Building Brand   YOU
Steal my slides at:nateriggs.com/bloggingbook
The resume is   DEAD
Brand   YOU   is born
45% of employers surveyed are usingsocial networks to screen job candidatesSurvey conducted for Harris Interactive for Car...
Survey conducted for Harris Interactive for CareerBuilder.com - January 2010
7% followed job candidates on                                    Twitter ...Survey conducted for Harris Interactive for Ca...
Survey conducted for Harris Interactive for CareerBuilder.com - January 2010
Facebook was the most popular onlinedestination for employers to do their onlinesleuthing, followed by LinkedIn and MySpac...
12 PRINCIPALS OFBUILDING BRANDYOU
1. Know thyself first
2. Tune in to the rightstations
3. Always collect crowds ofpeople
4. Own the right mediaproduction tools
5. Build a STAGE around YOU
6. Adopt a content creationdiscipline
7. Focus on story-telling
8. Always show up to the party
9. Use the web to buy moreface time
10. Wait for the right time tosell stuff
11. Be willing to work for free
12. Do or do not. There is notry...
@nateriggsNATE RIGGS                     nateriggs.com                                      tkg.com•   Web Design & Develo...
The Resume is Dead -- Building Brand YOU
The Resume is Dead -- Building Brand YOU
The Resume is Dead -- Building Brand YOU
The Resume is Dead -- Building Brand YOU
The Resume is Dead -- Building Brand YOU
The Resume is Dead -- Building Brand YOU
The Resume is Dead -- Building Brand YOU
The Resume is Dead -- Building Brand YOU
The Resume is Dead -- Building Brand YOU
The Resume is Dead -- Building Brand YOU
The Resume is Dead -- Building Brand YOU
The Resume is Dead -- Building Brand YOU
The Resume is Dead -- Building Brand YOU
The Resume is Dead -- Building Brand YOU
The Resume is Dead -- Building Brand YOU
The Resume is Dead -- Building Brand YOU
The Resume is Dead -- Building Brand YOU
The Resume is Dead -- Building Brand YOU
The Resume is Dead -- Building Brand YOU
The Resume is Dead -- Building Brand YOU
The Resume is Dead -- Building Brand YOU
The Resume is Dead -- Building Brand YOU
The Resume is Dead -- Building Brand YOU
The Resume is Dead -- Building Brand YOU
The Resume is Dead -- Building Brand YOU
The Resume is Dead -- Building Brand YOU
The Resume is Dead -- Building Brand YOU
The Resume is Dead -- Building Brand YOU
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The Resume is Dead -- Building Brand YOU

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  • Man it’s busy out there\nYour business is competing for attention\nHow will you stand out? \nRelationships matter.\n
  • Man it’s busy out there\nYour business is competing for attention\nHow will you stand out? \nRelationships matter.\n
  • Push them to TWITTER HERE.\nEmpty #tag, why???\n
  • Man it’s busy out there\nYour business is competing for attention\nHow will you stand out? \nRelationships matter.\n
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  • Man it’s busy out there\nYour business is competing for attention\nHow will you stand out? \nRelationships matter.\n
  • Self SWOT\nPersonality test\n5-7 Brand elements\nOngoing process\n
  • Self SWOT\nPersonality test\n5-7 Brand elements\nOngoing process\n
  • Listen\nSearch\nCrowdsourcing\n
  • Listen\nSearch\nCrowdsourcing\n
  • CRM\nFacebook Groups\nLists\nHashtags\n\n
  • CRM\nFacebook Groups\nLists\nHashtags\n\n
  • Video\nPictures\nMedia is Art\n10,000 hours\n
  • Video\nPictures\nMedia is Art\n10,000 hours\n
  • Your performance happens here\nAll other networks direct people into your digital theatre\nBlog, Site, Page\n
  • Your performance happens here\nAll other networks direct people into your digital theatre\nBlog, Site, Page\n
  • Blog\nGuest blog\nTwitter Chats\nPresentations on Slideshare\neBooks\n
  • Blog\nGuest blog\nTwitter Chats\nPresentations on Slideshare\neBooks\n
  • Self disclosure - Social Penetration Theroy\nTheatre of the mind\nSurprises\nHumor\n\n\n
  • Self disclosure - Social Penetration Theroy\nTheatre of the mind\nSurprises\nHumor\n\n\n
  • Leave home often\nLewis living in car story\nGo where the cool kids are\n
  • Leave home often\nLewis living in car story\nGo where the cool kids are\n
  • One on one meetings\nCoffee is the best thing that ever happen to you career\nLook for little connection points, commonalities \n
  • One on one meetings\nCoffee is the best thing that ever happen to you career\nLook for little connection points, commonalities \n
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  • Work your ASS off for free.\nVolunteer, donate time, talent, resources, passion\nBut be genuine, karma can be a bitch.\n
  • Work your ASS off for free.\nVolunteer, donate time, talent, resources, passion\nBut be genuine, karma can be a bitch.\n
  • Do or Do Not...\n
  • Do or Do Not...\n
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  • The Resume is Dead -- Building Brand YOU

    1. 1. Building Brand YOU
    2. 2. Steal my slides at:nateriggs.com/bloggingbook
    3. 3. The resume is DEAD
    4. 4. Brand YOU is born
    5. 5. 45% of employers surveyed are usingsocial networks to screen job candidatesSurvey conducted for Harris Interactive for CareerBuilder.com - January 2010
    6. 6. Survey conducted for Harris Interactive for CareerBuilder.com - January 2010
    7. 7. 7% followed job candidates on Twitter ...Survey conducted for Harris Interactive for CareerBuilder.com - January 2010
    8. 8. Survey conducted for Harris Interactive for CareerBuilder.com - January 2010
    9. 9. Facebook was the most popular onlinedestination for employers to do their onlinesleuthing, followed by LinkedIn and MySpace.Survey conducted for Harris Interactive for CareerBuilder.com - January 2010
    10. 10. 12 PRINCIPALS OFBUILDING BRANDYOU
    11. 11. 1. Know thyself first
    12. 12. 2. Tune in to the rightstations
    13. 13. 3. Always collect crowds ofpeople
    14. 14. 4. Own the right mediaproduction tools
    15. 15. 5. Build a STAGE around YOU
    16. 16. 6. Adopt a content creationdiscipline
    17. 17. 7. Focus on story-telling
    18. 18. 8. Always show up to the party
    19. 19. 9. Use the web to buy moreface time
    20. 20. 10. Wait for the right time tosell stuff
    21. 21. 11. Be willing to work for free
    22. 22. 12. Do or do not. There is notry...
    23. 23. @nateriggsNATE RIGGS nateriggs.com tkg.com• Web Design & Development• Search Engine Marketing• Content Marketing• Community Management• Social Business Design• Educational Workshops• Professional Speaking

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