bout                    i  Q ue                        nternationalAN EVENING OF MUSIC AND CULTURE
BIG LIVE (VIDEO CONTENT)                                       TALENTHOUSE (MARKETING)                             LIVE SH...
UTILIZING PARTNERS TO BOOK ACTS                               WILL DRIVE MARKETING POWER AND                              ...
• PERFORMANCES WILL BE AIRED ON BIGLIVE.COM. (BRANDING OPPORTUNITY AVAILABLE)• DIGITAL MARKETING PARTNERS WILL PROVIDE INN...
WEEK ONE                WEEK TWO               WEEK THREEDR. HOLLYWOOD W DJ RUSH       HEADLINER                  HEADLINE...
• “IB” STRIVES TO BRING INTERNATIONAL AND LOCAL TALENT TOGETHER.• CULTURAL EVENT COMBINES PERFORMANCE ART WITH MUSIC.• IN-...
• DETERMINE 90 DAY WINDOW FOR DATES• REVIEW TALENT PIPELINE• PICK SUBMISSION PARTNER• CREATE MARKETING WINDOW AND MESSAGE•...
NATHAN HOYemail: n@nathanhoy,comoffice: (310) 594-7700                               "Nathan Hoy currently serves as a digi...
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Ib2011

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Ib2011

  1. 1. bout i Q ue nternationalAN EVENING OF MUSIC AND CULTURE
  2. 2. BIG LIVE (VIDEO CONTENT) TALENTHOUSE (MARKETING) LIVE SHARE (ENGAGEMENT / CONTENT) WIMO (MARKETING)MEDIA & MARKETING PARTNERS
  3. 3. UTILIZING PARTNERS TO BOOK ACTS WILL DRIVE MARKETING POWER AND FAN BASE EXPANSION FOR VENUE.TALENT (SUBMISSION PARTNERS)
  4. 4. • PERFORMANCES WILL BE AIRED ON BIGLIVE.COM. (BRANDING OPPORTUNITY AVAILABLE)• DIGITAL MARKETING PARTNERS WILL PROVIDE INNOVATIVE ENGAGEMENT OPPORTUNITIES AND PROMOTIONAL VALUE.• BRAND AND MARKETING PARTNERS WILL DRIVE NEW CUSTOMER BASE FOR ALL NIGHTS.• RELATIONSHIPS WITH INTERNATIONAL BOUTIQUE WILL CREATE UNIQUE OPPORTUNITIES RARELY SEEN IN SMALL AND MID-LEVEL VENUES.• NON-SPECIFIC GENRE TALENT BASE WILL DRAW ATTENTION AND ALLOW “IB” TO FOCUS ON PERFORMANCES WHICH DRAW FANS AND DRIVE REVENUE. VENUE REWARDS
  5. 5. WEEK ONE WEEK TWO WEEK THREEDR. HOLLYWOOD W DJ RUSH HEADLINER HEADLINER E-TRAIN TBD TBD SOSHY TBD TBD LONE TBD TBD DJ (TBD) DJ (TBD) DJ (TBD) CROWD PERFORMERS: CROWD PERFORMERS: CROWD PERFORMERS: VENICE CIRQUE VENICE CIRQUE VENICE CIRQUE WEEKS 1 AND 2 WILL BE USED TO CREATE FAN BASE AND LEVERAGE RELATION- SHIPS WITH LOCAL ARTIST MANAGEMENT FOR DEVELOPING ACTS AND LARGER OPPORTUNITIES. TALENT (SCHEDULE)
  6. 6. • “IB” STRIVES TO BRING INTERNATIONAL AND LOCAL TALENT TOGETHER.• CULTURAL EVENT COMBINES PERFORMANCE ART WITH MUSIC.• IN-VENUE TECHNOLOGY PARTNERS WILL PROVIDE DATA AND SOCIAL COMMUNITY.• SOCIAL PROMOTIONS WILL CREATE AWARENESS IN LOCAL AREAS.• ROTATION OF TALENT AND TRENDING DJ’S WILL CREATE A RELEVANT BRAND FOR VENUERATHER THAN RELYING ON SPECIFIC TALENT. TALENT (FORMAT)
  7. 7. • DETERMINE 90 DAY WINDOW FOR DATES• REVIEW TALENT PIPELINE• PICK SUBMISSION PARTNER• CREATE MARKETING WINDOW AND MESSAGE• BOOK DATES NEXT STEPS
  8. 8. NATHAN HOYemail: n@nathanhoy,comoffice: (310) 594-7700 "Nathan Hoy currently serves as a digital and marketing consultantmobile: (310) 897-9700 for many major labels, music corporations and artists where his technology background has proven affective in generating strategic insights and formulating innovative approaches to artist marketing within the digital/social media market place. Hoy brings with him more than 18 years experience in the music and technology field to develop and execute strategic and creative marketing plans for top clients, emerging musicians and Grammy-winning artists. As the former Vice President and Chief Operating Officer in the Artist Services Division at Live Nation, Hoy helped artists create, manage and monetize their relationship with fans through marketing, merchandise, creative services, fan clubs, digital products and digital distribution during touring and album cycles." CONTACT

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