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Audiences & Artifacts

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  • The colors on slide 8 are meant as a heat map to subjectively infer 'importance' and 'interest' in each artifact as judged by each audience. The display is based on interviews and survey data (the surveys are not statistically significant)
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Audiences & Artifacts Audiences & Artifacts Presentation Transcript

  • Audiences & Artifacts Presented by Nathan Curtis EightShapes, LLC IA Summit 2008, Miami, FL :: April 14, 2008
  • ! How People Read on the Web They don’t. People rarely read Web pages word by word; instead, they scan the page, picking out individual words and sentences. Jakob Nielsen’s Alertbox, October 1, 1997 Audiences & Artifacts :: Prepared by Nathan Curtis, EightShapes LLC :: www.eightshapes.com :: April 14, 2008