Lava Row Camp: What's next: Emerging trends in social and new media

WHAT’S NEXT? EMERGING TRENDS IN SOCIAL & NEW MEDIA as performed by Nathan T. Wright & Hillary Brown of Lava Row :)

A social media education, strategy and consulting firm based in Des Moines, THE GREATEST CITY IN THE WORLD. @nathantwright @hillabean

Tonight’s hashtag: #LAVACAMP (photo via Brian Solis / flickr.com)

cheers! (photo via Dan4th / flickr.com)

SOCIAL MEDIA

Where do YOU think all this stuff is going?

The last 210 years of information (+10 years) (A.K.A. 220 years of marketers trying to connect businesses with publics) Source: http://www.baekdal.com/articles/Management/market-of-information/

3 out of 4 Americans use social technology. - FORRESTER, THE GROWTH OF SOCIAL TECHNOLOGY ADOPTION, 2008

93% of social media users believe a company should have a presence in social media. - CONE, BUSINESS IN SOCIAL MEDIA, SEPTEMBER 2008 photo via victoriapeckham flickr.com

Social networking is the 4 TH most popular form of online activity, ahead of personal email. - NIELSEN, GLOBAL FACES AND NETWORKED PLACES, 2009

On tap for tonight: Twitter’s future. (Is there one?) How Facebook will own you. The social network you use every day, but don’t realize it. Location-based social networks & augmented reality. (A.K.A. kick-ass Minority Report stuff.) Your insights.

Largest age population: 35-49 year olds (42%) - Nielsen Online, March 2009

Fastest-growing segment: 12-24 year olds

comScore, September 2009

Most popular among working adults

- Nielsen Online, March 2009

Who is using it?

Do we really want teens on Twitter? (Updates from an anonymous Chaska Minnesota teenager.)

(photo via altemark / flickr.com)

ZOMG!!! Twitter Lists!!

(photo via BotheredByBees / flickr.com)

Curate your own lists:

Lists are integrated w/ Twitter API:

300 million+ users and growing. 5 billion minutes spent on Facebook each day. 4 th -largest country if it had land mass. Women over 55 are the fastest-growing demo. Your mom will join this year. (www.myparentsjoinedfacebook.com) Facebook stats:

(photo via qole / flickr.com) R.I.P.: Separate usernames & passwords for every website.

[email_address]

Get more fans w/ SMS feature TRY IT! Text “fan lavarow” to 32665 (FBOOK)

Expect Facebook to monetize in these areas: Social CRM. Ticketing & payment engines. Permission-based marketing features. Data & analytics.

Guess the next social network… ?

Guess the next social network…

Google Social Search

“ The impacts are far reaching, now every web page on the Internet is social and can have consumer opinion – both positive and negative.” - Jeremiah Owyang

Your website is now social, whether you like it or not. Your SideWiki entries will be tied to your Google Profile (real name) to prevent anonymous commenting & trolls. Entries can be voted helpful or non-helpful by the community. Barriers to entry may prevent mainstream adoption. Expect Facebook to make a similar play here.

location-based social networks

(photo via moriza / flickr.com)

Contextual offers/coupons based on your current location (GPS) and number of previous visits.

AUGMENTED REALITY DEFINITION: a live direct or indirect view of a physical real-world environment whose elements are merged with (or augmented by) virtual computer-generated imagery - creating a mixed reality ( THE COOL KIDS CALL IT “AR” )

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