LOCATION LOCATION LOCATION
LOCATION BASED

• First
      found via cell tower
 triangulation

• First   device: Palm VII in 1999

• First
     apps u...
MERCHANTS BEWARE


• Google   search
                          Blah blah b
                                     lah
• Revi...
CUSTOM PLACE MARKS
Made by me and not public
CUSTOM PLACE MARKS
Made by me and not public
CUSTOM PLACE MARKS
Made by me and not public
MERCHANT
PARTNERSHIP
GET CUSTOMERS
 Coupons/promos/interaction
BLOGGERS V
MICROBLOG
Can't we all be friends?
• Getting   to know you....
THINK GLOBAL


• International   friends

• Travel   connections

• Local    reviews/tips
SAFETY ISSUES
KEYS TO SAFETY

• Turn   location services off

• Educate   yourself and use privacy settings

• Careful   with share to T...
THANK YOU
  For being here
Wendy Smith Location-based Services 7/28/10
Wendy Smith Location-based Services 7/28/10
Wendy Smith Location-based Services 7/28/10
Wendy Smith Location-based Services 7/28/10
Wendy Smith Location-based Services 7/28/10
Wendy Smith Location-based Services 7/28/10
Wendy Smith Location-based Services 7/28/10
Wendy Smith Location-based Services 7/28/10
Wendy Smith Location-based Services 7/28/10
Wendy Smith Location-based Services 7/28/10
Wendy Smith Location-based Services 7/28/10
Wendy Smith Location-based Services 7/28/10
Wendy Smith Location-based Services 7/28/10
Wendy Smith Location-based Services 7/28/10
Wendy Smith Location-based Services 7/28/10
Wendy Smith Location-based Services 7/28/10
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Wendy Smith Location-based Services 7/28/10

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Wendy Smith Location-based Services 7/28/10

  1. 1. LOCATION LOCATION LOCATION
  2. 2. LOCATION BASED • First found via cell tower triangulation • First device: Palm VII in 1999 • First apps using LBS: weather.com & traffictouch • First uses of GPS: Loopt, Fire Eagle & Brightkite
  3. 3. MERCHANTS BEWARE • Google search Blah blah b lah • Reviews • Custom placemarks • User created venues
  4. 4. CUSTOM PLACE MARKS Made by me and not public
  5. 5. CUSTOM PLACE MARKS Made by me and not public
  6. 6. CUSTOM PLACE MARKS Made by me and not public
  7. 7. MERCHANT PARTNERSHIP
  8. 8. GET CUSTOMERS Coupons/promos/interaction
  9. 9. BLOGGERS V MICROBLOG Can't we all be friends?
  10. 10. • Getting to know you....
  11. 11. THINK GLOBAL • International friends • Travel connections • Local reviews/tips
  12. 12. SAFETY ISSUES
  13. 13. KEYS TO SAFETY • Turn location services off • Educate yourself and use privacy settings • Careful with share to Twitter/Facebook • Don't set exact home location • Be judicious!
  14. 14. THANK YOU For being here

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