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Getting the most out of LinkedIn

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This is a presentation we gave to the AMA Iowa chapter on 2/18/2010, explaining how individuals and business can get the most out of using LinkedIn.

This is a presentation we gave to the AMA Iowa chapter on 2/18/2010, explaining how individuals and business can get the most out of using LinkedIn.

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    • 1. Nathan T. Wright . Hillary Brown . Lava Row
    • 2. Today’s hashtag: #AMAiowa photo via sicarr / flickr.com
    • 3. @nathantwright
    • 4. @hillabean
    • 5. What specific LinkedIn questions can we answer for you today?
    • 6. Quick stats 60 million users 54% male / 46% female Average age: 43 51% earn more than $100k annually 23% earn more than $150k annually Over 77% have a college degree 32% are middle management or above photo via victoriapeckham flickr.com Source: Nielsen Online @Plan, Summer 2009
    • 7. LinkedIn’s international reach
      • 170 countries represented
      • LinkedIn claims 4 million users in India
    • 8. LinkedIn users are highly engaged. Snapshot of LinkedIn unique visitors over time vs. Forbes.com & WSJ.com:
    • 9. LinkedIn users are active online. Source: Nielsen Online @Plan, Summer 2009
    • 10. How you can use LinkedIn: Get found Create a good first impression Augment your rolodex Showcase your reputation & expertise Make valuable business connections
    • 11. Have you Googled yourself lately?
    • 12. “ Your reputation is shaped by ten blue links on a white background.” - Andy Beal
    • 13.  
    • 14. Your profile is a first impression
    • 15.  
    • 16.  
    • 17.  
    • 18.  
    • 19. Profile summary: Your headline = elevator speech Use a photo (be approachable) Hit up status updates Write your summary to get hired Use add-ons like blog RSS & Slideshare Tailor work history to now & future Don’t underestimate your alma mater
    • 20. Augment your contact database
    • 21. How’s that rolodex? Average person will hold down 7-8 different careers in their lifetime. - U.S. Department of Labor Average person has 3 email addresses. - Direct Marketing Association Email addresses change at a rate of 31% per year. - Direct Marketing Association photo via lisa_yarost flickr.com
    • 22. Conclusions: Email addresses tend to rot out Use LinkedIn to supplement your contacts data New CRM integration features on the way
    • 23. Exchange contact info instantly via LinkedIn’s iPhone app
    • 24. Your “reputation engine”
    • 25.  
    • 26. Summary: How to start your reputation engine Don’t blindly ask for recommendations Go write recommendations for 10 people Many will return the favor Recommendations make you impossible to ignore
    • 27. Showcase your expertise
    • 28.  
    • 29.  
    • 30. Summary: Use LinkedIn as your expertise platform Get active in Q&A – it is free advertising The “Best Answers” green star is street cred Be involved with industry-specific groups (Or just create your own.)
    • 31. Make valuable connections
    • 32. Get your “starter pack” of connections by searching your email contacts, sending personal invites, or browsing by past employer and/or alma mater.
    • 33.  
    • 34. LinkedIn compares social graphs and shows you the mutual connections. (Six degrees of separation!)
    • 35. Summary: Use LinkedIn to connect and generate leads Searchable by employer, alma mater & industry Use (and pay for) InMails for direct messaging Get introduced to leads via trusted connections
    • 36.  
    • 37. [email_address] [email_address] @nathantwright @hillabean 515.554.0502 www.lavarow.com Thanks. See you on LinkedIn!

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