Adobe MAX 2008: HTML/CSS + Fireworks
Upcoming SlideShare
Loading in...5

Adobe MAX 2008: HTML/CSS + Fireworks



This was the presentation I gave at Adobe MAX 2008 in San Francisco.

This was the presentation I gave at Adobe MAX 2008 in San Francisco.



Total Views
Views on SlideShare
Embed Views



1 Embed 1 1



Upload Details

Uploaded via as Adobe PDF

Usage Rights

CC Attribution-NonCommercial-ShareAlike LicenseCC Attribution-NonCommercial-ShareAlike LicenseCC Attribution-NonCommercial-ShareAlike License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

    Adobe MAX 2008: HTML/CSS + Fireworks Adobe MAX 2008: HTML/CSS + Fireworks Presentation Transcript

    • Designing Effective CSS & HTML Websites in Fireworks Adobe MAX Conference - San Francisco, CA - November 18, 2008
    • Hi. I’m Nathan Smith, a designer and front-end developer at
    • Today I’d like to talk to you about using Fireworks to design HTML and CSS sites. But first, let me ask you this...
    • Do standards really ma er?
    • Apple’s
    • What is the de nition of a standard?
    • Standard: “Something considered by an authority or by general consent as a basis of comparison; an approved model.” —
    • word frequency (via
    • “ Standards exist for the benefit of the web worker almost more so than the end user, and by following the best practices set forth by the best people in our industry, we ensure we are equipping ourselves with a versatile skill-set which we can take into any environment. — Mike Davidson Newsvine founder
    • When it comes to standards, it’s all about the distribution. (non-metric countries) United States - Liberia - Myanmar
    • Flash is a de facto standard Mozilla holds a Guinness World Record for the most software downloaded in 24 hours. On June 17, 2008 approximately 8 million people downloaded Firefox 3. “In July 2008, successful downloads averaged about 33 million per day, and successful installs averaged around 18 million per day.” — Emmy Huang Adobe Product Mgr
    • Macro vs. Micro Semantics – Correct tags – ID, class names – Accessibility – Microformats – Attribute usage – Machine code – Search Engines – HTML / XHTML
    • Web Design Work- ow
    • Enterprise Corporations – Stakeholders preview centralized PNGs – Smaller file-size, storage goes further – Maintain lower total cost of ownership Agencies & Small Teams – Rapidly move from prototype to design – Test out FW PNGs directly in a browser – Easily export PDF overviews for clients Freelance Web Designers – Integrate with multiple document types – Display PNG comps via HTML mockups – Less time spent switching between apps
    • “ As a general rule of thumb, anything that can read JPG or GIF files will usually support PNG as well. Unlike the PSD format used by Photoshop, PNG files are readable by a variety of freely available applications, including the most important: web browsers. — Nathan Smith Front-End Developer
    • Rough Wireframes High Detail Design
    • App Integration
    • FW now looks akin to its CS4 siblings CS3 CS4
    • Cra ing Interfaces
    • Visual Style Corporate Guidelines Branding HTML CSS
    • Prototype form elements in Win/Mac
    • Create a vector based drawing 9-slicing Example
    • Convert vector group to symbol
    • Use 9-slicing on symbol Preserves the outer corners and edges
    • Resize element without distortion Widescreen!
    • The align Especially panel is for doing useful for animated all sorts “Web 2.0” of shapes Ajax GIFs
    • #rating_widget_hate, #rating_widget_dislike, CSS #rating_widget_ok, #rating_widget_like, #rating_widget_love { background: url(../img/faces.gif) no-repeat; } Sprites #rating_widget_hate { background-position: -250px 5px; } #rating_widget_hate:hover { background-position: 0 5px; } #rating_widget_dislike { background-position: -300px 5px; } #rating_widget_dislike:hover { background-position: -50px 5px; } #rating_widget_ok { background-position: -350px 5px; } #rating_widget_ok:hover { background-position: -100px 5px; } #rating_widget_like { background-position: -400px 5px; } #rating_widget_like:hover { background-position: -150px 5px; } #rating_widget_love { background-position: -450px 5px; } #rating_widget_love:hover { background-position: -200px 5px; }
    • Use grid guides to keep items arranged properly
    • Slice + optimize all your images
    • Image export is a time saver More efficient than cropping
    • PDF export is quite handy Great for client feedback
    • Export code with caution Prototyping, not production
    • Code automation is okay, in moderation
    • Front–End Frameworks
    • Bene ts of Frameworks •Consistent coding style. • Increases maintainability. • Rapidly prototype ideas. • Improvements made to core. • Not re-inventing the wheel.
    • “Embrace Constraints” css – Mark Kraemer All modern monitors support at least 1024×768 pixel resolution. 960 is divisible by 2, 3, 4, 5, 6, 8, 10, 12, 15, 16, 20, 24, 30, 32, 40, 48, 60, 64, 80, 96, 120, 160, 192, 240, 320 and 480.
    • The 960 Grid System is an effort to streamline web development by providing commonly used dimensions, based on a width of 960 pixels. There are two variants: 12 and 16 columns, which can be used separately or in tandem.
    • The basis of the grid is ideally suited to rapid prototyping, but it would work equally well for workflow in a production environment. There are printable sketch sheets, Photoshop and Fireworks templates, and a CSS framework that contain identical column measurements.
    • Inspiration: Khoi Vinh
    • Inspiration: Cameron Moll
    • Inspiration: Olav Bjørkøy
    • Inspiration: Brandon Schauer
    • The 12 column grid is divided into portions that are 60 pixels wide, whereas the 16 column grid consists 40 pixel increments. Each column has 10 pixels of margin to either side, which stack to create gutters that are 20 pixels wide between each of the columns.
    • <div class="container_12"> <div class="grid_7 prefix_1"> <div class="grid_2 alpha"> ... </div> <div class="grid_3"> ... </div> <div class="grid_2 omega"> ... </div> </div> <div class="grid_3 suffix_1"> ... </div> </div>
    • 12 column grid measurements
    • 16 column grid measurements
    • If today’s topic was JavaScript, I’d push...
    • Summation of Presentation •FW = ideal for web design. •Plays well with Adobe apps. •Great for rapid prototyping. •Efficiently export images. •Write good code by hand. •Homework: check out jQuery.
    • That’s a wrap. Keep in touch!