eGenerations.com Social Network by Nathaniel Adam Briggs
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A 50+ Social Network created entirely by Nathaniel Adam Briggs with $300.00 initial investment

A 50+ Social Network created entirely by Nathaniel Adam Briggs with $300.00 initial investment

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eGenerations.com Social Network by Nathaniel Adam Briggs Presentation Transcript

  • 1. The Premier Internet Destination for Experienced Adults Nathaniel Adam Briggs, CEO/Founder Office: 602-795-2289 Mobile: 602-751-5622 Email: nathaniel.briggs@gmail.com
  • 2.  Fastest Growing Internet Group = Ages 50+  30 - 43 Million People  5 - 8M Total Addressable Market  Grossly Ignored  Lack Life Stage Relevant Online Destinations  Contrast 15-35 Demographic: Friendster, MySpace, TagWorld, Facebook, Multiply, Bebo, Hi5, Tagged, list goes on & on…
  • 3.  Loss of Connection w/ Family, Friends, Kids  Work Retirement - 33% / 25M Near Zero $Saved  Life Stage Relevant Social Connectivity  Heavy Users of:  Dating, Gaming, Travel, Health, Shopping
  • 4.  Internet  Destination Targeting Life Experienced Relative Content, Services, Products, Community  Connect: Memoirs, Dating, Photos, Journals, Maps  Learn: Video Courses: Health, Longevity, Hobbies  Explore: Travel Buying, Voluntourism, Content  Shop: Gifts, Products, Rx  Play: Gaming, Entertainment  Work: Supplement Income, Employers
  • 5.  Advertising  Traditional:  Video:  Gaming:  Points: Banner - Pay-Per-View / CPM Short Segmented Ads Embedded Ads Activity Rewards  Commissions  Shopping: Per Product Purchase  Travel: Per Package Purchase  Work: Per Resource Use & Posting
  • 6.  Activity Rewards  Member Gets Points for Activity  Points Redeemed for Special Offers (Samples…)  Advertiser gets New Direct Marketing Channel  Turbo Charges Site Activity  Increased  Triple Activity = Increased Ad Revenue Win – Consumer, Advertiser, Us
  • 7.  Work Channel : 50+ Talent Pool  Dynamic Human Capital Talent Pool  U.S. Based English Educated Workforce  Supplemental Income, Fill Retirement $ Gap  Monetize via Resource Lease - Instant Chat / VoIP  Connects 50+ Needing Supplemental Income w/ Opportunity  Triple Win – Employee, Employer, Us
  • 8.  IPTV / Large Video Format  2006 9% Watched Daily – 2007 14%  39% - Women Ages 55-64 Watch Once Per Week  Now Seamlessly Integrated – eGen First Mover  Powerful Advertising Channel
  • 9. NO FORMAL MARKETING
  • 10.  111K Page Views – May / 2007  10K – Oct / 2006 : 1100% Increase  Members in 45 Countries  Up to 175% More Effective @ Revisition – Eons  Begun w/$300 & Competing with $32M Rival
  • 11.  Current via Google AdSense:  690 Mbr = 39K Imp @ $1.19 CPM = $46.73 / M  100K  100K  1M  1M Mbr = 5.6M Imp @ $2 CPM = $11.3K / M Mbr = 5.6M Imp @ $15 CPM = $85K / M Mbr = 56M Imp @ $2 CPM Mbr = 56M Imp @ $15 CPM  Banner = $113K / M = $850K / M Only! – No Video, Game, Points, Comm.
  • 12. It’s Ready to Grow.
  • 13. Additional Content
  • 14.  #1  #2  #3  #4  #5  - Eons: 160-340K Members - ThirdAge: 1.5M Members - MySpace: 11% Visitors 55+ - Friendster: 8% Visitors 55+ - FaceBook: 7.6% Visitors 55+ - Aug/06 - 1996 (15-35) (15-35) (15-35) Boomertowne, GrowingBolder, MyTimeHero, Fiftyplus, 55alive, USBoomers, AgingHipsters, Boomernet, BoomersInt, SeniorNet, SavvySenior, Baby-Boomer-Central...
  • 15.  Membership  70% Internet  Internet  Physical = Advertiser Interest 30% Physical = Best Bang for Buck = Target 50+ Honey Pots  Grow Internal Ad Network Sales  Build Alliances & Partnerships  Travel, Rx, Health, Financial, Longevity…  Phase Out External Ad Network Usage  Increase eGen % Ad Revenue
  • 16.  Nathaniel Adam Briggs CEO/Founder  Need: Marketing, Sales, Dev  Nancy Nordstrom, M.Ed,Staff Writer  Dir. Elderhostel Institute Network / Pub. Author  David Hart  Former Fortune 500 exec  Virginia Jansen  Internet Columnist  Marlys Styne, MA, Staff Writer Staff Writer Staff Writer  Published Author / Retired Professor
  • 17.  111K Page Views – May / 2007  10K – Oct / 2006 : 1100% Increase  7418 Unique Visits via 690 Members  15 Pages Viewed per Visit – 160 Month/Mbr  Up to 175% More Effective @ Revisition - Eons  Begun w/$300 & Competing with $32M Rival
  • 18. 6 2 Month Goal Year Goal = 100K Members = 1M+ Members  Conversion Rate =  1.2M Targets Yield=  Revenue  Revenue 8 - 19% 96K - 228K Members 6 Month = $5K - 80K - Momentum Phase 2 Year = $1.01 - 3M
  • 19.  Funding Use:  Member Growth  Sales & Alliances  Development  Ad Platform Quality  $650K  Goal: - Fueling 6 Month Milestones Round 2 Funding
  • 20.  Multi-Generation Support & Ageless Approach  Per Generation & Life Stage Content  Cross-Generation Communication – Kids, Family  Generational Soft-Fencing