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GUILT-FREE
SHOPPING
ReStor is a new conceptual department store that promotes
a stylish life, while building a community around
sustainability and responsible consumption. At ReStor,
departments are organized by the items’ provenance.
Present, the ground floor, offers sustainably manufactured
goods. Past, the sub-level, presents a wide range of curated
vintage products. Future, the second floor, employs the
latest technology to produce bespoke items to suit customer
needs, from 3D printed objects to the premium service of
customized refurbishing tailoring.
In addition to a guilt-free shopping experience, ReStor offers
features such as a self-checkout app, product reviews and
information.
	
  
Service Package
CORE PRODUCT FACILITATING SERVICES ENHANCING SERVICES FEATURES & BENEFITS
The sale of socially
ecologically responsible
new, vintage, custom made
and re-purposed items
• Self-service checkout
• Fitting rooms, displays,
and counters
• Sales associates
• Fashion designers and
tailors
• Self checkout system
• Navigation system
• Customized offerings
• Green roof and
cafeteria
• Style
recommendations
based on profile
• Reward system
• Coupons and sales
• Customer lounge
• Smart screens and
scanners
• History on vintage
articles
• Guilt-free
consumerism
• Less waiting times
(self checkout)
• Independence
• Highly customized
experience
• New light for old
items
• Creative use of
resources
For responsible consumers
who want to be stylish in a mindful way
RESTOR offers wholesome and fashionable clothes and
products
delivered in urban department stores.
Unlike traditional department stores
RESTOR sells new eco-friendly and used vintage designer
goods in addition to re-purposing and transforming old
items of value,
because we want to help you have a guilt-free shopping
experience.
Value Proposition
Service Encounter
Map
Brand Identity
Trigger	
  
Stepping	
  
into	
  the	
  
store	
  
Leaving	
  
the	
  store	
  
Brand Delivery
Brand Expression
Fresh images	
  
Simple Communication	
  
Organic Forms 	
  
Raw Materials	
  
Positioning
Value Categories
Customer
Segmentation
Personas
Personas
Personas
Business Model
Canvas
Road Map
Stakeholder
Stakeholder
Stakeholder
Outcomes
SCAD	
  is	
  a	
  private,	
  nonprofit,	
  accredited	
  ins4tu4on	
  conferring	
  bachelor’s	
  and	
  master’s	
  
degrees	
  at	
  dis4nc4ve	
  loca4ons	
  and	
  online	
  to	
  prepare	
  talented	
  students	
  for	
  professional	
  
careers.	
  SCAD	
  offers	
  degrees	
  in	
  more	
  than	
  40	
  areas	
  of	
  study,	
  as	
  well	
  as	
  minors	
  in	
  nearly	
  
60	
  disciplines	
  in	
  Savannah	
  and	
  Atlanta,	
  Georgia;	
  in	
  Hong	
  Kong;	
  in	
  Lacoste,	
  France;	
  and	
  
online	
  through	
  SCAD	
  eLearning.	
  SCAD	
  exists	
  to	
  prepare	
  talented	
  students	
  for	
  
professional	
  careers,	
  emphasizing	
  learning	
  through	
  individual	
  aLen4on	
  in	
  a	
  posi4vely	
  
oriented	
  university	
  environment.	
  Offering	
  more	
  degree	
  programs	
  and	
  specializa4ons	
  
than	
  any	
  other	
  art	
  and	
  design	
  university,	
  SCAD	
  is	
  uniquely	
  qualified	
  to	
  prepare	
  talented	
  
students	
  for	
  professional,	
  crea4ve	
  careers.	
  
	
  
SCAD	
  is	
  the	
  first	
  university	
  in	
  the	
  U.S.	
  to	
  offer	
  service	
  design	
  degree	
  programs.	
  A	
  well-­‐
rounded	
  service	
  designer	
  is	
  part	
  researcher,	
  part	
  strategist	
  and	
  part	
  designer.	
  At	
  SCAD,	
  
service	
  design	
  students	
  learn	
  how	
  to	
  take	
  on—and	
  deSly	
  move	
  between—all	
  three	
  
roles	
  in	
  innova4on	
  projects.	
  	
  
	
  
SERV	
  724	
  –	
  User-­‐Centered	
  Design	
  for	
  Services	
  |Priscila	
  Mendoza,	
  John	
  Gray	
  Parker,	
  
Nathan	
  Nash,	
  Rebecca	
  Ngola	
  |	
  Professor	
  Robert	
  Bau	
  
	
  
Restor Service Innovation Pitch

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Restor Service Innovation Pitch

  • 1.
  • 2.
  • 3.
  • 4.
  • 6. ReStor is a new conceptual department store that promotes a stylish life, while building a community around sustainability and responsible consumption. At ReStor, departments are organized by the items’ provenance. Present, the ground floor, offers sustainably manufactured goods. Past, the sub-level, presents a wide range of curated vintage products. Future, the second floor, employs the latest technology to produce bespoke items to suit customer needs, from 3D printed objects to the premium service of customized refurbishing tailoring. In addition to a guilt-free shopping experience, ReStor offers features such as a self-checkout app, product reviews and information.  
  • 7.
  • 8. Service Package CORE PRODUCT FACILITATING SERVICES ENHANCING SERVICES FEATURES & BENEFITS The sale of socially ecologically responsible new, vintage, custom made and re-purposed items • Self-service checkout • Fitting rooms, displays, and counters • Sales associates • Fashion designers and tailors • Self checkout system • Navigation system • Customized offerings • Green roof and cafeteria • Style recommendations based on profile • Reward system • Coupons and sales • Customer lounge • Smart screens and scanners • History on vintage articles • Guilt-free consumerism • Less waiting times (self checkout) • Independence • Highly customized experience • New light for old items • Creative use of resources
  • 9. For responsible consumers who want to be stylish in a mindful way RESTOR offers wholesome and fashionable clothes and products delivered in urban department stores. Unlike traditional department stores RESTOR sells new eco-friendly and used vintage designer goods in addition to re-purposing and transforming old items of value, because we want to help you have a guilt-free shopping experience. Value Proposition
  • 12. Trigger   Stepping   into  the   store   Leaving   the  store   Brand Delivery
  • 13. Brand Expression Fresh images   Simple Communication   Organic Forms   Raw Materials  
  • 14.
  • 22.
  • 27. SCAD  is  a  private,  nonprofit,  accredited  ins4tu4on  conferring  bachelor’s  and  master’s   degrees  at  dis4nc4ve  loca4ons  and  online  to  prepare  talented  students  for  professional   careers.  SCAD  offers  degrees  in  more  than  40  areas  of  study,  as  well  as  minors  in  nearly   60  disciplines  in  Savannah  and  Atlanta,  Georgia;  in  Hong  Kong;  in  Lacoste,  France;  and   online  through  SCAD  eLearning.  SCAD  exists  to  prepare  talented  students  for   professional  careers,  emphasizing  learning  through  individual  aLen4on  in  a  posi4vely   oriented  university  environment.  Offering  more  degree  programs  and  specializa4ons   than  any  other  art  and  design  university,  SCAD  is  uniquely  qualified  to  prepare  talented   students  for  professional,  crea4ve  careers.     SCAD  is  the  first  university  in  the  U.S.  to  offer  service  design  degree  programs.  A  well-­‐ rounded  service  designer  is  part  researcher,  part  strategist  and  part  designer.  At  SCAD,   service  design  students  learn  how  to  take  on—and  deSly  move  between—all  three   roles  in  innova4on  projects.       SERV  724  –  User-­‐Centered  Design  for  Services  |Priscila  Mendoza,  John  Gray  Parker,   Nathan  Nash,  Rebecca  Ngola  |  Professor  Robert  Bau