntro to Social Media
Intro to Social MediaAmit Klein
 
Corporate LawYou, your brother, your sister, and your best fri
Corporate LawYou, your brother, your sister, and your best friCorporate LawYou, your brother, your sister, and your best fri
Corporate LawYou, your brother, your sister, and your best friAlleneMcclendon878
 
What The F**k Is Social Media: One Year Later
What The F**k Is Social Media: One Year LaterWhat The F**k Is Social Media: One Year Later
What The F**k Is Social Media: One Year LaterIN2marcom .com
 
What A Fuck Is Social Media One Year Later
What A Fuck Is Social Media One Year LaterWhat A Fuck Is Social Media One Year Later
What A Fuck Is Social Media One Year LaterNúria Pinto
 
WHAT THE F**K IS SOCIAL MEDIA
WHAT THE F**K IS SOCIAL MEDIAWHAT THE F**K IS SOCIAL MEDIA
WHAT THE F**K IS SOCIAL MEDIANydrle digital
 
What the F**K is Social Media: One Year Later
What the F**K is Social Media: One Year LaterWhat the F**K is Social Media: One Year Later
What the F**K is Social Media: One Year LaterThe Espresso Group
 

Similar to Lava Row Camp: What's next: Emerging trends in social and new media (20)

Cooltools 100612
Cooltools 100612Cooltools 100612
Cooltools 100612
 
Content And Community
Content And CommunityContent And Community
Content And Community
 
Social Media for Public Safety Telecommunicators
Social Media for Public Safety TelecommunicatorsSocial Media for Public Safety Telecommunicators
Social Media for Public Safety Telecommunicators
 
What is Social Media? Social Media Marketing
What is Social Media? Social Media Marketing What is Social Media? Social Media Marketing
What is Social Media? Social Media Marketing
 
Liaison AGM powerpoint presenation on social media
Liaison AGM powerpoint presenation on social mediaLiaison AGM powerpoint presenation on social media
Liaison AGM powerpoint presenation on social media
 
Rise of the machines: Social media meets Artificial intelligence
Rise of the machines: Social media meets Artificial intelligenceRise of the machines: Social media meets Artificial intelligence
Rise of the machines: Social media meets Artificial intelligence
 
Follow the money: Innovativ bruk av sosiale medier i den amerikanske valgkampen
Follow the money: Innovativ bruk av sosiale medier i den amerikanske valgkampenFollow the money: Innovativ bruk av sosiale medier i den amerikanske valgkampen
Follow the money: Innovativ bruk av sosiale medier i den amerikanske valgkampen
 
UGA Marketing 3000 slides - no videos
UGA Marketing 3000 slides - no videosUGA Marketing 3000 slides - no videos
UGA Marketing 3000 slides - no videos
 
Getting Social With Social Media
Getting Social With Social MediaGetting Social With Social Media
Getting Social With Social Media
 
Intro to Social Media
Intro to Social MediaIntro to Social Media
Intro to Social Media
 
Intro to Social Media
Intro to Social MediaIntro to Social Media
Intro to Social Media
 
Corporate LawYou, your brother, your sister, and your best fri
Corporate LawYou, your brother, your sister, and your best friCorporate LawYou, your brother, your sister, and your best fri
Corporate LawYou, your brother, your sister, and your best fri
 
Que es el social media
Que es el social mediaQue es el social media
Que es el social media
 
What The F**k Is Social Media: One Year Later
What The F**k Is Social Media: One Year LaterWhat The F**k Is Social Media: One Year Later
What The F**k Is Social Media: One Year Later
 
What A Fuck Is Social Media One Year Later
What A Fuck Is Social Media One Year LaterWhat A Fuck Is Social Media One Year Later
What A Fuck Is Social Media One Year Later
 
WHAT THE F**K IS SOCIAL MEDIA
WHAT THE F**K IS SOCIAL MEDIAWHAT THE F**K IS SOCIAL MEDIA
WHAT THE F**K IS SOCIAL MEDIA
 
What The F Is Social Media
What The F Is Social MediaWhat The F Is Social Media
What The F Is Social Media
 
Wtfsm
WtfsmWtfsm
Wtfsm
 
What the F**K is Social Media: One Year Later
What the F**K is Social Media: One Year LaterWhat the F**K is Social Media: One Year Later
What the F**K is Social Media: One Year Later
 
Social Media
Social MediaSocial Media
Social Media
 

More from Nathan Wright

Youth and Social Media: Today and Beyond
Youth and Social Media: Today and BeyondYouth and Social Media: Today and Beyond
Youth and Social Media: Today and BeyondNathan Wright
 
Youth Communication and Privacy in the Social Media Age
Youth Communication and Privacy in the Social Media AgeYouth Communication and Privacy in the Social Media Age
Youth Communication and Privacy in the Social Media AgeNathan Wright
 
Journalism 2.0: Social Media Ethics
Journalism 2.0: Social Media EthicsJournalism 2.0: Social Media Ethics
Journalism 2.0: Social Media EthicsNathan Wright
 
Summer 2009 Road Trip social media presentation
Summer 2009 Road Trip social media presentationSummer 2009 Road Trip social media presentation
Summer 2009 Road Trip social media presentationNathan Wright
 
AMA Iowa: Your Social Media Toolbox
AMA Iowa: Your Social Media ToolboxAMA Iowa: Your Social Media Toolbox
AMA Iowa: Your Social Media ToolboxNathan Wright
 
An intro to Facebook and Twitter for nonprofits
An intro to Facebook and Twitter for nonprofitsAn intro to Facebook and Twitter for nonprofits
An intro to Facebook and Twitter for nonprofitsNathan Wright
 
Library 2.0: Jump start your library with blogging and Twitter
Library 2.0: Jump start your library with blogging and TwitterLibrary 2.0: Jump start your library with blogging and Twitter
Library 2.0: Jump start your library with blogging and TwitterNathan Wright
 
PRSA Central Iowa: Unraveling Social Media
PRSA Central Iowa: Unraveling Social MediaPRSA Central Iowa: Unraveling Social Media
PRSA Central Iowa: Unraveling Social MediaNathan Wright
 

More from Nathan Wright (8)

Youth and Social Media: Today and Beyond
Youth and Social Media: Today and BeyondYouth and Social Media: Today and Beyond
Youth and Social Media: Today and Beyond
 
Youth Communication and Privacy in the Social Media Age
Youth Communication and Privacy in the Social Media AgeYouth Communication and Privacy in the Social Media Age
Youth Communication and Privacy in the Social Media Age
 
Journalism 2.0: Social Media Ethics
Journalism 2.0: Social Media EthicsJournalism 2.0: Social Media Ethics
Journalism 2.0: Social Media Ethics
 
Summer 2009 Road Trip social media presentation
Summer 2009 Road Trip social media presentationSummer 2009 Road Trip social media presentation
Summer 2009 Road Trip social media presentation
 
AMA Iowa: Your Social Media Toolbox
AMA Iowa: Your Social Media ToolboxAMA Iowa: Your Social Media Toolbox
AMA Iowa: Your Social Media Toolbox
 
An intro to Facebook and Twitter for nonprofits
An intro to Facebook and Twitter for nonprofitsAn intro to Facebook and Twitter for nonprofits
An intro to Facebook and Twitter for nonprofits
 
Library 2.0: Jump start your library with blogging and Twitter
Library 2.0: Jump start your library with blogging and TwitterLibrary 2.0: Jump start your library with blogging and Twitter
Library 2.0: Jump start your library with blogging and Twitter
 
PRSA Central Iowa: Unraveling Social Media
PRSA Central Iowa: Unraveling Social MediaPRSA Central Iowa: Unraveling Social Media
PRSA Central Iowa: Unraveling Social Media
 

Recently uploaded

Introduction - IPLOOK NETWORKS CO., LTD.
Introduction - IPLOOK NETWORKS CO., LTD.Introduction - IPLOOK NETWORKS CO., LTD.
Introduction - IPLOOK NETWORKS CO., LTD.IPLOOK Networks
 
TrustArc Webinar - How to Live in a Post Third-Party Cookie World
TrustArc Webinar - How to Live in a Post Third-Party Cookie WorldTrustArc Webinar - How to Live in a Post Third-Party Cookie World
TrustArc Webinar - How to Live in a Post Third-Party Cookie WorldTrustArc
 
Extra-120324-Visite-Entreprise-icare.pdf
Extra-120324-Visite-Entreprise-icare.pdfExtra-120324-Visite-Entreprise-icare.pdf
Extra-120324-Visite-Entreprise-icare.pdfInfopole1
 
The New Cloud World Order Is FinOps (Slideshow)
The New Cloud World Order Is FinOps (Slideshow)The New Cloud World Order Is FinOps (Slideshow)
The New Cloud World Order Is FinOps (Slideshow)codyslingerland1
 
UiPath Studio Web workshop series - Day 1
UiPath Studio Web workshop series  - Day 1UiPath Studio Web workshop series  - Day 1
UiPath Studio Web workshop series - Day 1DianaGray10
 
CyberSecurity - Computers In Libraries 2024
CyberSecurity - Computers In Libraries 2024CyberSecurity - Computers In Libraries 2024
CyberSecurity - Computers In Libraries 2024Brian Pichman
 
UiPath Studio Web workshop Series - Day 3
UiPath Studio Web workshop Series - Day 3UiPath Studio Web workshop Series - Day 3
UiPath Studio Web workshop Series - Day 3DianaGray10
 
2024.03.12 Cost drivers of cultivated meat production.pdf
2024.03.12 Cost drivers of cultivated meat production.pdf2024.03.12 Cost drivers of cultivated meat production.pdf
2024.03.12 Cost drivers of cultivated meat production.pdfThe Good Food Institute
 
GraphSummit Copenhagen 2024 - Neo4j Vision and Roadmap.pptx
GraphSummit Copenhagen 2024 - Neo4j Vision and Roadmap.pptxGraphSummit Copenhagen 2024 - Neo4j Vision and Roadmap.pptx
GraphSummit Copenhagen 2024 - Neo4j Vision and Roadmap.pptxNeo4j
 
UiPath Studio Web workshop series - Day 4
UiPath Studio Web workshop series - Day 4UiPath Studio Web workshop series - Day 4
UiPath Studio Web workshop series - Day 4DianaGray10
 
Design and Modeling for MySQL SCALE 21X Pasadena, CA Mar 2024
Design and Modeling for MySQL SCALE 21X Pasadena, CA Mar 2024Design and Modeling for MySQL SCALE 21X Pasadena, CA Mar 2024
Design and Modeling for MySQL SCALE 21X Pasadena, CA Mar 2024Alkin Tezuysal
 
Oracle Database 23c Security New Features.pptx
Oracle Database 23c Security New Features.pptxOracle Database 23c Security New Features.pptx
Oracle Database 23c Security New Features.pptxSatishbabu Gunukula
 
Technical SEO for Improved Accessibility WTS FEST
Technical SEO for Improved Accessibility  WTS FESTTechnical SEO for Improved Accessibility  WTS FEST
Technical SEO for Improved Accessibility WTS FESTBillieHyde
 
Graphene Quantum Dots-Based Composites for Biomedical Applications
Graphene Quantum Dots-Based Composites for  Biomedical ApplicationsGraphene Quantum Dots-Based Composites for  Biomedical Applications
Graphene Quantum Dots-Based Composites for Biomedical Applicationsnooralam814309
 
3 Pitfalls Everyone Should Avoid with Cloud Data
3 Pitfalls Everyone Should Avoid with Cloud Data3 Pitfalls Everyone Should Avoid with Cloud Data
3 Pitfalls Everyone Should Avoid with Cloud DataEric D. Schabell
 
How to release an Open Source Dataweave Library
How to release an Open Source Dataweave LibraryHow to release an Open Source Dataweave Library
How to release an Open Source Dataweave Libraryshyamraj55
 
.NET 8 ChatBot with Azure OpenAI Services.pptx
.NET 8 ChatBot with Azure OpenAI Services.pptx.NET 8 ChatBot with Azure OpenAI Services.pptx
.NET 8 ChatBot with Azure OpenAI Services.pptxHansamali Gamage
 
Emil Eifrem at GraphSummit Copenhagen 2024 - The Art of the Possible.pptx
Emil Eifrem at GraphSummit Copenhagen 2024 - The Art of the Possible.pptxEmil Eifrem at GraphSummit Copenhagen 2024 - The Art of the Possible.pptx
Emil Eifrem at GraphSummit Copenhagen 2024 - The Art of the Possible.pptxNeo4j
 
Key Trends Shaping the Future of Infrastructure.pdf
Key Trends Shaping the Future of Infrastructure.pdfKey Trends Shaping the Future of Infrastructure.pdf
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
 
March Patch Tuesday
March Patch TuesdayMarch Patch Tuesday
March Patch TuesdayIvanti
 

Recently uploaded (20)

Introduction - IPLOOK NETWORKS CO., LTD.
Introduction - IPLOOK NETWORKS CO., LTD.Introduction - IPLOOK NETWORKS CO., LTD.
Introduction - IPLOOK NETWORKS CO., LTD.
 
TrustArc Webinar - How to Live in a Post Third-Party Cookie World
TrustArc Webinar - How to Live in a Post Third-Party Cookie WorldTrustArc Webinar - How to Live in a Post Third-Party Cookie World
TrustArc Webinar - How to Live in a Post Third-Party Cookie World
 
Extra-120324-Visite-Entreprise-icare.pdf
Extra-120324-Visite-Entreprise-icare.pdfExtra-120324-Visite-Entreprise-icare.pdf
Extra-120324-Visite-Entreprise-icare.pdf
 
The New Cloud World Order Is FinOps (Slideshow)
The New Cloud World Order Is FinOps (Slideshow)The New Cloud World Order Is FinOps (Slideshow)
The New Cloud World Order Is FinOps (Slideshow)
 
UiPath Studio Web workshop series - Day 1
UiPath Studio Web workshop series  - Day 1UiPath Studio Web workshop series  - Day 1
UiPath Studio Web workshop series - Day 1
 
CyberSecurity - Computers In Libraries 2024
CyberSecurity - Computers In Libraries 2024CyberSecurity - Computers In Libraries 2024
CyberSecurity - Computers In Libraries 2024
 
UiPath Studio Web workshop Series - Day 3
UiPath Studio Web workshop Series - Day 3UiPath Studio Web workshop Series - Day 3
UiPath Studio Web workshop Series - Day 3
 
2024.03.12 Cost drivers of cultivated meat production.pdf
2024.03.12 Cost drivers of cultivated meat production.pdf2024.03.12 Cost drivers of cultivated meat production.pdf
2024.03.12 Cost drivers of cultivated meat production.pdf
 
GraphSummit Copenhagen 2024 - Neo4j Vision and Roadmap.pptx
GraphSummit Copenhagen 2024 - Neo4j Vision and Roadmap.pptxGraphSummit Copenhagen 2024 - Neo4j Vision and Roadmap.pptx
GraphSummit Copenhagen 2024 - Neo4j Vision and Roadmap.pptx
 
UiPath Studio Web workshop series - Day 4
UiPath Studio Web workshop series - Day 4UiPath Studio Web workshop series - Day 4
UiPath Studio Web workshop series - Day 4
 
Design and Modeling for MySQL SCALE 21X Pasadena, CA Mar 2024
Design and Modeling for MySQL SCALE 21X Pasadena, CA Mar 2024Design and Modeling for MySQL SCALE 21X Pasadena, CA Mar 2024
Design and Modeling for MySQL SCALE 21X Pasadena, CA Mar 2024
 
Oracle Database 23c Security New Features.pptx
Oracle Database 23c Security New Features.pptxOracle Database 23c Security New Features.pptx
Oracle Database 23c Security New Features.pptx
 
Technical SEO for Improved Accessibility WTS FEST
Technical SEO for Improved Accessibility  WTS FESTTechnical SEO for Improved Accessibility  WTS FEST
Technical SEO for Improved Accessibility WTS FEST
 
Graphene Quantum Dots-Based Composites for Biomedical Applications
Graphene Quantum Dots-Based Composites for  Biomedical ApplicationsGraphene Quantum Dots-Based Composites for  Biomedical Applications
Graphene Quantum Dots-Based Composites for Biomedical Applications
 
3 Pitfalls Everyone Should Avoid with Cloud Data
3 Pitfalls Everyone Should Avoid with Cloud Data3 Pitfalls Everyone Should Avoid with Cloud Data
3 Pitfalls Everyone Should Avoid with Cloud Data
 
How to release an Open Source Dataweave Library
How to release an Open Source Dataweave LibraryHow to release an Open Source Dataweave Library
How to release an Open Source Dataweave Library
 
.NET 8 ChatBot with Azure OpenAI Services.pptx
.NET 8 ChatBot with Azure OpenAI Services.pptx.NET 8 ChatBot with Azure OpenAI Services.pptx
.NET 8 ChatBot with Azure OpenAI Services.pptx
 
Emil Eifrem at GraphSummit Copenhagen 2024 - The Art of the Possible.pptx
Emil Eifrem at GraphSummit Copenhagen 2024 - The Art of the Possible.pptxEmil Eifrem at GraphSummit Copenhagen 2024 - The Art of the Possible.pptx
Emil Eifrem at GraphSummit Copenhagen 2024 - The Art of the Possible.pptx
 
Key Trends Shaping the Future of Infrastructure.pdf
Key Trends Shaping the Future of Infrastructure.pdfKey Trends Shaping the Future of Infrastructure.pdf
Key Trends Shaping the Future of Infrastructure.pdf
 
March Patch Tuesday
March Patch TuesdayMarch Patch Tuesday
March Patch Tuesday
 

Lava Row Camp: What's next: Emerging trends in social and new media

  • 1. WHAT’S NEXT? EMERGING TRENDS IN SOCIAL & NEW MEDIA as performed by Nathan T. Wright & Hillary Brown of Lava Row :)
  • 2. A social media education, strategy and consulting firm based in Des Moines, THE GREATEST CITY IN THE WORLD. @nathantwright @hillabean
  • 3. Tonight’s hashtag: #LAVACAMP (photo via Brian Solis / flickr.com)
  • 4. cheers! (photo via Dan4th / flickr.com)
  • 6. Where do YOU think all this stuff is going?
  • 7. The last 210 years of information (+10 years) (A.K.A. 220 years of marketers trying to connect businesses with publics) Source: http://www.baekdal.com/articles/Management/market-of-information/
  • 8. 3 out of 4 Americans use social technology. - FORRESTER, THE GROWTH OF SOCIAL TECHNOLOGY ADOPTION, 2008
  • 9. 93% of social media users believe a company should have a presence in social media. - CONE, BUSINESS IN SOCIAL MEDIA, SEPTEMBER 2008 photo via victoriapeckham flickr.com
  • 10. Social networking is the 4 TH most popular form of online activity, ahead of personal email. - NIELSEN, GLOBAL FACES AND NETWORKED PLACES, 2009
  • 11. On tap for tonight: Twitter’s future. (Is there one?) How Facebook will own you. The social network you use every day, but don’t realize it. Location-based social networks & augmented reality. (A.K.A. kick-ass Minority Report stuff.) Your insights.
  • 12.  
  • 13.
  • 14. Do we really want teens on Twitter? (Updates from an anonymous Chaska Minnesota teenager.)
  • 15.  
  • 16. (photo via altemark / flickr.com)
  • 18. (photo via BotheredByBees / flickr.com)
  • 19. Curate your own lists:
  • 20.  
  • 21. Lists are integrated w/ Twitter API:
  • 22.  
  • 23. 300 million+ users and growing. 5 billion minutes spent on Facebook each day. 4 th -largest country if it had land mass. Women over 55 are the fastest-growing demo. Your mom will join this year. (www.myparentsjoinedfacebook.com) Facebook stats:
  • 24.  
  • 25. (photo via qole / flickr.com) R.I.P.: Separate usernames & passwords for every website.
  • 26.  
  • 28. Get more fans w/ SMS feature TRY IT! Text “fan lavarow” to 32665 (FBOOK)
  • 29.  
  • 30. Expect Facebook to monetize in these areas: Social CRM. Ticketing & payment engines. Permission-based marketing features. Data & analytics.
  • 31. Guess the next social network… ?
  • 32. Guess the next social network…
  • 34. “ The impacts are far reaching, now every web page on the Internet is social and can have consumer opinion – both positive and negative.” - Jeremiah Owyang
  • 35. Your website is now social, whether you like it or not. Your SideWiki entries will be tied to your Google Profile (real name) to prevent anonymous commenting & trolls. Entries can be voted helpful or non-helpful by the community. Barriers to entry may prevent mainstream adoption. Expect Facebook to make a similar play here.
  • 37. (photo via moriza / flickr.com)
  • 38. Contextual offers/coupons based on your current location (GPS) and number of previous visits.
  • 39. AUGMENTED REALITY DEFINITION: a live direct or indirect view of a physical real-world environment whose elements are merged with (or  augmented by) virtual computer-generated imagery - creating a mixed reality ( THE COOL KIDS CALL IT “AR” )
  • 40.  
  • 41.  
  • 42.  
  • 43. [email_address] [email_address] lavarow.com twitter: @nathantwright twitter: @hillabean 515.554.0502

Editor's Notes

  1. Questions?