THE NEW ZEALAND FITNESS
INDUSTRY-POWER POINT
PRESENTATION
To Bill and Shirley Armstrong

 The following presentation will hopefully
  assist you in whether or not to expand Fit n
...
Key issues that we will be
addressing are:
 Competition within the market
 New Zealand health concerns
 Are New Zealand...
Competition within the market

 The major competitors (Les Mills)-
  Established in 1968 in New Zealand.




 Club Physi...
Advertise your success in
Australia to the New Zealand
public!!!!
 Fit n Well would attract new and old gym
  members to ...
Health concerns in New Zealand

 New Zealand is facing a huge health
  epidemic-Obesity with:
 1 in 3 adults being over ...
BUT
Are New Zealanders interested
in going to the gym????
 YES, they are as there are currently over
  410,000 gym members in...
Fit n Well ‘n’ New Zealand

 Fit n well has huge potential to succeed in
  New Zealand, if ALL THE RIGHT STEPS ARE
  TAKE...
Should Fit ‘n’ Well expand
   into New Zealand????
Recommendations

 Fit n Well should expand into New Zealand.
 There is a market for your business to
  succeed in.
 New...
Keys to success

 Expand fit n Well into New Zealand gradually-
  If it fails you can walk away with minimal
  money lost...
Keys to success

 Incentives to attract possible future
  customers, such as a free trail or a discounted
  membership.
Fit ‘n’ Well

 Hopefully this presentation has helped you in
 making a decision in whether to expand Fit ‘n’
            ...
 This has been a presentation
  brought to you by Nathan
          Muthoo.
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The New Zealand Fitness Industry Power Point Presentation

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The New Zealand Fitness Industry Power Point Presentation

  1. 1. THE NEW ZEALAND FITNESS INDUSTRY-POWER POINT PRESENTATION
  2. 2. To Bill and Shirley Armstrong  The following presentation will hopefully assist you in whether or not to expand Fit n Well into New Zealand, with regard to the future success within ones business.
  3. 3. Key issues that we will be addressing are:  Competition within the market  New Zealand health concerns  Are New Zealanders going to the gym
  4. 4. Competition within the market  The major competitors (Les Mills)- Established in 1968 in New Zealand.  Club Physical- Family owned and operating for 27 years in New Zealand.
  5. 5. Advertise your success in Australia to the New Zealand public!!!!  Fit n Well would attract new and old gym members to join a fresh new gym.
  6. 6. Health concerns in New Zealand  New Zealand is facing a huge health epidemic-Obesity with:  1 in 3 adults being over weight  1 in 4 are obese
  7. 7. BUT
  8. 8. Are New Zealanders interested in going to the gym????  YES, they are as there are currently over 410,000 gym members in New Zealand. 600000 400000 # of gym 200000 memberships in New Zealand 0 1989 1999 2009  Over the last 20 years there has been a 50% increase in total gym memberships in New Zealand.
  9. 9. Fit n Well ‘n’ New Zealand  Fit n well has huge potential to succeed in New Zealand, if ALL THE RIGHT STEPS ARE TAKEN when expanding into New Zealand.
  10. 10. Should Fit ‘n’ Well expand into New Zealand????
  11. 11. Recommendations  Fit n Well should expand into New Zealand.  There is a market for your business to succeed in.  New Zealanders are interested and willing to pay for memberships.  Rates of overweight and obese New Zealanders are continuing to increase gives Fit n Well a large market to be profitable in.
  12. 12. Keys to success  Expand fit n Well into New Zealand gradually- If it fails you can walk away with minimal money lost, or continue to expand if it takes of.  Advertising and surveys-Make the public aware of you.  Find out the publics expectations, wants and needs.
  13. 13. Keys to success  Incentives to attract possible future customers, such as a free trail or a discounted membership.
  14. 14. Fit ‘n’ Well  Hopefully this presentation has helped you in making a decision in whether to expand Fit ‘n’ Well in New Zealand.  Wishing you every success in your business venture.
  15. 15.  This has been a presentation brought to you by Nathan Muthoo.
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