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Corporate Social Media
Corporate Social Media
Corporate Social Media
Corporate Social Media
Corporate Social Media
Corporate Social Media
Corporate Social Media
Corporate Social Media
Corporate Social Media
Corporate Social Media
Corporate Social Media
Corporate Social Media
Corporate Social Media
Corporate Social Media
Corporate Social Media
Corporate Social Media
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Corporate Social Media

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A high-level overview of possible corporate uses of various major social media channels.

A high-level overview of possible corporate uses of various major social media channels.

Published in: Business, Technology
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  • 1. ZOMG!!! Your Guide to Corporate Social Media
  • 2. The Big Four
  • 3. Other Opportunities…
  • 4. <ul><li>“ There's no shortage of sub-$30,000 performance compacts available today, but the Impreza WRX hatchback I tested is one of the better ones for the money. WRX is a respected nameplate among sport-compact enthusiasts.” </li></ul><ul><li>-Edmunds.com </li></ul>
  • 5. Now watch this…
  • 6. Possible YouTube Uses <ul><li>Brand exposure through viral sharing </li></ul><ul><li>Advertising your product </li></ul><ul><li>Educating customers (think tutorials) </li></ul><ul><li>Whatever else you can think of… </li></ul>
  • 7. Compelling YouTube Content <ul><li>What’s unique, cool, or about my product/service? </li></ul><ul><li>How do we show it? </li></ul><ul><ul><li>Consulting </li></ul></ul><ul><ul><li>Blenders </li></ul></ul><ul><ul><li>Online Backup </li></ul></ul><ul><li>Who makes it? </li></ul><ul><ul><li>You? </li></ul></ul><ul><ul><li>Users? </li></ul></ul>
  • 8. <ul><li>“ Sixty-two percent of US online buyers use social networking sites like Facebook or MySpace.com for communicating and keeping up with friends. Only 2% of US online buyers have purchased products through social networking sites.” </li></ul><ul><li>-Forrester Research </li></ul>
  • 9. Possible Facebook Uses <ul><li>Distribution channel for info. </li></ul><ul><li>Sales channel? (can work indirectly) </li></ul><ul><li>Tech support/customer service </li></ul><ul><li>Beta testing </li></ul>
  • 10. Compelling Facebook Content <ul><li>Exclusivity (use your fan page) </li></ul><ul><ul><li>Coupons </li></ul></ul><ul><ul><li>Information </li></ul></ul><ul><ul><li>Opportunities </li></ul></ul><ul><li>Apps </li></ul><ul><ul><li>Competition </li></ul></ul><ul><ul><li>Sharing </li></ul></ul>
  • 11. Possible Twitter Uses <ul><li>Customer service </li></ul><ul><li>Sales/Lead gen channel </li></ul><ul><li>Brand involvement </li></ul><ul><li>Evangelism </li></ul><ul><li>Damage control </li></ul>
  • 12. Possible Blog Uses <ul><li>Announcements </li></ul><ul><li>Product information </li></ul><ul><li>Viral campaigns </li></ul><ul><li>Damage control </li></ul><ul><li>Thought leadership </li></ul><ul><li>Industry information </li></ul>
  • 13. Synergy
  • 14. Listening Tools <ul><li>Where are people talking? </li></ul><ul><ul><li>Trendrr.com </li></ul></ul><ul><ul><li>Facebook Lexicon </li></ul></ul><ul><ul><li>Google Alerts </li></ul></ul><ul><ul><li>Technorati </li></ul></ul><ul><ul><li>Monitter </li></ul></ul><ul><li>Sentiment </li></ul><ul><ul><li>Jodange </li></ul></ul><ul><ul><li>Twendz </li></ul></ul>
  • 15. Metrics <ul><li>Google Analytics (custom URLs) </li></ul><ul><li>Bit.ly account </li></ul><ul><li>Techrigy SM2 </li></ul><ul><li>BLVD Status </li></ul>
  • 16. About Me <ul><li>Nate Kartchner </li></ul><ul><li>Social Media Evangelist </li></ul><ul><li>Mozy.com </li></ul><ul><li>http://natekartchner.com </li></ul><ul><li>@jazzcat & @mozy </li></ul><ul><li>[email_address] </li></ul>

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