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The Storytelling Value of Location-based Services
 

The Storytelling Value of Location-based Services

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Learn how to better discover, develop and tell your story to consumers locally in a way that is authentic, relevant and adds value. Explore how mobile and geo-targeting technologies are shaping ...

Learn how to better discover, develop and tell your story to consumers locally in a way that is authentic, relevant and adds value. Explore how mobile and geo-targeting technologies are shaping consumer-brand interactions. Learn how you can tell your story locally by leveraging geo-friendly interactive tools and services such as mobile phones, Foursquare, Gowalla, Twitter, Yelp!, Google business tools.

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    The Storytelling Value of Location-based Services The Storytelling Value of Location-based Services Presentation Transcript

    • The Localization of Online Storytelling
    • Tweet Your Question If you have a question during the session, Tweet @LOHASForum followed by the question http://www.modernstorytellers.com/lohas/
    • Modern Storytellers We tell the stories of pioneers who make the world a better place
    • Agenda Mobile, Social, Local Convergence Foursquare, Facebook, Google, Mobile Web Seeding Movements Getting Practical
    • Geolocation and social media The term geolocation refers to applications which allow users to publish their location Making Location Relevant Online
    • And the best part... No one knows exactly where this phenomenon is headed = tons of opportunity!
    • Mobile Changing the way we interact
    • Mobile - Consumer 285 million+ cellphones in the U.S. (309+ million people in U.S.) Smartphone adoption grew 60% from 2009 - 2010 76% of the U.S. uses mobile web Mobile web grew 110% in the U.S. last year
    • Mobile - Search If you are online - Google knows! 1 in 5 searches are locally related Google/Search - attempt to make more relevant by knowing location More interactive/less reactive
    • Mobile - Business Local advertising Smarter/targeted spending of advertising dollars Reaching prospective customers while they are “nearby” Creating dialogue with customers
    • Foursquare (And others) A geo-social game with real storytelling results
    • Foursquare - Consumer User-generated tips on the locations Intense competition for (mayorship, places, etc.) Opportunity to create specials and compete with surrounding businesses Users’ lifestreams provide interest for other users
    • Foursquare - Business 1.6 million+ users and growing Real-time data - location updates Data analysis tools Staff tools to interact directly with Foursquare fans
    • FourSquare - Business
    • FourSquare - Business
    • Foursquare - First Steps Claim your business Be part of the game - host contest, giveaways, etc. Create specials for fans - free demos, tours Give special treatment to “Mayor” or reward number of check-ins Create an event incentive - even if it is not your event
    • Google
    • Google - Business
    • Google - Business
    • Google - Business
    • Oh by the way Facebook & Twitter are also recognizing this new local, mobile frontier
    • Facebook and Twitter Experimenting with location-based check-in features Facebook geo-targeted advertising Geo-targeted messaging (NAVY SOP) Location on status updates (World Cup) Twitter Places associating names with locations
    • Seeding Local Movements
    • It’s still about the story Authenticity Relevancy Value
    • Building Social Movements
    • Guidelines Be authentic, relevant & valuable Be passionate - content is still king Be yourself - relax Be brave - experiment, create Be responsive - measure, monitor
    • Start by using the tools Mobile games - start checking in and seeing how others are using it Add location to your tweets Consider privacy and your comfortable level with location based applications
    • What’s Next? Geo tools will start to integrate data or others will do it for them! Privacy issues will continue to be an area of concern We will see increase personalization - maybe with some backlash! Experience creation and experimentation will be the norm!
    • Building Social Movements
    • And if you still have doubts Just look at this!
    • Hold on I need to check in