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Increasing Customer Engagement with Social Media

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Social Media Seminar from November 9th at the Sebastian Chamber of Commerce.

Social Media Seminar from November 9th at the Sebastian Chamber of Commerce.

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  • My Name is Nate Archibald and I have been a teacher for 7 years and involved in the technology industry for about 5 years. I have really diverse teaching background from Grades 3 to College Level. I taught Undergraduate Courses in Educational Technology at Indiana University. In 2008 my research team was hired by The US Dept of Educ. Dept of Educational Technology to review guidelines on Internet Safety. I started my consulting business in Sebastian in 2009 and have been very busy every since.
  • 1)Social Media as a Microcosm of Marketing 2) Trends for 2011 3) Practical things you can do immediately.
  • 1)Social Media as a Microcosm of Marketing 2) Trends for 2011 3) Practical things you can do immediately.
  • 1)Social Media as a Microcosm of Marketing 2) Trends for 2011 3) Practical things you can do immediately.
  • Marketing is about truth. What do people think your company does? What does it do? What does it stand for? People relate to stories. They are motivated and inspired by them. In the OLD Days the Marketer / Advertiser Could Construct the Truth and it could be embellished and NO One would know. These Days the Marketer is held to a higher standard and the Truth is constructed around him.
  • Marketing is about truth. What do people think your company does? What does it do? What does it stand for? People relate to stories. They are motivated and inspired by them. In the OLD Days the Marketer / Advertiser Could Construct the Truth and it could be embellished and NO One would know. These Days the Marketer is held to a higher standard and the Truth is constructed around him.
  • Marketing is about truth. What do people think your company does? What does it do? What does it stand for? People relate to stories. They are motivated and inspired by them. In the OLD Days the Marketer / Advertiser Could Construct the Truth and it could be embellished and NO One would know. These Days the Marketer is held to a higher standard and the Truth is constructed around him.
  • Essentially Testimonials 1)Subway and Jared Fogel 2)eHarmony is completely Testimonial Driven 3)Tom’s Shoes founder Blake Mykoskie’s mission to give shoes to third world countries chronicled by American Express
  • Essentially Testimonials 1)Subway and Jared Fogel 2)eHarmony is completely Testimonial Driven 3)Tom’s Shoes founder Blake Mykoskie’s mission to give shoes to third world countries chronicled by American Express
  • Essentially Testimonials 1)Subway and Jared Fogel 2)eHarmony is completely Testimonial Driven 3)Tom’s Shoes founder Blake Mykoskie’s mission to give shoes to third world countries chronicled by American Express
  • Maybe it’s the American Dream Maybe it’s Your Family Legacy Perhaps your story is continuing to Evolve. People Need a reason to connect with you and your business on a personal level.
  • 13% of mobile users are SmartPhone Users but they account for 66% of mobile cellular traffic. 90% Growth of Smartphones in 3 rd Quarter of this year.
  • Information Week believes Mobile Advertising will be a 6 billion dollar business by 2014.
  • Checkin App Foursquare launched in March of 2009 and has already surpassed 4 million users.
  • Groupon and Living Social are daily email reminders that offer Daily Specials based on user preferences. Businesses can submit their deals and become featured on these sites.
  • Meeting Software. Contest for free iPad: What is the most unusual place you have held a business meeting? In an Italian Nunnery with a playboy model?
  • 1)Social Media as a Microcosm of Marketing 2) Trends for 2011 3) Practical things you can do immediately.
  • 1)Social Media as a Microcosm of Marketing 2) Trends for 2011 3) Practical things you can do immediately.
  • 1)Social Media as a Microcosm of Marketing 2) Trends for 2011 3) Practical things you can do immediately.
  • 1)Social Media as a Microcosm of Marketing 2) Trends for 2011 3) Practical things you can do immediately.
  • 1)Social Media as a Microcosm of Marketing 2) Trends for 2011 3) Practical things you can do immediately.

Increasing Customer Engagement with Social Media Increasing Customer Engagement with Social Media Presentation Transcript

  •  
    • -About Me
    • -Pre-Seminar Questionnaires
    • -Post-Seminar Questionnaires
    • -Marketing
    • -Marketing
    • -Trends for 2011
    • -Marketing
    • -Trends for 2011
    • -Practical Social Media
    • “ Companies are becoming more and more transparent whether they like it or not. An Unhappy customer can blog about a bad experience and it can spread like wildfire.”
    • Delivering Happiness by Tony Hsieth, CEO Zappos.com
    • Has Marketing taken a 180 Degree Turn?
    • Has Marketing taken a 180 Degree Turn?
    • Authenticity is the best marketing
    • Has Marketing taken a 180 Degree Turn?
    • Authenticity is the best marketing
    Stories are very important* *Seth Godin: All Marketers are Liars
    • Subway and Jared Fogel
    *Seth Godin: All Marketers are Liars
    • Subway and Jared Fogel
    • eHarmony
    *Seth Godin: All Marketers are Liars
    • Subway and Jared Fogel
    • eHarmony
    • Blake from Tom’s Shoes
    *Seth Godin: All Marketers are Liars
    • Every Business Needs a Great Story
    *Seth Godin: All Marketers are Liars
    • Mobile Users
    • Check In Apps
    • Group Based Coupons
    • Smart Phone Use Up
    • Smart Phone Use Up
    • Mobile Advertising Up
    • Smart Phone Use Up
    • Mobile Advertising Up
    • Location Based Apps
    • Foursquare
    • SCVNGR
    • Gowalla
    http://mashable.com/2010/08/22/location-based-apps-business/
    • Groupon
    • Living Social
    http://mashable.com/2010/08/22/location-based-apps-business/
  •  
    • Let people know about your social media when they walk into your premises. Do you have signs with the social media logos
    • Static Clings that go on the front door of your business or storefront window.
    • Static Clings that go on the front door of your business or storefront window.
    • Have you made it easy? Can customers sign up On the Spot ? Such as a computer or iPad (bolted down) at the cash register, in a waiting room, at a gathering point? Email Newsletter Signup List.
    • A netbook or email signup sheet is an easy way to encourage customer engagement
    • Do you have your social media addresses on your business cards, your Website, your marketing materials, in your advertisements?
    • Constant Contact
    • Mail Chimp
    A Great Place to Tell your Story and Keep Customers Engaged with Coupons + Incentives
    • Launch a Facebook Contest that offers new “fans” or “friends” a chance to win your service or a prize of adequate value.
    • Launch a Facebook Contest that seeks shared content. Have customers share a unique story about your product and then have them post it to their personal Facebook account.
    • Marketing is about Authentic Story Telling. What Story can you capitalize on that can be told online via social media.
    • Trends for 2011 are centered on Mobile Smartphone Users. How are you reaching this demographic?
    • Practical uses of Social Media 1) Use your physical Store or Business Location as a place for promoting online engagement.
    • Practical uses of Social Media 2) Leveraging “inexpensive” email marketing to keep in contact and “Build the Story”
    • Practical uses of Social Media 3) Sponsor a Facebook Contest that seeks to add “fans” and promote your brand online.