2010 Espn Hs Showcase

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2010 Espn Hs Showcase

  1. 1. 2010-11 Showcase Series
  2. 2. <ul><li>Introduction </li></ul><ul><li>ESPN and Paragon Marketing Group have developed an annual high school series </li></ul><ul><li>Designed to showcase the best teams, traditions and athletes in the nation. </li></ul><ul><li>123 Games Televised since 2002 </li></ul><ul><li>Over 150,000 fans in attendance of games in 2008-2009 series </li></ul><ul><li>#1 NBA Draft Picks LeBron James, Dwight Howard, Greg Oden and Derrick Rose </li></ul><ul><li>have all been featured. </li></ul><ul><li>Top college quarterbacks showcased including Tim Tebow (Florida), Jimmy </li></ul><ul><li>Clausen (Notre Dame) and Chase Daniel (Missouri / Washington Redskins). </li></ul><ul><li>#1 Miami Northwestern (FL) vs. #2 Southlake Carroll (TX) played before record crowd </li></ul><ul><li>of 32,000 at SMU in 2007. </li></ul><ul><li>National Football Champions De La Salle, CA (2003), Southlake Carroll, </li></ul><ul><li>TX (2004), Miami Northwestern, FL(2007) and St. Thomas Aquinas ,FL (2008) . </li></ul><ul><li>National Basketball Champions Akron STV-STM, OH (2003), Oak Hill Academy, VA (2004, </li></ul><ul><li>2005, 2007), Lawrence North, IN (2006), St. Anthony’s, NJ (2008) and Findlay Prep, NV (2009). </li></ul>
  3. 3. Energy Emotion
  4. 4. <ul><li>Strong Ratings and Exposure </li></ul><ul><ul><li>Over 25 million households have watched the ESPN High School Showcase. </li></ul></ul><ul><ul><li>The inaugural game of the ESPN Showcase featuring LeBron James set a record 1.97 HH Rating on ESPN2. </li></ul></ul><ul><ul><li>A total of 21 football games have aired ESPN/ESPN2 and averaged .46 household rating. </li></ul></ul><ul><ul><li>Strong demographic ratings against, Teens, M18-34 and M18-49 </li></ul></ul><ul><ul><li>Over 150,000 fans in attendance over 27 events during 2008-09 schedule </li></ul></ul>Sports Illustrated USA Today People Magazine Sportscenter #1 Play USA Today
  5. 5. <ul><li>Official Partnership </li></ul><ul><li>Associate Sponsor in 24 of the 30 High School Showcase Games </li></ul><ul><ul><li>Four (4) ESPN/ESPN2 Games and Eight (8) ESPNU Games in Football </li></ul></ul><ul><ul><li>Four (4) ESPN/ESPN2 Games and Eight (8) ESPNU Games in Basketball </li></ul></ul><ul><ul><li>Five (5) :30 commercials per game in Football (60 Total) </li></ul></ul><ul><ul><li>Four (4) :30 commercials per game in Basketball (48 Total) </li></ul></ul><ul><ul><li>One (1) :05 billboard per game </li></ul></ul><ul><ul><li>One in-program sponsored graphic per game </li></ul></ul><ul><ul><li>In-Stadium Football TV Visible Sideline Signage 3FT x 8FT (4 Total) </li></ul></ul><ul><ul><li>In-Venue Basketball TV Visible Signage at Scorers Table and Banners Behind Basket </li></ul></ul><ul><ul><li>Ability to activate and sample on-site (Managed by Paragon) </li></ul></ul><ul><ul><li>Brand name and/or logo inclusion in all local market print promotion. </li></ul></ul><ul><li>Presenting Sponsor in 6 of the 30 High School Showcase Games </li></ul><ul><ul><li>The ESPN High School Showcase is “presented by ….”. The partners name is verbally and </li></ul></ul><ul><ul><li>graphically integrated in the telecast and promotion of the telecast. </li></ul></ul><ul><ul><li>One ESPN/ESPN2 games and Two ESPNU games in Football </li></ul></ul><ul><ul><li>One ESPN/ESPN2 games and Two ESPNU games in Basketball </li></ul></ul><ul><ul><li>Eight (8) :30 commercials per game in Football (24 Total) </li></ul></ul><ul><ul><li>Six (6) :30 commercials per game in Basketball (18 Total) </li></ul></ul><ul><ul><li>Two (2) :05 billboards per game </li></ul></ul><ul><ul><li>One in-program sponsored graphic per game </li></ul></ul><ul><ul><li>In-Stadium Football TV Visible Sideline Signage 3FT x 8FT (4 Total) </li></ul></ul><ul><ul><li>In-Venue Basketball TV Visible Signage at Scorers Table and Banners Behind Basket </li></ul></ul><ul><ul><li>Ability to activate and sample on-site (Managed by Paragon) </li></ul></ul><ul><ul><li>Brand name and/or logo inclusion in all local market print promotion </li></ul></ul>
  6. 6. <ul><li>Partnership </li></ul><ul><li>Partner Integration (Pending ESPN Approval) </li></ul><ul><ul><li>Press Release/Press Conference: Announcement of partnership and integration of program </li></ul></ul><ul><ul><li>within ESPN Showcase via press release or press conference at first event. </li></ul></ul><ul><ul><li>Custom Vignettes : Creation of :30 or :60 PSA vignettes which promote marketing partner. </li></ul></ul><ul><ul><li>The vignettes will run one time within each Showcase Game and count as commercial time </li></ul></ul><ul><ul><li>against allotment of spots. Additional fee of $30,000 - $50,000 to be incurred for production. </li></ul></ul><ul><ul><li>Graphic Feature : In game graphic promoting partner “Starting Line-ups presented by” </li></ul></ul><ul><ul><li>On-Site Customized Display: Traveling display placed in concourse of each host venue promoting partner </li></ul></ul>Custom Features On Field Presentations Concourse Activation
  7. 7. 2009 – 2010 ESPN HS Basketball Schedule (tentative) Will Smith Wayne Gretzky & Joe Montana Deion Sanders USA Today
  8. 8. <ul><li>Sponsorship Benefits </li></ul>Title Tune-In Promo Scoreboard Locator
  9. 9. Scoreboard Signage Sideline Rotational Signage Graphic Feature Product Integration Sideline Football Signage Endzone Football Signage
  10. 10. Football Ratings for ESPN/ESPN2 High School Showcase
  11. 11. Basketball Ratings for ESPN/ESPN2 High School Showcase --Households-- ---M18-34--- ---M25-54--- Match-Up Date & Time (ET) Rtg. IMPS VPVH Rtg. VPVH Rtg. Oak Hill vs. St. Vincent-St. Mary 12/12/02 7:30 PM 1.97 1,669,526 0.400 2.08 0.442 1.54 SVSM vs. Mater Dei 01/04/03 10:00 PM 0.70 592,848 0.274 0.51 0.555 0.69 Edgewater vs. Lincoln 12/11/03 7:00 PM 0.50 414,880 0.288 0.46 0.307 0.26 Landmark vs. SACA 01/30/04 8:00 PM 0.32 281,084 0.147 0.16 0.422 0.24 PB vs. Lawrence N. 12/09/04 7:30 PM 0.54 477,396 0.178 0.34 0.474 0.47 ACD vs. So. Gwinnett 02/03/04 7:30 PM 0.36 319,372 0.241 0.30 0.357 0.30 Oak Hill vs. St. Patrick 02/11/04 7:30 PM 0.20 175,622 0.391 0.27 0.534 0.19 Dunbar vs. Lawrence North 12/08/05 7:30 PM 0.53 476,999 0.237 0.44 0.346 0.34 Episcopal vs. Goretti 01/18/06 7:00 PM 0.28 248,819 0.208 0.20 0.247 0.13 Lawrence N. vs. N. Central 01/19/06 7:30 PM 0.44 396,885 0.187 0.29 0.417 0.34 Oak Hill vs. Norcross 12/7/06 9:00 PM 0.50 455,977 0.216 0.37 0.375 0.34 Oak Hill vs. Simeon 01/17/07 9:00 PM 0.54 494,699 0.260 0.47 0.474 0.47 Loyola vs. North Central 02/1/07 7:00 PM 0.43 395,482 0.244 0.35 0.429 0.34 St. Patrick vs. Huntington 02/22/07 7:00 PM 0.36 327,516 0.435 0.52 0.368 0.24 Campbell Hall vs. St. Edwards 12/06/07 9:00 PM 0.31 297,123 0.203 0.21 0.534 0.31 St. Benedict vs. Oak Hill 12/13/07 9:00 PM 0.57 546,692 0.278 0.53 0.428 0.45 Helen Cox vs. Norcross 01/10/08 7:00 PM 0.32 309,523 0.325 0.35 0.432 0.26 American Christian. vs. St. Anthony 02/21/08 9:00 PM 0.54 457,849 0.308 0.49 0.445 0.39 Lincoln vs. Duncanville 12/11/08 9:00 PM 0.43 421,594 0.334 0.54 0.482 0.39 South Atlanta vs. LeFlore 1/15/09 9:00 PM 0.17 164,868 0.240 0.14 0.360 0.11 Fairfax vs. San Diego 1/23/09 9:30 PM 0.28 276,246 0.198 0.19 0.342 0.18 Lincoln vs. St. Patrick 2/13/09 9:00 PM 0.17 164,699 0.142 0.08 0.481 0.15 Oak Hill vs. Montrose Christian 3/06/09 7:00 PM 0.28 277,088 0.190 0.18 0.416 0.22 Basketball Averages 0.47 419,497 0.258 0.41 0.420 0.36
  12. 12. <ul><li>Game Attendance </li></ul><ul><ul><li>Match-Up Venue Attendance </li></ul></ul><ul><ul><li>Cathedral (IN) vs. Carmel (IN) Carmel Stadium, IN 8,000* </li></ul></ul><ul><ul><li>Mays (GA) vs. Carver (GA) Lakewood Stadium, GA 5,500 </li></ul></ul><ul><ul><li>Rockhurst (MO) vs. Blue Springs South (MO) Stewart Stadium, BS, MO 8,000* </li></ul></ul><ul><ul><li>Mater Dei (CA) vs. Carson (CA) Long Beach, CA 5,400 </li></ul></ul><ul><ul><li>Armwood (FL) vs. Plant (FL) Tampa, FL 4,700 </li></ul></ul><ul><ul><li>Rider (TX) vs. Sulphur Springs (TX) Sulphur Springs, TX 5,000 </li></ul></ul><ul><ul><li>Bastrop (LA) vs. Dollarway Senior (AR) UA-Pine Bluff, AR 3,000 </li></ul></ul><ul><ul><li>Apopka (FL) vs. South Panola (MS) S. Panola, MS 10,000* </li></ul></ul><ul><ul><li>Brentwood (TN) vs. Prattville (AL) Prattville AL 8,000 </li></ul></ul><ul><ul><li>Don Bosco Prep (NJ) vs. De La Salle (CA) Concord, CA 7,000* </li></ul></ul><ul><ul><li>DeMatha (MD) vs. Our Lady of Good Counsel (MD) Olney, MD 4,500 </li></ul></ul><ul><ul><li>Pahokee (FL) vs. Byrnes (SC) Duncan, SC 8,500 </li></ul></ul><ul><ul><li>Cypress Bay (FL) vs. Katy (TX) Katy, TX 10,700* </li></ul></ul><ul><ul><li>Lowndes (GA) vs. Valdosta (GA) Valdosta, GA 10,000* </li></ul></ul><ul><ul><li>Cy-Falls (TX) vs. Cy-Ridge (TX) Cypress, TX 11,800* </li></ul></ul><ul><ul><li>St. Joseph’s Prep (PA) vs. Cardinal O’Hara (PA) Plymouth Meeting, PA 5,100 </li></ul></ul><ul><ul><li>Bothel (WA) vs. Skyline (WA) Skyline, WA 6,500* </li></ul></ul><ul><ul><li>Tallahasee Godby (FL) vs. Madison County (FL) Madison County HS, FL 5,000 </li></ul></ul><ul><ul><li>Mountain Pointe (AZ) vs. Desert Vista (AZ) Desert Vista H.S., AZ 5,500 </li></ul></ul><ul><ul><li>Lincoln (NY) vs. Duncanville (TX) Dallas, TX 2,500# </li></ul></ul><ul><ul><li>Mater Dei (CA) vs. St. Patrick’s (NJ) Ft. Myers, FL 2,500* </li></ul></ul><ul><ul><li>South Atlanta (GA) vs. LeFlore (AL) UAB Arena Birmingham, AL 1,500 </li></ul></ul><ul><ul><li>Mater Dei (CA) vs. Whitney Young (IL) Basketball HOF Springfield 1,100*# </li></ul></ul><ul><ul><li>Fairfax (CA) vs. San Diego High (CA) University of San Diego, CA 1,500 </li></ul></ul><ul><ul><li>Mater Dei (CA) vs. St. Benedict’s (NJ) Mater Dei HS, CA 5,000*# </li></ul></ul><ul><ul><li>Lincoln (NY) vs St. Patrick (NJ) Fordham U. Bronx, NY 1,500 </li></ul></ul><ul><ul><li>DeMatha (MD) vs. Bishop O’Connell (VA) Bishop O’Connel HS, VA 2,000 </li></ul></ul><ul><ul><li>Oak Hill (VA) vs. Montrose Christian (MD) Georgetown Prep, MD 1,700 </li></ul></ul><ul><ul><li>Total Attendance 151,500 </li></ul></ul><ul><ul><li>*Sold-Out </li></ul></ul><ul><ul><li>#Indicates multiple games played during the same day </li></ul></ul>

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