FOSTERING COMMUNITY with social media (photo via  lucasdevries  / flickr.com)
 
A quick history lesson AKA: WTF just happened to our industry?? photo via kevindooley flickr.com
In the 1920s, daily newspapers had a market penetration of 123%. (photo via  holia  / flickr.com) - Wikipedia: http://en.w...
A guy named Craig came along.
Platforms changed. (photo via  faceme  / flickr.com)
Reading habits changed. (photo via  inju  / flickr.com)
The last 210 years of information (+10 years) 220 years of marketers trying to connect businesses with publics. Source: ht...
<ul><li>(But, they spend less time there.) </li></ul>Globally, more people get their news from Yahoo! and Google
62% of online teens get news about current events and politics online. (photo via  peterkaminsky  / flickr.com) - Pew Inte...
Conclusions: <ul><li>Technology changes, but so do  societal norms . </li></ul><ul><li>Trust  in news brands   has eroded ...
Community = Opportunity <ul><li>Focus on  relationships  with readers </li></ul><ul><li>by using social media technology t...
SO ⋅ CIAL ME ⋅ D ⋅ IA DEFINITION: people having conversations online
it’s an  EVOLUTION  of how we communicate (photo via  misserion  / flickr.com)
who uses SOCIAL MEDIA? and why should you care?
3 out of 4 Americans use social technology. - FORRESTER, THE GROWTH OF SOCIAL TECHNOLOGY ADOPTION, 2008
93% of social media users believe a company should have a presence in social media. - CONE, BUSINESS IN SOCIAL MEDIA, SEPT...
Social networking is the 4 TH  most popular form of online activity, ahead of personal email. - NIELSEN, GLOBAL FACES AND ...
46% of baby boomers actively maintain a social networking profile - DELOITTE, SEPTEMBER 2009 photo via  jamescridland  / f...
Source: BrianSolis.com
Share the link love. Develop commenting guidelines. Mine for sources and stories. Allow content re-use & mash up. Be activ...
Share the link love
Don’t be afraid to link out ARTICLE SOURCE Linking out can amplify your article’s potential reach. Linked sources typicall...
Develop commenting guidelines
 
The “cooling off” period <ul><li>Engadget  (global tech news blog) and </li></ul><ul><li>Pantagraph.com  (Bloomington, IL ...
http://www.pantagraph.com/news/local/article_766adc82-f58a-11de-b4cc-001cc4c03286.html
If commenting gets out of hand, here are some ideas to consider: Try the “cooling off” period. Develop a site-wide comment...
Mine for sources and stories
Majority of journalists now depend on social media for story research 89%  use blogs. 65%  use social networking sites. 52...
Allow content re-use & mash-up
(photo via  kathera  / flickr.com) What will they do with your content?
BetterOmaha.com: OWH done better? Omaha World Herald’s content, re-packaged by a few people who wanted a better news site.
IowaFlood.com: Social media fire hose Aggregation of content from mainstream media news sources (AP, DM Register) and citi...
One of the most powerful tools known to mankind:
Be active on social networks
“ MICROBLOGGING” (Blogging in 140 characters or less.) Twitter is accessed via web, IM, mobile devices and third-party app...
24/7/365 cocktail party “ Ambient intimacy”  -Leisa Reichelt “ Follow” (subscribe to) interesting people What’s the appeal?
WHO CARES IF I’M EATING A SANDWICH?! (photo via  randysonofrobert  / flickr.com)
Largest age population: 35-49 year olds (42%) - Nielsen Online, March 2009 Most popular among working adults - Nielsen Onl...
Daniel Finney, police beat reporter:
 
 
(photo via  joo0ey  / flickr.com)
 
Twitter has broken the news cycle down to seconds @usairwaysgirl
Sioux City Journal taps the real-time fire hose An aggregation of weather-related tweets, emails and mobile photos from Si...
400 million+  users and growing. Fourth-largest country (if it had land mass). 5 billion minutes spent on Facebook each da...
Create a branded Facebook Page…
… then extend Facebook functionality to your site
Facebook Connect Allows seamless connectivity between user activity on your web content and Facebook.
More reasons to build a Facebook Page “ Get more fans with SMS” feature Try it! Text “fan lavarow” to 32665 (FBOOK) INSIGHTS
Develop niche content
 
 
 
 
Stay ahead of the shifts
Technology will continue to evolve until every web page, everywhere, is social. Whether you’re ready or not.
Pay attention to location-based social networks
(photo via  moriza  / flickr.com)
Contextual offers/coupons based on your current location (GPS) and number of previous visits.
Watch the eReader / tablet space Readers  will  consume news and media this way.
 
 
 
[email_address] @nathantwright 515.554.0502 www.lavarow.com Thank you.
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Fostering Community With Social Media - Midwest Newspaper Summit 2010

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This is a presentation I gave at the 2010 Midwest Newspaper Summit. The topic was "Fostering Community with Social Media," explaining how newspapers can operationalize social media tools to build community platforms, as well as engage their audience where they live.

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  • In FCL, students were encouraged to design their own learning through a curriculum they prepared themselves therefore acting as collaborative researchers.A teacher, or guide, is then responsible for modeling, fostering, and guiding the process of discovery into forms of disciplined examination. The project also utilized reciprocal teaching, which allowed students to study and share their expertise with a group and discuss material they have prepared themselves. The curriculum of a FCL classroom was a key feature to the program. Depending on the curricula, the classroom activity fostered various themes and unites that aided in the further development of the student. Biological themes included interdependence and adaptation while environmental science themes included balance, competition, and cooperation.wardrobe boxes
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  • I have found some amazing posts here. please keep posting. i m fond of reading and i want to
    know about new things. there are lot of interesting and knowledgeable things for me. i will be a regular visitor of this site.Aircraft Insurance
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  • Office sharing is a concept that allows companies who own or manage an office...
    Office Space For Rent This creates revenue for the company that runs the office, and provides a cheap,flexible alternative for companies looking for an office outside of their home.The main benefit of sharing an office is that it provides a more dynamic environment for both companies involved and access to new markets
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  • Nathan gave a great overview of social media and how news organizations need to use it to engage their communities.
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  • Hi There.. i loved your presentation.
    thanks for sharing.

    Leeza Trioy
    http://www.yes-inspirations.blogspot.com
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  • Fostering Community With Social Media - Midwest Newspaper Summit 2010

    1. 1. FOSTERING COMMUNITY with social media (photo via lucasdevries / flickr.com)
    2. 3. A quick history lesson AKA: WTF just happened to our industry?? photo via kevindooley flickr.com
    3. 4. In the 1920s, daily newspapers had a market penetration of 123%. (photo via holia / flickr.com) - Wikipedia: http://en.wikipedia.org/wiki/Newspaper
    4. 5. A guy named Craig came along.
    5. 6. Platforms changed. (photo via faceme / flickr.com)
    6. 7. Reading habits changed. (photo via inju / flickr.com)
    7. 8. The last 210 years of information (+10 years) 220 years of marketers trying to connect businesses with publics. Source: http://www.baekdal.com/articles/Management/market-of-information/
    8. 9. <ul><li>(But, they spend less time there.) </li></ul>Globally, more people get their news from Yahoo! and Google
    9. 10. 62% of online teens get news about current events and politics online. (photo via peterkaminsky / flickr.com) - Pew Internet & American Life Project, 2010
    10. 11. Conclusions: <ul><li>Technology changes, but so do societal norms . </li></ul><ul><li>Trust in news brands has eroded over time. </li></ul><ul><li>Value of brands (relationship-based) being replaced by search (transaction-based). </li></ul><ul><li>Google News is perceived by many as unbiased . </li></ul><ul><li>Google aggregates & indexes, doesn’t control. </li></ul>
    11. 12. Community = Opportunity <ul><li>Focus on relationships with readers </li></ul><ul><li>by using social media technology to build a </li></ul><ul><li>community platform . </li></ul>
    12. 13. SO ⋅ CIAL ME ⋅ D ⋅ IA DEFINITION: people having conversations online
    13. 14. it’s an EVOLUTION of how we communicate (photo via misserion / flickr.com)
    14. 15. who uses SOCIAL MEDIA? and why should you care?
    15. 16. 3 out of 4 Americans use social technology. - FORRESTER, THE GROWTH OF SOCIAL TECHNOLOGY ADOPTION, 2008
    16. 17. 93% of social media users believe a company should have a presence in social media. - CONE, BUSINESS IN SOCIAL MEDIA, SEPTEMBER 2008 photo via victoriapeckham flickr.com
    17. 18. Social networking is the 4 TH most popular form of online activity, ahead of personal email. - NIELSEN, GLOBAL FACES AND NETWORKED PLACES, 2009
    18. 19. 46% of baby boomers actively maintain a social networking profile - DELOITTE, SEPTEMBER 2009 photo via jamescridland / flickr.com
    19. 20. Source: BrianSolis.com
    20. 21. Share the link love. Develop commenting guidelines. Mine for sources and stories. Allow content re-use & mash up. Be active on social networks. Develop niche content. Stay ahead of the shifts. Ways newspapers can foster community & leverage social media:
    21. 22. Share the link love
    22. 23. Don’t be afraid to link out ARTICLE SOURCE Linking out can amplify your article’s potential reach. Linked sources typically inform their own networks. Expecting to “trap” readers on your site is an outdated mode of thinking.
    23. 24. Develop commenting guidelines
    24. 26. The “cooling off” period <ul><li>Engadget (global tech news blog) and </li></ul><ul><li>Pantagraph.com (Bloomington, IL news site) </li></ul><ul><li>both temporarily turned off comments. </li></ul>
    25. 27. http://www.pantagraph.com/news/local/article_766adc82-f58a-11de-b4cc-001cc4c03286.html
    26. 28. If commenting gets out of hand, here are some ideas to consider: Try the “cooling off” period. Develop a site-wide commenting policy and enforce it. Encourage editors and writers to participate. Stop allowing anonymity – require real names & headshots. Allow community moderation and flagging. Put the first three comments from new users in a “hopper.” Link off to comments instead of showing under the story. As a last resort, wipe the system and reboot.
    27. 29. Mine for sources and stories
    28. 30. Majority of journalists now depend on social media for story research 89% use blogs. 65% use social networking sites. 52% use micro-blogging sites. 61% use Wikipedia. 84% said social media sources were less reliable than traditional media. CISION, January 2010 - http://us.cision.com/journalist_survey_2009
    29. 31. Allow content re-use & mash-up
    30. 32. (photo via kathera / flickr.com) What will they do with your content?
    31. 33. BetterOmaha.com: OWH done better? Omaha World Herald’s content, re-packaged by a few people who wanted a better news site.
    32. 34. IowaFlood.com: Social media fire hose Aggregation of content from mainstream media news sources (AP, DM Register) and citizen journalists via RSS, blogs, YouTube, Flickr and Twitter. Built by one dude overnight. Register participated. AP wasn’t happy.
    33. 35. One of the most powerful tools known to mankind:
    34. 36. Be active on social networks
    35. 37. “ MICROBLOGGING” (Blogging in 140 characters or less.) Twitter is accessed via web, IM, mobile devices and third-party apps. What is it?
    36. 38. 24/7/365 cocktail party “ Ambient intimacy” -Leisa Reichelt “ Follow” (subscribe to) interesting people What’s the appeal?
    37. 39. WHO CARES IF I’M EATING A SANDWICH?! (photo via randysonofrobert / flickr.com)
    38. 40. Largest age population: 35-49 year olds (42%) - Nielsen Online, March 2009 Most popular among working adults - Nielsen Online, March 2009 Who is using it?
    39. 41. Daniel Finney, police beat reporter:
    40. 44. (photo via joo0ey / flickr.com)
    41. 46. Twitter has broken the news cycle down to seconds @usairwaysgirl
    42. 47. Sioux City Journal taps the real-time fire hose An aggregation of weather-related tweets, emails and mobile photos from Sioux City residents.
    43. 48. 400 million+ users and growing. Fourth-largest country (if it had land mass). 5 billion minutes spent on Facebook each day. Women over 55 are the fastest-growing demo. (Has your mom friend requested you yet?) www.myparentsjoinedfacebook.com Facebook stats:
    44. 49. Create a branded Facebook Page…
    45. 50. … then extend Facebook functionality to your site
    46. 51. Facebook Connect Allows seamless connectivity between user activity on your web content and Facebook.
    47. 52. More reasons to build a Facebook Page “ Get more fans with SMS” feature Try it! Text “fan lavarow” to 32665 (FBOOK) INSIGHTS
    48. 53. Develop niche content
    49. 58. Stay ahead of the shifts
    50. 59. Technology will continue to evolve until every web page, everywhere, is social. Whether you’re ready or not.
    51. 60. Pay attention to location-based social networks
    52. 61. (photo via moriza / flickr.com)
    53. 62. Contextual offers/coupons based on your current location (GPS) and number of previous visits.
    54. 63. Watch the eReader / tablet space Readers will consume news and media this way.
    55. 67. [email_address] @nathantwright 515.554.0502 www.lavarow.com Thank you.
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