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Unorganized, vague, and wrong data won't increase your sales. Using Google Analytics should help you make better decisions for your business. To help you collect the data you want--meaningful data--start tagging links to dramatically shape the way your data is organized. This will enable you to create valuable reports, so that you can gain a better understanding of what is and what isn’t working from a marketing perspective. From there, you'll be equipped to make better decisions and ultimately increase sales.