Samsung Introduces \"Seamless
Experience\" at IFA 2008
29 August 2008
Shares Ambitious Plans to Bridge \"Digital Divide,\" to help Consumers Enjoy Digital
Benefits Anytime, Anywhere
Dubai - Samsung Electronics Co., Ltd., a global leader in digital media and digital
convergence technologies, today unveiled ambitious plans to take the lead in
developing products and technologies that help consumers from all walks of life be
part of today's digital benefits.
In an opening keynote address titled \"Seamless Experience,\" President Jongwoo
Park highlighted Samsung's leadership in consumer electronics industry and shared
Samsung's determination to develop products that not only surpass existing
standards, but also help consumers who feel left behind catch up with the rapid pace
of technological advances.
\"'Seamless Experience' is the new buzzword in our industry and we have not just
embraced it, we're leading it,\" said Dr. Park, who heads the Digital Media Business
at Samsung Electronics. \"Consumers today have access to some the most
advanced devices but many of them do not work well together and we're on a
mission to change that so consumers can fully enjoy the technological power of the
devices anytime and anywhere.\"
With \"Seamless Experience\" as its goal, Samsung also announced its 4C leadership
initiative that will propel the company's product development and marketing under
four main concepts: Content & Service, Connectivity, Creativity, and Component.
Samsung's 4C Leadership
Content & Service
New product offerings from Samsung Electronics go beyond pure technological
advancement, as the company places new emphasis on value-added contents and
services, such as the unique InfoLive function in the 7, 8 and 9 series TVs. InfoLive
allows viewers access to streaming news, weather and stock info directly through the
internet. The TVs are also shipped with a variety of professionally created content,
such as an art gallery, cooking and yoga programs, and games for the kids.
The TVs also feature an updated and simplified user interface, which lets users
connect quickly and easily to a powerful array of advanced features such as
WISELINK Pro.

WISELINK Pro utilizes a fast USB 2.0 connection so users can connect their PC,
camera, camcorder, or MP3 and then browse and view content directly on the TV
screen. Also, the TV's Smart Content Manager lets the user access and manage
video, photo, music files using newly designed wheel key remote control.
Connectivity
Anynet + HDMI-CEC has been installed so that a single remote can control multiple
AV devices, such as a home theater, Blu-ray player, camcorder, digital camera, and
of course the TV itself. Many AV products shown at IFA, such as the HMX20
camcorder, NV100HD digital camera, and BD-P2500 5th Generation Blu-ray player,
work in perfect harmony with Samsung TVs in terms of both design and connectivity.
Also, Series 7, 8, and 9 TVs are DLNA ready, so that with special software installed
on the home PC, users can enjoy simultaneous viewing of downloaded or streamed
content on multiple TVs throughout the house.
And finally, the BD-P2500 Blu-ray player can update to the latest Blu-ray profile
easily through Ethernet or USB whenever a firmware upgrade is available online.
Creativity
Samsung places a premium on design, and there are many creative designs on
display at IFA. One of those is the stunningly thin Series 8 TVs (40, 46 , and 52 inch)
which measures just 44.5mm, or roughly half of previous products, and marks a
dramatic reduction of 55% of the original width for a more sophisticated and
intelligent design.
And in alliance with Giorgio Armani, Samsung has also released the Giorgio Armani
Samsung TV, which adds elegance and warmth through the unique black color and
premium wood reproduction in the frame.
Also, for TVs in the 7, 8, and 9 Series, Samsung has completely restyled its remote
control to work more closely with the newly redesigned user interface. The key
feature is a wheel-key that allows users to easily job through content and
programming. 8, 9 Series TVs are also shipped with a unique, pebble shaped remote
that adds to the style of the interior décor.
Component
Several industry leading, cutting edge products have been released at IFA, including
a 200Hz LCD TV (40, 46, 52 inch) with Samsung Electronics' advanced LCD
technology, a 52 inch ultra slim LCD TV with a thickness of just one inch, a
3,840*2,160 resolution 82-inch QFHD (Quadruple full-high definition) TV, and a 31-
inch OLED TV based on Samsung SDI's OLED panel.
A further highlight in the TV lineup was the new Series 9 LCD TVs (46 and 55-inch)
which has Smart LED technology and Samsung's Ultra Clear Panel to express
perfect blacks and ultimate contrast ratios. The unit's special local dimming feature
also dramatically reduces electricity consumption.
The NV100HD compact camera produces the sharpest pictures in its class, with 14.7
million pixels.

And the SyncMaster 2233HZ and 2243HZ monitors boast ultra-fast Motion Picture
Response Time with enhanced MPA II that has been optimized for games and video.
The new times have been reduced from 30ms to just 10ms.
What's on Display from Samsung Electronics at the 2008 IFA
Series 7 - Technology for Pioneers
As Samsung's most compelling window yet into the future of TV technology, this new
premium lineup shares the same material and crystal design innovation of series 6
while setting a new standard for media solutions and multimedia home
entertainment.
Series 8 - Slimness Crystallized
The key upgrade of this stunning new Crystal Design TV is a startling 50% reduction
in thickness, producing a slim and narrow bezel measuring just 44.5 mm.
Series 9 - Technology at Its Peak
This new series of Full HD LCD TVs incorporate Smart LED technology, provide the
truest blacks and the highest contrasts available today and pack all of the latest
technological innovations in picture quality, design, and advanced media solutions
that define Samsung's leadership in the Flat Panel TV industry.
TVs of the future
The lineup at the Samsung booth will include two (14.1\" and 31\") organic light-
emitting diode (OLED) TVs, the world's slimmest 52\" LCD TV, a quadruple full-HD
LCD TV and a 200 Hz LCD TV.
BD-P2500 - Most Advanced Blu-ray Player
The new BD-P2500 provides a significant upgrade from previous models with an
HQV processor and support for new HD audio formats (Dolby Digital+, Dolby True
HD and DTS-HD HRA) with 7.1 channel output.
Enhanced MPA II - A New Monitor Technology
Samsung Electronics unveiled a new technology called Enhanced MPA II, which is
designed to produce clearer images, in tandem with the company's two new
monitors. This technology has been developed to reduce so-called image-sticking
effects, which are considered a weak point of LCD monitors
HMX20 - A New Flash Based 1080i/p HD Camcorder
Featuring Full HD 1080i / p(25frames -per-second) recording capability, the
HMX20C's flash-based design makes this camcorder compact and easy-to-use. This
model comes with a proprietary docking station for charging and for connecting
directly to an HDTV.
NV100HD - The Ultimate HD Experience
Boasting an impressive resolution of 14.7 megapixels and renowned Schneider lens
yielding a 28mm wide-angle focal length with 3.6x optical zoom, the NV100HD
promises sharp, clear and detailed images with every shot. And this model also
allows us to capture high-definition video at a resolution of 720P along with Dual
Image Stabilization.

G-series - A New Premium Refrigerators
The new premium G-series refrigerators offer an increased capacity of 637L and yet
comes in counter depth size with a reduced footprint overall.