Corporate Social Media

ZOMG!!! Your Guide to Corporate Social Media

The Big Four

Other Opportunities…

“ There's no shortage of sub-$30,000 performance compacts available today, but the Impreza WRX hatchback I tested is one of the better ones for the money. WRX is a respected nameplate among sport-compact enthusiasts.”
-Edmunds.com

Now watch this…

Possible YouTube Uses
Brand exposure through viral sharing
Advertising your product
Educating customers (think tutorials)
Whatever else you can think of…

Compelling YouTube Content
What’s unique, cool, or about my product/service?
How do we show it?
Consulting
Blenders
Online Backup
Who makes it?
You?
Users?

“ Sixty-two percent of US online buyers use social networking sites like Facebook or MySpace.com for communicating and keeping up with friends. Only 2% of US online buyers have purchased products through social networking sites.”
-Forrester Research

Possible Facebook Uses
Distribution channel for info.
Sales channel? (can work indirectly)
Tech support/customer service
Beta testing

Compelling Facebook Content
Exclusivity (use your fan page)
Coupons
Information
Opportunities
Apps
Competition
Sharing

Possible Twitter Uses
Customer service
Sales/Lead gen channel
Brand involvement
Evangelism
Damage control

Possible Blog Uses
Announcements
Product information
Viral campaigns
Damage control
Thought leadership
Industry information

Synergy

Listening Tools
Where are people talking?
Trendrr.com
Facebook Lexicon
Google Alerts
Technorati
Monitter
Sentiment
Jodange
Twendz

Metrics
Google Analytics (custom URLs)
Bit.ly account
Techrigy SM2
BLVD Status

About Me
Nate Kartchner
Social Media Evangelist
Mozy.com
http://natekartchner.com
@jazzcat & @mozy
[email_address]

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Corporate Social Media

by Nate Kartchner on Oct 02, 2009

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Corporate Social Media — Presentation Transcript