• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Twitter Habits: How To Build Mirco-blogging into Your Business Culture  and Get Results
 

Twitter Habits: How To Build Mirco-blogging into Your Business Culture and Get Results

on

  • 858 views

Twitter Habits: ...

Twitter Habits:
How to Pivot to a Micro-blogging Culture and Get Results

{To reserve Nate Riggs to present this keynote at your next event, please contact Nate directly at nate@nateriggs.com or at 614-348-2646}

A 2012 study from Edison Research & Arbitron found that some 89% of Americans ages 12 and up are at least familiar with Twitter. More data from media analytics company Trendrr suggests that Twitter usage dominates more than 85% of all social media activity surrounding broadcast TV – which is still to this day the most popular mainstream media.

Somehow, in the shadow of the glow from Facebook and Pinterest, it seems that Twitter is quietly moving to become a mainstream media.

It’s going to require and change in the cultural habits of your business in order to be ready to take advantage of all the possibilities Twitter can create.

In this exciting session, Nate Riggs will show you a roadmap for how you and your business can start making this shift:

• How to make Twitter fit neatly into organizational chart.
• Stories and case examples of the brands and leaders doing it right.
• Books, tools and other resources that will change the way you think about Twitter and your business.

{To reserve Nate Riggs to present this keynote at your next event, please contact Nate directly at nate@nateriggs.com or at 614-348-2646}

Statistics

Views

Total Views
858
Views on SlideShare
599
Embed Views
259

Actions

Likes
1
Downloads
0
Comments
0

3 Embeds 259

http://www.nateriggs.com 223
http://ohiomarketingstudents.com 35
https://twitter.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

CC Attribution License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Twitter Habits: How To Build Mirco-blogging into Your Business Culture  and Get Results Twitter Habits: How To Build Mirco-blogging into Your Business Culture and Get Results Presentation Transcript

    • I know the secret to successas a business on Twitter.@nateriggs | #GoInboundMktgSunday, June 16, 13
    • The percentage of Internet users who useTwitter daily quadrupled from 2% in 2010to 8% by the end of 2012.Source: Pew Internet Research Winter 2012 @nateriggs | #GoInboundMktgSunday, June 16, 13
    • As of May 2013, there is an average of over115 million active Twitter users everymonth.Source: StatisticBrain.com/twitter-statistics @nateriggs | #GoInboundMktgSunday, June 16, 13
    • The largest segment of American Twitterusers is made up of 25-34 year old males.Source: The Social Habit Q4 2012 @nateriggs | #GoInboundMktgSunday, June 16, 13
    • Adoption is increasing among 12-24 year oldsalmost twice as fast when compared to olderdemographics.Source: The Social Habit Q4 2012 @nateriggs | #GoInboundMktgSunday, June 16, 13
    • What’s causing this momentum?@nateriggs | #GoInboundMktgSunday, June 16, 13
    • @nateriggs | #GoInboundMktgSunday, June 16, 13
    • Image Credit: Luca Bruno / Associated Press 2005St. Peters Basilica: 2005@nateriggs | #GoInboundMktgSt. Peters Basilica, 2013Sunday, June 16, 13
    • Smartphones have moved to the mainstream.@nateriggs | #GoInboundMktgSunday, June 16, 13
    • Tablets are outpacing global computer sales.@nateriggs | #GoInboundMktgSunday, June 16, 13
    • 41% of tablet owners and 38% of smartphoneowners used their device while also watchingtelevision.Source: Nelisen - The Social Media Report 2012 @nateriggs | #GoInboundMktgSunday, June 16, 13
    • @nateriggs | #GoInboundMktgSource: Trendrr TV February 2012 White PaperSunday, June 16, 13
    • STEPPS: Why Things Catch On✓ Social Currency✓ Triggers✓ Emotions✓ Public✓ Practical Value✓ StoriesContagious: Why Things Catch On by Jonah Berger@nateriggs | #GoInboundMktgSunday, June 16, 13
    • TWITTER HABITSHow To Build Mirco-blogging into Your Business Cultureand Get Results@nateriggs | #GoInboundMktgFlicker Photo Credit: looseendsSunday, June 16, 13
    • The secret to business success on Twitter:build new cultural habits.@nateriggs | #GoInboundMktgSunday, June 16, 13
    • - Stephen R. Covey1932 - 2012@nateriggs | #GoInboundMktgSunday, June 16, 13
    • @nateriggs | #GoInboundMktgSunday, June 16, 13
    • Ann Graybiel, PhDMcGovern Institute for BrainResearch at MIT@nateriggs | #GoInboundMktgSunday, June 16, 13
    • Habits tend to form slowly but, once formed havegreat stability.@nateriggs | #GoInboundMktgSunday, June 16, 13
    • Charles DuhiggWinner of the Pulitzer PrizeThe New York Times@nateriggs | #GoInboundMktgSunday, June 16, 13
    • @nateriggs | #GoInboundMktgSunday, June 16, 13
    • = =@nateriggs | #GoInboundMktgSunday, June 16, 13
    • @nateriggs | #GoInboundMktgThe secret to business success on Twitter:build new cultural habits.Sunday, June 16, 13
    • Case Study: Oreo Superbowl Campaign -- Whisper Fight Spot @nateriggs | #GoInboundMktgSunday, June 16, 13
    • Oreo’s “Whisper Fight” commercial generated55,000 tweets within 10 minutes of airing, atthe rate of 110 tweets per second.@nateriggs | #GoInboundMktgSunday, June 16, 13
    • CBS sold out its ad inventory for Super BowlXLVII at prices averaging$3.8 million per 30 second spot.@nateriggs | #GoInboundMktgSunday, June 16, 13
    • Source: YouTube - CBS Super Bowl Black Out 2013 @nateriggs | #GoInboundMktgSunday, June 16, 13
    • @nateriggs | #GoInboundMktgSunday, June 16, 13
    • “While we certainly didn’t expect theblackout, the team’s first instinct wasto figure out how Oreo could berelevant in the moment.”- Sarah HofstetterPresident, 360i@nateriggs | #GoInboundMktgSunday, June 16, 13
    • @nateriggs | #GoInboundMktgSunday, June 16, 13
    • The ‘Dunk in the Dark’ tweet received morethan 16,000 RT’s, over 6000 favorites, andOreo added 8000+ Twitter followers.@nateriggs | #GoInboundMktgSunday, June 16, 13
    • - Sarah HofstetterPresident, 360i“Having a full team of creative,social media experts and the brandmade it quick and seamless.”@nateriggs | #GoInboundMktgSunday, June 16, 13
    • Habit #1Build infrastructurefor real time.@nateriggs | #GoInboundMktgSunday, June 16, 13
    • Case Example: @bobevansfarms guest response @nateriggs | #GoInboundMktgSunday, June 16, 13
    • Sunday, June 16, 13
    • Case Example: @bobevansfarms guest response @nateriggs | #GoInboundMktgSunday, June 16, 13
    • Case Example: @bobevansfarms guest response @nateriggs | #GoInboundMktgSunday, June 16, 13
    • Case Example: @bobevansfarms guest response @nateriggs | #GoInboundMktgSunday, June 16, 13
    • Case Example: @bobevansfarms guest response @nateriggs | #GoInboundMktgSunday, June 16, 13
    • Habit #2Be clear about yourintentions.@nateriggs | #GoInboundMktgSunday, June 16, 13
    • Instagram Photo Credit:@pinkleme, @hannahhhbrooks, @abijoy1991, @sauceruney, @paige_aldrich@nateriggs | #GoInboundMktgSunday, June 16, 13
    • Case Study: @jenisicream @nateriggs | #GoInboundMktgSunday, June 16, 13
    • Case Study: @jenisicream @nateriggs | #GoInboundMktgSunday, June 16, 13
    • Actively participate inthe conversation.Habit #3Photo credit: OnlineJazz.net@nateriggs | #GoInboundMktgSunday, June 16, 13
    • Case Study: @DanKimRedMango @nateriggs | #GoInboundMktgSunday, June 16, 13
    • @DanKimRedMangoCase Study: @DanKimRedMango @nateriggs | #GoInboundMktgSunday, June 16, 13
    • Case Study: @DanKimRedMango @nateriggs | #GoInboundMktgSunday, June 16, 13
    • Support andencourage social executives.Habit #4Photo credit: OnlineJazz.netCase Study: @DanKimRedMango @nateriggs | #GoInboundMktgSunday, June 16, 13
    • Sunday, June 16, 13
    • Sunday, June 16, 13
    • Sunday, June 16, 13
    • @nateriggs#GoInboundMktgMktg Source: clicktotweet.com@clicktotweetSunday, June 16, 13
    • At every touch,make sharing easy.Habit #5Photo credit: OnlineJazz.netSunday, June 16, 13
    • “Because all of the brands are jumping inand spewing content, there’s adeafening noise.”- Jeremiah OwyangAnalyst, The Altimeter Group@nateriggs | #GoInboundMktg“So, the one way to cut across that is toadvertise and make your content shinehigher.”Sunday, June 16, 13
    • Case Study: FreedMaxick TwitterSunday, June 16, 13
    • Case Study: FreedMaxick TwitterSunday, June 16, 13
    • Sunday, June 16, 13
    • Case Study: Twitter Ads: YouTubeSunday, June 16, 13
    • Be prepared topay to play.Habit #6Photo credit: OnlineJazz.netSunday, June 16, 13
    • Sunday, June 16, 13
    • Case Study: Big Bird, 2012 - 2nd Presidential Debate17,000 Tweets per minute for ‘Big Bird’after that moment during the debate.Sunday, June 16, 13
    • Sunday, June 16, 13
    • Source: https://election.twitter.com/mapSunday, June 16, 13
    • Sunday, June 16, 13
    • Consistentlytake calculated risks.Habit #7Photo credit: glogster.comSunday, June 16, 13
    • The secret to business success on Twitter:build new cultural habits.@nateriggs | #GoInboundMktg1. Build infrastructure for real time.2. Be clear about your intentions.3. Activly participate in the conversation.4. Support and encourage social executives.5. At every touch, make sharing easy.6. Be prepared to pay to play.7. Continuously take calculated risks.Sunday, June 16, 13
    • Get my slides:http://naterig.gs/goinboundmktg@nateriggs | linkedin.com/in/nateriggsnate@nateriggs.com | 614-348-2646Sunday, June 16, 13