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Revitilize Your Business With Social Media
 

Revitilize Your Business With Social Media

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Revitilize Your Business With Social Media

Revitilize Your Business With Social Media

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    Revitilize Your Business With Social Media Revitilize Your Business With Social Media Presentation Transcript

    •  
    • • Lack of Knowledge & Understanding • Brand Management & PR Concerns • Lack of Time and Personnel • It’s a Passing Fad Social Media Myths & Fears Most Common Reasons:
      • Generation Y will outnumber baby boomers
      • YouTube is second largest search engine in the world
      • Facebook has reached 500m users – fastest growing segment is 55-65 year old women
      • 50 million Tweets per day - 80% are outside of Twitter
      • Over 200,000,000 Blogs
      • 80% of companies use LinkedIn as primary tool to find employees
      Social Media Trends 2010 Stats: Source Mashable.com & Socialnomics.net
    • Why Social Media? Business Benefits: • Visibility & Branding • Generate Leads • Customer Service & Interaction • Market Intelligence
    • What Do I Need? • Increase Sales • Create Brand Awareness • Promote a Product or Service • Generate Leads • Customer Service • Attract Employees • Gain Customer Feedback • Share Expertise Getting Started What is your goal? •
      • Be Methodical:
        • Observe Others
        • Study Competition
        • Learn Social Media Etiquette
        • Establish Corporate Best Practices
      Plan of Attack Watch, Listen & Learn
    • Extend Your Strategy Share on Multiple Sites
      • Branding & Visibility
        • Build Your Community
        • Promote Your Social Networks
        • Engage with Potential Customers
      Building Your Image Tips in Getting Started
      • Blog Resources
        • Select a blog resource (i.e. Blogger, Wordpress)
        • Install blog plugins (i.e. Provide an RSS Feed)
        • Integrate social media links & buttons
        • Personalize your company blog
        • Add the “about” information
      Start Your Blog Tips in Getting Started
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    • Attracting Leads Tips in Getting Started
      • Lead Generation
        • Post Coupons / Promotions / Contests
          • Engage Your Customer
          • Offer Something Unique
          • Make it Simple
        • Cross Promote (i.e., Traditional Marketing)
        • Use Guerilla Style Campaigns
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    • Managing Your Customer Tips in Getting Started
      • Customer Service & Interaction
        • Be Responsive
        • Ask for Feedback
        • Be Consistent
        • Setup Alerts & Monitor (i.e., Google, SocialMedia, Monitter, Tweetbeep)
      • Your Fan Page Can Provide:
        • Overview of company
        • Website and contact info
        • Press releases
        • Videos
        • Blog RSS
        • Twitter updates
        • Company news and status
        • Customer interaction
      Create a Facebook Page Tips in Getting Started
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    • Engage with Customers
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      • Steps to Get Started:
        • Create an Account
        • Customize Your Page
        • Talk to People
        • Share Tweets, Pictures & Videos
        • Post Promotions (i.e., Coupons / Contest)
        • Create Strategic Alliances
      Create a Twitter Account Tips in Getting Started
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    • Search Resources & Competition
    • Start Your Search Find Resources (http://search.twitter.com)
    • Review Results Use Resources
    • Respond to Customers
    • Setup Alerts
    • Setup Alerts Stay in the Loop
    • Review Alerts Check it Out
    • Managing Negative Feedback
    • Negative Feedback Listen to Your Customers
    • Negative Feedback Respond & Resolve
    • Share Testimonials
    • Gather Your Data Expense or Investment?
      • Market Intelligence
        • Gather & Analyze Data
        • Keeping Doing What Works
        • Add Something New
        • (i.e., offer a new product)
        • Watch Your Competitors
    • Monitor Your Brand Dig Deep Into Your Data Monitoring Tools:
        • Social media provides a way to market yourself, your business, your products and services. Tools such as Brandwatch, TweetDeck and Socialmention help you monitor your brand.
    • Stay Ahead of the Game Dig Deep Into Your Data Add Something New:
        • Watch Your Competitors
        • Stay on Top of Trends
        • Reward Your Customers
        • (i.e., customer loyalty or rewards program)
    • Who, What, Where, Now?
      • What are the Next Steps?
      • Join the conversation
        • • Who, what, when, how can you help?
      • Create a Manageable Plan • Social media takes time • Build your network
      • Measure Results • Adjust as needed
    • Questions?
    • Connect, Join, Follow Get Social!
      • Connect with Helen Levinson
      • LinkedIn: http://www.linkedin.com/in/helenlevinson
      • Twitter: http://twitter.com/helenlevinson
      • Connect with Desert Rose Design
      • DRD Blog: http://write-on-red.desertrose.net/
      • DRD Facebook: http://www.facebook.com/DesertRoseDesign
      • DRD Twitter: http://twitter.com/DRDmarketing
      • DRD Resource Box: http://www.desertrose.net/resourcebox/
      • DRD LinkedIn:
      • http://www.linkedin.com/groups?home=&gid=1846028
    •