The Localization of Online Storytelling
Tweet Your Question




 If you have a question during the session, Tweet
 @LOHASForum followed by the question



  http:...
Modern Storytellers




   We tell the stories of pioneers
     who make the world a
                      better place
Agenda




 Mobile, Social, Local Convergence

 Foursquare, Facebook, Google, Mobile Web

 Seeding Movements

 Getting Pra...
Geolocation and social media




      The term geolocation
 refers to applications which allow users to
          publish...
And the best part...




No one knows exactly where this phenomenon is headed
        = tons of opportunity!
Mobile
Changing the way we interact
Mobile - Consumer




 285 million+ cellphones in the U.S. (309+ million people in U.S.)

 Smartphone adoption grew 60% fr...
Mobile - Search




 If you are online - Google knows!

 1 in 5 searches are locally related

 Google/Search - attempt to ...
Mobile - Business




 Local advertising

 Smarter/targeted spending of advertising dollars

 Reaching prospective custome...
Foursquare (And others)
A geo-social game with real storytelling results
Foursquare - Consumer




 User-generated tips on the locations

 Intense competition for (mayorship, places, etc.)

 Oppo...
Foursquare - Business




 1.6 million+ users and growing

 Real-time data - location updates

 Data analysis tools

 Staf...
FourSquare - Business
FourSquare - Business
Foursquare - First Steps




 Claim your business

 Be part of the game - host contest, giveaways, etc.

 Create specials ...
Google
Google - Business
Google - Business
Google - Business
Oh by the way Facebook & Twitter
 are also recognizing this new local, mobile frontier
Facebook and Twitter




 Experimenting with location-based check-in features

 Facebook geo-targeted advertising

 Geo-ta...
Seeding Local Movements
It’s still about the story




           Authenticity
                  Relevancy
                             Value
Building Social Movements
Guidelines




 Be authentic, relevant & valuable

 Be passionate - content is still king

 Be yourself - relax

 Be brave...
Start by using the tools




 Mobile games - start checking in and seeing how others are using it

 Add location to your t...
What’s Next?




 Geo tools will start to integrate data or others will do it for them!

 Privacy issues will continue to ...
Building
  Social
Movements
And if you still have doubts
        Just look at this!
Hold on I need to check in
The Storytelling Value of Location-based Services
The Storytelling Value of Location-based Services
Upcoming SlideShare
Loading in...5
×

The Storytelling Value of Location-based Services

2,183

Published on

Learn how to better discover, develop and tell your story to consumers locally in a way that is authentic, relevant and adds value. Explore how mobile and geo-targeting technologies are shaping consumer-brand interactions. Learn how you can tell your story locally by leveraging geo-friendly interactive tools and services such as mobile phones, Foursquare, Gowalla, Twitter, Yelp!, Google business tools.

0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,183
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
76
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

The Storytelling Value of Location-based Services

  1. 1. The Localization of Online Storytelling
  2. 2. Tweet Your Question If you have a question during the session, Tweet @LOHASForum followed by the question http://www.modernstorytellers.com/lohas/
  3. 3. Modern Storytellers We tell the stories of pioneers who make the world a better place
  4. 4. Agenda Mobile, Social, Local Convergence Foursquare, Facebook, Google, Mobile Web Seeding Movements Getting Practical
  5. 5. Geolocation and social media The term geolocation refers to applications which allow users to publish their location Making Location Relevant Online
  6. 6. And the best part... No one knows exactly where this phenomenon is headed = tons of opportunity!
  7. 7. Mobile Changing the way we interact
  8. 8. Mobile - Consumer 285 million+ cellphones in the U.S. (309+ million people in U.S.) Smartphone adoption grew 60% from 2009 - 2010 76% of the U.S. uses mobile web Mobile web grew 110% in the U.S. last year
  9. 9. Mobile - Search If you are online - Google knows! 1 in 5 searches are locally related Google/Search - attempt to make more relevant by knowing location More interactive/less reactive
  10. 10. Mobile - Business Local advertising Smarter/targeted spending of advertising dollars Reaching prospective customers while they are “nearby” Creating dialogue with customers
  11. 11. Foursquare (And others) A geo-social game with real storytelling results
  12. 12. Foursquare - Consumer User-generated tips on the locations Intense competition for (mayorship, places, etc.) Opportunity to create specials and compete with surrounding businesses Users’ lifestreams provide interest for other users
  13. 13. Foursquare - Business 1.6 million+ users and growing Real-time data - location updates Data analysis tools Staff tools to interact directly with Foursquare fans
  14. 14. FourSquare - Business
  15. 15. FourSquare - Business
  16. 16. Foursquare - First Steps Claim your business Be part of the game - host contest, giveaways, etc. Create specials for fans - free demos, tours Give special treatment to “Mayor” or reward number of check-ins Create an event incentive - even if it is not your event
  17. 17. Google
  18. 18. Google - Business
  19. 19. Google - Business
  20. 20. Google - Business
  21. 21. Oh by the way Facebook & Twitter are also recognizing this new local, mobile frontier
  22. 22. Facebook and Twitter Experimenting with location-based check-in features Facebook geo-targeted advertising Geo-targeted messaging (NAVY SOP) Location on status updates (World Cup) Twitter Places associating names with locations
  23. 23. Seeding Local Movements
  24. 24. It’s still about the story Authenticity Relevancy Value
  25. 25. Building Social Movements
  26. 26. Guidelines Be authentic, relevant & valuable Be passionate - content is still king Be yourself - relax Be brave - experiment, create Be responsive - measure, monitor
  27. 27. Start by using the tools Mobile games - start checking in and seeing how others are using it Add location to your tweets Consider privacy and your comfortable level with location based applications
  28. 28. What’s Next? Geo tools will start to integrate data or others will do it for them! Privacy issues will continue to be an area of concern We will see increase personalization - maybe with some backlash! Experience creation and experimentation will be the norm!
  29. 29. Building Social Movements
  30. 30. And if you still have doubts Just look at this!
  31. 31. Hold on I need to check in
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×