Rise of Human Business Teams #smcb
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Rise of Human Business Teams #smcb Presentation Transcript

  • 1. NATE RIGGS #SMCBBlogger | Strategist | Speakernateriggs.com THE RISE OFHUMAN BUSINESS TEAMS
  • 2. 1. What are Human Business Teams2. The concept of Social business3. 8 tips for building a Human Business Team in YOUR Company
  • 3. 1. What are Human Business Teams2. The concept of Social Business3. 8 tips for building a Human Business Team in YOUR Company
  • 4. 1. What are Human Business Teams2. The concept of Social Business3. 8 tips for building a Human Business Team in YOUR Company
  • 5. 6 humans48 hour blitz
  • 6. INTERNET CONVERSATION CYCLE
  • 7. HUMAN BUSINESS TEAMA team of humans who strategically use social media tools on behalf of an organization, to seed content, listen and participate in productive customer conversations
  • 8. human business teams + content + social media = CULTURE MARKETING Tweetable Tip: human business teams + content + social media = culture marketing via @nateriggs #smcb
  • 9. SAM FALLETTA Incept
  • 10. 5 CUSTOMER CONVERSATION TYPES Tweetable Tip:5 customer conversation types = appreciation, retention, conversion, re-activation & acquisition via @nateriggs
  • 11. 8 Tips for BuildingHuman Business Teams
  • 12. Tip #1Top leveladoption meanstop down buy in
  • 13. Tip #2Define clearbusiness goals andsuccess metrics
  • 14. Tip #3KNOW and LIVEyour core values
  • 15. Tip #4Find the digitalnatives inside
  • 16. Tip #5Select tools thatsupport yourBUSINESS STRATEGY
  • 17. Tip #6Build guidelinesthat encouragesocial media use
  • 18. Tip #7TRAIN foradoption
  • 19. Tip #8Measurepresence-buildingbaselines FIRST
  • 20. What arepresence-building baselines?
  • 21. 5 Types of Internet Conversations ๏ 458.3% fan base growth since March 2010 ๏ 15% - 18% average weekly engagement
  • 22. Where’s the ROI?
  • 23. 100 Employee Contact Center =$250,000 annual turn over costs
  • 24. !"#$%&()*+$,-.$)/0"&123)45,"0+$,)%"!!#$!"!!#$&%"!!#$&!"!!#$ 012)34+2$ %"!!#$ !"!!#$ ()*+,-$!!.$ ()*+,-$!!/$ ()*+,-$!&!$
  • 25. 3 new clients so far...
  • 26. NATE RIGGSBlogger | Strategist | Speakernateriggs.comANY QUESTIONS?