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Web Psychology and the Future of Online Influence (summary)
Web Psychology and the Future of Online Influence (summary)
Web Psychology and the Future of Online Influence (summary)
Web Psychology and the Future of Online Influence (summary)
Web Psychology and the Future of Online Influence (summary)
Web Psychology and the Future of Online Influence (summary)
Web Psychology and the Future of Online Influence (summary)
Web Psychology and the Future of Online Influence (summary)
Web Psychology and the Future of Online Influence (summary)
Web Psychology and the Future of Online Influence (summary)
Web Psychology and the Future of Online Influence (summary)
Web Psychology and the Future of Online Influence (summary)
Web Psychology and the Future of Online Influence (summary)
Web Psychology and the Future of Online Influence (summary)
Web Psychology and the Future of Online Influence (summary)
Web Psychology and the Future of Online Influence (summary)
Web Psychology and the Future of Online Influence (summary)
Web Psychology and the Future of Online Influence (summary)
Web Psychology and the Future of Online Influence (summary)
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Web Psychology and the Future of Online Influence (summary)

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This is the summary of my keynote speech on Web Psychology and the Future of Online Influence.

This is the summary of my keynote speech on Web Psychology and the Future of Online Influence.

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  • 1. WEB PSYCHOLOGY __________ and the future of   __________  ONLINE INFLUENCENATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2012. No unauthorised reproduction or distribution.
  • 2. 1 A SHORT STORY 2 WHAT IS ONLINE INFLUENCE? 3 GLOCALISATION 4 RISK, TRUST & PRIVACY 5 CULTURE & PERSONALISATIONNATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH 2 All material © THE WEB PSYCHOLOGIST LTD. 2012. No unauthorised reproduction or distribution.
  • 3. 1 A SHORT STORYNATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH 3 All material © THE WEB PSYCHOLOGIST LTD. 2012. No unauthorised reproduction or distribution.
  • 4. A SHORT STORY There once was a little girl who couldn’t sit still…NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH 4 All material © THE WEB PSYCHOLOGIST LTD. 2012. No unauthorised reproduction or distribution.
  • 5. WHY WEB PSYCHOLOGY?1 Explains why we do things2 Provides insights into your target(s)3 Designs a persuasive environment NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH 5 All material © THE WEB PSYCHOLOGIST LTD. 2012. No unauthorised reproduction or distribution.
  • 6. 2 ONLINE INFLUENCENATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH 6 All material © THE WEB PSYCHOLOGIST LTD. 2012. No unauthorised reproduction or distribution.
  • 7. ONLINE = KEY PEOPLE + NETWORK NUMBERINFLUENCENATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH 7 All material © THE WEB PSYCHOLOGIST LTD. 2012. No unauthorised reproduction or distribution.
  • 8. IT’S ABOUT CONTEXT PSYCHOLOGY INDIVIDUAL CULTURALNATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH 8 All material © THE WEB PSYCHOLOGIST LTD. 2012. No unauthorised reproduction or distribution.
  • 9. 3 GLOCALISATIONNATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH 9 All material © THE WEB PSYCHOLOGIST LTD. 2012. No unauthorised reproduction or distribution.
  • 10. GLOCALISATION“ ” A global outlook adapted to local conditions - Robertson (1994) 1NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH 10 All material © THE WEB PSYCHOLOGIST LTD. 2012. No unauthorised reproduction or distribution.
  • 11. CULTURAL ADAPTATION Coca-Cola: Papua New GuineaNATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH 11 All material © THE WEB PSYCHOLOGIST LTD. 2012. No unauthorised reproduction or distribution.
  • 12. KEY TAKEAWAYSConsumers are increasingly rejectingone-size-fits-all solutionsTo succeed online, you have to glocaliseyour businessIf in doubt, research your audience NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH 12 All material © THE WEB PSYCHOLOGIST LTD. 2012. No unauthorised reproduction or distribution.
  • 13. 4 RISK, TRUST & PRIVACYNATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH 13 All material © THE WEB PSYCHOLOGIST LTD. 2012. No unauthorised reproduction or distribution.
  • 14. RISK, TRUST & PRIVACY“ ” A lack of trust and face-to-face interaction prevents many people from purchasing online - Peter de Vries & Ad Pruyn 2NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH 14 All material © THE WEB PSYCHOLOGIST LTD. 2012. No unauthorised reproduction or distribution.
  • 15. KEY TAKEAWAYSOnline shopping is growing, as are privacyand security concernsSubconscious cues on websites can mitigatethese concernsDifferent audiences have different needs NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH 15 All material © THE WEB PSYCHOLOGIST LTD. 2012. No unauthorised reproduction or distribution.
  • 16. 5 CULTURE &PERSONALISATIONNATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH 16 All material © THE WEB PSYCHOLOGIST LTD. 2012. No unauthorised reproduction or distribution.
  • 17. SOFTWARE OF THE MIND“ ” The collective mental programming of the human mind which distinguishes one group of people from another - Hofstede (2010) 9NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH 17 All material © THE WEB PSYCHOLOGIST LTD. 2012. No unauthorised reproduction or distribution.
  • 18. KEY TAKEAWAYSConsumers expect a coherent, appropriateexperience that reflects their needsCulture influences user behaviours andexpectationsUnderstand the cultural context of yourusers to design better user engagement NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH 18 All material © THE WEB PSYCHOLOGIST LTD. 2012. No unauthorised reproduction or distribution.
  • 19. WANT TO KNOW MORE? Contact my agent: Jacq@londonwritersclub.com The Web Psychologist . com @TheWebPsychNATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH 19 All material © THE WEB PSYCHOLOGIST LTD. 2012. No unauthorised reproduction or distribution.

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