The Value or Social Media in Agriculture
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The Value or Social Media in Agriculture

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  • It is important to define how we measure value. There are many ways of interpreting the value of something. It can be the value proposition to your customers for the service you are providing. It can used both qualitatively and quantitatively. Being that the focus of the seminar is about how each INDIVIDUAL can extract value from Twitter, we must think in qualitative terms. Each individual will ultimately find their particular niche and as the second Twitter icon shows, find the use of Twitter that is fullfilling. In essence, each individual will extract a different “amount” of value from each topic. It is very personal and this brief presentation is certainly not all inclusive.
  • Learn from other producers – what’s working, what isn’t. Updates on field activities, marketing, commodity pricesTalk to OEM’s - @AGCOTalk to ASP’s - @BrentPohlman, @IntelliCropTalk to Ag Finance Institutions - @farmcreditTalk to Ag Media - @AgriBlogger, @CCIMarketingTalk to Precision Ag Companies - @ZedXTalk to input suppliers - @BASFAgroAnd many, many more. From local to CSA to CAFO and larger producers/organizations, we are all participating in a global “coffee shop”, and can really gain from the personal connections and conversations. So grab your cup of coffee (or tea), or other handy libation and dive in!
  • We in Agriculture all know the meaning and value of a community. Rural communities thrive on personal connections with a shared passion.Photo of a small town in Birmingham, AL. It has a 3 acre garden that supplies food to local establishments using the vertical farm philosophyTwitter has enabled us in agriculture to build a strong foundation for building a strong community without the impediments of geography.
  • People are talking…..alot. We can either sit back and let others tell our story, or take action and start participating. The conversation is going to take place with or without us. Rest assured consumers are thirsty for information and want immediate satisfaction. Just look at the meteoric rise of twitter usage since 2008. And now that businesses are starting to leverage this tool, more and more people/consumers are looking to twitter for interaction.

The Value or Social Media in Agriculture The Value or Social Media in Agriculture Presentation Transcript

  • By: Nate J. Taylor Atlanta, GAJanuary 7th, 2011
  • How Do We Measure Value? 
  • The Value of Twitter
  • Coffee Shop 
  • Community 
  • Conversations 
  • The Value of Facebook
  • Source: State of the Facebook for Business Report - http://bit.ly/77kBIZ
  • Facebookers “Like” Food Source: Science of Facebook - http://bit.ly/aWL2JX
  • The Value of Blogging
  • Source: Data from the Science of Blogging - http://bit.ly/ezRm8w
  • Source: Data from the Science of Blogging - http://bit.ly/ezRm8w
  • Own The Message 
  • Image CreditsscottamusGirl Scouts of San GorgonioJackaloha2Mexicanwavehttp://www.theworldcafe.com/index.htm