Identity
Branding
Logo Design

Logo Design Process
"We need this to look really amazing - it's really got to
stand out and wow the client. But the budget is small
so don't spend any time working on it"
Agency Account Manager to Designer

2012

The Logo
"A logo is the single most important piece of design
for any business."
How many times will this
piece of your business be used?
Letterheads, Invoices, Web Site, Business Cards

Good Logo
1) designed to target a certain audience
2) communicates the ‘feel’ of the company
3) work across different mediums - online - offline
All this in a small and tidy work of art

INSIGHT STRATEGY DESIGN APPROVAL MANAGE
+ Step 2 STRATEGY + Step 3 DESIGN + Step 4 APPROVAL + Step 4 MANAGE
+ Step 1 INSIGHT
Client feedback / revisions Develop standards /
Understand the organisation Conduct market research and Brainstorm / Sketching
approval guidelines
and what it does produce ndings (SWOT)
Develop + maintain key
File creation & supply multi Internal brand launch
Interview key personnel Design Trends / Colour Theory messaging
versions - for all mediums (sta )
Narrow the focus Transfer work to computer often via (CD)
Fact Finder - assess brand / audit External Roll out of brand
Design and present identity
across all touch points
Find the position of the brand
(vehicles, online , o ine)
“one slot”

INSIGHT STRATEGY DESIGN APPROVAL MANAGE
+ Step 2 STRATEGY + Step 3 DESIGN + Step 4 APPROVAL + Step 4 MANAGE
+ Step 1 INSIGHT
Client feedback / revisions Develop standards /
Understand the organisation Conduct market research and Brainstorm / Sketching
approval guidelines
and what it does produce ndings (SWOT)
Develop + maintain key
File creation & supply multi Internal brand launch
Interview key personnel Design Trends / Colour Theory messaging
versions - for all mediums (sta )
Narrow the focus Transfer work to computer often via (CD)
Fact Finder - assess brand / audit External Roll out of brand
Design and present identity
across all touch points
Find the position of the brand
(vehicles, online , o ine)
“one slot”

INSIGHT STRATEGY DESIGN APPROVAL MANAGE
+ Step 2 STRATEGY + Step 3 DESIGN + Step 4 APPROVAL + Step 4 MANAGE
+ Step 1 INSIGHT
Client feedback / revisions Develop standards /
Understand the organisation Conduct market research and Brainstorm / Sketching
approval guidelines
and what it does produce ndings (SWOT)
Develop + maintain key
File creation & supply multi Internal brand launch
Interview key personnel Design Trends / Colour Theory messaging
versions - for all mediums (sta )
Narrow the focus Transfer work to computer often via (CD)
Fact Finder - assess brand / audit External Roll out of brand
Design and present identity
across all touch points
Find the position of the brand
(vehicles, online , o ine)
“one slot”

INSIGHT STRATEGY DESIGN APPROVAL MANAGE
+ Step 2 STRATEGY + Step 3 DESIGN + Step 4 APPROVAL + Step 4 MANAGE
+ Step 1 INSIGHT
Client feedback / revisions Develop standards /
Understand the organisation Conduct market research and Brainstorm / Sketching
approval guidelines
and what it does produce ndings (SWOT)
Develop + maintain key
File creation & supply multi Internal brand launch
Interview key personnel Design Trends / Colour Theory messaging
versions - for all mediums (sta )
Narrow the focus Transfer work to computer often via (CD)
Fact Finder - assess brand / audit External Roll out of brand
Design and present identity
across all touch points
Find the position of the brand
(vehicles, online , o ine)
“one slot”

INSIGHT STRATEGY DESIGN APPROVAL MANAGE
+ Step 2 STRATEGY + Step 3 DESIGN + Step 4 APPROVAL + Step 4 MANAGE
+ Step 1 INSIGHT
Client feedback / revisions Develop standards /
Understand the organisation Conduct market research and Brainstorm / Sketching
approval guidelines
and what it does produce ndings (SWOT)
Develop + maintain key
File creation & supply multi Internal brand launch
Interview key personnel Design Trends / Colour Theory messaging
versions - for all mediums (sta )
Narrow the focus Transfer work to computer often via (CD)
Fact Finder - assess brand / audit External Roll out of brand
Design and present identity
across all touch points
Find the position of the brand
(vehicles, online , o ine)
“one slot”