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5 Questions That Change The Web
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5 Questions That Change The Web

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  • Chad Williams Served with a ministry for 7 years as Internet Ministry Director and CTO 5Q Communications for 3 years helping LOTS of ministries with website

Transcript

  • 1. Chopsticks: How to use them, and why they’re the best!
    • Nathan Ho
    • [email_address] http://www.ask5Q.com /
  • 2. Five Questions that can Change The Web
    • Nathan Ho
    • [email_address] http://www.ask5Q.com /
  • 3. Why Nathan Ho is up front...
    • Child Evangelism Fellowship
      • Network and PC administrator
      • PC technician
      • Support and training
    • Gospelcom.net
      • Alliance Support (400+ ministries)
    • 5Q Communications, Inc.
      • Support Lead
      • Programmer
      • Systems Administrator
    • Chopstick and Mac user
  • 4. Change the WEB !? Really? Romans 10:14 (NASB) “ How then will they call on Him in whom they have not believed? How will they believe in Him whom they have not heard? And how will they hear without a preacher? ”
  • 5.
    • http://www.dokimos.org/ajff/
  • 6. 1. Who Is Your Audience?
    • Age (example: facebook)
    • Gender
    • Financial situation
    • Occupation
    • Political standing
    • Religious Affiliations and leanings
    • Likes and dislikes
  • 7. 1. Who Is Your Audience?
    • EXAMPLE: Web personas and archetypes*
      • age / gender
      • life situation (married, single, finances?)
      • attitudes (happy, easy-going, anxious, etc)
      • skills and goals (education, etc)
      • schedule and available time (family? work?)
      • behavior patterns (work travel? kids care?)
      • how they find your site (friend, search engine, etc)
      • technology used (computers,browsers,etc)
    http://www.bruceclay.com/design/articles/webpersona.htm
  • 8.
    • faithfacts.org
  • 9.
    • joniandfriendsradio.org
  • 10. 2. How Do You Define Success?
    • Donations
    • Sales
    • Leads
    • Lives Impacted
    • Building Community / Social interactions
    • Inform
    • Tools: Google Analytics, Quantcast, ClickTracks, Internal reporting
    • Brian Tol: “Hits, Pageviews and other Lies”
    http://www.slideshare.net/wiremine/hits-pageviews-and-other-lies
  • 11.
    • www.google.com/analytics
  • 12.  
  • 13.
    • www.actsweb.org
  • 14.
    • ListenersBible.com
  • 15. 3. What is the Primary Action?
    • Read? Fill out form? Donate/Purchase?Volunteer?
    • What do you want the users to do?
    • Each page should have a call to action
      • Examples:
        • Read the next / newest article
        • Sign up for RSS
        • Join Community
        • Point to Related Articles / products
      • No Dead End Pages
  • 16. Example Strategy
  • 17. 4. Does Your Design and Text Communicate Effectively?
    • Serve the audience
    • Visual Hierarchy
    • Use Conventions (naming, layout, etc)
    • Make it Obvious What’s Clickable
    • Good use of White space
  • 18.
    • FirstFruit.org
  • 19.
    • FirstFruit.org
  • 20.
    • DOORinternational.org
  • 21.
    • DOORinternational.org
  • 22. 5. Are Your Systems Integrated and Compliant?
    • Integrated with other marketing processes
    • Integrated with other ministry processes
      • When a person signs up for an email list, do flow right into the donor cultivation process?
      • If a person donates via a check in the mail, are they tracked for thanks and other appropriate responses?
  • 23.
    • ListenersBible.com
  • 24. Five Strategic Questions
    • Who is your audience?
    • How do you define success?
    • What is the primary action?
    • Does your design and text communicate effectively?
    • Are your systems integrated and compliant?
  • 25. 5Q Communications
    • [email_address]
    • http://www.5Qcommunications.com