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The Resume is Dead -- Building Brand YOU
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The Resume is Dead -- Building Brand YOU

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  • Man it’s busy out there\nYour business is competing for attention\nHow will you stand out? \nRelationships matter.\n
  • Man it’s busy out there\nYour business is competing for attention\nHow will you stand out? \nRelationships matter.\n
  • Push them to TWITTER HERE.\nEmpty #tag, why???\n
  • Man it’s busy out there\nYour business is competing for attention\nHow will you stand out? \nRelationships matter.\n
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  • Man it’s busy out there\nYour business is competing for attention\nHow will you stand out? \nRelationships matter.\n
  • Self SWOT\nPersonality test\n5-7 Brand elements\nOngoing process\n
  • Self SWOT\nPersonality test\n5-7 Brand elements\nOngoing process\n
  • Listen\nSearch\nCrowdsourcing\n
  • Listen\nSearch\nCrowdsourcing\n
  • CRM\nFacebook Groups\nLists\nHashtags\n\n
  • CRM\nFacebook Groups\nLists\nHashtags\n\n
  • Video\nPictures\nMedia is Art\n10,000 hours\n
  • Video\nPictures\nMedia is Art\n10,000 hours\n
  • Your performance happens here\nAll other networks direct people into your digital theatre\nBlog, Site, Page\n
  • Your performance happens here\nAll other networks direct people into your digital theatre\nBlog, Site, Page\n
  • Blog\nGuest blog\nTwitter Chats\nPresentations on Slideshare\neBooks\n
  • Blog\nGuest blog\nTwitter Chats\nPresentations on Slideshare\neBooks\n
  • Self disclosure - Social Penetration Theroy\nTheatre of the mind\nSurprises\nHumor\n\n\n
  • Self disclosure - Social Penetration Theroy\nTheatre of the mind\nSurprises\nHumor\n\n\n
  • Leave home often\nLewis living in car story\nGo where the cool kids are\n
  • Leave home often\nLewis living in car story\nGo where the cool kids are\n
  • One on one meetings\nCoffee is the best thing that ever happen to you career\nLook for little connection points, commonalities \n
  • One on one meetings\nCoffee is the best thing that ever happen to you career\nLook for little connection points, commonalities \n
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  • Work your ASS off for free.\nVolunteer, donate time, talent, resources, passion\nBut be genuine, karma can be a bitch.\n
  • Work your ASS off for free.\nVolunteer, donate time, talent, resources, passion\nBut be genuine, karma can be a bitch.\n
  • Do or Do Not...\n
  • Do or Do Not...\n
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Transcript

  • 1. Building Brand YOU
  • 2. Steal my slides at:nateriggs.com/bloggingbook
  • 3. The resume is DEAD
  • 4. Brand YOU is born
  • 5. 45% of employers surveyed are usingsocial networks to screen job candidatesSurvey conducted for Harris Interactive for CareerBuilder.com - January 2010
  • 6. Survey conducted for Harris Interactive for CareerBuilder.com - January 2010
  • 7. 7% followed job candidates on Twitter ...Survey conducted for Harris Interactive for CareerBuilder.com - January 2010
  • 8. Survey conducted for Harris Interactive for CareerBuilder.com - January 2010
  • 9. Facebook was the most popular onlinedestination for employers to do their onlinesleuthing, followed by LinkedIn and MySpace.Survey conducted for Harris Interactive for CareerBuilder.com - January 2010
  • 10. 12 PRINCIPALS OFBUILDING BRANDYOU
  • 11. 1. Know thyself first
  • 12. 2. Tune in to the rightstations
  • 13. 3. Always collect crowds ofpeople
  • 14. 4. Own the right mediaproduction tools
  • 15. 5. Build a STAGE around YOU
  • 16. 6. Adopt a content creationdiscipline
  • 17. 7. Focus on story-telling
  • 18. 8. Always show up to the party
  • 19. 9. Use the web to buy moreface time
  • 20. 10. Wait for the right time tosell stuff
  • 21. 11. Be willing to work for free
  • 22. 12. Do or do not. There is notry...
  • 23. @nateriggsNATE RIGGS nateriggs.com tkg.com• Web Design & Development• Search Engine Marketing• Content Marketing• Community Management• Social Business Design• Educational Workshops• Professional Speaking