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Houston / Galveston PIO Nework Social Media Training (ppt)
Houston / Galveston PIO Nework Social Media Training (ppt)
Houston / Galveston PIO Nework Social Media Training (ppt)
Houston / Galveston PIO Nework Social Media Training (ppt)
Houston / Galveston PIO Nework Social Media Training (ppt)
Houston / Galveston PIO Nework Social Media Training (ppt)
Houston / Galveston PIO Nework Social Media Training (ppt)
Houston / Galveston PIO Nework Social Media Training (ppt)
Houston / Galveston PIO Nework Social Media Training (ppt)
Houston / Galveston PIO Nework Social Media Training (ppt)
Houston / Galveston PIO Nework Social Media Training (ppt)
Houston / Galveston PIO Nework Social Media Training (ppt)
Houston / Galveston PIO Nework Social Media Training (ppt)
Houston / Galveston PIO Nework Social Media Training (ppt)
Houston / Galveston PIO Nework Social Media Training (ppt)
Houston / Galveston PIO Nework Social Media Training (ppt)
Houston / Galveston PIO Nework Social Media Training (ppt)
Houston / Galveston PIO Nework Social Media Training (ppt)
Houston / Galveston PIO Nework Social Media Training (ppt)
Houston / Galveston PIO Nework Social Media Training (ppt)
Houston / Galveston PIO Nework Social Media Training (ppt)
Houston / Galveston PIO Nework Social Media Training (ppt)
Houston / Galveston PIO Nework Social Media Training (ppt)
Houston / Galveston PIO Nework Social Media Training (ppt)
Houston / Galveston PIO Nework Social Media Training (ppt)
Houston / Galveston PIO Nework Social Media Training (ppt)
Houston / Galveston PIO Nework Social Media Training (ppt)
Houston / Galveston PIO Nework Social Media Training (ppt)
Houston / Galveston PIO Nework Social Media Training (ppt)
Houston / Galveston PIO Nework Social Media Training (ppt)
Houston / Galveston PIO Nework Social Media Training (ppt)
Houston / Galveston PIO Nework Social Media Training (ppt)
Houston / Galveston PIO Nework Social Media Training (ppt)
Houston / Galveston PIO Nework Social Media Training (ppt)
Houston / Galveston PIO Nework Social Media Training (ppt)
Houston / Galveston PIO Nework Social Media Training (ppt)
Houston / Galveston PIO Nework Social Media Training (ppt)
Houston / Galveston PIO Nework Social Media Training (ppt)
Houston / Galveston PIO Nework Social Media Training (ppt)
Houston / Galveston PIO Nework Social Media Training (ppt)
Houston / Galveston PIO Nework Social Media Training (ppt)
Houston / Galveston PIO Nework Social Media Training (ppt)
Houston / Galveston PIO Nework Social Media Training (ppt)
Houston / Galveston PIO Nework Social Media Training (ppt)
Houston / Galveston PIO Nework Social Media Training (ppt)
Houston / Galveston PIO Nework Social Media Training (ppt)
Houston / Galveston PIO Nework Social Media Training (ppt)
Houston / Galveston PIO Nework Social Media Training (ppt)
Houston / Galveston PIO Nework Social Media Training (ppt)
Houston / Galveston PIO Nework Social Media Training (ppt)
Houston / Galveston PIO Nework Social Media Training (ppt)
Houston / Galveston PIO Nework Social Media Training (ppt)
Houston / Galveston PIO Nework Social Media Training (ppt)
Houston / Galveston PIO Nework Social Media Training (ppt)
Houston / Galveston PIO Nework Social Media Training (ppt)
Houston / Galveston PIO Nework Social Media Training (ppt)
Houston / Galveston PIO Nework Social Media Training (ppt)
Houston / Galveston PIO Nework Social Media Training (ppt)
Houston / Galveston PIO Nework Social Media Training (ppt)
Houston / Galveston PIO Nework Social Media Training (ppt)
Houston / Galveston PIO Nework Social Media Training (ppt)
Houston / Galveston PIO Nework Social Media Training (ppt)
Houston / Galveston PIO Nework Social Media Training (ppt)
Houston / Galveston PIO Nework Social Media Training (ppt)
Houston / Galveston PIO Nework Social Media Training (ppt)
Houston / Galveston PIO Nework Social Media Training (ppt)
Houston / Galveston PIO Nework Social Media Training (ppt)
Houston / Galveston PIO Nework Social Media Training (ppt)
Houston / Galveston PIO Nework Social Media Training (ppt)
Houston / Galveston PIO Nework Social Media Training (ppt)
Houston / Galveston PIO Nework Social Media Training (ppt)
Houston / Galveston PIO Nework Social Media Training (ppt)
Houston / Galveston PIO Nework Social Media Training (ppt)
Houston / Galveston PIO Nework Social Media Training (ppt)
Houston / Galveston PIO Nework Social Media Training (ppt)
Houston / Galveston PIO Nework Social Media Training (ppt)
Houston / Galveston PIO Nework Social Media Training (ppt)
Houston / Galveston PIO Nework Social Media Training (ppt)
Houston / Galveston PIO Nework Social Media Training (ppt)
Houston / Galveston PIO Nework Social Media Training (ppt)
Houston / Galveston PIO Nework Social Media Training (ppt)
Houston / Galveston PIO Nework Social Media Training (ppt)
Houston / Galveston PIO Nework Social Media Training (ppt)
Houston / Galveston PIO Nework Social Media Training (ppt)
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Houston / Galveston PIO Nework Social Media Training (ppt)

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  • Embracing Conversations in Emergencies and Disasters Nate Ritter : http://blog.perfectspace.com
  • Transcript

    • 1. Embracing Conversations in Emergencies and Disasters Conversations in Emergencies and Disasters <ul><li>Nate Ritter </li></ul><ul><li>http://blog.perfectspace.com </li></ul>
    • 2. Why Are You Here? <ul><li>To understand why social media is important </li></ul><ul><li>To understand what social media tools should be used </li></ul>
    • 3. “Social Media” <ul><li>“A category of sites that is based on user participation and user-generated content.” </li></ul><ul><li>“Tools that allow groups to publish content, engage in peer-to-peer conversations” </li></ul>
    • 4. “Social Media” <ul><li>People + Publishing </li></ul>
    • 5. Why is “Social Media” so Important?
    • 6. We’re talking , publishing , and telling the story with or without you.
    • 7. Surprise! You don’t control the conversation anymore. You don’t control the conversation anymore.
    • 8. Why Am I Here? <ul><li>Who am I? </li></ul><ul><li>Why was I asked to be here to talk with you? </li></ul>
    • 9. Who is Nate Ritter? <ul><li>Revenue strategy consultant (I help people make money) </li></ul><ul><li>Web developer (I help people build their websites) </li></ul><ul><li>Entrepreneur (I build companies) </li></ul><ul><li>Social media consultant (I help people learn how to use social media) </li></ul><ul><li>Knowledge broker (I help connect ideas) </li></ul>
    • 10. Who is Nate Ritter? http://blog.perfectspace.com
    • 11. Why Am I Standing Here? <ul><li>My story in bullet points: </li></ul><ul><ul><li>1995, created first website </li></ul></ul>
    • 12. Why Am I Standing Here? <ul><li>My story in bullet points: </li></ul><ul><ul><li>1995, created first website </li></ul></ul><ul><ul><li>1997, created first web-based business </li></ul></ul>
    • 13. Why Am I Standing Here? <ul><li>My story in bullet points: </li></ul><ul><ul><li>1995, created first website </li></ul></ul><ul><ul><li>1997, created first web-based business </li></ul></ul><ul><ul><li>2003, created first keyword filtered RSS feed </li></ul></ul>
    • 14. Why Am I Standing Here? <ul><li>My story in bullet points: </li></ul><ul><ul><li>1995, created first website </li></ul></ul><ul><ul><li>1997, created first web-based business </li></ul></ul><ul><ul><li>2003, created first keyword filtered RSS feed </li></ul></ul><ul><ul><li>2007, popularized hashtags and the use of Twitter during the San Diego wildfires </li></ul></ul>
    • 15. Wait. What are Hashtags? <ul><li>Examples: #sandiegofire, #ike, #redsox </li></ul><ul><li>A way to contextualize information by keywords </li></ul><ul><li>Specifically used in micro-publishing media </li></ul><ul><li>Without the “hash” (#), it’s just a “tag” (keyword) </li></ul><ul><li>Makes information searchable </li></ul>
    • 16. Wait. What are Hashtags?
    • 17. Wait. What are Hashtags? (the story) (the story) October 22nd, 2007 Wildfires in San Diego uncontrolled
    • 18. Wait. What are Hashtags? (the story) (the story) October 22nd, 2007 Wildfires in San Diego uncontrolled 3 blog posts re: resources and satellite imagery
    • 19. Wait. What are Hashtags? (the story) (the story) October 22nd, 2007 Wildfires in San Diego uncontrolled 3 blog posts re: resources and satellite imagery Too much too fast
    • 20. Wait. What are Hashtags? (the story) (the story) October 22nd, 2007 Wildfires in San Diego uncontrolled 3 blog posts re: resources and satellite imagery Too much too fast Enter Twitter
    • 21. Wait. What are Hashtags? (the story) (the story) Started with prefix
    • 22. Wait. What are Hashtags? (the story) (the story) Started with prefix Encouraged to use hashtags by Chris Messina
    • 23. Wait. What are Hashtags? (the story) (the story) Created hotline using GrandCentral.com
    • 24. Wait. What are Hashtags? (the story) (the story) People told people ...
    • 25. Wait. What are Hashtags? (the story) (the story) ... who told more people
    • 26. Wait. What are Hashtags? (the story) (the story) ... who told more people From Vermont
    • 27. Wait. What are Hashtags? (the story) (the story) ... who told more people From Vermont to Florida
    • 28. Wait. What are Hashtags? (the story) (the story) ... who told more people From Vermont to Florida to India
    • 29. Wait. What are Hashtags? (the story) (the story) Hashtags, in this case, enabled searchability for anything related to the San Diego Fires. #sandiegofire
    • 30. Why Am I Standing Here? <ul><li>Results: Clients and mentions </li></ul>
    • 31. But, what happened?
    • 32. Why Am I Standing Here? November, 2007 - San Diego, BarCamp
    • 33. Why Am I Standing Here? December, 2007 - San Francisco, Net Squared
    • 34. Why Am I Standing Here? <ul><li>My story in bullet points: </li></ul><ul><ul><li>1995, created first website </li></ul></ul><ul><ul><li>1997, created first web-based business </li></ul></ul><ul><ul><li>2003, created first keyword filtered RSS feed </li></ul></ul><ul><ul><li>2007, popularized hashtags and the use of Twitter during the San Diego wildfires </li></ul></ul><ul><ul><li>now, building CrisisWire.com to save the cheerleader (and save the world) </li></ul></ul>
    • 35. Yea? So what? ...
    • 36. The attention economy has changed things...
    • 37.  
    • 38. If you give me valuable , reliable , timely information, I’ll pay attention to you.
    • 39. Traditional Media: valuable (job is to sell news) reliable timely (verification process slows it down) (verification process slows it down) (verification process slows it down) (verification process slows it down)
    • 40. Government Publishing: valuable reliable timely timely timely timely
    • 41. Educational Publishing: valuable reliable timely timely timely timely
    • 42. Citizen Publishing: valuable reliable timely timely timely timely
    • 43. We’re listening to each other
    • 44. What do you do now?
    • 45. Listen (We’re talking to you) (We’re talking to you)
    • 46. Respond
    • 47. Fix the problem
    • 48. Does this really work?
    • 49. <ul><li>NASA </li></ul><ul><li>Red Cross </li></ul><ul><li>FDA </li></ul><ul><li>Peace Corps </li></ul><ul><li>TSA </li></ul><ul><li>USGS </li></ul><ul><li>State Governments </li></ul><ul><li>Congressmen/women </li></ul><ul><li>Senators </li></ul><ul><li>Governors </li></ul><ul><li>Dept of Defense </li></ul><ul><li>Dept of Energy </li></ul><ul><li>Dept of Agriculture </li></ul><ul><li>Dept of Homeland Security </li></ul><ul><li>EPA </li></ul><ul><li>Social Security Administration </li></ul><ul><li>USGS </li></ul><ul><li>US Intelligence Community </li></ul><ul><li>US Small Business Administration </li></ul><ul><li>21 Municipal Fire Departments </li></ul><ul><li>16 Municipal Police Departments </li></ul><ul><li>USDA </li></ul><ul><li>US Embassy Tokyo </li></ul><ul><li>US Department of Veteran Affairs </li></ul><ul><li>Smithsonian Institution </li></ul><ul><li>Amber Alerts </li></ul><ul><li>Missing Children </li></ul><ul><li>National Park Service </li></ul><ul><li>Dept of Health and Human Services </li></ul><ul><li>Dept of State </li></ul><ul><li>White House </li></ul><ul><li>and citizens </li></ul>
    • 50. So “Social Media” is important
    • 51. Major tools and websites (Specifically in times of emergencies) ... the “listening” part ... the “listening” part ... the “listening” part ... the “listening” part
    • 52. Twitter.com http://search.twitter.com
    • 53. Flickr.com
    • 54. Facebook.com
    • 55. YouTube.com
    • 56. Qik.com Demo: http://www.youtube.com/watch?v=pv_sqTnQ1Dk
    • 57. maps.google.com
    • 58. CrisisWire.com
    • 59. Major tools and websites (Not necessarily perfect for crises, but good to know) ... some for listening, some for responding/publishing ... some for listening, some for responding/publishing ... some for listening, some for responding/publishing ... some for listening, some for responding/publishing
    • 60. news.google.com
    • 61. blogsearch.google.com
    • 62. Delicious.com
    • 63. Wikipedia.com
    • 64. PBwiki.com
    • 65. Wordpress.com
    • 66. Getting Attention <ul><li>Digg.com crowdsourcing </li></ul><ul><li>Reddit.com crowdsourcing </li></ul><ul><li>StumbleUpon.com crowdsourcing, sortof </li></ul>
    • 67. Podcasting (Audio recording and publishing) (Audio recording and publishing) <ul><li>Odeo.com </li></ul><ul><li>uStream.com </li></ul><ul><li>Qik.com </li></ul><ul><li>Seesmic.com </li></ul><ul><li>12seconds.com </li></ul>Video Broadcasting
    • 68. The foundation of usefulness...
    • 69. RSS (Real Simple Syndication) (Real Simple Syndication)
    • 70. RSS (Real Simple Syndication) (Real Simple Syndication) <ul><li>What is it? </li></ul><ul><li>A set of rules on how to publish “well-formed” data (XML) </li></ul>
    • 71. RSS (Real Simple Syndication) (Real Simple Syndication) <ul><li>What is it? </li></ul><ul><li>A set of rules on how to publish “well-formed” data (XML) </li></ul><ul><li>Why is it important? </li></ul><ul><li>With the rules in place, we can create tools which can use these rules, therefore making the data useful </li></ul>
    • 72. RSS (Real Simple Syndication) (Real Simple Syndication) <ul><li>What is it? </li></ul><ul><li>A set of rules on how to publish “well-formed” data (XML) </li></ul><ul><li>Why is it important? </li></ul><ul><li>With the rules in place, we can create tools which can use these rules, therefore making the data useful </li></ul><ul><li>No rules (like .html, .pdf, and .doc files) mean the data presented is not reusable. </li></ul>
    • 73. RSS (Real Simple Syndication) (Real Simple Syndication) <ul><li>What is it? </li></ul><ul><li>A set of rules on how to publish “well-formed” data (XML) </li></ul><ul><li>Why is it important? </li></ul><ul><li>With the rules in place, we can create tools which can use these rules, therefore making the data useful </li></ul><ul><li>No rules (like .html, .pdf, and .doc files) mean the data presented is not reusable. </li></ul><ul><li>The point </li></ul><ul><li>Always try to make an RSS feed available </li></ul>
    • 74. So, what do you do now?
    • 75. Change this...
    • 76. Government Publishing: valuable reliable timely timely timely timely
    • 77. Government Publishing: valuable reliable timely timely timely timely
    • 78. How?
    • 79. Government Publishing: valuable (pertinent info for specific areas) reliable (obviously, it will be) timely (quicker and more often) (quicker and more often) (quicker and more often) (quicker and more often)
    • 80. quicker <ul><li>My simple suggestions: </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Google Maps </li></ul></ul>
    • 81. quicker <ul><li>It happens by listening to the public first </li></ul><ul><ul><li>changes perception (you care) </li></ul></ul><ul><ul><li>becomes more valuable (you know) </li></ul></ul>
    • 82. quicker <ul><li>It happens by responding to the direct requests </li></ul><ul><ul><li>tell how you found out (where you’re listening) </li></ul></ul><ul><ul><li>tell how you’re going to help (specifically) </li></ul></ul>
    • 83. quicker <ul><ul><li>Info by neighborhood (text releases, SMS) </li></ul></ul><ul><ul><li>Road closures (map) </li></ul></ul><ul><ul><li>Evacuation routes (map) </li></ul></ul><ul><ul><li>Exact location of danger (map) </li></ul></ul><ul><ul><li>Where to go for what types of help (map, text, phone) </li></ul></ul><ul><ul><li>Who to call if you can’t get out (phone, SMS) </li></ul></ul><ul><ul><li>Is it safe to go home? (phone) </li></ul></ul>
    • 84. My turn to listen and respond Creative Commons : Attribution-Noncommercial-Share Alike 3.0 Unported licensed

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