Get LinkedIn

400 views
342 views

Published on

Kathy Steele, VP and Creative Director of Desert Rose Design, presents how you can use LinkedIn to better grow your brand and your business.

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
400
On SlideShare
0
From Embeds
0
Number of Embeds
9
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Get LinkedIn

  1. 2. <ul><li>Business oriented social networking site used primarily for professional networking. LinkedIn has over 50 million members. </li></ul><ul><li>What is LinkedIn for you? </li></ul><ul><li>Manage information that is publicly available about you </li></ul><ul><li>Find and be Found: Get introduced to potential Clients, Partners, Vendors and Prospects </li></ul>
  2. 3. Tactics (Your Profile - Put Your Best Face Forward) Tip: Using a professional photo will give you more credibility.
  3. 4. Tactics (Your Profile) Add a Headline That Will Draw Attention Add a Geographic Area You Serve Build Your Connections Create a Vanity URL Tip: A completed profile will help market you and your company. Update Your Status Personalize Websites
  4. 5. Tactics (Your Profile - Summary) Be Creative & Interesting • This is your elevator speech • Sprinkle your summary with search terms Add Specialties • People search for this Tip: The more specialties you list, the better chance you have of being found.
  5. 6. Tactics (Your Profile - Applications) Tip: Use applications to boost brand awareness.
  6. 7. Tactics (Your Profile - Groups) Tip: Joining groups increases your connections. Join Groups • Local Networking • Industry Related • Your Customers are In • Your Competitors • You Add/Receive Value
  7. 8. Tactics (Your Profile - Awards) Tip: Plug yourself and your business
  8. 9. Tactics (Great Profiles) Search People Borrow Ideas Search Competitors Fine-tune Your Keywords Tip: When updating your profile, search competitors in your industry.
  9. 10. Tactics What’s Next? • Monitor, update and regularly improve your online reputation • Accept any invitations that make sense • When collecting business cards at networking events, invite them to connect with you on LinkedIn • Pre-connect before attending events • Use InMail vs. eMail Tip: The more involved you become, the more visibility you’ll gain.
  10. 11. Tactics What’s Next? Tip: Keep your profile current to accurately promote yourself. • Add your LinkedIn public profile URL to your email signature • Drop into Q&A or Groups and see if you can volunteer answers • Select 3 people in your network and write them a recommendation with detailed characteristics and specific achievements
  11. 12. Tactics What’s Next? Tip: Keep your profile current to accurately promote yourself. • Add any relevant slide decks to the SlideShare application or add books to the Amazon bookshelf • Use the company profiles search • Advertise events or promotions to your fellow group members
  12. 13. Questions

×