Corporate Social Media

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A high-level overview of possible corporate uses of various major social media channels.

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Corporate Social Media

  1. 1. ZOMG!!! Your Guide to Corporate Social Media
  2. 2. The Big Four
  3. 3. Other Opportunities…
  4. 4. <ul><li>“ There's no shortage of sub-$30,000 performance compacts available today, but the Impreza WRX hatchback I tested is one of the better ones for the money. WRX is a respected nameplate among sport-compact enthusiasts.” </li></ul><ul><li>-Edmunds.com </li></ul>
  5. 5. Now watch this…
  6. 6. Possible YouTube Uses <ul><li>Brand exposure through viral sharing </li></ul><ul><li>Advertising your product </li></ul><ul><li>Educating customers (think tutorials) </li></ul><ul><li>Whatever else you can think of… </li></ul>
  7. 7. Compelling YouTube Content <ul><li>What’s unique, cool, or about my product/service? </li></ul><ul><li>How do we show it? </li></ul><ul><ul><li>Consulting </li></ul></ul><ul><ul><li>Blenders </li></ul></ul><ul><ul><li>Online Backup </li></ul></ul><ul><li>Who makes it? </li></ul><ul><ul><li>You? </li></ul></ul><ul><ul><li>Users? </li></ul></ul>
  8. 8. <ul><li>“ Sixty-two percent of US online buyers use social networking sites like Facebook or MySpace.com for communicating and keeping up with friends. Only 2% of US online buyers have purchased products through social networking sites.” </li></ul><ul><li>-Forrester Research </li></ul>
  9. 9. Possible Facebook Uses <ul><li>Distribution channel for info. </li></ul><ul><li>Sales channel? (can work indirectly) </li></ul><ul><li>Tech support/customer service </li></ul><ul><li>Beta testing </li></ul>
  10. 10. Compelling Facebook Content <ul><li>Exclusivity (use your fan page) </li></ul><ul><ul><li>Coupons </li></ul></ul><ul><ul><li>Information </li></ul></ul><ul><ul><li>Opportunities </li></ul></ul><ul><li>Apps </li></ul><ul><ul><li>Competition </li></ul></ul><ul><ul><li>Sharing </li></ul></ul>
  11. 11. Possible Twitter Uses <ul><li>Customer service </li></ul><ul><li>Sales/Lead gen channel </li></ul><ul><li>Brand involvement </li></ul><ul><li>Evangelism </li></ul><ul><li>Damage control </li></ul>
  12. 12. Possible Blog Uses <ul><li>Announcements </li></ul><ul><li>Product information </li></ul><ul><li>Viral campaigns </li></ul><ul><li>Damage control </li></ul><ul><li>Thought leadership </li></ul><ul><li>Industry information </li></ul>
  13. 13. Synergy
  14. 14. Listening Tools <ul><li>Where are people talking? </li></ul><ul><ul><li>Trendrr.com </li></ul></ul><ul><ul><li>Facebook Lexicon </li></ul></ul><ul><ul><li>Google Alerts </li></ul></ul><ul><ul><li>Technorati </li></ul></ul><ul><ul><li>Monitter </li></ul></ul><ul><li>Sentiment </li></ul><ul><ul><li>Jodange </li></ul></ul><ul><ul><li>Twendz </li></ul></ul>
  15. 15. Metrics <ul><li>Google Analytics (custom URLs) </li></ul><ul><li>Bit.ly account </li></ul><ul><li>Techrigy SM2 </li></ul><ul><li>BLVD Status </li></ul>
  16. 16. About Me <ul><li>Nate Kartchner </li></ul><ul><li>Social Media Evangelist </li></ul><ul><li>Mozy.com </li></ul><ul><li>http://natekartchner.com </li></ul><ul><li>@jazzcat & @mozy </li></ul><ul><li>[email_address] </li></ul>

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