Revitilize Your Business With Social Media


Published on

Revitilize Your Business With Social Media

  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Revitilize Your Business With Social Media

  1. 2. • Lack of Knowledge & Understanding • Brand Management & PR Concerns • Lack of Time and Personnel • It’s a Passing Fad Social Media Myths & Fears Most Common Reasons:
  2. 3. <ul><li>Generation Y will outnumber baby boomers </li></ul><ul><li>YouTube is second largest search engine in the world </li></ul><ul><li>Facebook has reached 500m users – fastest growing segment is 55-65 year old women </li></ul><ul><li>50 million Tweets per day - 80% are outside of Twitter </li></ul><ul><li>Over 200,000,000 Blogs </li></ul><ul><li>80% of companies use LinkedIn as primary tool to find employees </li></ul>Social Media Trends 2010 Stats: Source &
  3. 4. Why Social Media? Business Benefits: • Visibility & Branding • Generate Leads • Customer Service & Interaction • Market Intelligence
  4. 5. What Do I Need? • Increase Sales • Create Brand Awareness • Promote a Product or Service • Generate Leads • Customer Service • Attract Employees • Gain Customer Feedback • Share Expertise Getting Started What is your goal? •
  5. 6. <ul><li>Be Methodical: </li></ul><ul><ul><li>Observe Others </li></ul></ul><ul><ul><li>Study Competition </li></ul></ul><ul><ul><li>Learn Social Media Etiquette </li></ul></ul><ul><ul><li>Establish Corporate Best Practices </li></ul></ul>Plan of Attack Watch, Listen & Learn
  6. 7. Extend Your Strategy Share on Multiple Sites
  7. 8. <ul><li>Branding & Visibility </li></ul><ul><ul><li>Build Your Community </li></ul></ul><ul><ul><li>Promote Your Social Networks </li></ul></ul><ul><ul><li>Engage with Potential Customers </li></ul></ul>Building Your Image Tips in Getting Started
  8. 9. <ul><li>Blog Resources </li></ul><ul><ul><li>Select a blog resource (i.e. Blogger, Wordpress) </li></ul></ul><ul><ul><li>Install blog plugins (i.e. Provide an RSS Feed) </li></ul></ul><ul><ul><li>Integrate social media links & buttons </li></ul></ul><ul><ul><li>Personalize your company blog </li></ul></ul><ul><ul><li>Add the “about” information </li></ul></ul>Start Your Blog Tips in Getting Started
  9. 13. Attracting Leads Tips in Getting Started <ul><li>Lead Generation </li></ul><ul><ul><li>Post Coupons / Promotions / Contests </li></ul></ul><ul><ul><ul><li>Engage Your Customer </li></ul></ul></ul><ul><ul><ul><li>Offer Something Unique </li></ul></ul></ul><ul><ul><ul><li>Make it Simple </li></ul></ul></ul><ul><ul><li>Cross Promote (i.e., Traditional Marketing) </li></ul></ul><ul><ul><li>Use Guerilla Style Campaigns </li></ul></ul>
  10. 17. Managing Your Customer Tips in Getting Started <ul><li>Customer Service & Interaction </li></ul><ul><ul><li>Be Responsive </li></ul></ul><ul><ul><li>Ask for Feedback </li></ul></ul><ul><ul><li>Be Consistent </li></ul></ul><ul><ul><li>Setup Alerts & Monitor (i.e., Google, SocialMedia, Monitter, Tweetbeep) </li></ul></ul>
  11. 18. <ul><li>Your Fan Page Can Provide: </li></ul><ul><ul><li>Overview of company </li></ul></ul><ul><ul><li>Website and contact info </li></ul></ul><ul><ul><li>Press releases </li></ul></ul><ul><ul><li>Videos </li></ul></ul><ul><ul><li>Blog RSS </li></ul></ul><ul><ul><li>Twitter updates </li></ul></ul><ul><ul><li>Company news and status </li></ul></ul><ul><ul><li>Customer interaction </li></ul></ul>Create a Facebook Page Tips in Getting Started
  12. 20. Engage with Customers
  13. 25. <ul><li>Steps to Get Started: </li></ul><ul><ul><li>Create an Account </li></ul></ul><ul><ul><li>Customize Your Page </li></ul></ul><ul><ul><li>Talk to People </li></ul></ul><ul><ul><li>Share Tweets, Pictures & Videos </li></ul></ul><ul><ul><li>Post Promotions (i.e., Coupons / Contest) </li></ul></ul><ul><ul><li>Create Strategic Alliances </li></ul></ul>Create a Twitter Account Tips in Getting Started
  14. 31. Search Resources & Competition
  15. 32. Start Your Search Find Resources (
  16. 33. Review Results Use Resources
  17. 34. Respond to Customers
  18. 35. Setup Alerts
  19. 36. Setup Alerts Stay in the Loop
  20. 37. Review Alerts Check it Out
  21. 38. Managing Negative Feedback
  22. 39. Negative Feedback Listen to Your Customers
  23. 40. Negative Feedback Respond & Resolve
  24. 41. Share Testimonials
  25. 42. Gather Your Data Expense or Investment? <ul><li>Market Intelligence </li></ul><ul><ul><li>Gather & Analyze Data </li></ul></ul><ul><ul><li>Keeping Doing What Works </li></ul></ul><ul><ul><li>Add Something New </li></ul></ul><ul><ul><li>(i.e., offer a new product) </li></ul></ul><ul><ul><li>Watch Your Competitors </li></ul></ul>
  26. 43. Monitor Your Brand Dig Deep Into Your Data Monitoring Tools: <ul><ul><li>Social media provides a way to market yourself, your business, your products and services. Tools such as Brandwatch, TweetDeck and Socialmention help you monitor your brand. </li></ul></ul>
  27. 44. Stay Ahead of the Game Dig Deep Into Your Data Add Something New: <ul><ul><li>Watch Your Competitors </li></ul></ul><ul><ul><li>Stay on Top of Trends </li></ul></ul><ul><ul><li>Reward Your Customers </li></ul></ul><ul><ul><li>(i.e., customer loyalty or rewards program) </li></ul></ul>
  28. 45. Who, What, Where, Now? <ul><li>What are the Next Steps? </li></ul><ul><li>Join the conversation </li></ul><ul><ul><li>• Who, what, when, how can you help? </li></ul></ul><ul><li>Create a Manageable Plan • Social media takes time • Build your network </li></ul><ul><li>Measure Results • Adjust as needed </li></ul>
  29. 46. Questions?
  30. 47. Connect, Join, Follow Get Social! <ul><li>Connect with Helen Levinson </li></ul><ul><li>LinkedIn: </li></ul><ul><li>Twitter: </li></ul><ul><li>Connect with Desert Rose Design </li></ul><ul><li>DRD Blog: </li></ul><ul><li>DRD Facebook: </li></ul><ul><li>DRD Twitter: </li></ul><ul><li>DRD Resource Box: </li></ul><ul><li>DRD LinkedIn: </li></ul><ul><li> </li></ul>