Navigation / Search 2 ‘Best Practices’ Used by amazon.com Make sure shoppers can easily access their cart contents and that it can easily be modified or adjusted. Keep important page elements like update cart, display refinements and cross sell items within reach and easy to spot. 2 ‘Best Practices’ Not Used by amazon.com Use Breadcrumb navigation to show shoppers where they are. Allow shoppers to show a designated number of items per page anytime with a “show per page” sort option.
Selling 2 selling ‘best practices’ that amazon.com used Show related products and cross sell before the checkout process and after items have been added to the cart. Make sure other page items are visually appealing to shoppers and keep unnecessary elements off checkout pages. 2 selling ‘best practices’ that amazon.com did not use Make sure contact information and a phone number are visible above the fold and easy for shoppers to see. Keep security badges, trust certificates and an updated SSL certificate in place so shoppers can tell your site is secure.
Shopping Cart 2 shopping cart ‘best practices’ that amazon.com used 2 shopping cart ‘best practices’ that amazon.com did not use Allow shoppers to add items to their cart before making them register for an account. Offer a variety of payment and shipping options so shoppers can pick the one they have an account with or most often use. All Shopping Cart ‘Best Practices’ are used on amazon.com