Marketing 450 Guest Lecture

Marketing 450 Guest Speaker

Hi, I’m Nathan Smith. I work at as a designer + front-end dev.

My knowledge of Internet marketing is purely accidental

I code, design, and write

But not trained in web-dev, either BA in Social Sciences Master of Divinity Washington State University Asbury Theological Seminary

I did learn two things – Be culturally sensitive – Consider your audience

Use appropriate lingo Oriental > Asian American Theodicy > Problem of evil

Be succinct. Users will make an assessment of your site in fractions of a second.

Give me locational hints to help me understand where I’ve teleported

Home page is rarely the point of entry example.com/news/local/city/man-bites-dog.html

Niche ads generate better click-through

SEO: Use Semantic HTML <h1> <h2> <h3> <h4> <h5> <h6> <ul> <ol> <li> <dl> <dt> <dd> <table> <thead> <tbody> <th> <td> <a> <title> <meta> <link> <strong> <em> <p> (to name a few)

SEO: Meta + Link Tags Tells search engines to crawl site: <meta name="robots" content="all" /> — Also, make sure to have example.com/robots.txt Displayed in search results, if unique: <meta name="description" content="..." /> Not as important, but use anyways: <meta name="keywords" content="..." /> Prevent duplicate content penalty: <link rel="canonical" href="..." />

Faces of Internet Marketing – Niche entrepreneur – Social media expert – Design/Dev agency – SEO consultancy

Niche Entrepreneur MICHAEL MISTRETTA site – FusionAds.net Entrepreneur. Founded Fusion Ads, a niche advertising network. What makes his story even more inspiring is that he started this business while he was still in high school.

Social Media Expert GIOVANNI GALLUCCI site – Gallucci.net Self-described “carnival barker” for hire. Has spearheaded numerous online hype campaigns. He also offers social media marketing training for businesses. #1 result on Google for social media expert

Design/Dev Agency TOM MCCRACKEN site – LevelTenDesign.com Founded LevelTen Interactive, an agency focused on designing and developing sites for clients using the Drupal CMS. SEO is a byproduct of good content and code.

SEO Consultant BEN FINKLEA site – Volacci.com Founded the SEO ﬁrm Volacci, with a speciﬁc focus on Drupal optimization. Notable clients include Acquia.com which raised $15 million venture capital funding.

Beware the backlash of gimmicks See also – http://mashable.com/2009/06/10/iphone-squarespace/ | http://blogs.zdnet.com/feeds/?p=1283

Tale of two sites: Both page-rank 6 www.sonspring.com www.960.gs page count: 300+ page count: 2 age: 6 years age: 1 year

Research before buying domain name Godbit means a small piece of something good in Norwegian, especially in reference to food. – Jørgen Arnor Gårdsø Lom

Which CMS should I use? wordpress.org textpattern.com drupal.org SIMPLE FLEXIBLE ROBUST

Questions? Keep in touch: – http://twitter.com/nathansmith – http://slideshare.net/nathansmith – http://www.linkedin.com/in/nathan

Marketing 450 Guest Lecture

by Nathan Smith on Sep 02, 2009

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Marketing 450 Guest Lecture — Presentation Transcript