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Web Psychology: An Infographic Introduction
 

Web Psychology: An Infographic Introduction

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In this introductory presentation, Nathalie Nahai (The Web Psychologist) reveals the story behind Web Psychology - how she coined the term in 2011, what it means, and how you can use it online to ...

In this introductory presentation, Nathalie Nahai (The Web Psychologist) reveals the story behind Web Psychology - how she coined the term in 2011, what it means, and how you can use it online to increase your online influence, reputation and conversions.

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    Web Psychology: An Infographic Introduction Web Psychology: An Infographic Introduction Presentation Transcript

    • All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
    • FIRST… AN INTRODUCTION All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
    • WEBS OF INFLUENCE THE PSYCHOLOGY OF ONLINE PERSUASION Pearson, 2012 UK | EU | USA | KOREA | JAPAN | CHINA @THEWEBPSYCH #WEBPSYCHOLOGY All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
    • @THEWEBPSYCH #WEBPSYCHOLOGY All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
    • WEB PSYCHOLOGY [ I coined the term ‘Web Psychology’ in 2011 and defined it as… @THEWEBPSYCH #WEBPSYCHOLOGY All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution. ]
    • WEB PSYCHOLOGY “ The empirical study of how online environments influence our attitudes and behaviours @THEWEBPSYCH #WEBPSYCHOLOGY All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution. ”
    • neuroscience behavioural economics HCI cross-cultural psychology WEB PSYCHOLOGY cognitive psychology neuroaesthetics user experience social psychology @THEWEBPSYCH #WEBPSYCHOLOGY All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
    • IT’S ABOUT CONTEXT PSYCHOLOGY INDIVIDUAL CULTURAL @THEWEBPSYCH #WEBPSYCHOLOGY All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
    • 3 SECRETS TO ONLINE SUCCESS @THEWEBPSYCH #WEBPSYCHOLOGY All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
    • 1  KNOW WHO YOU’RE TARGETING 2  COMMUNICATE PERSUASIVELY 3  SELL WITH INTEGRITY @THEWEBPSYCH #WEBPSYCHOLOGY All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
    • 1  KNOW WHO YOU’RE TARGETING 2  COMMUNICATE PERSUASIVELY 3  SELL WITH INTEGRITY @THEWEBPSYCH #WEBPSYCHOLOGY All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
    • 1  KNOW WHO YOU’RE TARGETING 2  COMMUNICATE PERSUASIVELY 3  SELL WITH INTEGRITY @THEWEBPSYCH #WEBPSYCHOLOGY All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
    • YOUR BRAIN p4 YOUR BRAIN p4 2 p23 GLOBAL INTERNET PENETRATION RATES 200 million billion 78% 79% 52% 13% 43% 10% 61% 38% 80% D calculations per second Do you believe in free will? 300 milliseconds W aw We become consciously af aware of our intention to act KNOW WHO YOU’RE 1 SELL WITH 2 1 after the relevant areas of our brain become active. Slow Analytical Conscious Laborious Intentional Rational SYSTEM SYSTEM Fast Emotional Unconscious Intuitive Automatic FFF INTEGRITY TARGETING NEUROCHEMICAL ARCHETYPES p61 NEUROCHEMICAL p37 SOFTWARE OF THE MIND ARCHETYP EXPLORER BUILDER NEGOTIATOR DIRECTOR EXPLORER dopamine serotonin oestrogen testosterone dopamine Seeks risk and novelty Driven Good with people Sociable and loyal Independent Astute and introspective Likes reason and logic Friendly Unpredictable Tough-minded Patient Cautious Creative Competitive Compassionate Dependable Hedonistic Goal-oriented Flexible Methodical Seeks risk and with language novelty Sensual and fun Problem-solver Facility Hard-working Independent Easily bored Bold and blunt Diplomatic Traditional Unpredictable Creative Hedonistic Sensual and fun Easily bored Insatiably curious HOFSTEDE’S 6 CULTURAL TRAITS trait score BUILDER country 0 10 20 30 40 50 60 70serotonin 80 90 100 110 120 POWER-DISTANCE INDIVIDUALISM MASCULINITY UNCERTAINTY AVOIDANCE LONG-TERM ORIENTED Sociable Friendly INDULGENCE INTERNET PENETRATION RATES GLOBAL Cautious S. AFRICA* BRAZIL CHINA INDIA JAPAN RUSSIA SAUDI ARABIA* and UK USA loyal Dependable Methodical Hard-working T raditional Concerned with All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution. safety
    • All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
    • YOUR BRAIN 200 million billion 78% p4 79% 52% 13% 43% 10% 61% 38% 80% calculations per second Do you believe in free will? 300 milliseconds We become consciously aware of our intention to act 1 2 COMMUNICATE after the relevant areas of our brain become active. Slow Analytical Conscious Laborious Intentional Rational SYSTEM SYSTEM Fast Emotional Unconscious Intuitive Automatic FFF PERSUASIVELY NEUROCHEMICAL ARCHETYPES p61 p37 SOFTWARE ARCHE NEUROCHEMICAL OF THE MIND EXPLORER BUILDER NEGOTIATOR DIRECTOR HOFSTEDE’S 6 CULTURAL TRAITS EXPLORER trait dopamine serotonin oestrogen testosterone dopamine Seeks risk and novelty Independent Unpredictable Good with people Sociable and loyal Astute and introspective Friendly Patient Cautious Compassionate Dependable Flexible Methodical Seeks fun risk and Sensual and Facility with language Hard-working Independent Easily bored Diplomatic Traditional score 0 10 20 30 40 50 60 70 80 90 100 110 120 country BUILDE seroton S. AFRICA* POWER-DISTANCE BRAZIL INDIVIDUALISM CHINA INDIA Driven MASCULINITY JAPAN Likes reason and logic Tough-minded UNCERTAINTY AVOIDANCE RUSSIA Competitive SAUDI ARABIA* Goal-oriented LONG-TERM ORIENTED novelty Sociable UK Problem-solver Friendly Bold and blunt INDULGENCE INTERNET PENETRATION RATES USA GLOBAL Cautious Unpredictable Creative Hedonistic Sensual and fun Easily bored Insatiably curious and lo Dependable Methodical Hard-working T raditional Concerned with All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
    • All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
    • YOUR BRAIN 200 p4 million billion 78% 79% 52% 13% 43% 10% 61% 38% 80% Do you calculations per second Do you believe in free will? 300 milliseconds We become aware We become consciously after aware of our intention to act 1 SELL WITH 2 of the 1 after the relevant areas of our brain become active. INTEGRITY NEUROCHEMICAL ARCHETYPES p61 p37 SOFTWARE OF THE MIND NEUROCHEMICAL ARCHETYPES EXPLORER BUILDER NEGOTIATOR EXPLORER serotonin oestrogen dopamine Seeks risk and novelty Sociable and loyal Friendly Cautious Dependable Good with people Astute and introspective Patient Compassionate Seeks risk and novelty Independent Unpredictable Creative Hedonistic Sensual and fun Easily bored Insatiably curious DIRECTOR testosterone HOFSTEDE’S 6 CULTURAL TRAITS trait BUILDER score country serotonin 0 10 20 30 40 50 60 70 80 90 100 110 120 POWER-DISTANCE INDIVIDUALISM Driven MASCULINITY Likes reason and logic Tough-minded UNCERTAINTY AVOIDANCE Competitive LONG-TERM ORIENTED Sociable and co our in releva SYSTEM Slow Analytical Conscious Laborious Intentional Rational SYSTEM SYSTEM Fast Emotional Unconscious Intuitive Automatic FFF 200 loyal Friendly Cautious Dependable Methodical Hard-working T raditional Concerned with NEG oe S. AFRICA* BRAZIL CHINA INDIA JAPAN RUSSIA SAUDI ARABIA* safety All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution. p6 Good w Astute Patient Compa Flexible Facility Diplom OK with
    • All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
    • THANK YOU! @THEWEBPSYCH WEB PSYCHOLOGY ROCKS ; ) All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.