I used a $50 credit to give Twitter Advertising a test. This document contains the screenshots of Twitter's back end, detailing the performance of the ad I ran. I recommend viewing in full-screen mode.
What $50 Spent on Twitter Ads Can Look Like
Here is the actual tweet:
Ad Spend: $50 Twitter Ads Credit
Purpose of Ads: Test out Twitter ads with an interesting post. To be clear, there were no hard goals set other than to
claim my Twitter ads credit and get a better understanding of the backend. Feel free to draw your own conclusions from
the displayed information. Please email me at NateSmoyer@gmail.com with any questions.
The Tweet Engagement and Cost Metrics:
I decided to only target the US and UK. I excluded any Blackberry devices (sorry, you’re just not my ideal user). No age or
gender restrictions were applied.
Gender Engagement Comparison