Friction! It's what's killing your online donations
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What's holding back your online fundraising? It may be your fundraising pages. ...
What's holding back your online fundraising? It may be your fundraising pages.
Speaking on April 8, 2013 at the Association of Fundraising Professionals International Conference in San Diego, Tim Kachuriak, Dan Gillette, and Nathaniel Ward explained using case studies how the design and content on your pages may be holding back your supporters from making a donation online. The solution? Eliminate this "friction" from your fundraising pages and you could see a marked lift in your results.
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