UNDERCOVER USER EXPERIENCE <ul><li>Cennydd Bowles </li></ul><ul><li>@cennydd </li></ul><ul><li>cennydd.co.uk </li></ul><ul...
The UX disease
<ul><ul><li>Go undercover </li></ul></ul><ul><li>Ground up, not top down </li></ul><ul><li>Change through small victories ...
Hit the ground running
Made for humans Forgiving Accessible Self-evident Predictable Efficient Trustworthy Expert review
Visits per unique visitor Entry pages Bounce rate Referrers Keywords Navigation paths Registration / purchase conversions ...
Business research first
Understand the culture
Quick and dirty research
Data-driven personas
Design backwards
Sketch together
Go lo-fi
Test informally silverbackapp.com
Make critique work
Learn to debate
Build on success
Buy the book <ul><li>17 September </li></ul><ul><li>undercoverux.com </li></ul><ul><ul><li>@cennydd  cennydd.co.uk  clearl...
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Undercover Ux Slides

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London Web Meetup - Cennydd Bowles from ClearLeft speaking on User Experience. Cennydd is soon to be releasing a book on this subject so he's well versed in the very latest best practices.

Once you catch the user experience bug, the world changes. Doors open the wrong way, websites don’t work, and companies don’t seem to care. Fortunately, anyone can learn the UX remedies – usability testing, personas, prototyping and so on – but, unless your organization 'get it', putting them into practice is trickier. This session will show you how to do great UX work with tiny budgets, no time, and even without official clearance.

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Undercover Ux Slides

  1. 1. UNDERCOVER USER EXPERIENCE <ul><li>Cennydd Bowles </li></ul><ul><li>@cennydd </li></ul><ul><li>cennydd.co.uk </li></ul><ul><li>clearleft.com </li></ul>
  2. 2. The UX disease
  3. 3. <ul><ul><li>Go undercover </li></ul></ul><ul><li>Ground up, not top down </li></ul><ul><li>Change through small victories </li></ul><ul><li>Delivery, not deliverables </li></ul><ul><li>Good today is better than great next year </li></ul><ul><li>Work with people, not against them </li></ul><ul><li>Action, not words </li></ul>The undercover manifesto
  4. 4. Hit the ground running
  5. 5. Made for humans Forgiving Accessible Self-evident Predictable Efficient Trustworthy Expert review
  6. 6. Visits per unique visitor Entry pages Bounce rate Referrers Keywords Navigation paths Registration / purchase conversions On-site search Analytics
  7. 7. Business research first
  8. 8. Understand the culture
  9. 9. Quick and dirty research
  10. 10. Data-driven personas
  11. 11. Design backwards
  12. 12. Sketch together
  13. 13. Go lo-fi
  14. 14. Test informally silverbackapp.com
  15. 15. Make critique work
  16. 16. Learn to debate
  17. 17. Build on success
  18. 18. Buy the book <ul><li>17 September </li></ul><ul><li>undercoverux.com </li></ul><ul><ul><li>@cennydd cennydd.co.uk clearleft.com </li></ul></ul>

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