Trade Show Exhibiting - 10 HOW TO Ideas to Help You Integrate Social Media Into Your Lead Generation Strategy

10 Ideas & Tools for Generating Relationships at Tradeshows
Nate Riggs, Principal & Strategist
Social Business Strategies

The Era of Lead Generation 2.0

10 Ideas & Tools You Can Use TODAY
Opening relationships before the show – “ I see you”
Listening, attraction and booth engagement – “Your welcome here”
Nurturing relationships after the show - “ baby steps”

1. Use Flowtown to Locate Attendee Profiles
Every social network requires an email address
Most shows provide email addresses of attendees
Use Flowtown to quickly and easily locate attendee profiles

2. Socially Integrate Your Show Database
Make sure to log all social media profiles for contacts in your database
Some CRM’s integrate dynamic feeds
Tools I suggest:
BatchBook
HighRise

3. Build Attendee Twitter Lists
Set up a list for the show
Follow the attendees you can locate and add them to the list
Implement the list in an aggregator like Seesmic Desktop, Hootsuite or Tweetdeck
Lurk, listen and engage in conversation

4. Leverage Your Personal Profile-Based Networks
Establish a more permanent connection and data flow
Typically LinkedIn, but Facebook as well – ask them what they prefer
Mention the show as a reason to connect – common interest
You MUST have a profile, be a user!

5. Listen to the Show Outposts
Bring an extra LCD monitor to your booth
Search for the name of the show on Twitter
search.twitter.com
Collecta.com

6. Use Branded Twitter Hash Tags to Create Top of Mind Booth Awareness
Create and use a branded hash tag for your company
Example: #SkylineEX
Create and use a hash tag for your booth
Example: #booth1581
Use both on all of your show related Tweets
Example: Thanks to @BeOnScene for stopping by #skylineEX #booth1581 – it was great meeting you!
Tweeting Often while at the show creates visibility!

7. Equip Booth Staff with Smart Side Arms

8. Create a Visual Experience & Give It Away
Video interview booth visitors - feature and tag them on your company blog
Snap pictures of visitors, and send them those images as follow up
Twitpic
Yfrog
On Facebook & Flickr, tag these images with company and individual names

9. Using Your Company Blog as Follow Up
Write special recap posts and reactions from the show with additional information and resources
Ask select booth visitors to guest post on your company blog
Follow up with prospects to get more video interviews.
Use Skype Recorder for long distances

10. Use Social Networks to Stay Visible
Spend time learning about booth attendees from their profiles
Use the TripIt Application to set up live visits via LinkedIn

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Trade Show Exhibiting - 10 HOW TO Ideas to Help You Integrate Social Media Into Your Lead Generation Strategy

by Nate Riggs on Mar 04, 2010

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