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SXSW After Party



A summary of what I learned at SXSW 2010. Shared at London Web - March 18th 2010.

A summary of what I learned at SXSW 2010. Shared at London Web - March 18th 2010.



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    SXSW After Party SXSW After Party Presentation Transcript

    • SXSW After Party
      London Web Meetup
      3rd Thursday of every month
      Sponsored by:
    • Tonight's Agenda
      CMS’s (Content Management Systems)
      By Joe Lee from Artemis8
      With an introduction to MODx
      SXSW Take Homes (including CSS frameworks)
      Open discussion
      Topics including
      Q & A on SXSW
    • Talks Attended - 1
      History of the button
      Jacks of all Trades or Masters of One
      Eight Ways to Deal with Bastards
      Pain Free Design Signoff
      The Right Way to Wireframe
      Designing the first 15 minutes
      CSS Framework Shootout
      CSS3 Design with HTML5
      Everything I Didn't Learn About Startups in VC
    • Talks Attended - 2
      HTML5: Tales from the Development Trenches
      Panel with VC Seed Funders – a new way
      Search Patterns: Tangible Futures for Discovery
      The Art & Science of Seductive Interactions
      Making Content Relevant To Me, Here And Now
      Who Needs Venture Capital?
      'Seed Combinators': Startup Incubators 2.0
      Coconut Valley - Building a Tech Community on the Beach
    • Talks Attended – 3
      Way Cool Maps: Beyond Simple Mashups
      Twitter and An Airline: Our Story
      Mapping and Geolocation: Turnkey Approaches You Need to Know
    • Some overviews of talks
      History of the Button - Showed first buttons
      Radio tuner
      Virtual buttons – apple
      Apple CEO Steve Jobs – dislikes using buttons now
      Video of baby using an iPhone
    • Jacks of All Trades / Masters of One
      3 circles interlinked:
      Business, Design, Technology
      User Experience guy in the middle
      Referenced Elliott Jay Stocks comments about web designers who can’t code their own designs
      Hot topic including CIO Mag
      T Shaped specialists (Skills on X, Depth of knowledge on Y
      duct tape
      Works OK on any job
      See big picture from the trees
      Makes links – eg Illegal Wine = Organised Crime
      Easily pivot in careers
      good for specific job
      Isn’t limited by external constraints
      Take advantages of opportunities
      Work on new hip projects more
      Asked you questions – to find out if you are a generalist or specialist
      Define latest products you worked on as what you do – hard to change back to generalist after being a specialist.
    • 8 Ways to Deal with Bastards
      Let them off lightly, but show them they were mistaken subtly – coffee girl example
    • Pain Free Design Signoff
      The Client wants:
      To understand the process (intro meeting)
      Reassured about decisions
      Feel in control
      Confident of end result
      Personally like the website – they have to live with it
      Use Collaboration, not Confrontation
      Client understands role in project
      In introductory meeting, with all stakeholders say:
      “Your job is to find problems, our job is to find solutions”
      Can you change the color to pink, changes to:
      It is a site for girls
      May result in having flowers and ponies and lighter shade of blue instead
      Have a strong methodology
      Include the client often and early
      Educate the client about decisions being made – white space, typography, colour theory etc
      Avoid saying “No” – put the client in place to say no, not you.
      Kickoff meeting
      Everyone in the room
      If your website was a famous person, who would it be
      Don’t ask “What websites do you like”, pick some that fit and ask out of those
      Mood boards – about an hour – typography, imagery, colour, style,
      Discuss differences between their oppinion and clients oppinion
      Wireframes are for:
      Content, Business objectives, user tasks
      Design mockup
      Present this to specific person, the main contact – otherwise will do compromise sessions on the fly design
      Record a video of discussion based on what inputs there were – use this to pass it around, other wise get “What daya think?” email.
      Design testing – 5 minute view – what did you see, what stood out?
      Cut out bottle neck with project manager – allow designer to attend meetings
      Drip feed little bits to the CEO – or rubbish it at the end
      Talk to stake holders, report on “Excelent ideas”, leaving out crap
    • VC Funding And Seed Funding - #seedacc
      Lean Startups London - @saintsal –
      Atlas ventures - life science and IT – London, Europe - Germany, Boston, the Valley
      Seed Funding
      regular events
      move to where you are
      pitch to whole lot of investors to get more money
      Early stage startups
      ready to raise money
      Real value comes from other entrepreneurs Graduate school for entrepreneurs.
      Angels at this meeting were:
      @techstars, @capitalfactory, @venturehacks, @ycombinator
      In Isreal, very high adoption
      Pacman style game while driving, reporting back on traffic jams and slow downs and being rewarded
      People wanted to route their cars to pick up maximum points
      Sell the data to the government for traffic tracking
    • HTML5: Tales from the Development Trenches – Bruce Lawson - Opera
      This was really good, download this - @bricel & @kliehm#html5developmenttrenches
      Links are at:
      Flash and HTML5 will co-exist
      HTML5 extends the language to support web applications
      3.5million pages looked at by Opera - top 20 were:footer, content, header, logo, container, main, menu, search, nav, wrapper, top, sidebar, banner, navigation.
      ARIA overlaps:header = role="banner"footer = role="contentinfo” etc
      <input name=foo type=date> renders date picker
      <input type="email"> puts in @ button on iphone
      <video src="vid.ogv" controls></video> - OGV is open standard for video but MP4 or other will work
      Can script your own video controls
      with webkit (safari and chrome) don't support styling within search yet.
      File api allows manipulation before upload !
      drag icon in
      HTML5 - 900 pages long
      H.TML - html, the markup language – a better document for developers/designers
    • Hash Tag Shortener – anyone?
      The hash tags chosen were really long
      A couple of groups crossed out parts of it
    • Beyond Algorithms: Search and the Semantic Web
      Panels are sometimes full of arguing and not much real direction
    • Search Patterns: Tangible Futures for Discovery
      Got a book: Search Patterns by Morville and Callender
      Autocomplete examples
      Speed of results matter - .12 seconds
      Interestingness Algorithm
      Faceted Navigation – his favorite - next step to defining query
      UI for search is a hard problem - a hybrid with engineering, marketing and design
      Search Patterns -
      Semantic Studios - semantic
    • The Art & Science of Seductive Interactions – get adicted into finding music you like
      what do we know about people?
      seek out patterns
      Like testimonials -
      Wave of avatars showing tweets – showing others are interested in a cause.
      The CPK (Cal Pi Kit) “Don’t open it” thankyou card.
      Know you have won a prize, can only redeem when coming back to restaurant
      Hot wheels mystery car – kids always buy this
      Teasers – LinkedIn – who is looking at your profile?
      of characters in twitter – makes you think
      Spend limits – see a battery – can’t use it all on everything
      Record - you have read the license in 2.3 seconds!
      Fun things
      Dopplr – how fast are you (hare or squirel)
      Dopplr – colour code for user based on where they have been
    • Making Content Relevant To Me, Here And Now - #contentme
      By Navteq, who build advertising into sat nav devices.
      Location based advertising is a powerful mobile avertising service which combines prximity, contextual and demographic targetting
      Navteq - shows advertisement or coupons as you move around
      expect advertising in exchange for content
      consumers seek value-added information in the right context
      consumers most desired POI (point of interest) content is offers and sales events. discounts or sweepstakes
      Consumers value ads that are seamlessly integrated with what they are doing
      72% accept advertising in new device
      50% recall seeing the brand
      7% of people who reported seeing an add on nav device clicked on that ad for information on near by locations.
      19% clicking through for information on nearby locations
      6% visit a business location because of seeing advert in navdevice
      NAVTEQ LocationPoint - lead generation source for advertisers.
      Advertising are looking for ways to gain a bigger impact for their ad dollars.
      50% of handsets have GPS by 2013.
      7billion in global LBS spending by 2013
      Geo fencing = marketing messages to shoppers
      Location will become more important to social media - 12/2/2010.
    • Way Cool Maps: Beyond Simple Mashups - @adamd
      mapstraction - switch between a dozen mapping apis
      Map providers are:
      Google, Yahoo, Bing, MapQuests, multimap, poly9
      var map = new mxn.mapstraction(mymap,google)
      varpt = new mxn.latlongpoint(930,26,-123)
      all pizza within 5 miles:
      mapstraction.addImageOverlay('searchradius', 'circle.png', 100, w, s, e, n)
      varpoly = new mxn.Polyline(pt1, pt2, …)
      mapstraction.addPolyline(poly) see click of updateszip codes for city, county, sensus data.
      8 bit maps - one for austin. themes for googlemaps - different imagry at every zoom level - imagery of maps changes CSS.
      Geo Data - javascript standard for finding users location - chrome, firefox and iphone supports.
      MaxMind, IPinfoDB, = provides ip to location detail.
      Everyone using google maps, only 1 or 2 people for any others
      Driving directions - mapquest provides data for entire route - can use this in google with route points - free data that you can overlay on others.
      API’s for Foursquare data – give grants based on vote if a business has a lot of patronage – Intuit Small Business
    • Mapping and Geolocation: Turnkey Approaches You Need to Know
      500 million to get a satellite into orbit – images are really hard to get
      In the UK, a Latitude, Longitude and Timestamp are considered “very” personal information - legal protection rights
      stickybits - scan and attach audio, video, comments, concepts on to it
      Joe Stump -
      Someone is going to own presence. Either: Foursquare,Gowalla,Facebook, Twitter – my bet: Facebook
      real-time population density
      latitude api - phone can turn heat on in your house when you are within 3 miles
      geo fencing = I only want to check in on foursquare, when I walk through the door of a public space - Checks you into this venue
      Someone is in the same town/suburb as you
    • SXSW After Party
      London Web Meetup
      3rd Thursday of every month