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Slide 1:Audiences & Artifacts Presented by Nathan Curtis EightShapes, LLC IA Summit 2008, Miami, FL :: April 14, 2008
Slide 2: ! How People Read on the Web They don’t. People rarely read Web pages word by word; instead, they scan the page, picking out individual words and sentences. Jakob Nielsen’s Alertbox, October 1, 1997 Audiences & Artifacts :: Prepared by Nathan Curtis, EightShapes LLC :: www.eightshapes.com :: April 14, 2008
Slide 3: \" How People Read Deliverables They don’t. People scan deliverables. People refer to deliverables.
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