SXSW After Party

SXSW After Party
London Web Meetup
3rd Thursday of every month
Sponsored by:

Tonight's Agenda
CMS’s (Content Management Systems)
By Joe Lee from Artemis8
With an introduction to MODx
SXSW Take Homes (including CSS frameworks)
Open discussion
Topics including
iPad
Q & A on SXSW

Talks Attended - 1
Friday
History of the button
Jacks of all Trades or Masters of One
Eight Ways to Deal with Bastards
Saturday
Pain Free Design Signoff
The Right Way to Wireframe
Designing the first 15 minutes
CSS Framework Shootout
CSS3 Design with HTML5
Everything I Didn't Learn About Startups in VC

Talks Attended - 2
Sunday
HTML5: Tales from the Development Trenches
Panel with VC Seed Funders – a new way
Search Patterns: Tangible Futures for Discovery
Monday
The Art & Science of Seductive Interactions
Making Content Relevant To Me, Here And Now
Who Needs Venture Capital?
'Seed Combinators': Startup Incubators 2.0
Coconut Valley - Building a Tech Community on the Beach

Talks Attended – 3
Tuesday
Way Cool Maps: Beyond Simple Mashups
Twitter and An Airline: Our Story
Mapping and Geolocation: Turnkey Approaches You Need to Know

Some overviews of talks
History of the Button - Showed first buttons
Radio tuner
Virtual buttons – apple
Apple CEO Steve Jobs – dislikes using buttons now
Video of baby using an iPhone

Jacks of All Trades / Masters of One
3 circles interlinked:
Business, Design, Technology
User Experience guy in the middle
Referenced Elliott Jay Stocks comments about web designers who can’t code their own designs
Hot topic including CIO Mag
T Shaped specialists (Skills on X, Depth of knowledge on Y
Generalist
duct tape
Works OK on any job
See big picture from the trees
Makes links – eg Illegal Wine = Organised Crime
Easily pivot in careers
Specialist
good for specific job
Isn’t limited by external constraints
Take advantages of opportunities
Work on new hip projects more
Asked you questions – to find out if you are a generalist or specialist
http://spkr8.com/t/2581
Define latest products you worked on as what you do – hard to change back to generalist after being a specialist.

8 Ways to Deal with Bastards
Let them off lightly, but show them they were mistaken subtly – coffee girl example

Pain Free Design Signoff
The Client wants:
To understand the process (intro meeting)
Reassured about decisions
Feel in control
Confident of end result
Personally like the website – they have to live with it
Use Collaboration, not Confrontation
Client understands role in project
In introductory meeting, with all stakeholders say:
“Your job is to find problems, our job is to find solutions”
Can you change the color to pink, changes to:
It is a site for girls
May result in having flowers and ponies and lighter shade of blue instead
Have a strong methodology
Include the client often and early
Educate the client about decisions being made – white space, typography, colour theory etc
Avoid saying “No” – put the client in place to say no, not you.
Kickoff meeting
Everyone in the room
If your website was a famous person, who would it be
Don’t ask “What websites do you like”, pick some that fit and ask out of those
Mood boards – about an hour – typography, imagery, colour, style,
Discuss differences between their oppinion and clients oppinion
Wireframes are for:
Content, Business objectives, user tasks
Design mockup
Present this to specific person, the main contact – otherwise will do compromise sessions on the fly design
Record a video of discussion based on what inputs there were – use this to pass it around, other wise get “What daya think?” email.
Design testing – 5 minute view – what did you see, what stood out?
Cut out bottle neck with project manager – allow designer to attend meetings
Drip feed little bits to the CEO – or rubbish it at the end
Talk to stake holders, report on “Excelent ideas”, leaving out crap

VC Funding And Seed Funding - #seedacc
Lean Startups London - @saintsal
Thisisgoingtobebig.com – charlie@firstround.com
Atlas ventures - life science and IT – London, Europe - Germany, Boston, the Valley
Seed Funding
regular events
move to where you are
pitch to whole lot of investors to get more money
Goals:
Early stage startups
membership
ready to raise money
Real value comes from other entrepreneurs Graduate school for entrepreneurs.
Angels at this meeting were:
@techstars, @capitalfactory, @venturehacks, @ycombinator

Waze.com
In Isreal, very high adoption
Pacman style game while driving, reporting back on traffic jams and slow downs and being rewarded
People wanted to route their cars to pick up maximum points
Sell the data to the government for traffic tracking

HTML5: Tales from the Development Trenches – Bruce Lawson - Opera
This was really good, download this - @bricel & @kliehm#html5developmenttrenches
Links are at: http://delicious.com/kliehm/sxsw2010
Flash and HTML5 will co-exist
HTML5 extends the language to support web applications
3.5million pages looked at by Opera - top 20 were:footer, content, header, logo, container, main, menu, search, nav, wrapper, top, sidebar, banner, navigation.
ARIA overlaps:header = role="banner"footer = role="contentinfo” etc
<input name=foo type=date> renders date picker
<input type="email"> puts in @ button on iphone
<video src="vid.ogv" controls></video> - OGV is open standard for video but MP4 or other will work
Can script your own video controls
with webkit (safari and chrome) don't support styling within search yet.
File api allows manipulation before upload !
drag icon in
HTML5 - 900 pages long
H.TML - html, the markup language – a better document for developers/designers

Hash Tag Shortener – anyone?
The hash tags chosen were really long
A couple of groups crossed out parts of it

Beyond Algorithms: Search and the Semantic Web
Panels are sometimes full of arguing and not much real direction

Search Patterns: Tangible Futures for Discovery
Got a book: Search Patterns by Morville and Callender
Autocomplete examples
Speed of results matter - .12 seconds
Interestingness Algorithm
Faceted Navigation – his favorite - next step to defining query
UI for search is a hard problem - a hybrid with engineering, marketing and design
Search Patterns - searchpatterns.org
Semantic Studios - semantic studios.com
http://findability.org

The Art & Science of Seductive Interactions
iLike.com – get adicted into finding music you like
what do we know about people?
lazy,
curious,
seek out patterns
Like testimonials - egsitby.us
Wave of avatars showing tweets – showing others are interested in a cause.
The CPK (Cal Pi Kit) “Don’t open it” thankyou card.
Know you have won a prize, can only redeem when coming back to restaurant
Hot wheels mystery car – kids always buy this
Teasers – LinkedIn – who is looking at your profile?
Scarcity
of characters in twitter – makes you think
Spend limits – see a battery – can’t use it all on everything
Record - you have read the license in 2.3 seconds!
Fun things
Dopplr – how fast are you (hare or squirel)
Facination:
Dopplr – colour code for user based on where they have been

Making Content Relevant To Me, Here And Now - #contentme
By Navteq, who build advertising into sat nav devices.
Location based advertising is a powerful mobile avertising service which combines prximity, contextual and demographic targetting
Navteq - shows advertisement or coupons as you move around
expect advertising in exchange for content
consumers seek value-added information in the right context
consumers most desired POI (point of interest) content is offers and sales events. discounts or sweepstakes
Consumers value ads that are seamlessly integrated with what they are doing
72% accept advertising in new device
50% recall seeing the brand
Results:
7% of people who reported seeing an add on nav device clicked on that ad for information on near by locations.
19% clicking through for information on nearby locations
6% visit a business location because of seeing advert in navdevice
NAVTEQ LocationPoint - lead generation source for advertisers.
Advertising are looking for ways to gain a bigger impact for their ad dollars.
Stats:
50% of handsets have GPS by 2013.
7billion in global LBS spending by 2013
Geo fencing = marketing messages to shoppers
Location will become more important to social media - 12/2/2010.

Way Cool Maps: Beyond Simple Mashups - @adamd
mapstraction - switch between a dozen mapping apis
Map providers are:
Google, Yahoo, Bing, MapQuests, multimap, poly9
var map = new mxn.mapstraction(mymap,google)
varpt = new mxn.latlongpoint(930,26,-123)
http://mapscripting.com/way-cool
all pizza within 5 miles:
mapstraction.addImageOverlay('searchradius', 'circle.png', 100, w, s, e, n)
varpoly = new mxn.Polyline(pt1, pt2, …)
mapstraction.addPolyline(poly)
http://mapmash.in= see click of updateszip codes for city, county, sensus data.
8 bit maps - one for austin.
CloudMaid.com- themes for googlemaps - different imagry at every zoom level
TileDrawer.com - imagery of maps changes CSS.
Geo Data - javascript standard for finding users location - chrome, firefox and iphone supports.
MaxMind, IPinfoDB, hostip.info = provides ip to location detail.
Everyone using google maps, only 1 or 2 people for any others
Driving directions - mapquest provides data for entire route - can use this in google with route points - free data that you can overlay on others.
API’s for Foursquare data – give grants based on vote if a business has a lot of patronage – Intuit Small Business
mapscripting.com

Mapping and Geolocation: Turnkey Approaches You Need to Know
500 million to get a satellite into orbit – images are really hard to get
In the UK, a Latitude, Longitude and Timestamp are considered “very” personal information - legal protection rights
stickybits - scan and attach audio, video, comments, concepts on to it
Joe Stump - http://simplegeo.com/
Someone is going to own presence. Either: Foursquare,Gowalla,Facebook, Twitter – my bet: Facebook
real-time population density
latitude api - phone can turn heat on in your house when you are within 3 miles
geo fencing = I only want to check in on foursquare, when I walk through the door of a public space - Checks you into this venue
Someone is in the same town/suburb as you

SXSW After Party
London Web Meetup
3rd Thursday of every month
SPONSOR US!

SXSW After Party

by nathanlon on Mar 19, 2010

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SXSW After Party — Presentation Transcript

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