Social Networking: The Pros and Cons Nathan Talbot
A Brief History…
Founded by Harvard Student Mark Zuckerberg in February 2004
Originally only available to students at Harvard (called The Facebook)
December 2004: Facebook user base stands at 1 Million.
PayPal co-founder Peter Thiel gives Facebook $500,000
August 2005: Facebook.com is launched
September 2005: More universities, high schools and colleges added
2006: Facebook declined an offer of $750 Million from a buyer
2007: Facebook launches its free classified Ads service (Marketplace)
2007: Facebook Platform launched
October 2007: Microsoft buys 1.6% stake in Facebook: $240 Million.
November 2007: Facebook Ads Service announced
How it Compares… -Stats Statistics correct as at November 2007 14-18 18-24 Primary Age Group 350,000 200,000 New Users Daily 185 Million 50 Million Current Users MySpace Facebook
How it Compares… -Features ✗ ✓ Tagging of Friends ✗ ✓ Ease of use (i.e. navigation) ✗ ✓ Easy to share things with friends ✗ ✓ Finding Friends ✓ ✓ Community: Groups, Events etc ✗ ✓ Specialist Networks ✓ ✗ Editable profile layouts & themes ✗ ✓ Customisable Applications ✓ ✓ Videos & Pictures ✓ (limited) ✓ Privacy Controls MySpace Facebook
Pros and Cons Let’s look at a few of the pros and cons of Facebook * Dependant on privacy settings Distraction (from work) Sharing of Pictures, Videos and Notes (Blogs) Privacy Concerns * Many fields for personal information No profile themes Simple layout Unwanted Advertising * Customizable Applications Annoying Notifications Friend Finder Cons Pros
Social Networking: Privacy
Easy to publish personal information
Just as easy for others to find it
Publishing of incriminating pictures.
Employers known to check applicants on Facebook
Social Networking is a Web 2.0 technology.
Sites such as Facebook, MySpace and Bebo continue to grow in popularity.
Ever evolving and changing to users needs
Businesses seeing these sites as key advertising opportunities.
(Yes, but only my friends can see it!) Any Questions?