Drawing static pictures and annotating them in a laborious, impenetrable Word document or PDF doesn’t cut it anymore. The richest communication tool is to depict an actual experience in prototype form. And for the web sites and applications we work on most, no form is closer to the real thing than the real thing: an HTML prototype.
Over the past two years, EightShapes has transformed it’s UX design practice to empower all designers – from information architects to visual experts – to utilize HTML prototypes as the leading, iterative communications device for a project. The learning curve is gentle for some, steep for others. But it’s made us all better designers and more effective communicators over time.