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eGenerations.com Social Network by Nathaniel Adam Briggs
eGenerations.com Social Network by Nathaniel Adam Briggs
eGenerations.com Social Network by Nathaniel Adam Briggs
eGenerations.com Social Network by Nathaniel Adam Briggs
eGenerations.com Social Network by Nathaniel Adam Briggs
eGenerations.com Social Network by Nathaniel Adam Briggs
eGenerations.com Social Network by Nathaniel Adam Briggs
eGenerations.com Social Network by Nathaniel Adam Briggs
eGenerations.com Social Network by Nathaniel Adam Briggs
eGenerations.com Social Network by Nathaniel Adam Briggs
eGenerations.com Social Network by Nathaniel Adam Briggs
eGenerations.com Social Network by Nathaniel Adam Briggs
eGenerations.com Social Network by Nathaniel Adam Briggs
eGenerations.com Social Network by Nathaniel Adam Briggs
eGenerations.com Social Network by Nathaniel Adam Briggs
eGenerations.com Social Network by Nathaniel Adam Briggs
eGenerations.com Social Network by Nathaniel Adam Briggs
eGenerations.com Social Network by Nathaniel Adam Briggs
eGenerations.com Social Network by Nathaniel Adam Briggs
eGenerations.com Social Network by Nathaniel Adam Briggs
eGenerations.com Social Network by Nathaniel Adam Briggs
eGenerations.com Social Network by Nathaniel Adam Briggs
eGenerations.com Social Network by Nathaniel Adam Briggs
eGenerations.com Social Network by Nathaniel Adam Briggs
eGenerations.com Social Network by Nathaniel Adam Briggs
eGenerations.com Social Network by Nathaniel Adam Briggs
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eGenerations.com Social Network by Nathaniel Adam Briggs

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A 50+ Social Network created entirely by Nathaniel Adam Briggs with $300.00 initial investment

A 50+ Social Network created entirely by Nathaniel Adam Briggs with $300.00 initial investment

Published in: Social Media, Technology, Business
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  • 1. The Premier Internet Destination for Experienced Adults Nathaniel Adam Briggs, CEO/Founder Office: 602-795-2289 Mobile: 602-751-5622 Email: nathaniel.briggs@gmail.com
  • 2.  Fastest Growing Internet Group = Ages 50+  30 - 43 Million People  5 - 8M Total Addressable Market  Grossly Ignored  Lack Life Stage Relevant Online Destinations  Contrast 15-35 Demographic: Friendster, MySpace, TagWorld, Facebook, Multiply, Bebo, Hi5, Tagged, list goes on & on…
  • 3.  Loss of Connection w/ Family, Friends, Kids  Work Retirement - 33% / 25M Near Zero $Saved  Life Stage Relevant Social Connectivity  Heavy Users of:  Dating, Gaming, Travel, Health, Shopping
  • 4.  Internet  Destination Targeting Life Experienced Relative Content, Services, Products, Community  Connect: Memoirs, Dating, Photos, Journals, Maps  Learn: Video Courses: Health, Longevity, Hobbies  Explore: Travel Buying, Voluntourism, Content  Shop: Gifts, Products, Rx  Play: Gaming, Entertainment  Work: Supplement Income, Employers
  • 5.  Advertising  Traditional:  Video:  Gaming:  Points: Banner - Pay-Per-View / CPM Short Segmented Ads Embedded Ads Activity Rewards  Commissions  Shopping: Per Product Purchase  Travel: Per Package Purchase  Work: Per Resource Use & Posting
  • 6.  Activity Rewards  Member Gets Points for Activity  Points Redeemed for Special Offers (Samples…)  Advertiser gets New Direct Marketing Channel  Turbo Charges Site Activity  Increased  Triple Activity = Increased Ad Revenue Win – Consumer, Advertiser, Us
  • 7.  Work Channel : 50+ Talent Pool  Dynamic Human Capital Talent Pool  U.S. Based English Educated Workforce  Supplemental Income, Fill Retirement $ Gap  Monetize via Resource Lease - Instant Chat / VoIP  Connects 50+ Needing Supplemental Income w/ Opportunity  Triple Win – Employee, Employer, Us
  • 8.  IPTV / Large Video Format  2006 9% Watched Daily – 2007 14%  39% - Women Ages 55-64 Watch Once Per Week  Now Seamlessly Integrated – eGen First Mover  Powerful Advertising Channel
  • 9. NO FORMAL MARKETING
  • 10.  111K Page Views – May / 2007  10K – Oct / 2006 : 1100% Increase  Members in 45 Countries  Up to 175% More Effective @ Revisition – Eons  Begun w/$300 & Competing with $32M Rival
  • 11.  Current via Google AdSense:  690 Mbr = 39K Imp @ $1.19 CPM = $46.73 / M  100K  100K  1M  1M Mbr = 5.6M Imp @ $2 CPM = $11.3K / M Mbr = 5.6M Imp @ $15 CPM = $85K / M Mbr = 56M Imp @ $2 CPM Mbr = 56M Imp @ $15 CPM  Banner = $113K / M = $850K / M Only! – No Video, Game, Points, Comm.
  • 12. It’s Ready to Grow.
  • 13. Additional Content
  • 14.  #1  #2  #3  #4  #5  - Eons: 160-340K Members - ThirdAge: 1.5M Members - MySpace: 11% Visitors 55+ - Friendster: 8% Visitors 55+ - FaceBook: 7.6% Visitors 55+ - Aug/06 - 1996 (15-35) (15-35) (15-35) Boomertowne, GrowingBolder, MyTimeHero, Fiftyplus, 55alive, USBoomers, AgingHipsters, Boomernet, BoomersInt, SeniorNet, SavvySenior, Baby-Boomer-Central...
  • 15.  Membership  70% Internet  Internet  Physical = Advertiser Interest 30% Physical = Best Bang for Buck = Target 50+ Honey Pots  Grow Internal Ad Network Sales  Build Alliances & Partnerships  Travel, Rx, Health, Financial, Longevity…  Phase Out External Ad Network Usage  Increase eGen % Ad Revenue
  • 16.  Nathaniel Adam Briggs CEO/Founder  Need: Marketing, Sales, Dev  Nancy Nordstrom, M.Ed,Staff Writer  Dir. Elderhostel Institute Network / Pub. Author  David Hart  Former Fortune 500 exec  Virginia Jansen  Internet Columnist  Marlys Styne, MA, Staff Writer Staff Writer Staff Writer  Published Author / Retired Professor
  • 17.  111K Page Views – May / 2007  10K – Oct / 2006 : 1100% Increase  7418 Unique Visits via 690 Members  15 Pages Viewed per Visit – 160 Month/Mbr  Up to 175% More Effective @ Revisition - Eons  Begun w/$300 & Competing with $32M Rival
  • 18. 6 2 Month Goal Year Goal = 100K Members = 1M+ Members  Conversion Rate =  1.2M Targets Yield=  Revenue  Revenue 8 - 19% 96K - 228K Members 6 Month = $5K - 80K - Momentum Phase 2 Year = $1.01 - 3M
  • 19.  Funding Use:  Member Growth  Sales & Alliances  Development  Ad Platform Quality  $650K  Goal: - Fueling 6 Month Milestones Round 2 Funding
  • 20.  Multi-Generation Support & Ageless Approach  Per Generation & Life Stage Content  Cross-Generation Communication – Kids, Family  Generational Soft-Fencing

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